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Second, the study analyses up to what point men\u2019s and women\u2019s behaviours are similar.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title><jats:p>\u2013 A survey was sent to the general public in Spain. Respondents were required to be consumers of online travel agencies. In total, 1,201 valid questionnaires were collected. No gender bias was detected in the sample. The data were analysed through Structural Equation Modelling to assess the proposed model. To determine non-invariant parameters across the two groups (men and women), a test for invariance was conducted.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>\u2013 Both functional quality and hedonic quality are shown as antecedents for perceived value, and, in turn, perceived value impacts loyalty. The impact of loyalty on purchasing behaviour is significant, though weak. Gender differences are also examined and all parameters of the model are found to operate equivalently among men and women, indicating that both groups perform similarly.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Practical implications<\/jats:title><jats:p>\u2013 This paper highlights that the hedonic dimension of quality is important in adding value for customers. Accordingly, managers should reinforce this dimension and include it in their business strategy.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>\u2013 Although the link between perceived quality and value-loyalty is well-established, there are still few studies that expand this link upstream or downstream. This paper analyses the next link in this chain.<\/jats:p><\/jats:sec>","DOI":"10.1108\/imds-05-2015-0213","type":"journal-article","created":{"date-parts":[[2016,1,7]],"date-time":"2016-01-07T07:49:43Z","timestamp":1452152983000},"page":"87-102","source":"Crossref","is-referenced-by-count":28,"title":["Antecedents of online purchasing behaviour in the tourism sector"],"prefix":"10.1108","volume":"116","author":[{"given":"Jasmina","family":"Berbegal-Mirabent","sequence":"first","affiliation":[]},{"given":"Marta","family":"Mas-Machuca","sequence":"additional","affiliation":[]},{"given":"Frederic","family":"Marimon","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2020121804274327200_b1","doi-asserted-by":"crossref","unstructured":"Alonso-Almeida, M.M. , Bernardo, M. , Llach, J. and Marimon, F. 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