{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,12]],"date-time":"2026-06-12T14:27:47Z","timestamp":1781274467812,"version":"3.54.1"},"reference-count":64,"publisher":"Emerald","issue":"8","license":[{"start":{"date-parts":[[2024,6,25]],"date-time":"2024-06-25T00:00:00Z","timestamp":1719273600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IMDS"],"published-print":{"date-parts":[[2024,7,30]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>As online reviews have become a potent marketing tool, the underlying motivation has come into question. Focus has shifted towards assessing reviewer credibility before appraising online review credibility. Guided by source credibility theory, this study investigates the effect of reviewers\u2019 historical ratings on review helpfulness to gain insight into the role of reviewer credibility.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>We explore readers\u2019 underlying psychological processes using web data analysis (Study 1) and experiments (Study 2). Study 1 empirically examines the effect of reviewers\u2019 historical ratings on review helpfulness using 100,621 reviews authored by 890 TripAdvisor reviewers. Study 2 involves two experiments with 328 participants to scrutinize the readers\u2019 underlying mechanisms in establishing reviewer credibility, with a specific focus on the effect of reviewers\u2019 historical ratings.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>When a reviewer\u2019s historical ratings are predominantly extreme, readers perceive the reviewer as less credible, leading to decreased helpfulness in reviews authored by that reviewer. Interestingly, high negativity in historical ratings does not have a significant effect on either reviewer credibility or review helpfulness.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This study offers two significant contributions to the existing literature. First, it extends previous research on review helpfulness by incorporating reviewers\u2019 historical rating behavior. This provides a more comprehensive understanding of the factors that influence the perceived usefulness of reviews. Second, it integrates two distinct research methods: TripAdvisor web data analysis and experiments. This methodological synthesis enhances the robustness of the study by offering a more nuanced and well-rounded perspective on the dynamics between reviewers\u2019 historical ratings and perceived helpfulness of reviews.<\/jats:p><\/jats:sec>","DOI":"10.1108\/imds-06-2023-0375","type":"journal-article","created":{"date-parts":[[2024,6,26]],"date-time":"2024-06-26T07:13:42Z","timestamp":1719386022000},"page":"2613-2632","source":"Crossref","is-referenced-by-count":7,"title":["How the reviewer\u2019s historical ratings influence the review helpfulness?: focus on the extremity and negativity"],"prefix":"10.1108","volume":"124","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-3264-7215","authenticated-orcid":false,"given":"Moonkyoung","family":"Jang","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Saerom","family":"Lee","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5995-2565","authenticated-orcid":false,"given":"Hyunmi","family":"Baek","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","published-online":{"date-parts":[[2024,6,25]]},"reference":[{"issue":"3","key":"key2024073009581581700_ref001","doi-asserted-by":"publisher","first-page":"249","DOI":"10.1509\/jmr.13.0209","article-title":"Reviews without a purchase: low ratings, loyal customers, and deception","volume":"51","year":"2014","journal-title":"Journal of Marketing Research"},{"issue":"2","key":"key2024073009581581700_ref002","doi-asserted-by":"publisher","first-page":"99","DOI":"10.2753\/JEC1086-4415170204","article-title":"Helpfulness of online consumer reviews: readers' objectives and review cues","volume":"17","year":"2012","journal-title":"International Journal of Electronic Commerce"},{"issue":"4","key":"key2024073009581581700_ref003","first-page":"290","article-title":"Normative social influence and online review helpfulness: polynomial modeling and response surface analysis","volume":"16","year":"2015","journal-title":"Journal of Electronic Commerce Research"},{"key":"key2024073009581581700_ref004","doi-asserted-by":"publisher","DOI":"10.1016\/j.annals.2020.102887","article-title":"How alluring is the online profile of tour guides?","volume":"81","year":"2020","journal-title":"Annals of Tourism Research"},{"key":"key2024073009581581700_ref005","doi-asserted-by":"publisher","first-page":"17","DOI":"10.1016\/j.dss.2017.01.006","article-title":"Whose online reviews to trust? 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