{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,13]],"date-time":"2026-03-13T13:57:13Z","timestamp":1773410233190,"version":"3.50.1"},"reference-count":113,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2015,3,9]],"date-time":"2015-03-09T00:00:00Z","timestamp":1425859200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2015,3,9]]},"abstract":"<jats:sec>\n               <jats:title content-type=\"abstract-heading\">Purpose<\/jats:title>\n               <jats:p> \u2013 Based on the tricomponent attitude model, a research model is developed to investigate the factors that influence users\u2019 use intentions regarding broadband television. These factors are divided into vendor\u2019s service and personal psychology perspectives. The paper aims to discuss these issues. <\/jats:p>\n            <\/jats:sec>\n            <jats:sec>\n               <jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title>\n               <jats:p> \u2013 The research sample consisted of 631 respondents with experience in using broadband television. This study adopted structural equation modeling to test the proposed model. <\/jats:p>\n            <\/jats:sec>\n            <jats:sec>\n               <jats:title content-type=\"abstract-heading\">Findings<\/jats:title>\n               <jats:p> \u2013 The results show that the structural model has a good fit and indicates that perceived system quality, perceived content quality, customization, perceived ease of use, and perceived risk directly influence users\u2019 opinions toward broadband television and indirectly affect their continuance intention to use through attitude to use. <\/jats:p>\n            <\/jats:sec>\n            <jats:sec>\n               <jats:title content-type=\"abstract-heading\">Practical implications<\/jats:title>\n               <jats:p> \u2013 From a managerial standpoint, this study can assist internet protocol television (IPTV) service providers in understanding the critical determinants that influence consumers\u2019 continuance intention to use IPTV. <\/jats:p>\n            <\/jats:sec>\n            <jats:sec>\n               <jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title>\n               <jats:p> \u2013 This study contributes to the understanding of consumers\u2019 continuance intention to use IPTV by introducing customers\u2019 perspectives for vendor\u2019s service factors (perceived system quality, perceived content quality, customization, and perceived ease of use) to current theoretical models. From a personal psychology perspective, this study provides sound evidence that the determinants of perceived price level and perceived risk are critical factors that affect consumers\u2019 attitude to use and continuance intention to use of broadband televisions.<\/jats:p>\n            <\/jats:sec>","DOI":"10.1108\/imds-07-2014-0223","type":"journal-article","created":{"date-parts":[[2015,2,12]],"date-time":"2015-02-12T09:57:17Z","timestamp":1423735037000},"page":"210-234","source":"Crossref","is-referenced-by-count":17,"title":["Understanding broadband television users\u2019 continuance intention to use"],"prefix":"10.1108","volume":"115","author":[{"given":"Dah-Kwei","family":"Liou","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Li-Chun","family":"Hsu","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Wen-Hai","family":"Chih","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"key":"key2020122520033350000_b1","doi-asserted-by":"crossref","unstructured":"Agarwal, R.\n                and \n                  Karahanna, E.\n                (2000), \u201cTime flies when you\u2019re having fun: cognitive absorption and beliefs about information technology usage\u201d, \n                  Management Information Systems Quarterly\n               , Vol. 24 No. 4, pp. 665-694.","DOI":"10.2307\/3250951"},{"key":"key2020122520033350000_b2","doi-asserted-by":"crossref","unstructured":"Agarwal, R.\n                and \n 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