{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,28]],"date-time":"2026-07-28T22:28:07Z","timestamp":1785277687997,"version":"3.55.0"},"reference-count":78,"publisher":"Emerald","issue":"6","license":[{"start":{"date-parts":[[2017,7,10]],"date-time":"2017-07-10T00:00:00Z","timestamp":1499644800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IMDS"],"published-print":{"date-parts":[[2017,7,10]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>The purpose of this paper is to examine the purchase intention in the case of smartphone advertising, which is unlike any other advertising media.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>This study examines the characteristics of recent mobile advertisements such as brand attitude and context awareness value, which have not been considered in studies on non-mobile advertisements, to address purchase intention through smartphone advertisements using structural equation modeling.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The results are as follows. Together with entertainment, information, irritation, and personalization in non-mobile advertisements, timing and location in mobile advertisements are the main factors for establishing consumers\u2019 purchase intention. Further, although mobile advertisements\u2019 context awareness value strongly impacts consumers\u2019 advertising attitude and brand attitude, purchase intention receives greater impact from brand attitude than from advertising attitude because the products\/services lack feel and touch.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>These results imply that contextual advertising and new technology enabling feel and touch for products\/services can maximize the effect of mobile advertisements.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/imds-06-2016-0229","type":"journal-article","created":{"date-parts":[[2017,5,24]],"date-time":"2017-05-24T19:18:16Z","timestamp":1495653496000},"page":"1011-1036","source":"Crossref","is-referenced-by-count":154,"title":["The influences of advertisement attitude and brand attitude on purchase intention of smartphone advertising"],"prefix":"10.1108","volume":"117","author":[{"given":"Eui-Bang","family":"Lee","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Sang-Gun","family":"Lee","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Chang-Gyu","family":"Yang","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","reference":[{"issue":"4","key":"key2020120623070856200_ref001","doi-asserted-by":"crossref","first-page":"485","DOI":"10.1509\/jmkr.38.4.485.18905","article-title":"The value relevance of brand attitude in high-technology markets","volume":"38","year":"2001","journal-title":"Journal of Marketing Research"},{"key":"key2020120623070856200_ref002","first-page":"304","article-title":"Towards a better understanding of context and context-awareness","volume-title":"International Symposium on Handheld and Ubiquitous Computing, Springer Berlin Heidelberg","year":"1999"},{"issue":"2","key":"key2020120623070856200_ref003","first-page":"1","article-title":"A comprehensive model of factors influencing consumer attitude towards and acceptance of SMS advertising: an empirical investigation in Jordan","volume":"3","year":"2013","journal-title":"International Journal of Sales & Marketing Management Research and Development"},{"issue":"1","key":"key2020120623070856200_ref004","doi-asserted-by":"crossref","first-page":"13","DOI":"10.2307\/25148715","article-title":"The personalization privacy paradox: an empirical evaluation of information transparency and the willingness to be profiled online for personalization","volume":"30","year":"2006","journal-title":"MIS Quarterly"},{"key":"key2020120623070856200_ref005","volume-title":"The Relevance-Accessibility Model of Advertising Effectiveness","year":"1991"},{"issue":"5","key":"key2020120623070856200_ref006","doi-asserted-by":"crossref","first-page":"23","DOI":"10.2501\/JAR-41-5-23-32","article-title":"Cyberspace advertising vs. other media: consumer vs. mature student attitudes","volume":"41","year":"2001","journal-title":"Journal of Advertising Research"},{"issue":"11\/12","key":"key2020120623070856200_ref007","doi-asserted-by":"crossref","first-page":"1666","DOI":"10.1108\/03090560310495401","article-title":"Buying or browsing? 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