{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,5]],"date-time":"2026-05-05T21:54:28Z","timestamp":1778018068353,"version":"3.51.4"},"reference-count":45,"publisher":"Emerald","issue":"8","license":[{"start":{"date-parts":[[2019,9,9]],"date-time":"2019-09-09T00:00:00Z","timestamp":1567987200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IMDS"],"published-print":{"date-parts":[[2019,9,9]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>The purpose of this paper is to analyze how social networking services (SNSs) affect consumers\u2019 behaviors on the omni-channel supply chain by using a reverse research method.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>Initially, a questionnaire was administered to obtain data on the relationship between the perception factors of channels and consumer behavior. Subsequently, a structural equation model was constructed, and consumer behavior were determined in the omni-channel supply chain. Finally, the importance of various factors that affected consumer behavior in the omni-channel supply chain under SNSs was determined.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>Conclusions affirm that a positive effect on consumer channel behaviors occurs when buyers obtain information from social network platforms. However, regardless of online, offline, or mobile terminal, shortcomings are indicated in consumers\u2019 lack of feedback on purchased goods and the bias of feedback.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>The study explored ways to efficiently apply SNSs in building the omni-channel supply chain. Meanwhile, corresponding suggestions were provided such that companies will know about consumer needs.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/imds-03-2019-0111","type":"journal-article","created":{"date-parts":[[2019,9,11]],"date-time":"2019-09-11T06:45:41Z","timestamp":1568184341000},"page":"1785-1801","source":"Crossref","is-referenced-by-count":25,"title":["Consumer behavior in the omni-channel supply chain under social networking services"],"prefix":"10.1108","volume":"119","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-5764-7732","authenticated-orcid":false,"given":"Bo","family":"Yan","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Yan-Ru","family":"Chen","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Xiao-Tai","family":"Zhou","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jing","family":"Fang","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"issue":"1","key":"key2019091913045958700_ref001","doi-asserted-by":"crossref","first-page":"120","DOI":"10.1016\/j.jretai.2016.12.003","article-title":"Managing multi-and omni-channel distribution: metrics and research directions","volume":"93","year":"2017","journal-title":"Journal of Retailing"},{"issue":"2","key":"key2019091913045958700_ref002","doi-asserted-by":"crossref","first-page":"142","DOI":"10.1016\/0030-5073(69)90004-X","article-title":"An empirical test of a new theory of human needs","volume":"4","year":"1969","journal-title":"Organizational Behavior and Human Performance"},{"issue":"1","key":"key2019091913045958700_ref003","doi-asserted-by":"crossref","first-page":"60","DOI":"10.1509\/jmkr.45.1.60","article-title":"Consumer channel migration","volume":"45","year":"2008","journal-title":"Journal of Marketing Research"},{"key":"key2019091913045958700_ref004","doi-asserted-by":"crossref","first-page":"23","DOI":"10.1016\/j.jretconser.2017.06.013","article-title":"Satisfaction, loyalty and repatronage intentions: role of hedonic shopping values","volume":"39","year":"2017","journal-title":"Journal of Retailing & Consumer Services"},{"key":"key2019091913045958700_ref005","doi-asserted-by":"crossref","first-page":"170","DOI":"10.1016\/j.jretconser.2015.08.001","article-title":"Categorization of multiple channel retailing in multi-, cross-, and omni-channel retailing for retailers and retailing","volume":"27","year":"2015","journal-title":"Journal of Retailing and Consumer Services"},{"issue":"2","key":"key2019091913045958700_ref006","doi-asserted-by":"crossref","first-page":"187","DOI":"10.1016\/S0167-9236(03)00006-X","article-title":"An empirical investigation of decision-making satisfaction in web-based decision support systems","volume":"37","year":"2004","journal-title":"Decision support systems"},{"issue":"4","key":"key2019091913045958700_ref007","doi-asserted-by":"crossref","first-page":"805","DOI":"10.2307\/25148755","article-title":"Influence processes for information technology acceptance: an elaboration likelihood model","volume":"30","year":"2006","journal-title":"MIS Quarterly"},{"issue":"4","key":"key2019091913045958700_ref008","first-page":"23","article-title":"Competing in the age of omnichannel retailing","volume":"54","year":"2013","journal-title":"MIT Sloan Management Review"},{"issue":"1","key":"key2019091913045958700_ref009","doi-asserted-by":"crossref","first-page":"85","DOI":"10.1111\/j.1365-2575.2012.00407.x","article-title":"Understanding customers\u2019 repeat purchase intentions in B2C e-commerce: the roles of utilitarian value, hedonic value and perceived risk","volume":"24","year":"2014","journal-title":"Information Systems Journal"},{"issue":"1","key":"key2019091913045958700_ref010","doi-asserted-by":"crossref","first-page":"64","DOI":"10.1177\/002224377901600110","article-title":"A paradigm for developing better measures of marketing constructs","volume":"16","year":"1979","journal-title":"Journal of Marketing Research"},{"key":"key2019091913045958700_ref011","volume-title":"A Technology Acceptance model for Empirically Testing New End-User Information Systems","year":"1986"},{"issue":"3","key":"key2019091913045958700_ref012","doi-asserted-by":"crossref","first-page":"1061","DOI":"10.1016\/j.jbusres.2015.08.019","article-title":"Does social exclusion influence multiple channel use? 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