{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,18]],"date-time":"2026-01-18T05:05:37Z","timestamp":1768712737683,"version":"3.49.0"},"reference-count":54,"publisher":"Emerald","issue":"3","license":[{"start":{"date-parts":[[2024,1,22]],"date-time":"2024-01-22T00:00:00Z","timestamp":1705881600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IMDS"],"published-print":{"date-parts":[[2024,2,16]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>This study attempts to discover effective strategies for mobile commerce applications (apps) to grow their consumer base by releasing app strategic updates. Drawing on the landscape search model from strategy research, this study conceptualizes mobile app update strategy as three interdependent decisions, i.e. what business elements are changed in an app strategic update, how substantial the changes are and when strategic updates are released relative to the competitive environment.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>Using a field data set of 1,500 strategic updates of seven rival apps in the mobile travel market, this study integrated fuzzy set qualitative comparative analysis (fsQCA) with econometric analysis to analyze how app strategic update decisions interdependently influence app performance.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>This study identified three effective and one ineffective mobile app update strategies from the mixed-method analysis, which verified the complex interdependency of app strategic update decisions. A\u00a0general takeaway from these strategies is that a complex strategy problem on the mobile platform must be solved with respect to the constraints and capabilities of mobile technology.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This study moves beyond a linear view of the relationship between app update frequency and app performance and provides a holistic view of how and why app strategic update decisions mutually influence one another in their impact on app performance. This work makes contributions by identifying interdependency as a conceptual bridge between strategy and mobile app literature and developing an empirically testable version of the landscape search model.<\/jats:p><\/jats:sec>","DOI":"10.1108\/imds-03-2023-0181","type":"journal-article","created":{"date-parts":[[2024,1,19]],"date-time":"2024-01-19T21:46:21Z","timestamp":1705700781000},"page":"1155-1178","source":"Crossref","is-referenced-by-count":4,"title":["Configuring mobile app update strategy for growth: An empirical analysis of a landscape search model"],"prefix":"10.1108","volume":"124","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-1347-3723","authenticated-orcid":false,"given":"Fei","family":"Wang","sequence":"first","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0003-4535-1739","authenticated-orcid":false,"given":"Ning","family":"Nan","sequence":"additional","affiliation":[]},{"given":"Jing","family":"Zhao","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2024,1,22]]},"reference":[{"key":"key2024021910234126800_ref001","unstructured":"Analytics (2019), available at: https:\/\/www.adobe.com\/content\/dam\/www\/us\/en\/experience-cloud\/digital-insights\/pdfs\/adobe_analytics-holiday-predictions-2019.pdf"},{"issue":"1","key":"key2024021910234126800_ref002","doi-asserted-by":"publisher","first-page":"116","DOI":"10.1287\/orsc.1110.0729","article-title":"Dealing with complexity: integrated vs. Chunky search processes","volume":"24","year":"2013","journal-title":"Organization Science"},{"issue":"3","key":"key2024021910234126800_ref003","doi-asserted-by":"publisher","first-page":"634","DOI":"10.2307\/2082979","article-title":"What to do (and not to do) with time-series cross-section data","volume":"89","year":"1995","journal-title":"American Political Science Review"},{"issue":"1","key":"key2024021910234126800_ref004","doi-asserted-by":"publisher","first-page":"163","DOI":"10.5465\/amj.2013.0663","article-title":"Fuzzy logic and the market: a configurational approach to investor perceptions of acquisition announcements","volume":"59","year":"2016","journal-title":"Academy of Management Journal"},{"issue":"2","key":"key2024021910234126800_ref005","doi-asserted-by":"publisher","first-page":"161","DOI":"10.1287\/isre.1070.0163","article-title":"Addressing the what and how of online services: positioning supporting-services functionality and service quality for business-to-consumer success","volume":"19","year":"2008","journal-title":"Information Systems Research"},{"issue":"5","key":"key2024021910234126800_ref006","doi-asserted-by":"publisher","first-page":"907","DOI":"10.1287\/mnsc.1070.0828","article-title":"A theoretical framework for managing the new product development portfolio: when and how to use strategic buckets","volume":"54","year":"2008","journal-title":"Management Science"},{"issue":"1","key":"key2024021910234126800_ref007","doi-asserted-by":"publisher","first-page":"100","DOI":"10.2307\/258631","article-title":"Competitor analysis and interfirm rivalry: toward a theoretical integration","volume":"21","year":"1996","journal-title":"Academy of Management Review"},{"issue":"4","key":"key2024021910234126800_ref008","doi-asserted-by":"publisher","first-page":"30","DOI":"10.1002\/smj.3338","article-title":"Growing pains: the effect of generational product innovation on mobile games performance","volume":"43","year":"2021","journal-title":"Strategic Management Journal"},{"issue":"3","key":"key2024021910234126800_ref009","doi-asserted-by":"publisher","first-page":"543","DOI":"10.1287\/isre.1100.0296","article-title":"Information technology, network structure, and competitive action","volume":"21","year":"2010","journal-title":"Information Systems Research"},{"issue":"3","key":"key2024021910234126800_ref010","doi-asserted-by":"publisher","first-page":"392","DOI":"10.1111\/jems.12288","article-title":"Updates management in mobile applications: iTunes versus Google Play","volume":"28","year":"2016","journal-title":"Journal of Economics and Management Strategy"},{"key":"key2024021910234126800_ref011","unstructured":"Ctrip Annual Report (2013), available at: https:\/\/investors.trip.com\/static-files\/486b89ee-b3d8-4b65-92e2-56fb0fafdb0b"},{"key":"key2024021910234126800_ref012","unstructured":"Elong Annual Report (2013), available at: https:\/\/last10k.com\/sec-filings\/long\/0001144204-13-023749.htm"},{"issue":"2","key":"key2024021910234126800_ref013","doi-asserted-by":"publisher","first-page":"393","DOI":"10.5465\/amj.2011.60263120","article-title":"Building better causal theories: a fuzzy set approach to typologies in organization research","volume":"54","year":"2011","journal-title":"Academy of Management Journal"},{"issue":"1","key":"key2024021910234126800_ref014","first-page":"191","article-title":"Opposites attract? 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