{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,22]],"date-time":"2026-03-22T01:46:27Z","timestamp":1774143987677,"version":"3.50.1"},"reference-count":107,"publisher":"Emerald","issue":"9","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2015,10,19]]},"abstract":"<jats:sec>\n                  <jats:title>Purpose<\/jats:title>\n                  <jats:p>\u2013 Social media platforms established social relationship between the consumer and the brand community. The purpose of this paper is to propose a model to understand how dual-identification impact on the community citizenship behavior (CCB). Specifically, the authors propose perceived community-brand similarity (PCBS) influence CCB via dual-identification and brand passion (BP).<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Design\/methodology\/approach<\/jats:title>\n                  <jats:p>\u2013 The research sample consists of 323 members who have used Apple product and used Apple fan page for more than one year, and structural equation modeling was used to test the research hypotheses.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Findings<\/jats:title>\n                  <jats:p>\u2013 The results indicated that PCBS directly influenced brand identification (BI) and community identification (CI), respectively. BI directly influenced CI. CI directly influenced BP, but BI not directly influenced BP. In the mediation effects, both the dual-identification factors and BP play important mediating roles.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Practical implications<\/jats:title>\n                  <jats:p>\u2013 From a managerial standpoint, this research provides implications for social network sites management.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Originality\/value<\/jats:title>\n                  <jats:p>\u2013 This research fills a void in the BI and CI are coexisting but distinct aspects of virtual communities. In addition, the mediating role of dual-identification factors and BP in the online community consumer-brand relationship has not been fully investigated.<\/jats:p>\n               <\/jats:sec>","DOI":"10.1108\/imds-05-2015-0211","type":"journal-article","created":{"date-parts":[[2015,10,22]],"date-time":"2015-10-22T13:05:38Z","timestamp":1445519138000},"page":"1752-1772","source":"Crossref","is-referenced-by-count":31,"title":["Understanding community citizenship behavior in social networking sites"],"prefix":"10.1108","volume":"115","author":[{"given":"Li-Chun","family":"Hsu","sequence":"additional","affiliation":[{"name":"Department of Leisure and Recreation Management, Da-Yeh University, Changhua, Taiwan"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Wen-Hai","family":"Chih","sequence":"additional","affiliation":[{"name":"Department of Business Administration, National Dong Hwa University, Hualien, Taiwan"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Dah-Kwei","family":"Liou","sequence":"additional","affiliation":[{"name":"Department of Finance, Chihlee University of Technology, New Taipei City, Taiwan"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"issue":"3","key":"2025072819431562600_b1","doi-asserted-by":"crossref","first-page":"347","DOI":"10.1177\/002224379703400304","article-title":"Dimensions of brand personality","volume":"34","author":"","year":"1997","journal-title":"Journal of Marketing Research"},{"issue":"3","key":"2025072819431562600_b2","doi-asserted-by":"crossref","first-page":"574","DOI":"10.1037\/0021-9010.90.3.574","article-title":"Antecedents and consequences of customer-company identification: expanding the role of relationship marketing","volume":"90","author":"","year":"2005","journal-title":"Journal of Applied Psychology"},{"issue":"7","key":"2025072819431562600_b3","doi-asserted-by":"crossref","first-page":"904","DOI":"10.1016\/j.jbusres.2011.12.009","article-title":"Brand passion: antecedents and consequences","volume":"66","author":"","year":"2013","journal-title":"Journal of Business Research"},{"issue":"3","key":"2025072819431562600_b4","doi-asserted-by":"crossref","first-page":"19","DOI":"10.1509\/jmkg.69.3.19.66363","article-title":"The social influence of brand community: evidence from European car clubs","volume":"69","author":"","year":"2005","journal-title":"Journal of Marketing"},{"issue":"3","key":"2025072819431562600_b5","doi-asserted-by":"crossref","first-page":"411","DOI":"10.1037\/0033-2909.103.3.411","article-title":"Structural equation modeling in practice: a review and recommended two-step approach","volume":"103","author":"","year":"1988","journal-title":"Psychological Bulletin"},{"issue":"4","key":"2025072819431562600_b6","doi-asserted-by":"crossref","first-page":"387","DOI":"10.1111\/j.1475-6811.2006.00125.x","article-title":"When similar do not attract: tests of a prediction from the self-expansion model","volume":"13","author":"","year":"2006","journal-title":"Personal Relationships"},{"issue":"4","key":"2025072819431562600_b7","doi-asserted-by":"crossref","first-page":"786","DOI":"10.1037\/0021-9010.91.4.786","article-title":"The use of person-organization fit in employment decision making: an assessment of its criterion-related validity","volume":"91","author":"","year":"2006","journal-title":"Journal of Applied Psychology"},{"issue":"1","key":"2025072819431562600_b8","doi-asserted-by":"crossref","first-page":"20","DOI":"10.2307\/258189","article-title":"Social identity theory and the organization","volume":"14","author":"","year":"1989","journal-title":"Academy of Management Review"},{"issue":"1","key":"2025072819431562600_b9","doi-asserted-by":"crossref","first-page":"45","DOI":"10.1016\/j.ijresmar.2006.01.005","article-title":"Antecedents and purchase consequences of customer participation in small group brand communities","volume":"23","author":"","year":"2006","journal-title":"International Journal of Research in Marketing"},{"issue":"1","key":"2025072819431562600_b10","doi-asserted-by":"crossref","first-page":"74","DOI":"10.1007\/BF02723327","article-title":"On the evaluation of structural equation models","volume":"16","author":"","year":"1988","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"6","key":"2025072819431562600_b11","doi-asserted-by":"crossref","first-page":"1173","DOI":"10.1037\/0022-3514.51.6.1173","article-title":"The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations","volume":"51","author":"","year":"1986","journal-title":"Journal of Personality and Social Psychology"},{"issue":"1","key":"2025072819431562600_b12","doi-asserted-by":"crossref","first-page":"39","DOI":"10.1016\/j.jbusres.2009.09.018","article-title":"Investigating mediators between corporate reputation and citizenship behaviors","volume":"64","author":"","year":"2011","journal-title":"Journal of Business Research"},{"issue":"12","key":"2025072819431562600_b13","first-page":"80","article-title":"The one thing you must get right when building a brand","volume":"88","author":"","year":"2010","journal-title":"Harvard Business Review"},{"issue":"2","key":"2025072819431562600_b14","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1509\/jm.09.0339","article-title":"Brand love","volume":"76","author":"","year":"2012","journal-title":"Journal of Marketing"},{"issue":"1","key":"2025072819431562600_b15","doi-asserted-by":"crossref","first-page":"49","DOI":"10.1207\/s15327957pspr0301_3","article-title":"Passion, intimacy and time: passionate love as a function of change in intimacy","volume":"3","author":"","year":"1999","journal-title":"Personality and Social Psychology Review"},{"issue":"5\/6","key":"2025072819431562600_b16","doi-asserted-by":"crossref","first-page":"371","DOI":"10.1108\/JPBM-09-2013-0394","article-title":"The influence of brand trust and brand identification on brand evangelism","volume":"22","author":"","year":"2013","journal-title":"Journal of Product & Brand Management"},{"key":"2025072819431562600_b17","unstructured":"Belleghem, S.V.\n          , Eenhuizen, M. and Veris, E. (2011), \u201cSocial media around the world 2011\u201d, available at: www.slideshare.net\/stevenvanbelleghem\/social-media-around-the-world-2011\/download?lead=394fd930572c9b62fb082021af5a6d0922046ec4 (accessed September 10, 2013)."},{"issue":"4","key":"2025072819431562600_b18","doi-asserted-by":"crossref","first-page":"555","DOI":"10.1348\/014466600164633","article-title":"Self-categorization, affective commitment and group self-esteem as distinct aspects of social identity in the organization","volume":"39","author":"","year":"2000","journal-title":"British Journal of Social Psychology"},{"issue":"7","key":"2025072819431562600_b19","doi-asserted-by":"crossref","first-page":"698","DOI":"10.1016\/j.jbusres.2008.07.003","article-title":"Service worker role in encouraging customer organizational citizenship behaviors","volume":"62","author":"","year":"2009","journal-title":"Journal of Business Research"},{"issue":"5","key":"2025072819431562600_b20","doi-asserted-by":"crossref","first-page":"717","DOI":"10.1037\/0022-3514.62.5.717","article-title":"When Gulliver travels: social context, psychological closeness, and self-appraisals","volume":"62","author":"","year":"1992","journal-title":"Journal of Personality and Social Psychology"},{"issue":"3","key":"2025072819431562600_b21","doi-asserted-by":"crossref","first-page":"417","DOI":"10.1177\/0265407597143008","article-title":"An overview (and underview) of research and theory within the attraction paradigm","volume":"14","author":"","year":"1997","journal-title":"Journal of Social and Personal Relationships"},{"issue":"4","key":"2025072819431562600_b22","doi-asserted-by":"crossref","first-page":"284","DOI":"10.1016\/j.jbusres.2007.06.022","article-title":"Social versus psychological brand community: the role of psychological sense of brand community","volume":"61","author":"","year":"2008","journal-title":"Journal of Business Research"},{"issue":"4","key":"2025072819431562600_b23","doi-asserted-by":"crossref","first-page":"357","DOI":"10.1016\/j.ijinfomgt.2010.01.004","article-title":"Relationship quality, community promotion and brand loyalty in virtual communities: evidence from free software communities","volume":"30","author":"","year":"2010","journal-title":"International Journal of Information Management"},{"issue":"6","key":"2025072819431562600_b24","doi-asserted-by":"crossref","first-page":"706","DOI":"10.1016\/j.jbusres.2011.09.007","article-title":"New members\u2019 integration: key factor of success in online travel communities","volume":"66","author":"","year":"2013","journal-title":"Journal of Business Research"},{"issue":"4","key":"2025072819431562600_b25","doi-asserted-by":"crossref","first-page":"486","DOI":"10.1108\/IntR-06-2012-0107","article-title":"Online brand community response to negative brand events: the role of group eWOM","volume":"23","author":"","year":"2013","journal-title":"Internet Research"},{"issue":"4","key":"2025072819431562600_b26","first-page":"407","article-title":"From brand community members\u2019 similarity approach to explore community citizenship behavior","volume":"16","author":"","year":"2014","journal-title":"Journal of e-Business"},{"issue":"5","key":"2025072819431562600_b27","doi-asserted-by":"crossref","first-page":"631","DOI":"10.1007\/s11031-015-9503-0","article-title":"The psychology of passion: a meta-analytical review of a decade of","volume":"39","author":"","year":"2015","journal-title":"Motivation and Emotion"},{"issue":"36","key":"2025072819431562600_b28","first-page":"3","article-title":"The brand identity: a strategic shift for success","volume":"13","author":"","year":"2010","journal-title":"Romanian Economic Journal"},{"issue":"6","key":"2025072819431562600_b29","first-page":"740","article-title":"The effects of brand associations on consumer response","volume":"25","author":"","year":"2001","journal-title":"Marketing Science"},{"issue":"3","key":"2025072819431562600_b30","doi-asserted-by":"crossref","first-page":"241","DOI":"10.1016\/j.ijresmar.2003.12.004","article-title":"A social influence model of consumer participation in network- and small-group-based virtual communities","volume":"21","author":"","year":"2004","journal-title":"International Journal of Research in Marketing"},{"issue":"2","key":"2025072819431562600_b31","doi-asserted-by":"crossref","first-page":"239","DOI":"10.2307\/2393235","article-title":"Organizational images and member identification","volume":"39","author":"","year":"1994","journal-title":"Administrative Science Quarterly"},{"key":"2025072819431562600_b32","doi-asserted-by":"crossref","unstructured":"Efron, B.\n           and Tibshirani, R. (1993),                   An Introduction to the Bootstrap                , Chapman and Hall, New York, NY.","DOI":"10.1007\/978-1-4899-4541-9"},{"issue":"8","key":"2025072819431562600_b33","doi-asserted-by":"crossref","first-page":"1219","DOI":"10.1016\/j.indmarman.2012.10.006","article-title":"Interpersonal attraction in buyer-supplier relationships: a cyclical model rooted in social psychology","volume":"41","author":"","year":"2012","journal-title":"Industrial Marketing Management"},{"issue":"3","key":"2025072819431562600_b34","doi-asserted-by":"crossref","first-page":"339","DOI":"10.1207\/S15327663JCP1303_14","article-title":"You are what they eat: the influence of reference groups on consumers\u2019 connections to brands","volume":"13","author":"","year":"2003","journal-title":"Journal of Consumer Psychology"},{"issue":"2","key":"2025072819431562600_b35","first-page":"177","article-title":"A theory of social comparison process","volume":"7","author":"","year":"1954","journal-title":"Human Relations"},{"issue":"1","key":"2025072819431562600_b36","doi-asserted-by":"crossref","first-page":"39","DOI":"10.1177\/002224378101800104","article-title":"Evaluating structural equation models with unobservable variables and measurement error","volume":"18","author":"","year":"1981","journal-title":"Journal of Marketing Research"},{"issue":"3","key":"2025072819431562600_b37","first-page":"343","article-title":"Consumers and their brands: developing relationship theory in marketing","volume":"24","author":"","year":"1998","journal-title":"Journal of Consumer Research"},{"key":"2025072819431562600_b38","unstructured":"Fromm, E.\n           (1956),                   The Art of Loving                , Harper & Row, New York, NY."},{"issue":"6","key":"2025072819431562600_b39","doi-asserted-by":"crossref","first-page":"608","DOI":"10.1111\/j.1540-5885.2008.00325.x","article-title":"Brand community members as a source of innovation","volume":"25","author":"","year":"2008","journal-title":"Journal Product Innovation Management"},{"issue":"2","key":"2025072819431562600_b40","doi-asserted-by":"crossref","first-page":"97","DOI":"10.1111\/j.1936-4490.2005.tb00712.x","article-title":"The impact of brand loyalty commitment on loyalty to retail service brands","volume":"22","author":"","year":"2005","journal-title":"Canadian Journal of Administrative Sciences"},{"issue":"2","key":"2025072819431562600_b41","doi-asserted-by":"crossref","first-page":"130","DOI":"10.1177\/002224378502200203","article-title":"The differential effects of exercised and unexercised power sources in a marketing channel","volume":"22","author":"","year":"1985","journal-title":"Journal of Marketing Research"},{"issue":"5","key":"2025072819431562600_b42","doi-asserted-by":"crossref","first-page":"1401","DOI":"10.1111\/j.1467-6494.2006.00414.x","article-title":"Couple similarity and marital satisfaction: are similar spouses happier?","volume":"74","author":"","year":"2006","journal-title":"Journal of Personality"},{"issue":"7","key":"2025072819431562600_b43","first-page":"1","article-title":"Structural equation modeling and regression: guidelines for research practice","volume":"4","author":"","year":"2000","journal-title":"Communications of AIS"},{"key":"2025072819431562600_b44","unstructured":"Harman, H.H.\n           (1967),                   Modern Factor Analysis                , University of Chicago Press, Chicago, IL."},{"issue":"1","key":"2025072819431562600_b45","doi-asserted-by":"crossref","first-page":"60","DOI":"10.1177\/109467050141006","article-title":"The measurement of word-of-mouth communication and an investigation of service quality and customer commitment as potential antecedents","volume":"4","author":"","year":"2001","journal-title":"Journal of Service Research"},{"issue":"5","key":"2025072819431562600_b46","first-page":"648","article-title":"Social identity perspective on brand loyalty","volume":"65","author":"","year":"2011","journal-title":"Journal of Business Research"},{"key":"2025072819431562600_b47","unstructured":"Hogg, M.A.\n           and Abrams, D. (1988),                   Social Identifications: A Social Psychology of Intergroup Relations and Group Processes                , Routledge, New York, NY."},{"issue":"1","key":"2025072819431562600_b48","doi-asserted-by":"crossref","first-page":"7","DOI":"10.1111\/j.1468-2885.2006.00003.x","article-title":"Social identity, self-categorization, and the communication of group norms","volume":"16","author":"","year":"2006","journal-title":"Communication Theory"},{"issue":"1","key":"2025072819431562600_b49","doi-asserted-by":"crossref","first-page":"121","DOI":"10.2307\/259266","article-title":"Social identity and self-categorization process in organizational contexts","volume":"25","author":"","year":"2000","journal-title":"The Academy of Management Review"},{"issue":"1","key":"2025072819431562600_b50","doi-asserted-by":"crossref","first-page":"72","DOI":"10.1108\/14684521211206971","article-title":"How experience-driven community identification generate trust and engagement","volume":"36","author":"","year":"2012","journal-title":"Online Information Review"},{"key":"2025072819431562600_b51","unstructured":"Hsu, L.C.\n           (2012), \u201cThe study of online community members\u2019 in- and extra-role dual path behaviors: an integrated approach of individual-, group-, and relationship-level\u201d, doctoral dissertation, National Dong Hwa University, Hualien."},{"issue":"1","key":"2025072819431562600_b52","first-page":"49","article-title":"The influence of brand-customer relationships, community member-other members relationships on community citizenship behavior: testing of multiple mediating effects","volume":"17","author":"","year":"2015","journal-title":"Journal of e-Business"},{"issue":"28","key":"2025072819431562600_b53","first-page":"11335","article-title":"The three components of organizational commitment on in-role behaviors and organizational citizenship behaviors","volume":"5","author":"","year":"2011","journal-title":"African Journal of Business Management"},{"issue":"3","key":"2025072819431562600_b54","doi-asserted-by":"crossref","first-page":"252","DOI":"10.1108\/10662241211235644","article-title":"Online experiences and virtual goods purchase intention","volume":"22","author":"","year":"2012","journal-title":"Internet Research"},{"key":"2025072819431562600_b55","unstructured":"Inside Consulting\n           (2012), \u201cSocial media around the world 2012\u201d, available at: www.slideshare.net\/InSitesConsulting\/social-media-around-the-world-2012-by-insites-consulting?from_search=2 (accessed October 12, 2013)."},{"issue":"7","key":"2025072819431562600_b56","doi-asserted-by":"crossref","first-page":"732","DOI":"10.1016\/j.indmarman.2008.02.005","article-title":"Corporate reputation and customer behavioral intentions: the roles of trust, identification and commitment","volume":"38","author":"","year":"2009","journal-title":"Industrial Marketing Management"},{"issue":"3","key":"2025072819431562600_b57","doi-asserted-by":"crossref","first-page":"270","DOI":"10.1108\/IntR-09-2012-0189","article-title":"Sequential combination of consumer experiences and their impact on product knowledge and brand attitude: the moderating role of desire for unique consumer products","volume":"24","author":"","year":"2014","journal-title":"Internet Research"},{"issue":"10","key":"2025072819431562600_b58","doi-asserted-by":"crossref","first-page":"1480","DOI":"10.1016\/j.jbusres.2011.10.014","article-title":"Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand","volume":"65","author":"","year":"2012","journal-title":"Journal of Business Research"},{"issue":"5","key":"2025072819431562600_b59","doi-asserted-by":"crossref","first-page":"1663","DOI":"10.1016\/j.chb.2012.04.004","article-title":"I became an attractive person in the virtual world: users\u2019 identification with virtual communities and avatars","volume":"28","author":"","year":"2012","journal-title":"Computers in Human Behavior"},{"issue":"2","key":"2025072819431562600_b60","doi-asserted-by":"crossref","first-page":"155","DOI":"10.1016\/S0957-4174(03)00116-7","article-title":"Knowledge sharing in virtual communities: an e-business perspective","volume":"26","author":"","year":"2004","journal-title":"Expert Systems with Applications"},{"issue":"9","key":"2025072819431562600_b61","doi-asserted-by":"crossref","first-page":"955","DOI":"10.1016\/j.jbusres.2006.06.001","article-title":"Direct and indirect effects of self-image congruence on brand loyalty","volume":"59","author":"","year":"2006","journal-title":"Journal of Business Research"},{"issue":"5","key":"2025072819431562600_b62","doi-asserted-by":"crossref","first-page":"293","DOI":"10.1108\/10610420810896059","article-title":"Investigating antecedents and consequences of brand identification","volume":"17","author":"","year":"2008","journal-title":"Journal of Product & Brand Management"},{"issue":"3\/4","key":"2025072819431562600_b63","first-page":"167","article-title":"The chain of effects from reputation and brand personality congruence to brand loyalty: the role of BI","volume":"18","author":"","year":"2010","journal-title":"Journal of Targeting, Measurement and Analysis for Marketing"},{"issue":"1","key":"2025072819431562600_b64","first-page":"76","article-title":"To be","volume":"33","author":"","year":"2013","journal-title":"International Journal of Information Management"},{"issue":"5","key":"2025072819431562600_b65","doi-asserted-by":"crossref","first-page":"1755","DOI":"10.1016\/j.chb.2012.04.016","article-title":"The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty","volume":"28","author":"","year":"2012","journal-title":"Computers in Human Behavior"},{"key":"2025072819431562600_b66","unstructured":"Lazarsfeld, P.\n           and Merton, R.K. (1954), \u201cFriendship as a social process: a substantive and methodological analysis\u201d, in Berger, M., Abel, T. and Page, C.H. (Eds),                   Freedom and Control in Modern Society                , Van Nostrand, New York, NY, pp. 18-66."},{"issue":"10","key":"2025072819431562600_b67","doi-asserted-by":"crossref","first-page":"1516","DOI":"10.1016\/j.jbusres.2011.10.019","article-title":"Luxury fashion brand consumers in China: perceived fashion lifestyle, and willingness to pay","volume":"65","author":"","year":"2012","journal-title":"Journal of Business Research"},{"issue":"3","key":"2025072819431562600_b68","doi-asserted-by":"crossref","first-page":"302","DOI":"10.1177\/0146167292183006","article-title":"A collective self-esteem scale: self-evaluation of one\u2019s social identity","volume":"18","author":"","year":"1992","journal-title":"Personality and Social Psychology Bulletin"},{"issue":"1","key":"2025072819431562600_b70","doi-asserted-by":"crossref","first-page":"38","DOI":"10.1509\/jmkg.66.1.38.18451","article-title":"Building brand community","volume":"66","author":"","year":"2002","journal-title":"Journal of Marketing"},{"key":"2025072819431562600_b69","unstructured":"Matzler, K.\n          , Pichler, E.A. and Hemetsberger, A. (2007), \u201cWho is spreading the word? The positive influence of extraversion on consumer passion and brand evangelism\u201d, San Diego, CA."},{"issue":"1","key":"2025072819431562600_b71","first-page":"94","article-title":"Identifying the factors influencing the feeling of love toward a brand: the Adidas case","volume":"103","author":"","year":"2014","journal-title":"Switzerland Research Park Journal"},{"issue":"4","key":"2025072819431562600_b72","doi-asserted-by":"crossref","first-page":"412","DOI":"10.1086\/319618","article-title":"Brand community","volume":"27","author":"","year":"2001","journal-title":"Journal of Consumer Research"},{"issue":"8","key":"2025072819431562600_b73","doi-asserted-by":"crossref","first-page":"1131","DOI":"10.1108\/IMDS-05-2014-0132","article-title":"Brand relationship, consumption values and branded app adoption","volume":"114","author":"","year":"2014","journal-title":"Industrial Management & Data Systems"},{"issue":"6","key":"2025072819431562600_b74","first-page":"194","article-title":"Hopelessly devoted to you: towards an extended conceptualization of consumer devotion","volume":"34","author":"","year":"2007","journal-title":"Advances in Consumer Research"},{"issue":"4","key":"2025072819431562600_b75","doi-asserted-by":"crossref","first-page":"531","DOI":"10.1177\/014920638601200408","article-title":"Self-reports in organizational research: problems and prospects","volume":"12","author":"","year":"1986","journal-title":"Journal of Management"},{"issue":"6","key":"2025072819431562600_b76","doi-asserted-by":"crossref","first-page":"1262","DOI":"10.1016\/j.tourman.2010.12.002","article-title":"Travelers\u2019 social identification and membership behaviors in online travel community","volume":"32","author":"","year":"2011","journal-title":"Tourism Management"},{"issue":"2","key":"2025072819431562600_b77","doi-asserted-by":"crossref","first-page":"118","DOI":"10.1057\/palgrave.crr.1540194","article-title":"Key issues in organizational identity and identification theory","volume":"6","author":"","year":"2003","journal-title":"Corporate Reputation Review"},{"issue":"1","key":"2025072819431562600_b78","first-page":"17","article-title":"Diversity as a basis for shared organizational identity: the norm congruity principle","volume":"18","author":"","year":"2007","journal-title":"British Journal of Management"},{"issue":"2","key":"2025072819431562600_b79","doi-asserted-by":"crossref","first-page":"265","DOI":"10.1037\/h0029841","article-title":"Measurement of romantic love","volume":"16","author":"","year":"1970","journal-title":"Journal of Personality and Social Psychology"},{"issue":"4","key":"2025072819431562600_b80","first-page":"14","article-title":"Does size matter? An examination of small and large web-based brand communities","volume":"24","author":"","year":"2010","journal-title":"Journal of Interactive Marketing"},{"issue":"3","key":"2025072819431562600_b81","doi-asserted-by":"crossref","first-page":"192","DOI":"10.1108\/JPBM-06-2013-0339","article-title":"Brand authenticity: model development and empirical testing","volume":"23","author":"","year":"2014","journal-title":"Journal of Product & Brand Management"},{"issue":"5","key":"2025072819431562600_b82","doi-asserted-by":"crossref","first-page":"30","DOI":"10.1509\/jmkg.73.5.30","article-title":"How brand community practices","volume":"73","author":"","year":"2009","journal-title":"Journal of Marketing"},{"issue":"1","key":"2025072819431562600_b83","doi-asserted-by":"crossref","first-page":"7","DOI":"10.1016\/j.jcps.2011.09.005","article-title":"The consumer psychology of brands","volume":"22","author":"","year":"2012","journal-title":"Journal of Consumer Psychology"},{"issue":"7","key":"2025072819431562600_b84","doi-asserted-by":"crossref","first-page":"722","DOI":"10.1080\/10447310802335789","article-title":"Exploring multidimensional conceptualization of social presence in the context of online communities","volume":"24","author":"","year":"2008","journal-title":"International Journal of Human-Computer Interaction"},{"issue":"1","key":"2025072819431562600_b85","first-page":"163","article-title":"Consumer-object relations: a conceptual framework based analogously on Sternberg\u2019s triangular theory of love","volume":"15","author":"","year":"1988","journal-title":"Advances in Consumer Research"},{"issue":"3","key":"2025072819431562600_b86","doi-asserted-by":"crossref","first-page":"353","DOI":"10.1111\/0272-4332.203034","article-title":"Salient value similarity, social trust, and risk\/benefit perception","volume":"20","author":"","year":"2000","journal-title":"Risk Analysis"},{"issue":"10","key":"2025072819431562600_b87","doi-asserted-by":"crossref","first-page":"1091","DOI":"10.1016\/j.jbusres.2007.09.022","article-title":"Effect of self-congruity with sponsorship on brand loyalty","volume":"61","author":"","year":"2008","journal-title":"Journal of Business Research"},{"key":"2025072819431562600_b88","unstructured":"Sproull, L.\n           and Faraj, S. (1997), \u201cAtheism, sex and databases: the net as a social technology\u201d, in Kiesler, S. (Ed.),                   Culture of the Internet                , Lawrence Erlbaum Associates, Mahwah, NJ, pp. 35-51."},{"issue":"3","key":"2025072819431562600_b89","doi-asserted-by":"crossref","first-page":"313","DOI":"10.1002\/(SICI)1099-0992(199705)27:3<313::AID-EJSP824>3.0.CO;2-4","article-title":"Construct validation of a triangular love scale","volume":"27","author":"","year":"1997","journal-title":"European Journal of Social Psychology"},{"issue":"4","key":"2025072819431562600_b90","doi-asserted-by":"crossref","first-page":"406","DOI":"10.1016\/j.ijresmar.2012.06.001","article-title":"Drivers of consumer-brand identification","volume":"29","author":"","year":"2012","journal-title":"International Journal of Research in Marketing"},{"issue":"12","key":"2025072819431562600_b91","doi-asserted-by":"crossref","first-page":"2657","DOI":"10.1016\/j.jbusres.2014.04.003","article-title":"A new dualistic approach to brand passion: harmonious and obsessive","volume":"67","author":"","year":"2014","journal-title":"Journal of Business Research"},{"issue":"1","key":"2025072819431562600_b92","doi-asserted-by":"crossref","first-page":"77","DOI":"10.1207\/s15327663jcp1501_10","article-title":"The ties that bind: measurement the strength of consumers\u2019 emotional attachments to brands","volume":"15","author":"","year":"2005","journal-title":"Journal of Consumer Psychology"},{"issue":"5","key":"2025072819431562600_b93","doi-asserted-by":"crossref","first-page":"676","DOI":"10.1016\/j.jbusres.2011.03.011","article-title":"Brand community participation in Taiwan: examining the roles of individual-, group-, and relationship-level antecedents","volume":"65","author":"","year":"2012","journal-title":"Journal of Business Research"},{"key":"2025072819431562600_b94","unstructured":"Turner, J.C.\n           (1982), \u201cTowards a cognitive redefinition of the social group\u201d, in Tajfel, H. (Ed.),                   Social Identity and Intergroup Relations                , Cambridge University Press, Cambridge, pp. 15-40."},{"issue":"5","key":"2025072819431562600_b95","doi-asserted-by":"crossref","first-page":"454","DOI":"10.1177\/0146167294205002","article-title":"Self and collective: cognition and social context","volume":"20","author":"","year":"1994","journal-title":"Personality and Social Psychology Bulletin"},{"issue":"3","key":"2025072819431562600_b96","first-page":"201","article-title":"Developing affective brand commitment through social media","volume":"14","author":"","year":"2013","journal-title":"Journal of Electronic Commerce Research"},{"issue":"1","key":"2025072819431562600_b97","doi-asserted-by":"crossref","first-page":"53","DOI":"10.1016\/j.jbusres.2011.07.022","article-title":"The role of consumer-brand identification in building brand relationship","volume":"66","author":"","year":"2013","journal-title":"Journal of Business Research"},{"issue":"3","key":"2025072819431562600_b98","doi-asserted-by":"crossref","first-page":"297","DOI":"10.1016\/j.jwb.2012.07.014","article-title":"The role of social interactions in building internal corporate brands: implications for sustainability","volume":"48","author":"","year":"2013","journal-title":"Journal of World Business"},{"issue":"3","key":"2025072819431562600_b99","doi-asserted-by":"crossref","first-page":"314","DOI":"10.1016\/j.jbusres.2008.05.010","article-title":"Brand relationship through brand reputation and brand tribalism","volume":"62","author":"","year":"2009","journal-title":"Journal of Business Research"},{"issue":"1","key":"2025072819431562600_b100","doi-asserted-by":"crossref","first-page":"127","DOI":"10.1016\/j.jesp.2006.10.015","article-title":"Self-other similarity judgment asymmetries reverse for people to whom you want to be similar","volume":"44","author":"","year":"2008","journal-title":"Journal of Experimental Social Psychology"},{"issue":"2","key":"2025072819431562600_b101","doi-asserted-by":"crossref","first-page":"231","DOI":"10.1037\/0033-2909.106.2.231","article-title":"Theory and research concerning social comparison of personal attributes","volume":"106","author":"","year":"1989","journal-title":"Psychological Bulletin"},{"issue":"3","key":"2025072819431562600_b102","doi-asserted-by":"crossref","first-page":"145","DOI":"10.1080\/13527260903351119","article-title":"Mini-lovers, maxi-mouths: an investigation of antecedent to eWOM intention among brand community member","volume":"17","author":"","year":"2011","journal-title":"Journal of Marketing Communications"},{"issue":"7","key":"2025072819431562600_b103","doi-asserted-by":"crossref","first-page":"767","DOI":"10.1016\/j.indmarman.2008.01.005","article-title":"The effects of customer justice perception and affect on customer citizenship behavior and customer dysfunctional behavior","volume":"37","author":"","year":"2008","journal-title":"Industrial Marketing Management"},{"issue":"1","key":"2025072819431562600_b104","doi-asserted-by":"crossref","first-page":"32","DOI":"10.1016\/j.chb.2009.08.002","article-title":"Exploring factors that influence knowledge sharing behavior via weblogs","volume":"26","author":"","year":"2010","journal-title":"Computers in Human Behavior"},{"issue":"2","key":"2025072819431562600_b105","doi-asserted-by":"crossref","first-page":"161","DOI":"10.1177\/1094670508322561","article-title":"The impact of value congruence on consumer-service brand relationships","volume":"11","author":"","year":"2008","journal-title":"Journal of Service Research"},{"issue":"1","key":"2025072819431562600_b106","doi-asserted-by":"crossref","first-page":"67","DOI":"10.1108\/10662241111104884","article-title":"Understanding online community user participation: a social influence perspective","volume":"21","author":"","year":"2011","journal-title":"Internet Research"},{"issue":"7","key":"2025072819431562600_b107","doi-asserted-by":"crossref","first-page":"890","DOI":"10.1016\/j.jbusres.2011.06.034","article-title":"How do brand communities generate brand relationship? Intermediate mechanisms","volume":"65","author":"","year":"2012","journal-title":"Journal of Business Research"}],"container-title":["Industrial Management &amp; Data Systems"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/www.emeraldinsight.com\/doi\/full-xml\/10.1108\/IMDS-05-2015-0211","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/IMDS-05-2015-0211\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/imds\/article-pdf\/115\/9\/1752\/1188135\/imds-05-2015-0211.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"syndication"},{"URL":"https:\/\/www.emerald.com\/imds\/article-pdf\/115\/9\/1752\/1188135\/imds-05-2015-0211.pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,28]],"date-time":"2025-07-28T23:43:38Z","timestamp":1753746218000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.emerald.com\/imds\/article\/115\/9\/1752\/175144\/Understanding-community-citizenship-behavior-in"}},"subtitle":[],"editor":[{"given":"Dr","family":"Xiaojun Wang, Professor Leroy White and Professor Xu Chen","sequence":"first","affiliation":[],"role":[{"role":"editor","vocabulary":"crossref"}]}],"short-title":[],"issued":{"date-parts":[[2015,10,19]]},"references-count":107,"journal-issue":{"issue":"9","published-print":{"date-parts":[[2015,10,19]]}},"URL":"https:\/\/doi.org\/10.1108\/imds-05-2015-0211","relation":{},"ISSN":["0263-5577","1758-5783"],"issn-type":[{"value":"0263-5577","type":"print"},{"value":"1758-5783","type":"electronic"}],"subject":[],"published":{"date-parts":[[2015,10,19]]}}}