{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,11]],"date-time":"2026-03-11T17:10:40Z","timestamp":1773249040014,"version":"3.50.1"},"reference-count":64,"publisher":"Emerald","issue":"8","license":[{"start":{"date-parts":[[2016,9,12]],"date-time":"2016-09-12T00:00:00Z","timestamp":1473638400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IMDS"],"published-print":{"date-parts":[[2016,9,12]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>Retaining customers is very important for the survival of e-commerce sellers. The purpose of this paper is to investigate the roles of computer-mediated communication (CMC) tools, interactivity, trust and perceived effectiveness of e-commerce institutional mechanisms (PEEIM) in influencing customer\u2019s repurchase intention in the Chinese online e-commerce marketplace.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>The research model is empirically tested using survey data analyzed with partial least squares structural equation modeling.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>This study confirms the positive relation between customer satisfaction and trust in the seller, which further contributes to repurchase intention. Results also support the positive influences of effective use of an instant messenger and feedback system on customer perceived interactivity, which helps enhance trust in the seller. PEEIM demonstrates interesting results regarding its moderating effects.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title>\n<jats:p>In the future, researchers can extend the study to other e-commerce platforms and take trust transfer effects and product categories into consideration.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title>\n<jats:p>This study highlights the importance to manage trust, PEEIM, interactivity and CMC tools in e-commerce platforms, assisting practitioners to develop appropriate business strategies and processes to retain customers.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>This study extends previous investigations by integrating trust and PEEIM with interactivity and testing the model in the context of the Chinese online marketplace.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/imds-07-2015-0296","type":"journal-article","created":{"date-parts":[[2016,9,22]],"date-time":"2016-09-22T05:59:43Z","timestamp":1474523983000},"page":"1759-1778","source":"Crossref","is-referenced-by-count":79,"title":["Repurchase intention in the Chinese e-marketplace"],"prefix":"10.1108","volume":"116","author":[{"given":"Haijun","family":"Bao","sequence":"first","affiliation":[]},{"given":"Boying","family":"Li","sequence":"additional","affiliation":[]},{"given":"Jiaying","family":"Shen","sequence":"additional","affiliation":[]},{"given":"Fangfang","family":"Hou","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"issue":"4","key":"key2020121303044917100_ref001","doi-asserted-by":"crossref","first-page":"761","DOI":"10.1108\/14684520910985710","article-title":"Determinants of customer repurchase intention in online shopping","volume":"33","year":"2009","journal-title":"Online Information Review"},{"issue":"4","key":"key2020121303044917100_ref002","doi-asserted-by":"crossref","first-page":"835","DOI":"10.1016\/j.dss.2012.05.021","article-title":"Re-examining the influence of trust on online repeat purchase intention: the moderating role of habit and its antecedents","volume":"53","year":"2012","journal-title":"Decision Support Systems"},{"issue":"4","key":"key2020121303044917100_ref003","article-title":"The use of instant messaging in working relationship development: a case study","volume":"10","year":"2005","journal-title":"Journal of Computer-Mediated Communication"},{"issue":"4","key":"key2020121303044917100_ref004","doi-asserted-by":"crossref","first-page":"336","DOI":"10.1057\/palgrave.jt.5740193","article-title":"Longitudinal comparison of Finnish and US online shopping behaviour among university students: the five-stage buying decision process","volume":"14","year":"2006","journal-title":"Journal of Targeting, Measurement and Analysis for Marketing"},{"issue":"1","key":"key2020121303044917100_ref005","first-page":"47","article-title":"Customer satisfaction, loyalty and repurchase: some evidence from apparel consumers","volume":"32","year":"2011","journal-title":"Review of Business"},{"issue":"10","key":"key2020121303044917100_ref006","doi-asserted-by":"crossref","first-page":"850","DOI":"10.1016\/j.ijhcs.2009.07.004","article-title":"Perceived interactivity leading to E-loyalty: development of a model for cognitive-affective user responses","volume":"67","year":"2009","journal-title":"International Journal of Human-Computer Studies"},{"issue":"4","key":"key2020121303044917100_ref007","doi-asserted-by":"crossref","first-page":"265","DOI":"10.1177\/002200275800200401","article-title":"Trust and suspicion","volume":"2","year":"1958","journal-title":"Journal of Conflict Resolution"},{"issue":"2","key":"key2020121303044917100_ref008","doi-asserted-by":"crossref","first-page":"407","DOI":"10.25300\/MISQ\/2014\/38.2.04","article-title":"Trust, satisfaction and online repurchase intention: the moderating role of perceived effectiveness of e-commerce institutional mechanisms","volume":"38","year":"2014","journal-title":"Mis Quarterly"},{"issue":"5","key":"key2020121303044917100_ref009","doi-asserted-by":"crossref","first-page":"1790","DOI":"10.1016\/j.chb.2012.04.019","article-title":"Does online interactivity matter? 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