{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,3]],"date-time":"2026-03-03T16:11:38Z","timestamp":1772554298676,"version":"3.50.1"},"reference-count":55,"publisher":"Emerald","issue":"9","license":[{"start":{"date-parts":[[2013,9,23]],"date-time":"2013-09-23T00:00:00Z","timestamp":1379894400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2013,9,23]]},"abstract":"\n Purpose<\/jats:title>\n \u2013 The aim of this research is to propose a new prospective and methodology to explore how design affordance affects smartphone usage with a contextual approach to investigating the relationship among design features, functional affordance, descriptive beliefs, and inferential beliefs. <\/jats:p>\n <\/jats:sec>\n \n Design\/methodology\/approach<\/jats:title>\n \u2013 This research was conducted in two phases to explore the effect of design affordance on adoption of smartphone. In the first phase, the paper investigated how smartphone's innovative design features afford user's functional perception. Subsequently, two affordance-based beliefs \u2013 intuition and diversity \u2013 were elicited from the design features of smartphone's user interface. In the second phase, a theoretical model was developed and empirically assessed for exploring the effects of the elicited affordance-based variables along with the innovation diffusion theory (IDT) variables on smartphone adoption. <\/jats:p>\n <\/jats:sec>\n \n Findings<\/jats:title>\n \u2013 Results show that the diversity has significant positive effect on both perceived usefulness and perceived ease of use of smartphone usage. However, the effect of intuition is significant on perceived ease of use but not on perceived usefulness. Of the IDT variables, only relative advantage is statistically significant for attitudes. <\/jats:p>\n <\/jats:sec>\n \n Research limitations\/implications<\/jats:title>\n \u2013 The paper only focused on exploring some innovative design features and associated affordances for smartphone adoption. Other design features should be taken into consideration in future research. <\/jats:p>\n <\/jats:sec>\n \n Practical implications<\/jats:title>\n \u2013 The result of this research implies that managers or designers should take advantage of the current advanced technology to develop diverse and intuitive design features on smartphone for attracting user's attention and affection. <\/jats:p>\n <\/jats:sec>\n \n Originality\/value<\/jats:title>\n \u2013 There is a contradiction in prior studies concerning the explanations for the causes of ICT artifact adoption while preserving both the generalizability of TAM model and the accuracy and salience to practice. This research contributes a new vision and methodology to explain what and how innovative design features influence user's attitudes towards smartphone usage from the affordance perspective.<\/jats:p>\n <\/jats:sec>","DOI":"10.1108\/imds-04-2013-0168","type":"journal-article","created":{"date-parts":[[2013,10,22]],"date-time":"2013-10-22T10:11:50Z","timestamp":1382436710000},"page":"1248-1269","source":"Crossref","is-referenced-by-count":30,"title":["Does design matter? Affordance perspective on smartphone usage"],"prefix":"10.1108","volume":"113","author":[{"given":"Jo-Peng","family":"Tsai","sequence":"first","affiliation":[]},{"given":"Chin-Fu","family":"Ho","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2022021219573285600_b1","unstructured":"Aldhaban, F.\n (2012), \u201cExploring the adoption of smartphone technology: literature review\u201d, Technology Management for Emerging Technologies (PICMET), 2012 Proceedings of PICMET '12, Vancouver, pp. 2758-2770."},{"key":"key2022021219573285600_b2","doi-asserted-by":"crossref","unstructured":"Allen, J.P.\n (2003), \u201cThe evolution of new mobile applications: a sociotechnical perspective\u201d, International Journal of Electronic Commerce, Vol. 8 No. 1, pp. 23-36.","DOI":"10.1080\/10864415.2003.11044289"},{"key":"key2022021219573285600_b3","doi-asserted-by":"crossref","unstructured":"Benbasat, I.\n and \n Barki, H.\n (2007), \u201cQuo vadis, TAM?\u201d, Journal of the Association for Information Systems, Vol. 8 No. 4, pp. 218-221.","DOI":"10.17705\/1jais.00126"},{"key":"key2022021219573285600_b4","doi-asserted-by":"crossref","unstructured":"Bouwman, H.\n and \n van de Wijngaert, L.\n (2009), \u201cCoppers context, and conjoints: a reassessment of TAM\u201d, Journal of Information Technology, Vol. 24 No. 2, pp. 186-201.","DOI":"10.1057\/jit.2008.36"},{"key":"key2022021219573285600_b5","unstructured":"Carmines, E.G.\n and \n McIver, J.P.\n (1981), \u201cAnalyzing models with unobserved variables: analysis of covariance structure\u201d, in \n Bohrnstedt, G.W.\n and \n Borgatta, E.F.\n (Eds), Social Measurement: Current Issues, Sage, Beverly Hills, CA, pp. 65-115."},{"key":"key2022021219573285600_b6","doi-asserted-by":"crossref","unstructured":"Chen, J.V.\n , \n Yen, D.C.\n and \n Chen, K.\n (2009), \u201cThe acceptance and diffusion of the innovative smart phone use: a case study of a delivery service company in logistics\u201d, Information & Management, Vol. 46 No. 4, pp. 241-248.","DOI":"10.1016\/j.im.2009.03.001"},{"key":"key2022021219573285600_b7","doi-asserted-by":"crossref","unstructured":"Clark, H.H.\n and \n Brennan, S.E.\n (1991), \u201cGrounding in communication\u201d, in \n Resnick, L.B.\n , \n Levine, J.M.\n and \n Teasley, S.D.\n (Eds), Perspectives on Socially Shared Cognition, APA, Washington, DC, pp. 127-149.","DOI":"10.1037\/10096-006"},{"key":"key2022021219573285600_b8","doi-asserted-by":"crossref","unstructured":"Cronbach, L.J.\n (1951), \u201cCoefficient alpha and the internal structure of tests\u201d, Psychometrika, Vol. 16 No. 3, pp. 297-334.","DOI":"10.1007\/BF02310555"},{"key":"key2022021219573285600_b9","doi-asserted-by":"crossref","unstructured":"Davis, F.D.\n (1989), \u201cPerceived usefulness, perceived ease of use, and user acceptance of information technology\u201d, MIS Quarterly, Vol. 13 No. 3, pp. 319-340.","DOI":"10.2307\/249008"},{"key":"key2022021219573285600_b10","doi-asserted-by":"crossref","unstructured":"Dickinger, A.\n , \n Arami, M.\n and \n Meyer, D.\n (2008), \u201cThe role of perceived enjoyment and social norm in the adoption of technology with network externalities\u201d, European Journal of Information Systems, Vol. 17 No. 1, pp. 4-11.","DOI":"10.1057\/palgrave.ejis.3000726"},{"key":"key2022021219573285600_b11","unstructured":"Fishbein, M.\n and \n Ajzen, I.\n (1975), Belief, Attitude, Intention and Behaviour: An Introduction to Theory and Research, Addison-Wesley, Reading, MA."},{"key":"key2022021219573285600_b12","doi-asserted-by":"crossref","unstructured":"Fornell, C.\n and \n Larcker, D.F.\n (1981), \u201cEvaluating structural equation models with unobservable variables and measurement error\u201d, Journal of Marketing Research, Vol. 18 No. 1, pp. 39-50.","DOI":"10.1177\/002224378101800104"},{"key":"key2022021219573285600_b13","doi-asserted-by":"crossref","unstructured":"Gaver, W.\n (1996), \u201cAffordances for interaction: the social is material for design\u201d, Ecological Psychology, Vol. 8 No. 2, pp. 111-129.","DOI":"10.1207\/s15326969eco0802_2"},{"key":"key2022021219573285600_b14","unstructured":"Gibson, J.J.\n (1977), \u201cThe theory of affordances\u201d, in \n Shaw, R.\n and \n Bransford, J.\n (Eds), Perceiving, Acting, and Knowing: Toward an Ecological Psychology, Lawrence Erlbaum, Hillsdale, NJ, pp. 67-82."},{"key":"key2022021219573285600_b15","unstructured":"Gibson, J.J.\n (1979), The Ecological Approach to Visual Perception, Houghton Mifflin, Boston, MA."},{"key":"key2022021219573285600_b16","unstructured":"Hair, J.F. 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