{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,6]],"date-time":"2026-01-06T13:36:24Z","timestamp":1767706584212,"version":"3.41.2"},"reference-count":32,"publisher":"Emerald","issue":"1","license":[{"start":{"date-parts":[[2018,2,5]],"date-time":"2018-02-05T00:00:00Z","timestamp":1517788800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IMDS"],"published-print":{"date-parts":[[2018,2,5]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>The purpose of this paper is to investigate the effect of human-computer interaction (HCI) on customers\u2019 perceived electronic service (e-service) value and the mediating role of task-technology fit (TTF) in that effect.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>This paper develops a model based on service-dominant logic (SDL) and TTF theory, and validates it using a hierarchical regression with the data collected from 634 online banking customers in Guangdong Province and Guangxi Zhuang Autonomous Region in China.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The findings reveal that HCI in e-service contexts comprises five components. Three fundamental components (i.e. technology functionality, customer technology readiness and task routine) contribute to value co-creation. Two core components (i.e. interaction between customer technology readiness and technology functionality, and interaction between task routine and technology functionality) are inhibitors, but the inhibitory effect of the former is only significant in the Guangdong sample. TTF takes a mediating role in these relationships, but the mediating effect of the former core component is only significant in the Guangdong sample.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>This paper explains two basic questions about the trigger points of value co-creation in e-service contexts (i.e. what their operational definitions are and how to measure them) and unlocks the \u201cblack box\u201d of value co-creation by taking TTF as a mediator. SDL and TTF theory are extended. The paper provides suggestions for how practitioners can efficiently advance value co-creation with customers.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/imds-03-2017-0095","type":"journal-article","created":{"date-parts":[[2017,12,29]],"date-time":"2017-12-29T07:17:52Z","timestamp":1514531872000},"page":"218-235","source":"Crossref","is-referenced-by-count":10,"title":["Human-computer interaction and value co-creation in electronic service"],"prefix":"10.1108","volume":"118","author":[{"given":"Lei","family":"Li","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Qingyun","family":"Huang","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"KwanHo","family":"Yeung","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Zhaoquan","family":"Jian","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"issue":"6\/7","key":"key2020093020005124200_ref001","doi-asserted-by":"crossref","first-page":"453","DOI":"10.1108\/JSM-03-2015-0126","article-title":"Extending the context of service: from encounters to ecosystems","volume":"29","year":"2015","journal-title":"Journal of Services Marketing"},{"issue":"4","key":"key2020093020005124200_ref002","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1509\/jim.13.0032","article-title":"The complexity of context: a service ecosystems approach for international marketing","volume":"21","year":"2013","journal-title":"Journal of International Marketing"},{"issue":"6","key":"key2020093020005124200_ref003","doi-asserted-by":"crossref","first-page":"1173","DOI":"10.1037\/0022-3514.51.6.1173","article-title":"The moderator-mediator variable distinction in social psychological research: conceptual, strategic and statistical considerations","volume":"51","year":"1986","journal-title":"Journal of Personality and Social Psychology"},{"issue":"1","key":"key2020093020005124200_ref040","first-page":"40","article-title":"Task complexity: a review and analysis","volume":"13","year":"1998","journal-title":"Academy of Management Review"},{"issue":"2","key":"key2020093020005124200_ref004","doi-asserted-by":"crossref","first-page":"327","DOI":"10.1007\/s11747-010-0200-y","article-title":"Expanding understanding of service exchange and value co-creation: a social construction approach","volume":"39","year":"2011","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"2","key":"key2020093020005124200_ref005","doi-asserted-by":"crossref","first-page":"291","DOI":"10.1111\/j.1744-6570.1986.tb00583.x","article-title":"The application of exploratory factor analysis in applied psychology: a critical review and analysis","volume":"39","year":"1986","journal-title":"Personnel Psychology"},{"issue":"1","key":"key2020093020005124200_ref006","first-page":"29","article-title":"Evaluating structural equation models with unobservable variables and measurement error","volume":"18","year":"1981","journal-title":"Journal of Marketing Research"},{"key":"key2020093020005124200_ref007","doi-asserted-by":"crossref","unstructured":"Furneaux, D. 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