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Drawing on resource allocation theory, the purpose of this study is to unravel how ESM-related job demands influence employee outcomes.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>This study conducts a two-wave time-lagged survey of 223 employees from 53 teams in 14 financial service firms in China to test the conceptual model.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The findings of this paper indicate that ESM-related job demands have indirect effects on employee outcomes (i.e. job satisfaction and work\u2013family conflict), and emotional exhaustion plays an intermediary role in these relationships. Specifically, ESM-related job demands have a U-shaped effect on emotional exhaustion.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This study combines job demands with ESM research and clarifies the mechanism behind how ESM-related job demands at different intensity affect employee outcomes from a new perspective. Moreover, this study\u2019s findings suggest several beneficial courses of action for managers to take advantage of ESM.<\/jats:p><\/jats:sec>","DOI":"10.1108\/imds-05-2021-0310","type":"journal-article","created":{"date-parts":[[2022,10,14]],"date-time":"2022-10-14T08:49:02Z","timestamp":1665737342000},"page":"409-433","source":"Crossref","is-referenced-by-count":10,"title":["The effects of job demands of\u00a0enterprise social media on employees' outcomes: a curvilinear mediated 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