{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,18]],"date-time":"2026-07-18T16:05:50Z","timestamp":1784390750703,"version":"3.55.0"},"reference-count":104,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2024,12,3]],"date-time":"2024-12-03T00:00:00Z","timestamp":1733184000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IMDS"],"published-print":{"date-parts":[[2025,1,24]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>The purpose of our research is to explore the role of employee AI identity in influencing employee proactive behavior and its boundary conditions in AI workplace.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>Based on the IT identity theory and motivation theory, our research discusses the effects of employee AI identity on employee proactive behavior and regarded the proactive work intention as a mediating variable. Meanwhile, we considered organization inducement as a boundary condition and discussed the moderating effects of it and its two sub-dimensions (development rewards and material rewards). Data were collected from 326 employees and partial least squares structural equation modeling was used to analyzed and draw the conclusions.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>Findings showed that employee AI identity significantly affects employee proactive behavior, in which the proactive work intention play a mediating role. Moreover, three subdimensions (relatedness, emotional energy, dependence) of employee AI identity have different effects on formation of employee AI identity. And organization inducement acts as a positive moderating role, development rewards and material rewards play different roles in the formation of organization inducements.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>Our research explores the different paths that influence employee proactive behavior and their boundary moderation, while analyzing the results of these influences in different subdimensions, deepening the research on employee AI identity and organization inducement. Our research is conducive to the development of the identity theory and organizational behavior research and provide suggestions for managers to improve their organizational management level.<\/jats:p><\/jats:sec>","DOI":"10.1108\/imds-03-2024-0211","type":"journal-article","created":{"date-parts":[[2024,12,3]],"date-time":"2024-12-03T05:53:07Z","timestamp":1733205187000},"page":"738-767","source":"Crossref","is-referenced-by-count":13,"title":["Research on the impact of employee AI identity on employee proactive behavior in AI workplace"],"prefix":"10.1108","volume":"125","author":[{"ORCID":"https:\/\/orcid.org\/0009-0000-1896-4316","authenticated-orcid":false,"given":"Min","family":"Qin","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-9067-5949","authenticated-orcid":false,"given":"Shanshan","family":"Qiu","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Shuqin","family":"Li","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Zhensong","family":"Jiang","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","published-online":{"date-parts":[[2024,12,3]]},"reference":[{"issue":"2","key":"key2025012407523684000_ref001","doi-asserted-by":"publisher","first-page":"179","DOI":"10.1016\/0749-5978(91)90020-t","article-title":"The theory of planned behavior","volume":"50","year":"1991","journal-title":"Organizational Behavior and Human Decision Processes"},{"issue":"4","key":"key2025012407523684000_ref002","doi-asserted-by":"publisher","first-page":"665","DOI":"10.1111\/j.1559-1816.2002.tb00236.x","article-title":"Perceived behavioral control, self-efficacy, locus of control, and the theory of planned behavior","volume":"32","year":"2002","journal-title":"Journal of Applied Social Psychology"},{"key":"key2025012407523684000_ref104","first-page":"11","article-title":"Artifcial intelligence (AI) and IT identity: antecedents identifying with AI applications","year":"2020","journal-title":"Presented at the Americas Conference on Information Systems, Salt Lake City, Utah"},{"issue":"1","key":"key2025012407523684000_ref003","doi-asserted-by":"publisher","first-page":"315","DOI":"10.25300\/misq\/2021\/15882","article-title":"The next generation of research on IS use: a theoretical framework of delegation to and from agentic IS artifacts","volume":"45","year":"2021","journal-title":"MIS Quarterly"},{"key":"key2025012407523684000_ref004","doi-asserted-by":"publisher","first-page":"58","DOI":"10.1016\/j.ijinfomgt.2019.03.005","article-title":"Mobile technology identity and self-efficacy: implications for the adoption of clinically supported mobile health apps","volume":"49","year":"2019","journal-title":"International Journal of Information Management"},{"issue":"1","key":"key2025012407523684000_ref005","doi-asserted-by":"publisher","first-page":"251","DOI":"10.1007\/s10796-023-10374-w","article-title":"Enhancing ERP responsiveness through big data technologies: an empirical investigation","volume":"26","year":"2024","journal-title":"Information Systems Frontiers"},{"issue":"2","key":"key2025012407523684000_ref006","doi-asserted-by":"publisher","first-page":"194","DOI":"10.1016\/j.obhdp.2013.02.003","article-title":"Outcome interdependence shapes the effects of prevention focus on team processes and performance","volume":"121","year":"2013","journal-title":"Organizational Behavior and Human Decision Processes"},{"issue":"2","key":"key2025012407523684000_ref007","doi-asserted-by":"publisher","first-page":"209","DOI":"10.1002\/job.2347","article-title":"How does the social context fuel the proactive fire? 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