{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,12,9]],"date-time":"2025-12-09T17:21:21Z","timestamp":1765300881106,"version":"3.46.0"},"reference-count":75,"publisher":"Emerald","issue":"12","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2025,12,10]]},"abstract":"<jats:sec>\n                    <jats:title>Purpose<\/jats:title>\n                    <jats:p>Live streaming e-commerce (LSE) is proliferating and has attracted great interest from practitioners and researchers. However, it is still unclear that how the persuasive language affects consumers\u2019 judgment that shapes purchase decisions. Based on the theories of attribution and signal, this study aims to explore the influences of message sidedness on purchase intention and the moderation roles of live streamer types.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Design\/methodology\/approach<\/jats:title>\n                    <jats:p>A 2\u00a0\u00d7\u00a02 factorial randomized experiment was conducted to empirically test the proposed research hypothesis. 164 participants were recruited and randomly assigned to four conditions. MANOVA and PLS analysis were used.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Findings<\/jats:title>\n                    <jats:p>The results showed that the live streamer type moderates the impact of message sidedness on purchase intention through the underlying mechanisms of perceived credibility and perceived uncertainty. Specifically, the message sidedness of a key opinion leader-hosted LSE (KLSE), has a stronger impact than that of the store self-built LSE (SLSE).<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Originality\/value<\/jats:title>\n                    <jats:p>This study enriches the live streaming e-commerce literature in two aspects. On the one hand, it is among the first ones to elucidate the importance of language features of streamers for purchase decision and uncover the underlying mechanisms of perceived credibility and perceived uncertainty. On the other hand, this study also demonstrates the moderation role of live streamer types and enriches the contextual understanding on language features for purchase decision.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1108\/imds-03-2024-0203","type":"journal-article","created":{"date-parts":[[2025,6,26]],"date-time":"2025-06-26T02:50:01Z","timestamp":1750906201000},"page":"3154-3178","source":"Crossref","is-referenced-by-count":2,"title":["Exploring message sidedness on purchase intention in live streaming e-commerce: the moderation of live streamer type"],"prefix":"10.1108","volume":"125","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-5646-0397","authenticated-orcid":true,"given":"Nan","family":"Feng","sequence":"first","affiliation":[{"name":"College of Management and Economics, Tianjin University , ,","place":["Tianjin, China"]}]},{"given":"Xin","family":"Liu","sequence":"additional","affiliation":[{"name":"College of Management and Economics, Tianjin University , ,","place":["Tianjin, China"]},{"name":"China Xiongan Group Digital City Technology Co., Ltd. , ,","place":["Xiong'an New Area, China"]}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-4288-5228","authenticated-orcid":true,"given":"Yi","family":"Wu","sequence":"additional","affiliation":[{"name":"College of Management and Economics, Tianjin University , ,","place":["Tianjin, China"]}]},{"given":"Chenxing","family":"Jia","sequence":"additional","affiliation":[{"name":"College of Management and Economics, Tianjin University , ,","place":["Tianjin, China"]}]},{"ORCID":"https:\/\/orcid.org\/0009-0007-7076-5593","authenticated-orcid":true,"given":"Changqing","family":"Dong","sequence":"additional","affiliation":[{"name":"College of Management and Economics, Tianjin University , ,","place":["Tianjin, China"]}]}],"member":"140","published-online":{"date-parts":[[2025,6,30]]},"reference":[{"issue":"3","key":"2025120912172848000_ref001","doi-asserted-by":"publisher","first-page":"1411","DOI":"10.25300\/misq\/2021\/15205","article-title":"Superlatives and scope of improvement in online recommendations: breath of life or a kiss of death?","volume":"45","author":"Aggarwal","year":"2021","journal-title":"MIS Quarterly"},{"issue":"4","key":"2025120912172848000_ref002","doi-asserted-by":"publisher","first-page":"269","DOI":"10.1016\/s0167-8116(99)00014-2","article-title":"If looks could sell: moderation and mediation of the attractiveness effect on salesperson performance","volume":"16","author":"Ahearne","year":"1999","journal-title":"International Journal of Research in Marketing"},{"issue":"7","key":"2025120912172848000_ref003","doi-asserted-by":"publisher","first-page":"662","DOI":"10.1002\/mar.20350","article-title":"The differential roles of brand credibility and brand prestige in consumer brand choice","volume":"27","author":"Baek","year":"2010","journal-title":"Psychology and Marketing"},{"issue":"10","key":"2025120912172848000_ref004","doi-asserted-by":"publisher","first-page":"1623","DOI":"10.1287\/mnsc.1090.1056","article-title":"An empirical analysis of scarcity strategies in the automobile industry","volume":"55","author":"Balachander","year":"2009","journal-title":"Management Science"},{"key":"2025120912172848000_ref005","first-page":"332","article-title":"Why do users broadcast? Examining individual motives and social capital on social live streaming platforms","author":"Br\u00fcndl","year":"2016"},{"issue":"4","key":"2025120912172848000_ref006","doi-asserted-by":"publisher","first-page":"107","DOI":"10.1177\/00222429231207636","article-title":"How high-arousal language shapes micro-versus macro-influencers\u2019 impact","volume":"88","author":"Cascio Rizzo","year":"2024","journal-title":"Journal of Marketing"},{"issue":"2","key":"2025120912172848000_ref007","doi-asserted-by":"publisher","first-page":"32","DOI":"10.4018\/joeuc.2015040102","article-title":"The impact of on-line consumer reviews on value perception","volume":"27","author":"Chang","year":"2015","journal-title":"Journal of Organizational and End User Computing"},{"issue":"3","key":"2025120912172848000_ref008","doi-asserted-by":"publisher","first-page":"653","DOI":"10.1108\/itp-10-2015-0266","article-title":"The effects of innovative, consumer and social characteristics on willingness to try nano-foods: product uncertainty as a moderator","volume":"30","author":"Chang","year":"2017","journal-title":"Information Technology and People"},{"issue":"9","key":"2025120912172848000_ref009","doi-asserted-by":"publisher","first-page":"2397","DOI":"10.1108\/imds-10-2022-0606","article-title":"Effects of intrinsic and extrinsic cues on customer behavior in live streaming: evidence from an eye-tracking experiment","volume":"123","author":"Chen","year":"2023","journal-title":"Industrial Management and Data Systems"},{"issue":"4","key":"2025120912172848000_ref010","doi-asserted-by":"publisher","first-page":"459","DOI":"10.1086\/209521","article-title":"Product category familiarity and preference construction","volume":"24","author":"Coupey","year":"1998","journal-title":"Journal of Consumer Research"},{"issue":"4","key":"2025120912172848000_ref011","doi-asserted-by":"publisher","first-page":"561","DOI":"10.1086\/209370","article-title":"An integrative framework for understanding two-sided persuasion","volume":"20","author":"Crowley","year":"1994","journal-title":"Journal of Consumer Research"},{"key":"2025120912172848000_ref012","doi-asserted-by":"publisher","first-page":"27","DOI":"10.55324\/josr.v1i1.3","article-title":"Shopee's E-commerce marketing strategy in international business","volume":"1","author":"Devita","year":"2021","journal-title":"Journal for Social Research"},{"issue":"2","key":"2025120912172848000_ref013","doi-asserted-by":"publisher","first-page":"209","DOI":"10.1111\/joms.12282","article-title":"Toward a cognitive view of signalling theory: individual attention and signal set interpretation","volume":"55","author":"Drover","year":"2018","journal-title":"Journal of Management Studies"},{"issue":"3","key":"2025120912172848000_ref014","doi-asserted-by":"publisher","first-page":"36","DOI":"10.1080\/00913367.1980.10673329","article-title":"The effects of advertisement structure, message sidedness, and performance test results on print advertisement informativeness","volume":"9","author":"Earl","year":"1980","journal-title":"Journal of Advertising"},{"issue":"2","key":"2025120912172848000_ref015","doi-asserted-by":"publisher","first-page":"187","DOI":"10.1016\/j.ijresmar.2005.11.001","article-title":"Two-sided advertising: a meta-analysis","volume":"23","author":"Eisend","year":"2006","journal-title":"International Journal of Research in Marketing"},{"issue":"7","key":"2025120912172848000_ref016","doi-asserted-by":"publisher","first-page":"615","DOI":"10.1002\/mar.20176","article-title":"Understanding two-sided persuasion: an empirical assessment of theoretical approaches","volume":"24","author":"Eisend","year":"2007","journal-title":"Psychology and Marketing"},{"key":"2025120912172848000_ref017","first-page":"336","article-title":"Research on marketing strategy and mode of network broadcast in the era of fan economy","volume":"11","author":"Fan","year":"2018","journal-title":"Modern Economic Information"},{"key":"2025120912172848000_ref018","doi-asserted-by":"crossref","first-page":"63","DOI":"10.1080\/00218499.1979.12518848","article-title":"Endorser effectiveness by product type","volume":"19","author":"Friedman","year":"1979","journal-title":"Journal of Advertising Research"},{"issue":"7","key":"2025120912172848000_ref019","doi-asserted-by":"publisher","first-page":"1861","DOI":"10.1108\/imds-03-2022-0171","article-title":"Live-streaming shopping: the impacts of para-social interaction and local presence on impulse buying through shopping value","volume":"123","author":"Fu","year":"2023","journal-title":"Industrial Management and Data Systems"},{"issue":"1","key":"2025120912172848000_ref020","doi-asserted-by":"publisher","first-page":"51","DOI":"10.2307\/30036519","article-title":"Trust and tam in online shopping: an integrated model","volume":"27","author":"Gefen","year":"2003","journal-title":"MIS Quarterly"},{"issue":"2","key":"2025120912172848000_ref021","doi-asserted-by":"publisher","first-page":"355","DOI":"10.1007\/s10551-019-04282-w","article-title":"Effects of internal\u2013external congruence-based csr positioning: an attribution theory approach","volume":"169","author":"Ginder","year":"2019","journal-title":"Journal of Business Ethics"},{"issue":"1","key":"2025120912172848000_ref022","doi-asserted-by":"publisher","first-page":"18","DOI":"10.1080\/00913367.1987.10673056","article-title":"Comparative analysis of the relative effectiveness of one-and two-sided communication for contrasting products","volume":"16","author":"Golden","year":"1987","journal-title":"Journal of Advertising"},{"issue":"1","key":"2025120912172848000_ref023","doi-asserted-by":"publisher","first-page":"38","DOI":"10.1080\/00913367.1991.10673205","article-title":"Comparative advertising effectiveness: the role of involvement and source credibility","volume":"20","author":"Gotlieb","year":"1991","journal-title":"Journal of Advertising"},{"key":"2025120912172848000_ref024","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-642-04898-2_395","article-title":"Multivariate data analysis: an overview","author":"Hair","year":"2011","journal-title":"International Encyclopedia of Statistical Science"},{"issue":"3","key":"2025120912172848000_ref075","doi-asserted-by":"crossref","first-page":"1019","DOI":"10.1108\/INTR-03-2019-0082","article-title":"Enhancing consumer engagement in e-commerce live streaming via relational bonds","volume":"30","author":"Hu","year":"2020","journal-title":"Internet Research"},{"key":"2025120912172848000_ref025","unstructured":"Iresearch\n           (2022), \u201cBig data analysis and trend research report of China's live streaming E-commerce industry (2022-2023)\u201d, Iresearch: Iresearch, available at:\u00a0https:\/\/www.iimedia.cn\/c400\/86233.html (accessed\u00a024 June 2022)."},{"issue":"1","key":"2025120912172848000_ref026","doi-asserted-by":"publisher","first-page":"293","DOI":"10.2753\/mis0742-1222300109","article-title":"Credibility of anonymous online product reviews: a language expectancy perspective","volume":"30","author":"Jensen","year":"2014","journal-title":"Journal of Management Information Systems"},{"key":"2025120912172848000_ref027","doi-asserted-by":"crossref","first-page":"34","DOI":"10.1080\/00218499.1989.12467702","article-title":"Celebrity and noncelebrity advertising in a two-sided context","volume":"29","author":"Kamins","year":"1989","journal-title":"Journal of Advertising Research"},{"issue":"1","key":"2025120912172848000_ref028","doi-asserted-by":"publisher","first-page":"29","DOI":"10.2307\/3151751","article-title":"Two-sided versus one-sided appeals: a cognitive perspective on argumentation, source derogation, and the effect of disconfirming trial on belief change","volume":"24","author":"Kamins","year":"1987","journal-title":"Journal of Marketing Research"},{"issue":"2","key":"2025120912172848000_ref029","doi-asserted-by":"publisher","first-page":"4","DOI":"10.1080\/00913367.1989.10673146","article-title":"Two-sided versus one-sided celebrity endorsements: the impact on advertising effectiveness and credibility","volume":"18","author":"Kamins","year":"1989","journal-title":"Journal of Advertising"},{"issue":"3","key":"2025120912172848000_ref030","doi-asserted-by":"publisher","first-page":"325","DOI":"10.2307\/3152031","article-title":"Consumer processing of product trial and the influence of prior advertising: a structural modeling approach","volume":"35","author":"Kempf","year":"1998","journal-title":"Journal of Marketing Research"},{"key":"2025120912172848000_ref031","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijhm.2020.102617","article-title":"The influence of perceived credibility on purchase intention via competence and authenticity","volume":"90","author":"Kim","year":"2020","journal-title":"International Journal of Hospitality Management"},{"issue":"3","key":"2025120912172848000_ref032","doi-asserted-by":"publisher","first-page":"208","DOI":"10.1080\/00913367.2014.956376","article-title":"Do you recognize its brand? The effectiveness of online in-stream video advertisements","volume":"44","author":"Li","year":"2015","journal-title":"Journal of Advertising"},{"key":"2025120912172848000_ref033","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2020.106327","article-title":"The role of wishful identification, emotional engagement, and parasocial relationships in repeated viewing of live-streaming games: a social cognitive theory perspective","volume":"108","author":"Lim","year":"2020","journal-title":"Computers in Human Behavior"},{"issue":"1","key":"2025120912172848000_ref034","doi-asserted-by":"publisher","first-page":"58","DOI":"10.1080\/15252019.2018.1533501","article-title":"Influencer marketing: how message value and credibility affect consumer trust of branded content on social media","volume":"19","author":"Lou","year":"2019","journal-title":"Journal of Interactive Advertising"},{"issue":"7","key":"2025120912172848000_ref035","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2021.103509","article-title":"Live streaming commerce and consumers' purchase intention: an uncertainty reduction perspective","volume":"58","author":"Lu","year":"2021","journal-title":"Information and Management"},{"key":"2025120912172848000_ref036","doi-asserted-by":"publisher","first-page":"225","DOI":"10.1016\/j.chb.2015.11.057","article-title":"Social presence, trust, and social commerce purchase intention: an empirical research","volume":"56","author":"Lu","year":"2016","journal-title":"Computers in Human Behavior"},{"issue":"13","key":"2025120912172848000_ref037","doi-asserted-by":"publisher","first-page":"2227","DOI":"10.3390\/math9131576","article-title":"A study on the impact of linguistic persuasive styles on the sales volume of live streaming products in social E-commerce environment","volume":"9","author":"Luo","year":"2021","journal-title":"Mathematics"},{"key":"2025120912172848000_ref038","doi-asserted-by":"publisher","first-page":"102","DOI":"10.1016\/j.elerap.2018.01.003","article-title":"How do sellers use live chat to influence consumer purchase decision in China?","volume":"28","author":"Lv","year":"2018","journal-title":"Electronic Commerce Research and Applications"},{"key":"2025120912172848000_ref039","doi-asserted-by":"publisher","first-page":"59","DOI":"10.1016\/j.dss.2016.04.009","article-title":"The role of external and internal signals in E-commerce","volume":"87","author":"Mavlanova","year":"2016","journal-title":"Decision Support Systems"},{"issue":"2","key":"2025120912172848000_ref040","doi-asserted-by":"publisher","first-page":"355","DOI":"10.1007\/s10551-017-3439-0","article-title":"\u2018Thinking outside the packaging box\u2019: should brands consider Store shelf context when eliminating overpackaging?","volume":"154","author":"Monnot","year":"2017","journal-title":"Journal of Business Ethics"},{"key":"2025120912172848000_ref041","doi-asserted-by":"publisher","first-page":"74","DOI":"10.1016\/j.chb.2017.08.049","article-title":"Effects of social popularity and time scarcity on online consumer behaviour regarding smart healthcare products: an eye-tracking approach","volume":"78","author":"Mou","year":"2018","journal-title":"Computers in Human Behavior"},{"issue":"1","key":"2025120912172848000_ref042","doi-asserted-by":"publisher","first-page":"209","DOI":"10.1080\/23808985.1999.11678963","article-title":"How to handle opposing arguments in persuasive messages: a meta-analytic review of the effects of one-sided and two-sided messages","volume":"22","author":"O\u2019keefe","year":"1999","journal-title":"Annals of the International Communication Association"},{"key":"2025120912172848000_ref043","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2019.101934","article-title":"The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement","volume":"52","author":"Park","year":"2020","journal-title":"Journal of Retailing and Consumer Services"},{"key":"2025120912172848000_ref044","doi-asserted-by":"crossref","first-page":"101","DOI":"10.1080\/10864415.2003.11044275","article-title":"Consumer acceptance of electronic commerce: integrating trust and risk with the technology acceptance model","volume":"7","author":"Pavlou","year":"2003","journal-title":"International Journal of Electronic Commerce"},{"issue":"1","key":"2025120912172848000_ref045","doi-asserted-by":"publisher","first-page":"105","DOI":"10.2307\/25148783","article-title":"Understanding and mitigating uncertainty in online exchange relationships: a principal-agent perspective","volume":"31","author":"Pavlou","year":"2007","journal-title":"MIS Quarterly"},{"issue":"4","key":"2025120912172848000_ref046","doi-asserted-by":"publisher","first-page":"441","DOI":"10.2307\/3172710","article-title":"Predicting when two-sided ads will be more effective than one-sided ads: the role of correlational and correspondent inferences","volume":"29","author":"Pechmann","year":"1992","journal-title":"Journal of Marketing Research"},{"issue":"1","key":"2025120912172848000_ref047","doi-asserted-by":"publisher","first-page":"319","DOI":"10.1108\/imds-12-2022-0743","article-title":"Enhance consumer experience and product attitude in E-commerce live streaming: based on the environmental perspective","volume":"124","author":"Peng","year":"2024","journal-title":"Industrial Management and Data Systems"},{"issue":"9\/10","key":"2025120912172848000_ref048","doi-asserted-by":"publisher","first-page":"1703","DOI":"10.1108\/ejm-05-2015-0304","article-title":"The effect of the discounted attribute importance in two-sided messages","volume":"50","author":"Pizzutti","year":"2016","journal-title":"European Journal of Marketing"},{"issue":"3","key":"2025120912172848000_ref049","doi-asserted-by":"publisher","first-page":"393","DOI":"10.5465\/amr.1998.926617","article-title":"Not So different after all: a cross-discipline view of trust","volume":"23","author":"Rousseau","year":"1998","journal-title":"Academy of Management Rreview"},{"issue":"1","key":"2025120912172848000_ref050","doi-asserted-by":"publisher","first-page":"14","DOI":"10.1016\/s0148-2963(02)00270-9","article-title":"Framing information to enhance corporate reputation: the impact of message source, information type, and reference point","volume":"57","author":"Ruth","year":"2004","journal-title":"Journal of Business Research"},{"issue":"5","key":"2025120912172848000_ref051","doi-asserted-by":"publisher","first-page":"1953","DOI":"10.1177\/0149206316635250","article-title":"Interpreting equivocal signals: market reaction to specific-purpose poison pill adoption","volume":"44","author":"Schepker","year":"2016","journal-title":"Journal of Management"},{"key":"2025120912172848000_ref052","doi-asserted-by":"publisher","DOI":"10.1016\/j.eswa.2020.114241","article-title":"Assessing determinants influencing continued use of live streaming services: an extended perceived value theory of streaming addiction","volume":"168","author":"Singh","year":"2021","journal-title":"Expert Systems with Applications"},{"issue":"3","key":"2025120912172848000_ref053","doi-asserted-by":"publisher","first-page":"149","DOI":"10.1086\/208725","article-title":"Attributional processes and effects in promotional situations","volume":"5","author":"Smith","year":"1978","journal-title":"Journal of Consumer Research"},{"key":"2025120912172848000_ref054","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2019.01.011","article-title":"Instagram and Youtube bloggers promote It, why should I buy? How credibility and parasocial interaction influence purchase intentions","volume":"53","author":"Sokolova","year":"2020","journal-title":"Journal of Retailing and Consumer Services"},{"issue":"6","key":"2025120912172848000_ref055","doi-asserted-by":"publisher","first-page":"2120","DOI":"10.1108\/intr-10-2020-0593","article-title":"Short Video apps as a health information source: an investigation of affordances, user experience and users' intention to continue the use of Tiktok","volume":"31","author":"Song","year":"2021","journal-title":"Internet Research"},{"key":"2025120912172848000_ref056","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2023.114396","article-title":"Give me your data and I\u2019ll dress you: a two-sided messaging approach to address privacy concerns surrounding in-store technologies","volume":"172","author":"Souka","year":"2024","journal-title":"Journal of Business Research"},{"key":"2025120912172848000_ref057","doi-asserted-by":"publisher","DOI":"10.1016\/j.elerap.2019.100886","article-title":"How live streaming influences purchase intentions in social commerce: an It affordance perspective","volume":"37","author":"Sun","year":"2019","journal-title":"Electronic Commerce Research and Applications"},{"issue":"10","key":"2025120912172848000_ref058","doi-asserted-by":"publisher","first-page":"4403","DOI":"10.1016\/j.jbusres.2016.04.102","article-title":"Sidedness, commercial intent and expertise in blog advertising","volume":"69","author":"Uribe","year":"2016","journal-title":"Journal of Business Research"},{"issue":"2","key":"2025120912172848000_ref059","doi-asserted-by":"publisher","first-page":"362","DOI":"10.1007\/s42524-023-0277-x","article-title":"Emergence mechanisms of group consensus in social networks","volume":"11","author":"Wang","year":"2024","journal-title":"Frontiers of Engineering Management"},{"key":"2025120912172848000_ref060","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2022.113801","article-title":"Big Arena, small potatoes: a mixed-methods investigation of atmospheric cues in live-streaming E-commerce","volume":"158","author":"Wang","year":"2022","journal-title":"Decision Support Systems"},{"issue":"1","key":"2025120912172848000_ref061","doi-asserted-by":"publisher","first-page":"159","DOI":"10.1037\/a0024871","article-title":"Effects of message, source, and context on evaluations of employee voice behavior","volume":"97","author":"Whiting","year":"2012","journal-title":"Journal of Applied Psychology"},{"key":"2025120912172848000_ref062","doi-asserted-by":"publisher","first-page":"543","DOI":"10.1016\/j.jbusres.2018.08.032","article-title":"The role of live streaming in building consumer trust and engagement with social commerce sellers","volume":"117","author":"Wongkitrungrueng","year":"2020","journal-title":"Journal of Business Research"},{"key":"2025120912172848000_ref063","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1016\/j.im.2020.103283","article-title":"How does scarcity promotion lead to impulse purchase in the online market? A field experiment","volume":"58","author":"Wu","year":"2021","journal-title":"Information and Management"},{"key":"2025120912172848000_ref064","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2020.113247","article-title":"The power of emotions in online decision making: a study of seller reputation using fmri","volume":"131","author":"Xu","year":"2020","journal-title":"Decision Support Systems"},{"issue":"4","key":"2025120912172848000_ref065","doi-asserted-by":"publisher","first-page":"203","DOI":"10.1080\/13527260902863221","article-title":"The impact of message appeal and message source on Gen Y consumers' attitudes and purchase intentions toward American apparel","volume":"16","author":"Yan","year":"2010","journal-title":"Journal of Marketing Communications"},{"issue":"3","key":"2025120912172848000_ref066","doi-asserted-by":"publisher","first-page":"341","DOI":"10.1086\/208520","article-title":"Measuring the involvement construct","volume":"12","author":"Zaichkowsky","year":"1985","journal-title":"Journal of Consumer Research"},{"issue":"3","key":"2025120912172848000_ref067","doi-asserted-by":"publisher","first-page":"312","DOI":"10.1108\/jsm-01-2020-0009","article-title":"E-service quality on live streaming platforms: swift guanxi perspective","volume":"35","author":"Zhang","year":"2020","journal-title":"Journal of Services Marketing"},{"key":"2025120912172848000_ref068","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2021.107052","article-title":"How to retain customers: understanding the role of trust in live streaming commerce with a socio-technical perspective","volume":"127","author":"Zhang","year":"2022","journal-title":"Computers in Human Behavior"},{"issue":"2","key":"2025120912172848000_ref069","doi-asserted-by":"publisher","first-page":"820","DOI":"10.1108\/intr-08-2021-0595","article-title":"How Tiktok leads users to flow experience: investigating the effects of technology affordances with user experience level and video length as moderators","volume":"33","author":"Zhao","year":"2023","journal-title":"Internet Research"},{"issue":"6","key":"2025120912172848000_ref070","doi-asserted-by":"publisher","first-page":"1901","DOI":"10.1108\/intr-07-2022-0542","article-title":"Factors influencing tiktok-based user purchase intention: Comparison between potential customers and repeat customers","volume":"34","author":"Zhao","year":"2024","journal-title":"Internet Research"},{"issue":"4","key":"2025120912172848000_ref071","doi-asserted-by":"publisher","first-page":"1076","DOI":"10.17705\/1jais.00689","article-title":"Understanding characteristics of popular streamers on live streaming platforms: evidence from Twitch Tv","volume":"22","author":"Zhao","year":"2021","journal-title":"Journal of the Association for Information Systems"},{"issue":"1","key":"2025120912172848000_ref072","doi-asserted-by":"publisher","first-page":"177","DOI":"10.1007\/s42524-022-0241-1","article-title":"Platform governance in the era of Ai and the digital economy","volume":"10","author":"Zheng","year":"2023","journal-title":"Frontiers of Engineering Management"},{"key":"2025120912172848000_ref073","doi-asserted-by":"publisher","first-page":"46","DOI":"10.1016\/j.tele.2019.03.002","article-title":"Understanding the impact of social distance on users' broadcasting intention on live streaming platforms: a lens of the challenge-hindrance stress perspective","volume":"41","author":"Zhou","year":"2019","journal-title":"Telematics and Informatics"},{"issue":"3","key":"2025120912172848000_ref074","doi-asserted-by":"publisher","first-page":"862","DOI":"10.1108\/imds-07-2022-0430","article-title":"The influences of livestreaming on online purchase intention: examining platform characteristics and consumer psychology","volume":"123","author":"Zhu","year":"2023","journal-title":"Industrial Management and Data Systems"}],"container-title":["Industrial Management &amp; Data Systems"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/IMDS-03-2024-0203\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/imds\/article-pdf\/125\/12\/3154\/11000706\/imds-03-2024-0203en.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"syndication"},{"URL":"https:\/\/www.emerald.com\/imds\/article-pdf\/125\/12\/3154\/11000706\/imds-03-2024-0203en.pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,12,9]],"date-time":"2025-12-09T17:17:36Z","timestamp":1765300656000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.emerald.com\/imds\/article\/125\/12\/3154\/1268202\/Exploring-message-sidedness-on-purchase-intention"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2025,6,30]]},"references-count":75,"journal-issue":{"issue":"12","published-print":{"date-parts":[[2025,12,10]]}},"URL":"https:\/\/doi.org\/10.1108\/imds-03-2024-0203","relation":{},"ISSN":["0263-5577","1758-5783"],"issn-type":[{"type":"print","value":"0263-5577"},{"type":"electronic","value":"1758-5783"}],"subject":[],"published":{"date-parts":[[2025,6,30]]}}}