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Building on self-determination theory, this research seeks to tackle the issue of under-provision of knowledge in these communities.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>The study employs a sample collected from a popular social Q&amp;A community in China and uses linear panel data models along with multiple robustness checks to test the research model.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The findings reveal that both social engagement and social endorsement have a positive effect on users' knowledge contribution to the online Q&amp;A community. However, the impact of social engagement is mitigated by social endorsement.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This paper makes a valuable contribution to the field by filling the research gap on the role of social engagement behaviors and their interaction with social endorsement in online Q&amp;A communities. The results provide insights into how social media affordances can be leveraged to enhance knowledge contribution in these communities.<\/jats:p><\/jats:sec>","DOI":"10.1108\/imds-05-2022-0315","type":"journal-article","created":{"date-parts":[[2023,6,28]],"date-time":"2023-06-28T01:47:02Z","timestamp":1687916822000},"page":"2038-2054","source":"Crossref","is-referenced-by-count":8,"title":["Effects of social media affordances on knowledge contribution in\u00a0online Q&amp;A communities: a\u00a0self-determination 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