{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,31]],"date-time":"2026-03-31T21:13:54Z","timestamp":1774991634448,"version":"3.50.1"},"reference-count":34,"publisher":"Emerald","issue":"8","license":[{"start":{"date-parts":[[2014,9,2]],"date-time":"2014-09-02T00:00:00Z","timestamp":1409616000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2014,9,2]]},"abstract":"\n Purpose<\/jats:title>\n \u2013 The purpose of this paper is to examine influential factors on branded app adoption from the perspectives of brand relationship and consumption values. Thus a research model integrating consumer-brand relationship literature and the theory of consumption values is developed. <\/jats:p>\n <\/jats:sec>\n \n Design\/methodology\/approach<\/jats:title>\n \u2013 Using the survey approach, 245 participants were recruited from several app market forums and app fan communities. The banking apps issued by three large banks in Taiwan were used in the research. <\/jats:p>\n <\/jats:sec>\n \n Findings<\/jats:title>\n \u2013 The findings support the research model and confirm that brand relationship in terms of brand attachment and brand identification, and perceived overall consumption values are influencing factors in branded app adoption. <\/jats:p>\n <\/jats:sec>\n \n Research limitations\/implications<\/jats:title>\n \u2013 The research advances the understanding of the effect of brand relationship on branded app use behavior and the functional and non-functional value components pertaining to branded apps. <\/jats:p>\n <\/jats:sec>\n \n Originality\/value<\/jats:title>\n \u2013 Little research has investigated if brand-consumer relationship and consumption values can sustain and continually impact consumers\u2019 choice in mobile apps.<\/jats:p>\n <\/jats:sec>","DOI":"10.1108\/imds-05-2014-0132","type":"journal-article","created":{"date-parts":[[2014,9,17]],"date-time":"2014-09-17T08:15:07Z","timestamp":1410941707000},"page":"1131-1143","source":"Crossref","is-referenced-by-count":95,"title":["Brand relationship, consumption values and branded app adoption"],"prefix":"10.1108","volume":"114","author":[{"given":"Kuo-Fang","family":"Peng","sequence":"first","affiliation":[]},{"given":"Yan","family":"Chen","sequence":"additional","affiliation":[]},{"given":"Kuang-Wei","family":"Wen","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2020122903211239500_b1","doi-asserted-by":"crossref","unstructured":"Aurier, P.\n and \n Lanauze, G.S.\n (2012), \u201cImpacts of perceived brand relationship orientation on attitudinal loyalty: an application to strong brands in the packaged goods sector\u201d, European Journal of Marketing, Vol. 46 Nos 11\/12, pp. 1602-1627.","DOI":"10.1108\/03090561211260004"},{"key":"key2020122903211239500_b2","unstructured":"Banham, M.\n (2010), \u201cAdidas launches mobile apps to expand brand\u201d, available at: www.marketingmagazine.co.uk\/article\/1021364\/adidas-launches-mobile-apps-expand-brand (accessed March 8, 2011)."},{"key":"key2020122903211239500_b3","doi-asserted-by":"crossref","unstructured":"Bellman, S.\n , \n Potter, R.F.\n , \n Treleaven-Hassard, S.\n , \n Robinson, J.A.\n and \n Varan, D.\n (2011), \u201cThe effectiveness of branded mobile phone apps\u201d, Journal of Interactive Marketing, Vol. 25 No. 4, pp. 191-200.","DOI":"10.1016\/j.intmar.2011.06.001"},{"key":"key2020122903211239500_b4","doi-asserted-by":"crossref","unstructured":"Bhattacharya, C.B.\n and \n Sen, S.\n (2003), \u201cConsumer-company identification: a framework for understanding consumers\u2019 relationships with companies\u201d, Journal of Marketing, Vol. 67 No. 2, pp. 76-88.","DOI":"10.1509\/jmkg.67.2.76.18609"},{"key":"key2020122903211239500_b5","doi-asserted-by":"crossref","unstructured":"Blackston, M.\n (1992), \u201cObservations: building brand equity by managing the brand's relationships\u201d, Journal of Advertising Research, Vol. 40 No. 6, pp. 101-105.","DOI":"10.2501\/JAR-40-6-101-105"},{"key":"key2020122903211239500_b6","unstructured":"Blackston, M.\n (1995), \u201cThe qualitative dimension of brand equity\u201d, Journal of Advertising Research, Vol. 3 No. 4, pp. 2-7."},{"key":"key2020122903211239500_b7","unstructured":"Chin, W.W.\n (1998), \u201cThe partial least squares approach to structural equation modeling\u201d, in \n Marcoulides, G.A.\n (Ed.), Modern Business Research Methods, Lawrence Erlbaum Associates, Mahwah, NJ, pp. 295-336."},{"key":"key2020122903211239500_b8","doi-asserted-by":"crossref","unstructured":"Chin, W.W.\n , \n Marcolin, B.L.\n and \n Newsted, P.R.\n (2003), \u201cA partial least squares latent variable modeling approach for measuring interaction effects: results from a Monte Carlo simulation study and an electronic mail emotion\/adoption study\u201d, Information Systems Research, Vol. 14 No. 2, pp. 189-217.","DOI":"10.1287\/isre.14.2.189.16018"},{"key":"key2020122903211239500_b9","doi-asserted-by":"crossref","unstructured":"Chiu, C.\n , \n Wang, E.T.G.\n , \n Fang, Y.\n and \n Huang, H.\n (2014), \u201cUnderstanding customers\u2019 repeat purchase intentions in B2C e-commerce: the roles of utilitarian value, hedonic value and perceived risk\u201d, Info Systems Journal, Vol. 24 No. 1, pp. 85-114.","DOI":"10.1111\/j.1365-2575.2012.00407.x"},{"key":"key2020122903211239500_b10","unstructured":"Duggan, M.\n and \n Rainie, L.\n (2012), \u201cCell phone activities 2012: additional demographic analysis\u201d, available at: www.pewinternet.org\/2012\/11\/25\/additional-demographic-analysis-2\/ (accessed March 2, 2014)."},{"key":"key2020122903211239500_b11","doi-asserted-by":"crossref","unstructured":"Fournier, S.\n (1998), \u201cConsumers and their brands: developing relationship theory in consumer research\u201d, Journal of Consumer Research, Vol. 24 No. 4, pp. 343-373.","DOI":"10.1086\/209515"},{"key":"key2020122903211239500_b12","unstructured":"Gartner\n (2013), \u201cGartner says mobile app stores will see annual downloads reach 102 billion in 2013\u201d, available at: www.gartner.com\/newsroom\/id\/2592315 (accessed March 8, 2014)."},{"key":"key2020122903211239500_b13","doi-asserted-by":"crossref","unstructured":"Ha, K.\n , \n Canedoli, A.\n , \n Baur, A.W.\n and \n Bick, M.\n (2012), \u201cMobile banking \u2013 insights on its increasing relevance and most common drivers of adoption\u201d, Electronic Markets, Vol. 22 No. 4, pp. 217-227.","DOI":"10.1007\/s12525-012-0107-1"},{"key":"key2020122903211239500_b14","unstructured":"International Data Corporation\n (2014), \u201cWorldwide smartphone shipments top one billion units for the first time, according to IDC\u201d, available at: www.idc.com\/getdoc.jsp?containerId=prUS24645514 (accessed January 12, 2014)."},{"key":"key2020122903211239500_b15","doi-asserted-by":"crossref","unstructured":"Kim, C.K.\n , \n Jun, M.\n , \n Han, J.\n , \n Kim, M\n and \n Kim, J.Y.\n (2013), \u201cAntecedents and outcomes of attachment towards smartphone applications\u201d, Int. J. of Mobile Communications, Vol. 11 No. 4, pp. 393-411.","DOI":"10.1504\/IJMC.2013.055750"},{"key":"key2020122903211239500_b16","unstructured":"Kotler, P.\n , \n Ang, S.H.\n , \n Leong, S.M.\n and \n Tan, C.T.\n (1999), Marketing Management: an Asian Perspective, Prentice Hall, Singapore."},{"key":"key2020122903211239500_b17","doi-asserted-by":"crossref","unstructured":"Liang, T.-P.\n , \n Huang, C.-W.\n , \n Yeh, Y.-H.\n and \n Lin, B.\n (2007), \u201cAdoption of mobile technology in business: a fit-viability model\u201d, Industrial Management & Data Systems, Vol. 107 No. 8, pp. 1154-1169.","DOI":"10.1108\/02635570710822796"},{"key":"key2020122903211239500_b18","doi-asserted-by":"crossref","unstructured":"Mahatanankoon, P.\n , \n Wen, H.J.\n and \n Lim, B.\n (2005), \u201cConsumer-based m-commerce: exploring consumer perception of mobile applications\u201d, Computer Standards & Interfaces, Vol. 27 No. 4, pp. 347-357.","DOI":"10.1016\/j.csi.2004.10.003"},{"key":"key2020122903211239500_b19","doi-asserted-by":"crossref","unstructured":"Mathwick, C.\n , \n Malhotra, N.K.\n and \n Rigdon, E.\n (2002), \u201cThe effect of dynamic retail experiences on experiential perceptions of value: an internet and catalog comparison\u201d, Journal of Retailing, Vol. 78 No. 1, pp. 51-60.","DOI":"10.1016\/S0022-4359(01)00066-5"},{"key":"key2020122903211239500_b21","doi-asserted-by":"crossref","unstructured":"Parasuraman, A.\n and \n Grewal, D.\n (2000), \u201cThe impact of technology on the quality-value-loyalty chain: a research agenda\u201d, Journal of the Academy of Marketing Science, Vol. 28 No. 1, pp. 168-174.","DOI":"10.1177\/0092070300281015"},{"key":"key2020122903211239500_b22","doi-asserted-by":"crossref","unstructured":"Park, C.W.\n , \n MacInnis, D.J.\n , \n Priester, J.\n , \n Eisingerich, A.B.\n and \n Iacobucci, D.\n (2010), \u201cBrand attachment and brand attitude strength: conceptual and empirical differentiation of two critical brand equity drivers\u201d, Journal of Marketing, Vol. 74 No. 6, pp. 1-17.","DOI":"10.1509\/jmkg.74.6.1"},{"key":"key2020122903211239500_b23","doi-asserted-by":"crossref","unstructured":"Parre\u00f1o, J.\n , \n Sanz-Blas, S.\n , \n Ruiz-Maf\u00e9, C.\n and \n Ald\u00e1s-Manzano, J.\n (2013), \u201cKey factors of teenagers\u2019 mobile advertising acceptance\u201d, Industrial Management & Data Systems, Vol. 113 No. 5, pp. 732-749.","DOI":"10.1108\/02635571311324179"},{"key":"key2020122903211239500_b20","doi-asserted-by":"crossref","unstructured":"Patwardhan, H.\n and \n Balasubramanian, S.K.\n (2013), \u201cReflections on emotional attachment to brands: brand romance and brand love\u201d, Journal of Customer Behaviour, Vol. 12 No. 1, pp. 73-79.","DOI":"10.1362\/147539213X13645550618560"},{"key":"key2020122903211239500_b24","doi-asserted-by":"crossref","unstructured":"Petrick, J.F.\n (2002), \u201cDevelopment of multi-dimensional scale for measuring the perceived value of a service\u201d, Journal of Leisure Research, Vol. 34 No. 2, pp. 119-132.","DOI":"10.1080\/00222216.2002.11949965"},{"key":"key2020122903211239500_b25","doi-asserted-by":"crossref","unstructured":"Segars, A.H.\n (1997), \u201cAssessing the unidimensionality of measurement: a paradigm and illustration within the context of information systems research\u201d, Omega, Vol. 25 No. 1, pp. 107-121.","DOI":"10.1016\/S0305-0483(96)00051-5"},{"key":"key2020122903211239500_b26","doi-asserted-by":"crossref","unstructured":"Sheth, J.N.\n , \n Newman, B.I.\n and \n Gross, B.L.\n (1991), \u201cWhy we buy what we buy: a theory of consumption values\u201d, Journal of Business Research, Vol. 22 No. 2, pp. 159-170.","DOI":"10.1016\/0148-2963(91)90050-8"},{"key":"key2020122903211239500_b27","unstructured":"Straub, D.\n , \n Boudreau, M.-C.\n and \n Gefen, D.\n (2004), \u201cValidation guidelines for is positivist research\u201d, Comm. AIS, Vol. 13 pp. 380-426."},{"key":"key2020122903211239500_b28","doi-asserted-by":"crossref","unstructured":"Stokburger-Sauer, N.\n , \n Ratneshwar, S.\n and \n Sen, S.\n (2012), \u201cDrivers of consumer-brand identification\u201d, International Journal of Research in Marketing, Vol. 29 No. 4, pp. 406-418.","DOI":"10.1016\/j.ijresmar.2012.06.001"},{"key":"key2020122903211239500_b29","doi-asserted-by":"crossref","unstructured":"Sweeney, J.C.\n and \n Soutar, G.N.\n (2001), \u201cConsumer perceived value: the development of a multiple item scale\u201d, Journal of Retailing, Vol. 77 No. 2, pp. 203-220.","DOI":"10.1016\/S0022-4359(01)00041-0"},{"key":"key2020122903211239500_b30","doi-asserted-by":"crossref","unstructured":"Thomson, M.\n , \n MacInnis, D.J.\n and \n Whan Park, C.\n (2005), \u201cThe ties that bind: measuring the strength of consumers\u2019 emotional attachment to brands\u201d, Journal of Consumer Psychology, Vol. 15 No. 1, pp. 77-91.","DOI":"10.1207\/s15327663jcp1501_10"},{"key":"key2020122903211239500_b31","doi-asserted-by":"crossref","unstructured":"Turel, O.\n , \n Serenko, A.\n and \n Bontis, N.\n (2007), \u201cUser acceptance of wireless short messaging services: deconstructing perceived value\u201d, Information & Management, Vol. 44 No. 1, pp. 63-73.","DOI":"10.1016\/j.im.2006.10.005"},{"key":"key2020122903211239500_b32","doi-asserted-by":"crossref","unstructured":"Turel, O.\n , \n Serenko, A.\n and \n Bontis, B.\n (2010), \u201cUser acceptance of hedonic digital artifacts: a theory of consumption values perspective\u201d, Information & Management, Vol. 47 No. 1, pp. 53-59.","DOI":"10.1016\/j.im.2009.10.002"},{"key":"key2020122903211239500_b33","doi-asserted-by":"crossref","unstructured":"Yang, H.\n (2013), \u201cBon App\u00e9tit for apps: young American consumers\u2019 acceptance of mobile applications\u201d, Journal of Computer Information Systems, Vol. 53 No. 3, pp. 85-95.","DOI":"10.1080\/08874417.2013.11645635"},{"key":"key2020122903211239500_b34","doi-asserted-by":"crossref","unstructured":"Zeithaml, V.A.\n (1988), \u201cConsumer perceptions of price, quality and value: a mean-end model and synthesis of evidence\u201d, Journal of Marketing, Vol. 52 No. 3, pp. 2-22.","DOI":"10.1177\/002224298805200302"}],"container-title":["Industrial Management & Data Systems"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/www.emeraldinsight.com\/doi\/full-xml\/10.1108\/IMDS-05-2014-0132","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/IMDS-05-2014-0132\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/IMDS-05-2014-0132\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T21:52:03Z","timestamp":1753393923000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/imds\/article\/114\/8\/1131-1143\/183190"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2014,9,2]]},"references-count":34,"journal-issue":{"issue":"8","published-print":{"date-parts":[[2014,9,2]]}},"alternative-id":["10.1108\/IMDS-05-2014-0132"],"URL":"https:\/\/doi.org\/10.1108\/imds-05-2014-0132","relation":{},"ISSN":["0263-5577"],"issn-type":[{"value":"0263-5577","type":"print"}],"subject":[],"published":{"date-parts":[[2014,9,2]]}}}