{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,27]],"date-time":"2026-02-27T15:07:46Z","timestamp":1772204866889,"version":"3.50.1"},"reference-count":84,"publisher":"Emerald","issue":"12","license":[{"start":{"date-parts":[[2022,10,5]],"date-time":"2022-10-05T00:00:00Z","timestamp":1664928000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IMDS"],"published-print":{"date-parts":[[2022,11,16]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>Negative word-of-mouth has a variety of negative effects on companies. Thus, how consumers process and evaluate negative word-of-mouth is an important issue for companies. This research aims to investigate the effect of emotional intensity of negative word-of-mouth on consumers' perceived helpfulness.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>The research model was developed based on attribution theory. A four-study approach involving two field experiments and two online experiments was employed to examine the proposed hypotheses.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The results show that the emotional intensity of negative word-of-mouth negatively affects altruistic motive attributions, while altruistic motive attributions positively affect perceived helpfulness and plays a mediating role in the relationship between the emotional intensity of negative word-of-mouth and perceived helpfulness. Consumers' self-construal moderates the effects of emotional intensity of negative word-of-mouth on altruistic motive attributions and perceived helpfulness, with the negative effects of emotional intensity of negative word-of-mouth on altruistic motive attributions and perceived helpfulness being weaker for consumers with high interdependent self-construal than for those with high independent self-construal.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>The findings not only have a significant theoretical contribution, deepening the understanding of the effects of negative word-of-mouth but also have useful implications for practitioners to improve the management of negative word-of-mouth.<\/jats:p><\/jats:sec>","DOI":"10.1108\/imds-04-2022-0259","type":"journal-article","created":{"date-parts":[[2022,10,4]],"date-time":"2022-10-04T08:03:55Z","timestamp":1664870635000},"page":"2657-2679","source":"Crossref","is-referenced-by-count":14,"title":["Impact of emotional intensity of\u00a0negative word-of-mouth on\u00a0perceived helpfulness in\u00a0social media"],"prefix":"10.1108","volume":"122","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-6309-4196","authenticated-orcid":false,"given":"Chunfeng","family":"Chen","sequence":"first","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0003-4743-9873","authenticated-orcid":false,"given":"Depeng","family":"Zhang","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2022,10,5]]},"reference":[{"issue":"11","key":"key2022111411030129500_ref001","doi-asserted-by":"crossref","first-page":"2825","DOI":"10.1108\/EJM-10-2019-0820","article-title":"Negative online reviews, brand equity and emotional contagion","volume":"55","year":"2021","journal-title":"European Journal of Marketing"},{"issue":"1","key":"key2022111411030129500_ref002","first-page":"76","article-title":"How do expressed emotions affect the helpfulness of a product review? 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