{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,8]],"date-time":"2026-01-08T21:49:11Z","timestamp":1767908951477,"version":"3.49.0"},"reference-count":73,"publisher":"Emerald","issue":"7","license":[{"start":{"date-parts":[[2014,8,5]],"date-time":"2014-08-05T00:00:00Z","timestamp":1407196800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2014,8,5]]},"abstract":"\n Purpose<\/jats:title>\n \u2013 While mobile TV (m-TV) is beneficial and is currently an emerging area within mobile commerce, the adoption rate is at the infancy stage. The purpose of this paper is therefore to adapt the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model to explore on the factors in predicting users\u2019 behavioral intention (BI) of m-TV. <\/jats:p>\n <\/jats:sec>\n \n Design\/methodology\/approach<\/jats:title>\n \u2013 Partial least square structural equation modeling approach was employed using 193 respondents to test the findings. <\/jats:p>\n <\/jats:sec>\n \n Findings<\/jats:title>\n \u2013 The findings revealed that effort expectancy (EE), social influence (SI), facilitating conditions (FC), hedonic motivation (HM) and habit (HT) have significant effects on BI. In addition, gender was found to have moderating effect between FC and BI. <\/jats:p>\n <\/jats:sec>\n \n Practical implications<\/jats:title>\n \u2013 Findings from this study provide valuable insights and contribute to the marketing strategy for mobile marketers, wireless communications vendors and application developers in the m-TV industry. <\/jats:p>\n <\/jats:sec>\n \n Originality\/value<\/jats:title>\n \u2013 Since the emergence of m-TV is regarded as a new concept, what factors that may motivate users to watch TV using m-devices remains unexplored and therefore is currently a neglected research area. This paper provides clues and valuable insights for mobile marketers, wireless communications vendors and application developers in the m-TV industry.<\/jats:p>\n <\/jats:sec>","DOI":"10.1108\/imds-05-2014-0146","type":"journal-article","created":{"date-parts":[[2014,11,5]],"date-time":"2014-11-05T05:23:59Z","timestamp":1415165039000},"page":"1050-1067","source":"Crossref","is-referenced-by-count":90,"title":["Mobile TV: a new form of entertainment?"],"prefix":"10.1108","volume":"114","author":[{"given":"Choy-Har","family":"Wong","sequence":"first","affiliation":[]},{"given":"Garry","family":"Wei-Han Tan","sequence":"additional","affiliation":[]},{"given":"Siew-Phaik","family":"Loke","sequence":"additional","affiliation":[]},{"given":"Keng-Boon","family":"Ooi","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2020123001375079300_b1","doi-asserted-by":"crossref","unstructured":"Aarts, H.\n and \n Dijksterhuis, A.\n (2000), \u201cHabits as knowledge structures: automaticity in goal-directed behavior\u201d, Journal of Personality and Social Psychology, Vol. 78 No. 1, pp. 53-63.","DOI":"10.1037\/0022-3514.78.1.53"},{"key":"key2020123001375079300_b2","doi-asserted-by":"crossref","unstructured":"Agarwal, R.\n and \n Karahanna, E.\n (2000), \u201cTime flies when you\u2019re having fun: cognitive absorption and beliefs about information technology usage\u201d, MIS Quarterly, Vol. 24 No. 4, pp. 665-694.","DOI":"10.2307\/3250951"},{"key":"key2020123001375079300_b3","doi-asserted-by":"crossref","unstructured":"Aguirre-Urreta, M.I.\n and \n Marakas, G.M.\n (2010), \u201cIs it really gender? An empirical investigation into gender effects in technology adoption through the examination of individual differences\u201d, An Interdisciplinary Journal of Humans in ICT Environments, Vol. 6 No. 2, pp. 155-190.","DOI":"10.17011\/ht\/urn.201011173090"},{"key":"key2020123001375079300_b4","doi-asserted-by":"crossref","unstructured":"Brown, S.A.\n and \n Venkatesh, V.\n (2005), \u201cModel of adoption of technology in the household: a baseline model test and extension incorporating household life cycle\u201d, MIS Quarterly, Vol. 29 No. 4, pp. 399-426.","DOI":"10.2307\/25148690"},{"key":"key2020123001375079300_b5","doi-asserted-by":"crossref","unstructured":"Bruner, G.\n and \n Kumar, A.\n (2005), \u201cExplaining consumer acceptance of handheld internet devices\u201d, Journal of Business Research, Vol. 58 No. 5, pp. 553-558.","DOI":"10.1016\/j.jbusres.2003.08.002"},{"key":"key2020123001375079300_b6","doi-asserted-by":"crossref","unstructured":"Carlsson, C.\n and \n Walden, P.\n (2007), \u201cMobile TV-to live or die by content\u201d, Proceedings of the 40th Hawaii International Conference on System Sciences, pp. 1-9.","DOI":"10.1109\/HICSS.2007.382"},{"key":"key2020123001375079300_b7","doi-asserted-by":"crossref","unstructured":"Carlsson, C.\n , \n Carlsson, J.\n , \n Hyv\u00f6nen, K.\n , \n Puhakainen, J.\n and \n Walden, P.\n (2006), \u201cAdoption of mobile devices\/services: searching for answers with the UTAUT\u201d, Proceedings of the 39th Annual Hawaii International Conference on System Sciences, January 4-7, available at: http:\/\/ieeexplore.ieee.org\/xpl\/articleDetails.jsp?arnumber=1579556 (accessed May 3, 2014).","DOI":"10.1109\/HICSS.2006.38"},{"key":"key2020123001375079300_b8","doi-asserted-by":"crossref","unstructured":"Chan, F.K.Y.\n , \n Thong, J.Y.L.\n , \n Venkatesh, V.\n , \n Brown, S.A.\n , \n Hu, P.J.H.\n and \n Tam, K.Y.\n (2010), \u201cModeling citizen satisfaction with mandatory adoption of an e-government technology\u201d, Journal of the Association for Information Systems, Vol. 11 No. 10, pp. 519-549.","DOI":"10.17705\/1jais.00239"},{"key":"key2020123001375079300_b9","doi-asserted-by":"crossref","unstructured":"Chang, T.Z.\n and \n Wildt, A.R.\n (1994), \u201cPrice, product information, and purchase intention: an empirical study\u201d, Journal of the Academy of Marketing Science, Vol. 22 No. 1, pp. 16-27.","DOI":"10.1177\/0092070394221002"},{"key":"key2020123001375079300_b10","doi-asserted-by":"crossref","unstructured":"Cheong, J.H.\n and \n Park, M.C.\n (2005), \u201cMobile internet acceptance in Korea\u201d, Internet Research, Vol. 15 No. 2, pp. 125-140.","DOI":"10.1108\/10662240510590324"},{"key":"key2020123001375079300_b11","doi-asserted-by":"crossref","unstructured":"Chin, W.\n , \n Marcolin, B.\n and \n Newsted, P.\n (2003), \u201cA partial least squares latent variable modeling approach for measuring interaction effects: results from a Monte Carlo simulation study and an electronic email emotion\/adoption study\u201d, Information Systems Research, Vol. 14 No. 2, pp. 189-217.","DOI":"10.1287\/isre.14.2.189.16018"},{"key":"key2020123001375079300_b12","unstructured":"Chon, B.S.\n and \n Kim, J.C.\n (2006), \u201cMotivation of the satellite DMB use and genre consumption\u201d, Journal of Communication and Information Science, Vol. 36, pp. 375-398."},{"key":"key2020123001375079300_b13","doi-asserted-by":"crossref","unstructured":"Chong, A.Y.L.\n (2013), \u201cPredicting m-commerce adoption determinants: a neural network approach\u201d, Expert Systems with Applications, Vol. 40 No. 2, pp. 523-530.","DOI":"10.1016\/j.eswa.2012.07.068"},{"key":"key2020123001375079300_b14","doi-asserted-by":"crossref","unstructured":"Chong, A.Y.L.\n , \n Darmawan, N.\n , \n Ooi, K.B.\n and \n Lin, B.\n (2010), \u201cAdoption of 3G services among Malaysian consumers: an empirical analysis\u201d, International Journal of Mobile Communications, Vol. 8 No. 2, pp. 129-149.","DOI":"10.1504\/IJMC.2010.031444"},{"key":"key2020123001375079300_b15","unstructured":"Constantiou, I.D.\n and \n Mahnke, V.\n (2010), \u201cConsumer behaviour and mobile TV services: do men differ from women in their adoption intentions?\u201d, Journal of Electronic Commerce Research, Vol. 11 No. 2, pp. 127-139."},{"key":"key2020123001375079300_b16","doi-asserted-by":"crossref","unstructured":"Constantiou, I.D.\n , \n Damsgaard, J.\n and \n Knutsen, L.\n (2007), \u201cThe four incremental steps toward advanced mobile services adoption\u201d, Communications of the ACM, Vol. 50 No. 6, pp. 51-55.","DOI":"10.1145\/1247001.1247005"},{"key":"key2020123001375079300_b17","doi-asserted-by":"crossref","unstructured":"Cruz, P.\n , \n Neto, L.B.F.\n , \n Munoz-Gallego, P.\n and \n Laukkanen, T.\n (2010), \u201cMobile banking rollout in emerging markets: evidence from Brazil\u201d, International Journal of Bank Marketing, Vol. 28 No. 5, pp. 342-371.","DOI":"10.1108\/02652321011064881"},{"key":"key2020123001375079300_b18","doi-asserted-by":"crossref","unstructured":"Delerue, H.\n and \n Lejeune, A.\n (2010), \u201cJob mobility restriction mechanisms and appropriability in organizations: the mediating role of secrecy and lead time\u201d, Technovation, Vol. 30 Nos 5\/6, pp. 359-366.","DOI":"10.1016\/j.technovation.2010.01.002"},{"key":"key2020123001375079300_b19","doi-asserted-by":"crossref","unstructured":"Deng, Z.\n , \n Mo, X.\n and \n Liu, S.\n (2014), \u201cComparison of the middle-aged and older users\u2019 adoption of mobile health services in China\u201d, International Journal of Medical Informatics, Vol. 83 No. 3, pp. 210-224.","DOI":"10.1016\/j.ijmedinf.2013.12.002"},{"key":"key2020123001375079300_b20","doi-asserted-by":"crossref","unstructured":"Dickinger, A.\n , \n Arami, M.\n and \n Meyer, D.\n (2006), \u201cReconsidering the adoption process: enjoyment and social norms \u2013 antecedents of hedonic mobile technology use\u201d, Proceedings of the 39th Annual Hawaii International Conference on System Sciences, Kauai, Hi, January 4-7, available at: http:\/\/ieeexplore.ieee.org\/xpl\/articleDetails.jsp?arnumber=1579337 (accessed May 3, 2014).","DOI":"10.1109\/HICSS.2006.410"},{"key":"key2020123001375079300_b21","doi-asserted-by":"crossref","unstructured":"Fornell, C.\n and \n Larcker, D.F.\n (1981), \u201cEvaluating structural equation models with unobservable variables and measurement error\u201d, Journal of Marketing Research, Vol. 18 No. 1, pp. 39-50.","DOI":"10.1177\/002224378101800104"},{"key":"key2020123001375079300_b22","doi-asserted-by":"crossref","unstructured":"Hong, S.E.\n and \n Kim, M.\n (2013), \u201cDesign and analysis of a wireless switched digital video scheme for mobile TV services over WiMAX networks\u201d, IEEE Transactions on Broadcasting, Vol. 59 No. 2, pp. 328-339.","DOI":"10.1109\/TBC.2013.2252863"},{"key":"key2020123001375079300_b23","doi-asserted-by":"crossref","unstructured":"Im, I.\n , \n Hong, S.\n and \n Kang, M.S.\n (2011), \u201cAn international comparison of technology adoption: testing the UTAUT model\u201d, Information & Management, Vol. 48 No. 1, pp. 1-8.","DOI":"10.1016\/j.im.2010.09.001"},{"key":"key2020123001375079300_b24","doi-asserted-by":"crossref","unstructured":"Jiang, L.A.\n , \n Yang, Z.\n and \n Jun, M.\n (2013), \u201cMeasuring consumer perceptions of online shopping convenience\u201d, Journal of Service Management, Vol. 24 No. 2, pp. 191-214.","DOI":"10.1108\/09564231311323962"},{"key":"key2020123001375079300_b25","unstructured":"Jordan, N.\n and \n Schatz, R.\n (2006), \u201cBroadcast television services suited for mobile handheld devices\u201d, International Conference on Digital Telecommunications (ICDT\u201906), p. -."},{"key":"key2020123001375079300_b26","unstructured":"Joshua, A.J.\n and \n Koshy, M.P.\n (2011), \u201cUsage patterns of electronic banking services by urban educated customers: glimpses from India\u201d, Journal of Internet Banking and Commerce, Vol. 16 No. 1, pp. 1-12."},{"key":"key2020123001375079300_b27","doi-asserted-by":"crossref","unstructured":"Jung, Y.\n , \n Perez-Mira, B.\n and \n Wiley-Patton, S.\n (2009), \u201cConsumer adoption of mobile TV: examining psychological flow and media content\u201d, Computers in Human Behavior, Vol. 25 No. 1, pp. 123-129.","DOI":"10.1016\/j.chb.2008.07.011"},{"key":"key2020123001375079300_b28","doi-asserted-by":"crossref","unstructured":"Kim, H.\n , \n Chuan, H.\n and \n Gupta, S.\n (2007), \u201cValue-based adoption of mobile internet: an empirical investigation\u201d, Decision Support System, Vol. 43 No. 1, pp. 111-126.","DOI":"10.1016\/j.dss.2005.05.009"},{"key":"key2020123001375079300_b29","doi-asserted-by":"crossref","unstructured":"Kim, S.S.\n , \n Malhotra, N.K.\n and \n Narasimhan, S.\n (2005), \u201cTwo competing perspectives on automatic use: a theoretical and empirical comparison\u201d, Information Systems Research, Vol. 16 No. 4, pp. 418-432.","DOI":"10.1287\/isre.1050.0070"},{"key":"key2020123001375079300_b30","unstructured":"Kline, R.B.\n (1998), Principles and Practice of Structural Equation Modeling, 1st ed., Guilford Press, New York, NY."},{"key":"key2020123001375079300_b31","doi-asserted-by":"crossref","unstructured":"Kumar, A.\n (2007), Mobile TV: DVB-H, DMB, 3G Systems and Rich Media Applications, Focal Press, Oxford.","DOI":"10.4324\/9780080549491"},{"key":"key2020123001375079300_b32","doi-asserted-by":"crossref","unstructured":"Lee, H.\n , \n Ryu, J.\n and \n Kim, D.\n (2010), \u201cProfiling mobile TV adopters in college student populations of Korea\u201d, Technological Forecasting & Social Change, Vol. 77 No. 3, pp. 514-523.","DOI":"10.1016\/j.techfore.2009.09.004"},{"key":"key2020123001375079300_b33","doi-asserted-by":"crossref","unstructured":"Lee, V.H.\n , \n Ooi, K.B.\n , \n Chong, A.Y.L.\n and \n Lin, B.\n (2013), \u201cA structural analysis of greening the supplier, environmental performance and competitive advantage\u201d, Production Planning & Control, doi:10.1080\/09537287.2013.859324.","DOI":"10.1080\/09537287.2013.859324"},{"key":"key2020123001375079300_b34","doi-asserted-by":"crossref","unstructured":"Leong, L.Y.\n , \n Hew, T.S.\n , \n Tan, G.W.H.\n and \n Ooi, K.B.\n (2013), \u201cPredicting the determinants of the NFC-enabled mobile credit card acceptance: a neural networks approach\u201d, Expert Systems with Applications, Vol. 40 No. 14, pp. 5604-5620.","DOI":"10.1016\/j.eswa.2013.04.018"},{"key":"key2020123001375079300_b35","doi-asserted-by":"crossref","unstructured":"Lewis, C.C.\n , \n Fretwell, C.E.\n , \n Ryan, J.\n and \n Parham, J.B.\n (2013), \u201cFaculty use of established and emerging technologies in higher education: a unified theory of acceptance and use of technology perspective\u201d, International Journal of Higher Education, Vol. 2 No. 2, pp. 22-34.","DOI":"10.5430\/ijhe.v2n2p22"},{"key":"key2020123001375079300_b36","doi-asserted-by":"crossref","unstructured":"Lu, H.P.\n and \n Su, P.Y.J.\n (2009), \u201cFactors affecting purchase intention on mobile shopping web sites\u201d, Internet Research, Vol. 19 No. 4, pp. 442-458.","DOI":"10.1108\/10662240910981399"},{"key":"key2020123001375079300_b37","unstructured":"Lu, J.\n , \n Yu, C.S.\n and \n Liu, C.\n (2009), \u201cMobile data service demographics in urban China\u201d, Journal of Computer Information Systems, Vol. 50 No. 2, pp. 117-126."},{"key":"key2020123001375079300_b38","doi-asserted-by":"crossref","unstructured":"Luarn, P.\n and \n Lin, H.H.\n (2005), \u201cToward an understanding of the behavioral intention to use mobile banking\u201d, Computers in Human Behavior, Vol. 21 No. 6, pp. 873-891.","DOI":"10.1016\/j.chb.2004.03.003"},{"key":"key2020123001375079300_b39","unstructured":"Mahadeo, J.D.\n (2009), \u201cTowards an understanding of the factors influencing the acceptance and diffusion of e-government services\u201d, Electronic Journal of e-Government, Vol. 7 No. 4, pp. 391-402."},{"key":"key2020123001375079300_b40","doi-asserted-by":"crossref","unstructured":"Molina, L.M.\n , \n Montes, J.L.\n and \n Ruiz-Moreno, A.\n (2007), \u201cRelationship between quality management practices and knowledge transfer\u201d, Journal of Operations Management, Vol. 25 No. 3, pp. 682-701.","DOI":"10.1016\/j.jom.2006.04.007"},{"key":"key2020123001375079300_b41","unstructured":"Nunnally, J.C.\n and \n Bernstein, I.H.\n (1994), Psychometric Theory, 3rd ed., McGraw-Hill, New York, NY."},{"key":"key2020123001375079300_b42","unstructured":"Ooi, K.B.\n , \n Darmawan, N.\n , \n Chong, A.Y.L.\n and \n Lee, V.H.\n (2010), \u201cDeterminants of 3G adoption in Malaysia: a structural analysis\u201d, Journal of Computer Information Systems, Vol. 51 No. 2, pp. 71-80."},{"key":"key2020123001375079300_b43","doi-asserted-by":"crossref","unstructured":"Pahnila, S.\n , \n Siponen, M.\n and \n Zheng, X.\n (2011), \u201cIntegrating habit into UTAUT: the Chinese eBay case\u201d, Pacific Asia Journal of the Association for Information Systems, Vol. 3 No. 2, pp. 1-30.","DOI":"10.17705\/1pais.03201"},{"key":"key2020123001375079300_b44","doi-asserted-by":"crossref","unstructured":"Polites, G.L.\n and \n Karahanna, E.\n (2013), \u201cThe embeddedness of information systems habits in organizational and individual level routines: development and disruption\u201d, MIS Quarterly, Vol. 37 No. 1, pp. 221-246.","DOI":"10.25300\/MISQ\/2013\/37.1.10"},{"key":"key2020123001375079300_b45","doi-asserted-by":"crossref","unstructured":"P\u00fcschel, J.\n , \n Mazzon, J.A.\n and \n Hernandez, J.M.C.\n (2010), \u201cMobile banking: proposition of an integrated adoption intention framework\u201d, International Journal of Bank Marketing, Vol. 28 No. 5, pp. 389-409.","DOI":"10.1108\/02652321011064908"},{"key":"key2020123001375079300_b46","unstructured":"Ringle, C.M.\n , \n Wende, S.\n and \n Will, A.\n (2005), Smart PLS 2.0, University of Hamburg, Hamburg."},{"key":"key2020123001375079300_b47","unstructured":"Sheth, J.\n , \n Newman, B.\n and \n Gross, B.\n (1991), Consumption Values and Market Choices, Theory and Applications, South-Western Publishing Co, Cincinnati, OH."},{"key":"key2020123001375079300_b48","doi-asserted-by":"crossref","unstructured":"Shin, D.\n (2006), \u201cProspectus of mobile TV: another bubble or killer application\u201d, Telematics and Informatics, Vol. 23 No. 4, pp. 253-270.","DOI":"10.1016\/j.tele.2005.08.001"},{"key":"key2020123001375079300_b49","doi-asserted-by":"crossref","unstructured":"Siau, K.\n , \n Lim, E.P.\n and \n Shen, Z.\n (2001), \u201cMobile commerce: promises, challenges and research agenda\u201d, Journal of Database Management, Vol. 12 No. 3, pp. 4-13.","DOI":"10.4018\/jdm.2001070101"},{"key":"key2020123001375079300_b50","unstructured":"Sim, J.J.\n , \n Tan, G.W.H.\n , \n Ooi, K.B.\n and \n Lee, V.H.\n (2011), \u201cExploring the individual characteristics on the adoption of broadband: an empirical analysis\u201d, International Journal of Network and Mobile Technologies, Vol. 2 No. 1, pp. 1-14."},{"key":"key2020123001375079300_b51","doi-asserted-by":"crossref","unstructured":"Sim, J.J.\n , \n Tan, G.W.H.\n , \n Wong, J.C.J.\n , \n Ooi, K.B.\n and \n Hew, T.S.\n (2014), \u201cUnderstanding and predicting the motivators of mobile music acceptance \u2013 a multi-stage MRA-artificial neural network approach\u201d, Telematics and Informatics, Vol. 31 No. 4, pp. 569-584.","DOI":"10.1016\/j.tele.2013.11.005"},{"key":"key2020123001375079300_b52","unstructured":"Singh, S.\n , \n Srivastava, V.\n and \n Srivastava, R.K.\n (2010), \u201cCustomer acceptance of mobile banking: a conceptual framework\u201d, SIES Journal of Management, Vol. 7 No. 1, pp. 55-64."},{"key":"key2020123001375079300_b54","doi-asserted-by":"crossref","unstructured":"Tan, G.W.H.\n , \n Ooi, K.B.\n , \n Chong, S.C.\n and \n Hew, T.S.\n (2014a), \u201cNFC mobile credit card: the next frontier of mobile payment?\u201d, Telematics and Informatics, Vol. 31 No. 2, pp. 292-307.","DOI":"10.1016\/j.tele.2013.06.002"},{"key":"key2020123001375079300_b55","doi-asserted-by":"crossref","unstructured":"Tan, G.W.H.\n , \n Ooi, K.B.\n , \n Leong, L.Y.\n and \n Lin, B.\n (2014b), \u201cPredicting the drivers of behavioral intention to use mobile learning: a hybrid SEM-neural networks approach\u201d, Computers in Human Behavior, Vol. 36, July, pp. 198-213.","DOI":"10.1016\/j.chb.2014.03.052"},{"key":"key2020123001375079300_b53","unstructured":"Tan, G.W.H.\n , \n Sim, J.J.\n , \n Ooi, K.B.\n and \n Phusavat, K.\n (2012), \u201cDeterminants of mobile learning adoption: an empirical analysis\u201d, Journal of Computer Information Systems, Vol. 52 No. 3, pp. 82-91."},{"key":"key2020123001375079300_b56","doi-asserted-by":"crossref","unstructured":"Taylor, S.\n and \n Todd, P.A.\n (1995), \u201cAssessing IT usage: the role of prior experience\u201d, MIS Quarterly, Vol. 19 No. 4, pp. 561-570.","DOI":"10.2307\/249633"},{"key":"key2020123001375079300_b57","doi-asserted-by":"crossref","unstructured":"Teo, A.C.\n , \n Tan, G.W.H.\n , \n Cheah, C.M.\n , \n Ooi, K.B.\n and \n Yew, K.T.\n (2012), \u201cCan the demographic and subjective norms influence the adoption of mobile banking?\u201d, International Journal of Mobile Communications, Vol. 10 No. 6, pp. 578-597.","DOI":"10.1504\/IJMC.2012.049757"},{"key":"key2020123001375079300_b58","doi-asserted-by":"crossref","unstructured":"Teoh, W.M.Y.\n , \n Chong, S.C.\n , \n Lin, B.\n and \n Chua, J.W.\n (2013), \u201cFactors affecting consumers\u2019 perception of electronic payment: an empirical analysis\u201d, Internet Research, Vol. 23 No. 4, pp. 465-485.","DOI":"10.1108\/IntR-09-2012-0199"},{"key":"key2020123001375079300_b59","doi-asserted-by":"crossref","unstructured":"Thong, J.Y.L.\n (2001), \u201cResources constraints and information systems implementation in Singaporean small business\u201d, Omega, Vol. 29 No. 2, pp. 143-156.","DOI":"10.1016\/S0305-0483(00)00035-9"},{"key":"key2020123001375079300_b60","doi-asserted-by":"crossref","unstructured":"Tilson, D.\n and \n Lyytinen, K.\n (2006), \u201cThe 3G transition: changes in the US wireless industry\u201d, Telecommunications Policy, Vol. 30 Nos 10\/11, pp. 569-586.","DOI":"10.1016\/j.telpol.2006.09.002"},{"key":"key2020123001375079300_b61","doi-asserted-by":"crossref","unstructured":"van der Heijden, H.\n (2004), \u201cUser acceptance of hedonic information systems\u201d, MIS Quarterly, Vol. 28 No. 4, pp. 695-704.","DOI":"10.2307\/25148660"},{"key":"key2020123001375079300_b62","doi-asserted-by":"crossref","unstructured":"Venkatesh, V.\n and \n Morris, M.G.\n (2000), \u201cWhy don\u2019t men ever stop to ask for directions: gender, social influence, and their role in technology acceptance and usage behavior\u201d, MIS Quarterly, Vol. 24 No. 1, pp. 115-139.","DOI":"10.2307\/3250981"},{"key":"key2020123001375079300_b63","doi-asserted-by":"crossref","unstructured":"Venkatesh, V.\n , \n Morris, M.G.\n and \n Ackerman, P.L.\n (2000), \u201cA longitudinal field investigation of gender differences in individual technology adoption decision-making processes\u201d, Organizational Behavior and Human Decision Processes, Vol. 83 No. 1, pp. 33-60.","DOI":"10.1006\/obhd.2000.2896"},{"key":"key2020123001375079300_b65","doi-asserted-by":"crossref","unstructured":"Venkatesh, V.\n , \n Thong, J.Y.L.\n and \n Xu, X.\n (2012), \u201cConsumer acceptance and use of information technology: extending the unified theory of acceptance and use of technology\u201d, MIS Quarterly, Vol. 36 No. 1, pp. 157-178.","DOI":"10.2307\/41410412"},{"key":"key2020123001375079300_b64","doi-asserted-by":"crossref","unstructured":"Venkatesh, V.\n , \n Morris, M.G.\n , \n Davis, G.B.\n and \n Davis, F.D.\n (2003), \u201cUser acceptance of information technology: toward a unified view\u201d, MIS Quarterly, Vol. 27 No. 3, pp. 425-478.","DOI":"10.2307\/30036540"},{"key":"key2020123001375079300_b66","doi-asserted-by":"crossref","unstructured":"Verplanken, B.\n and \n Orbell, S.\n (2003), \u201cReflections on past behavior: a self-report index of habit strength\u201d, Journal of Applied Social Psychology, Vol. 33 No. 6, pp. 1313-1330.","DOI":"10.1111\/j.1559-1816.2003.tb01951.x"},{"key":"key2020123001375079300_b67","unstructured":"Wang, C.Y.\n , \n Chang, H.C.\n , \n Chou, S.C.T.\n and \n Chen, F.F.\n (2013), \u201cAcceptance and willingness to pay for mobile TV apps\u201d, Proceedings of the Pacific Asia Conference on Information Systems (PACIS) 2013, Jeju Island, June 18-22, available at: http:\/\/aisel.aisnet.org\/pacis2013\/260 (accessed May 10, 2014)."},{"key":"key2020123001375079300_b68","doi-asserted-by":"crossref","unstructured":"Wang, H.I.\n and \n Yang, H.L.\n (2005), \u201cThe role of personality traits in UTAUT model under online stocking\u201d, Contemporary Management Research, Vol. 1 No. 1, pp. 69-82.","DOI":"10.7903\/cmr.73"},{"key":"key2020123001375079300_b69","unstructured":"Wong, C.H.\n , \n Lee, H.S.\n , \n Lim, Y.H.\n , \n Chua, B.H.\n and \n Tan, G.W.H.\n (2012), \u201cPredicting the consumers\u2019 intention to adopt mobile shopping: an emerging market perspective\u201d, International Journal of Network and Mobile Technologies, Vol. 3 No. 3, pp. 24-39."},{"key":"key2020123001375079300_b70","doi-asserted-by":"crossref","unstructured":"Yang, K.C.C.\n (2005), \u201cExploring factors affecting the adoption of mobile commerce in Singapore\u201d, Telematics and Informatics, Vol. 22 No. 3, pp. 257-277.","DOI":"10.1016\/j.tele.2004.11.003"},{"key":"key2020123001375079300_b71","unstructured":"Yu, C.S.\n (2012), \u201cFactors affecting individuals to adopt mobile banking: empirical evidence from the UTAUT model\u201d, Journal of Electronic Commerce Research, Vol. 13 No. 2, pp. 104-121."},{"key":"key2020123001375079300_b72","unstructured":"Yu, Y.\n , \n Huang, X.\n and \n Xu, B.\n (2010), \u201cResearches on interactive design of touch-screen mobile TV software interface based on CMMB technology\u201d, 11th International Conference on Computer-Aided Industrial Design & Conceptual Design (CAIDCD), November 17-19, pp. 702-706."},{"key":"key2020123001375079300_b73","doi-asserted-by":"crossref","unstructured":"Zhou, T.\n (2013), \u201cThe effect of flow experience on user adoption of mobile TV\u201d, Behaviour & Information Technology, Vol. 32 No. 3, pp. 263-272.","DOI":"10.1080\/0144929X.2011.650711"}],"container-title":["Industrial Management & Data Systems"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/www.emeraldinsight.com\/doi\/full-xml\/10.1108\/IMDS-05-2014-0146","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/IMDS-05-2014-0146\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/IMDS-05-2014-0146\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T21:52:03Z","timestamp":1753393923000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/imds\/article\/114\/7\/1050-1067\/183636"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2014,8,5]]},"references-count":73,"journal-issue":{"issue":"7","published-print":{"date-parts":[[2014,8,5]]}},"alternative-id":["10.1108\/IMDS-05-2014-0146"],"URL":"https:\/\/doi.org\/10.1108\/imds-05-2014-0146","relation":{},"ISSN":["0263-5577"],"issn-type":[{"value":"0263-5577","type":"print"}],"subject":[],"published":{"date-parts":[[2014,8,5]]}}}