{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,13]],"date-time":"2026-02-13T22:32:25Z","timestamp":1771021945496,"version":"3.50.1"},"reference-count":121,"publisher":"Emerald","issue":"5","license":[{"start":{"date-parts":[[2016,6,13]],"date-time":"2016-06-13T00:00:00Z","timestamp":1465776000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2016,6,13]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-heading\">Purpose<\/jats:title><jats:p>\u2013 The purpose of this paper is to explore the model of enhancing the electronic word-of-mouth (eWOM) effects through the virtual community by discussing the relationship among sense of virtual community, social influence and eWOM effects.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title><jats:p>\u2013 This research adopted structural equation modeling to test the proposed model, and the structural model showed a good fit. This research sample consisted of 492 members who have used Facebook for at least half-a-year.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>\u2013 The results indicated that sense of virtual community had effects on normative influence, informative influence, and perceived eWOM review credibility. Both social influence and perceived eWOM review credibility had effects on eWOM review adoption. Social influence in virtual community partially mediated the relationship between virtual community members\u2019 sense of virtual community and perceived eWOM review credibility. Virtual community members\u2019 perceived eWOM review credibility partially mediated the relationship between normative\/informative influence and eWOM review adoption.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Practical implications<\/jats:title><jats:p>\u2013 This study discussed conclusions and managerial implications of the findings.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>\u2013 This research filled a void that most of the previous studies in this area focussed on a single social interaction perspective. The authors argued that community studies should incorporate and distinguish SOVC and social influence factors.<\/jats:p><\/jats:sec>","DOI":"10.1108\/imds-07-2015-0313","type":"journal-article","created":{"date-parts":[[2016,5,26]],"date-time":"2016-05-26T03:19:14Z","timestamp":1464232754000},"page":"978-1004","source":"Crossref","is-referenced-by-count":26,"title":["Investigating community members\u2019 eWOM effects in Facebook fan page"],"prefix":"10.1108","volume":"116","author":[{"given":"Li-Chun","family":"Hsu","sequence":"first","affiliation":[]},{"given":"Wen-Hai","family":"Chih","sequence":"additional","affiliation":[]},{"given":"Dah-Kwei","family":"Liou","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2020121500323165900_b1","doi-asserted-by":"crossref","unstructured":"Abfalter, D. , Zaglia, M.E. and Mueller, J. (2011), \u201cSense of virtual community: a follow up on its measurement\u201d, Computers in Human Behavior , Vol. 28 No. 2, pp. 400-404.","DOI":"10.1016\/j.chb.2011.10.010"},{"key":"key2020121500323165900_b2","unstructured":"Adweek (2010), \u201cValue of a fan on social media: $3.60\u201d, Adweek, April 13, available at: www.adweek.com\/news\/technology\/value-fan-social-media-360-102063 (accessed August 9, 2014)."},{"key":"key2020121500323165900_b3","doi-asserted-by":"crossref","unstructured":"Arndt, J. (1967), \u201cRole of product-related conversations in the diffusion of a new product\u201d, Journal of Marketing Research , Vol. 4 No. 3, pp. 291-295.","DOI":"10.1177\/002224376700400308"},{"key":"key2020121500323165900_b4","doi-asserted-by":"crossref","unstructured":"Avolio, B. , Yammarino, F.J. and Bass, B.M. (1991), \u201cIdentifying common methods variance with data collected from a single source: an unresolved sticky issue\u201d, Journal of Management , Vol. 17 No. 3, pp. 571-587.","DOI":"10.1177\/014920639101700303"},{"key":"key2020121500323165900_b5","doi-asserted-by":"crossref","unstructured":"Bagozzi, R.P. and Yi, Y. (1988), \u201cOn the evaluation of structural equation models\u201d, Journal of the Academy of Marketing Science , Vol. 16 No. 1, pp. 74-94.","DOI":"10.1007\/BF02723327"},{"key":"key2020121500323165900_b6","doi-asserted-by":"crossref","unstructured":"Baron, R. and Kenny, D. (1986), \u201cThe moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations\u201d, Journal of Personality and Social Psychology , Vol. 51 No. 6, pp. 1173-1182.","DOI":"10.1037\/0022-3514.51.6.1173"},{"key":"key2020121500323165900_b7","doi-asserted-by":"crossref","unstructured":"Bearden, W.O. , Netemeyer, R.G. and Teel, J.E. (1989), \u201cMeasurement of consumer susceptibility to interpersonal influence\u201d, Journal of Consumer Research , Vol. 15 No. 4, pp. 473-481.","DOI":"10.1086\/209186"},{"key":"key2020121500323165900_b8","unstructured":"Bentler, P.M. and Wu, E.J.C. (1993), EQS\/Windows User Guide , BMDP Statistical Software, Los Angeles, CA."},{"key":"key2020121500323165900_b9","doi-asserted-by":"crossref","unstructured":"Bhattacherjee, A. and Sanford, C. (2006), \u201cInfluence processes for information technology acceptance: an elaboration likelihood model\u201d, MIS Quarterly , Vol. 30 No. 4, pp. 805-825.","DOI":"10.2307\/25148755"},{"key":"key2020121500323165900_b10","doi-asserted-by":"crossref","unstructured":"Bickart, B. and Schindler, R.M. (2001), \u201cInternet forums as influential sources of consumer information\u201d, Journal of Interactive Marketing , Vol. 15 No. 3, pp. 31-40.","DOI":"10.1002\/dir.1014"},{"key":"key2020121500323165900_b11","unstructured":"Blackshaw, P. (2006), \u201cCommentary: consumer-generated media is fragile-don\u2019t mess it up\u201d, Advertising Age, available at: http:\/\/adage.com\/digital\/article.php?article_id=111679 (accessed October 12, 2014)."},{"key":"key2020121500323165900_b12","doi-asserted-by":"crossref","unstructured":"Blanchard, A.L. (2007), \u201cDeveloping a sense of virtual community measure\u201d, Cyberpsychology & Behavior , Vol. 10 No. 6, pp. 827-830.","DOI":"10.1089\/cpb.2007.9946"},{"key":"key2020121500323165900_b13","doi-asserted-by":"crossref","unstructured":"Blanchard, A.L. (2008), \u201cTesting a model of sense of virtual community\u201d, Computers in Human Behavior , Vol. 24 No. 5, pp. 2107-2123.","DOI":"10.1016\/j.chb.2007.10.002"},{"key":"key2020121500323165900_b14","doi-asserted-by":"crossref","unstructured":"Blanchard, A.L. and Markus, M.L. (2004), \u201cThe experienced sense of a virtual community: characteristics and processes\u201d, ACM SIGMIS Database , Vol. 35 No. 1, pp. 64-79.","DOI":"10.1145\/968464.968470"},{"key":"key2020121500323165900_b15","doi-asserted-by":"crossref","unstructured":"Boyd, D.M. and Ellison, N.B. (2008), \u201cSocial network sites: de\ufb01nition, history, and scholarship\u201d, Journal of Computer-Mediated Communication , Vol. 13 No. 1, pp. 210-230.","DOI":"10.1111\/j.1083-6101.2007.00393.x"},{"key":"key2020121500323165900_b16","unstructured":"Brooks, R.C. (1957), \u201cWord-of-mouth advertising in selling new products\u201d, Journal of Marketing , Vol. 22 No. 2, pp. 154-161."},{"key":"key2020121500323165900_b17","unstructured":"Browne, M.W. and Cudeck, R. (1993), Alternative Ways of Assessing Model Fit , Sage Publications, Newbury Park, CA."},{"key":"key2020121500323165900_b18","unstructured":"Business Next (2010), \u201cTop 50 of Facebook\u2019s fans club\u201d, Business Next, Taipei, available at: www.bnext.com.tw\/article\/view\/cid\/125\/id\/13458 (accessed March 10, 2014)."},{"key":"key2020121500323165900_b19","doi-asserted-by":"crossref","unstructured":"Chaiken, S. (1980), \u201cHeuristic versus systematic information processing and the use of source versus message cues in persuasion\u201d, Journal of Personality and Social Psychology , Vol. 39 No. 5, pp. 752-766.","DOI":"10.1037\/0022-3514.39.5.752"},{"key":"key2020121500323165900_b20","unstructured":"Chaiken, S. , Liberman, A. and Eagly, A.H. (1989), \u201cHeuristic and systematic information processing within and beyond the persuasion context\u201d, in Uleman, J.S. and Bargh, J.A. (Eds), Unintended Thought: Limits of Awareness Intention and Control , Guilford Press, New York, NY, pp. 212-252."},{"key":"key2020121500323165900_b21","doi-asserted-by":"crossref","unstructured":"Chang, A. , Hsieh, S.H. and Tseng, T.H. (2013), \u201cOnline brand community response to negative brand events: the role of group eWOM\u201d, Internet Research , Vol. 23 No. 4, pp. 486-506.","DOI":"10.1108\/IntR-06-2012-0107"},{"key":"key2020121500323165900_b22","doi-asserted-by":"crossref","unstructured":"Chang, Y.T. , Yu, H. and Lu, H.P. (2015), \u201cPersuasive messages, popularity cohesion, and message diffusion in social media marketing\u201d, Journal of Business Research , Vol. 68 No. 4, pp. 777-782.","DOI":"10.1016\/j.jbusres.2014.11.027"},{"key":"key2020121500323165900_b23","unstructured":"CheckFacebook (2011), \u201c10 largest countries\u201d, Hong Kong, available at: www.checkfacebook.com (accessed June 12, 2012)."},{"key":"key2020121500323165900_b24","unstructured":"CheckFacebook (2013), \u201cFacebook statistics of Taiwan\u201d, Hong Kong, available at: www.checkfacebook.com (accessed December 11, 2013)."},{"key":"key2020121500323165900_b25","doi-asserted-by":"crossref","unstructured":"Cheng, Y.H. and Ho, H.Y. (2015), \u201cSocial influence\u2019s impact on reader perceptions of online reviews\u201d, Journal of Business Research , Vol. 68 No. 4, pp. 883-887.","DOI":"10.1016\/j.jbusres.2014.11.046"},{"key":"key2020121500323165900_b26","doi-asserted-by":"crossref","unstructured":"Cheung, C.M. and Thadani, D.R. (2012), \u201cThe impact of electronic word-of-mouth communication: a literature analysis and integrative model\u201d, Decision Support Systems , Vol. 54 No. 1, pp. 461-470.","DOI":"10.1016\/j.dss.2012.06.008"},{"key":"key2020121500323165900_b27","doi-asserted-by":"crossref","unstructured":"Cheung, C.M.K. and Lee, M.K.O. (2010), \u201cA theoretical model of intentional social action in online social networks\u201d, Decision Support Systems , Vol. 49 No. 1, pp. 24-30.","DOI":"10.1016\/j.dss.2009.12.006"},{"key":"key2020121500323165900_b28","doi-asserted-by":"crossref","unstructured":"Cheung, M.K. , Lee, K.O. and Rabjohn, N. (2008), \u201cThe impact of electronic word-of-mouth: the adoption of online opinions in online customer communities\u201d, Internet Research , Vol. 18 No. 3, pp. 229-247.","DOI":"10.1108\/10662240810883290"},{"key":"key2020121500323165900_b29","doi-asserted-by":"crossref","unstructured":"Cheung, M.Y. , Luo, C. , Sia, C.L. and Chen, H. (2009), \u201cCredibility of electronic word-of-mouth: informational and normative determinants of on-line consumer recommendations\u201d, International Journal of Electronic Commerce , Vol. 13 No. 4, pp. 9-38.","DOI":"10.2753\/JEC1086-4415130402"},{"key":"key2020121500323165900_b30","doi-asserted-by":"crossref","unstructured":"Chiu, P.Y. , Cheung, M.K. and Lee, K.O. (2008), \u201cOnline social networks: why do we use Facebook?\u201d, Communications in Computer and Information Science , Vol. 19 No. 1, pp. 67-74.","DOI":"10.1007\/978-3-540-87783-7_9"},{"key":"key2020121500323165900_b32","doi-asserted-by":"crossref","unstructured":"Chu, S.C. and Kim, Y. (2011), \u201cDeterminants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites\u201d, International Journal of Advertising , Vol. 30 No. 1, pp. 47-75.","DOI":"10.2501\/IJA-30-1-047-075"},{"key":"key2020121500323165900_b33","doi-asserted-by":"crossref","unstructured":"Cui, N. , Wang, T. and Xu, S. (2010), \u201cThe influence of social presence on consumers\u2019 perceptions of the interactivity of web sites\u201d, Journal of Interactive Advertising , Vol. 11 No. 1, pp. 36-49.","DOI":"10.1080\/15252019.2010.10722176"},{"key":"key2020121500323165900_b35","doi-asserted-by":"crossref","unstructured":"Dellarocas, C. (2003), \u201cThe digitization of word of mouth: promise and challenges of online feedback mechanisms\u201d, Management Science , Vol. 49 No. 10, pp. 1407-1424.","DOI":"10.1287\/mnsc.49.10.1407.17308"},{"key":"key2020121500323165900_b36","doi-asserted-by":"crossref","unstructured":"Deutsch, M. and Gerard, H.B. (1955), \u201cA study of normative and informational social influence upon individual judgment\u201d, Journal of Abnormal and Social Psychology , Vol. 51 No. 3, pp. 629-636.","DOI":"10.1037\/h0046408"},{"key":"key2020121500323165900_b34","doi-asserted-by":"crossref","unstructured":"DeVriesa, L. , Gensler, S. and Leeflang, P.S.H. (2012), \u201cPopularity of brand posts on brand fan pages: an investigation of the effects of social media marketing\u201d, Journal of Interactive Marketing , Vol. 26 No. 2, pp. 83-91.","DOI":"10.1016\/j.intmar.2012.01.003"},{"key":"key2020121500323165900_b37","doi-asserted-by":"crossref","unstructured":"Dholakia, U.M. , Bagozzi, R.P. and Pearo, L.K. (2004), \u201cA social influence model of consumer participation in network- and small-group-based virtual communities\u201d, International Journal of Research in Marketing , Vol. 21 No. 3, pp. 241-263.","DOI":"10.1016\/j.ijresmar.2003.12.004"},{"key":"key2020121500323165900_b38","doi-asserted-by":"crossref","unstructured":"Doh, S.J. and Hwang, J.S. (2009), \u201cHow consumers evaluate eWOM (electronic word-of-mouth) messages\u201d, CyberPsychology & Behavior , Vol. 12 No. 2, pp. 193-197.","DOI":"10.1089\/cpb.2008.0109"},{"key":"key2020121500323165900_b39","doi-asserted-by":"crossref","unstructured":"Duhan, D.F. , Johnson, S.D. , Wilcox, J.B. and Harrell, G.D. (1997), \u201cInfluences on consumer use of word-of-mouth recommendation sources\u201d, Journal of the Academy of Marketing Science , Vol. 25 No. 4, pp. 283-295.","DOI":"10.1177\/0092070397254001"},{"key":"key2020121500323165900_b40","unstructured":"Eagly, A.H. and Chaiken, S. (1993), The Psychology of Attitudes , Harcourt Brace Jovanovich College Publishers, Fort Worth, TX."},{"key":"key2020121500323165900_b41","unstructured":"Electronic Commerce Times (2010), \u201cA new era of advertising: how to advance for community sites after the fever\u201d, Electronic Commerce Times, March 29, available at: www.ectimes.org.tw\/Shownews.aspx?id=100328172501 (accessed January 12, 2014)."},{"key":"key2020121500323165900_b42","unstructured":"Facebook (2010), \u201cFacebook statistics page\u201d, available at: www.facebook.com\/press\/info.php?statistics (accessed April 15, 2013)."},{"key":"key2020121500323165900_b43","unstructured":"Fan, Y.W. and Miao, Y.F. (2012), \u201cEffect of electronic word-of-mouth on consumer purchase intention: the perspective of gender differences\u201d, International Journal of Electronic Business Management , Vol. 10 No. 3, pp. 175-181."},{"key":"key2020121500323165900_b44","doi-asserted-by":"crossref","unstructured":"Fan, Y.W. , Miao, Y.F. , Fang, Y.H. and Lin, R.Y. (2013), \u201cEstablishing the adoption of electronic word-of-mouth through consumers\u2019 perceived credibility\u201d, International Business Research , Vol. 6 No. 3, pp. 8-65.","DOI":"10.5539\/ibr.v6n3p58"},{"key":"key2020121500323165900_b45","doi-asserted-by":"crossref","unstructured":"File, K.M. , Cermak, D.S.P. and Prince, A.R. (1994), \u201cWord-of-mouth effects in professional services buyer behavior\u201d, The Service Industries Journal , Vol. 14 No. 3, pp. 301-314.","DOI":"10.1080\/02642069400000035"},{"key":"key2020121500323165900_b46","doi-asserted-by":"crossref","unstructured":"Fornell, C. and Larcker, D.F. (1981), \u201cEvaluating structural equation models with unobservable variables and measurement error\u201d, Journal of Marketing Research , Vol. 18 No. 1, pp. 39-50.","DOI":"10.1177\/002224378101800104"},{"key":"key2020121500323165900_b47","doi-asserted-by":"crossref","unstructured":"Gaski, J.F. and Nevin, J.R. (1985), \u201cThe differential effects of exercised and unexercised power sources in a marketing channel\u201d, Journal of Marketing Research , Vol. 22 No. 2, pp. 130-142.","DOI":"10.1177\/002224378502200203"},{"key":"key2020121500323165900_b48","unstructured":"Granitz, N.A. and Ward, J.C. (1996), \u201cVirtual community: a sociocognitive analysis\u201d, in Corfman, K.P. and Lynch, J.G. (Eds), Advances in Consumer Research , Association for Consumer Research, Provo, UT, pp. 161-166."},{"key":"key2020121500323165900_b49","doi-asserted-by":"crossref","unstructured":"Grewal, D. , Gotlieb, J. and Marmorstein, H. (1994), \u201cThe moderating effects of message framing and source credibility on the price-perceived risk relationship\u201d, Journal of Consumer Research , Vol. 21 No. 1, pp. 145-153.","DOI":"10.1086\/209388"},{"key":"key2020121500323165900_b50","unstructured":"Hair, J.F. Jr , Black, W.C. , Babin, B.J. and Anderson, R.E. (2010), Multivariate Data Analysis , 7th ed., Prentice-Hall, Inc, Upper Saddle River, NJ."},{"key":"key2020121500323165900_b51","unstructured":"Harman, H.H. (1967), Modern Factor Analysis , University of Chicago Press, Chicago, IL."},{"key":"key2020121500323165900_b52","doi-asserted-by":"crossref","unstructured":"Henning-Thurau, T. , Gwinner, K.P. , Walsh, G. and Gremler, D.D. (2004), \u201cElectronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet\u201d, Journal of Interactive Marketing , Vol. 18 No. 1, pp. 38-52.","DOI":"10.1002\/dir.10073"},{"key":"key2020121500323165900_b53","doi-asserted-by":"crossref","unstructured":"Hoffman, D.L. and Novak, T.P. (1996), \u201cMarketing in hypermedia computer-mediated environments: conceptual foundations\u201d, Journal of Marketing , Vol. 60 No. 3, pp. 50-68.","DOI":"10.1177\/002224299606000304"},{"key":"key2020121500323165900_b54","unstructured":"Holmes, J.H. and Lett, J.D. (1977), \u201cProduct sampling and word of mouth\u201d, Journal of Advertising Research , Vol. 17 No. 5, pp. 35-40."},{"key":"key2020121500323165900_b55","doi-asserted-by":"crossref","unstructured":"Hovland, C. and Weiss, W. (1951), \u201cThe influence of source credibility on communication effectiveness\u201d, Public Opinion Quarterly , Vol. 15 No. 4, pp. 635-650.","DOI":"10.1086\/266350"},{"key":"key2020121500323165900_b56","unstructured":"Hovland, C. , Janis, I.L. and Kelley, H.H. (1953), Communication Change and Persuasion: Psychological Studies of Opinion Change , Yale University Press, New Haven, CT."},{"key":"key2020121500323165900_b57","unstructured":"Hsu, L.C. , Chih, W.H. and Lin, T.Y. (2015a), \u201cThe influence of brand-customer relationships, community member-other members relationships on community citizenship behavior: testing of multiple mediating effects\u201d, Journal of e-Business , Vol. 17 No. 1, pp. 49-89."},{"key":"key2020121500323165900_b58","doi-asserted-by":"crossref","unstructured":"Hsu, L.C. , Chih, W.H. and Liou, D.K. (2015b), \u201cUnderstanding community citizenship behavior in social networking sites\u201d, Industrial Management & Data Systems , Vol. 115 No. 9, pp. 1752-1772.","DOI":"10.1108\/IMDS-05-2015-0211"},{"key":"key2020121500323165900_b59","doi-asserted-by":"crossref","unstructured":"Huang, S.L. , Chou, Y.J. and Lan, Y.T. (2007), \u201cEffects of perceived risk, message types, and internet motives on the acceptance and transmission of electronic word-of-mouth communication\u201d, Contemporary Management Research , Vol. 3 No. 4, pp. 299-312.","DOI":"10.7903\/cmr.93"},{"key":"key2020121500323165900_b60","doi-asserted-by":"crossref","unstructured":"Hulland, J. (1999), \u201cUse of partial least squares in strategic management research: a review of four recent studies\u201d, Strategic Management Journal , Vol. 20 No. 2, pp. 195-204.","DOI":"10.1002\/(SICI)1097-0266(199902)20:2<195::AID-SMJ13>3.0.CO;2-7"},{"key":"key2020121500323165900_b61","unstructured":"InsightXplorer Limited (2012), \u201cIndependent investigation: internet behavior articles\u201d, InsightXplorer Limited, Taipei, available at: www.insightxplorer.com\/specialtopic\/2012_03_19.htm (accessed May 16, 2013)."},{"key":"key2020121500323165900_b62","doi-asserted-by":"crossref","unstructured":"Jin, S.A. and Phua, J. (2014), \u201cFollowing celebrities\u2019 tweets about brands: the impact of twitter-based electronic word-of-mouth on consumers\u2019 source credibility perception, buying intention, and social identification with celebrities\u201d, Journal of Advertising , Vol. 43 No. 2, pp. 181-195.","DOI":"10.1080\/00913367.2013.827606"},{"key":"key2020121500323165900_b63","unstructured":"J\u00f6reskog, K.G. and S\u00f6rbom, D. (1993), LISREL 8: Structural Equation Modeling with the SIMPLIS Comm and Language , Lawrence Erlbaum, Hillsdale, NJ."},{"key":"key2020121500323165900_b64","unstructured":"Katz, E. and Lazarsfeld, P.F. (1955), Personal Influence , The Free Press, Glencoe, IL."},{"key":"key2020121500323165900_b65","unstructured":"Kelman, H.C. (1974), \u201cFurther thoughts on the processes of compliance, identification, and internalization\u201d, in Tedeschi, J.T. (Ed.), Perspectives on Social Power , Aldine Press, Chicago, IL, pp. 126-171."},{"key":"key2020121500323165900_b66","doi-asserted-by":"crossref","unstructured":"Kim, A.J. and Ko, E. (2012), \u201cDo social media marketing activities enhance customer equity? An empirical study of luxury fashion brand\u201d, Journal of Business Research , Vol. 65 No. 10, pp. 1480-1486.","DOI":"10.1016\/j.jbusres.2011.10.014"},{"key":"key2020121500323165900_b67","doi-asserted-by":"crossref","unstructured":"Kim, W.G. , Lee, C. and Hiemstra, S.J. (2004), \u201cEffects of an online virtual community loyalty and travel product purchase\u201d, Tourism Management , Vol. 25 No. 3, pp. 343-355.","DOI":"10.1016\/S0261-5177(03)00142-0"},{"key":"key2020121500323165900_b68","doi-asserted-by":"crossref","unstructured":"Koh, J. and Kim, Y.G. (2003), \u201cSense of virtual community: a conceptual framework and empirical validation\u201d, International Journal of Electronic Commerce , Vol. 8 No. 2, pp. 75-93.","DOI":"10.1080\/10864415.2003.11044295"},{"key":"key2020121500323165900_b69","doi-asserted-by":"crossref","unstructured":"Komiak, S.Y.X. and Benbasat, I. (2006), \u201cThe effects of personalization and familiarity on trust and adoption of recommendation agents\u201d, MIS Quarterly , Vol. 30 No. 4, pp. 941-960.","DOI":"10.2307\/25148760"},{"key":"key2020121500323165900_b70","doi-asserted-by":"crossref","unstructured":"Kuss, D.J. and Griffiths, M.D. (2011), \u201cOnline social networking and addiction \u2013 a review of the psychological literature\u201d, International Journal of Environmental Research and Public Health , Vol. 8 No. 9, pp. 3528-3552.","DOI":"10.3390\/ijerph8093528"},{"key":"key2020121500323165900_b71","doi-asserted-by":"crossref","unstructured":"Lascu, D.N. and Zinkhan, G. (1999), \u201cConsumer conformity: review and applications for marketing theory and practice\u201d, Journal of Marketing Theory and Practice , Vol. 7 No. 3, pp. 1-12.","DOI":"10.1080\/10696679.1999.11501836"},{"key":"key2020121500323165900_b72","doi-asserted-by":"crossref","unstructured":"Lee, K.T. and Koo, D.M. (2012), \u201cEffects of attribute and valence of e-WOM on message adoption: moderating roles of subjective knowledge and regulatory focus\u201d, Computers in Human Behavior , Vol. 28 No. 5, pp. 1974-1984.","DOI":"10.1016\/j.chb.2012.05.018"},{"key":"key2020121500323165900_b73","doi-asserted-by":"crossref","unstructured":"Lee, M. and Youn, S. (2009), \u201cHow eWOM platforms influence consumer product judgment\u201d, International Journal of Advertising , Vol. 28 No. 3, pp. 473-499.","DOI":"10.2501\/S0265048709200709"},{"key":"key2020121500323165900_b74","unstructured":"Lee, Y.J. and Park, J.K. (2008), \u201cThe mediating role of consumer conformity in e-compulsive buying\u201d, Advances in Consumer Research , Vol. 35 No. 1, pp. 387-392."},{"key":"key2020121500323165900_b75","doi-asserted-by":"crossref","unstructured":"Lin, H.F. (2008), \u201cDeterminants of successful virtual communities: contributions from system characteristics and social factors\u201d, Information & Management , Vol. 45 No. 8, pp. 522-527.","DOI":"10.1016\/j.im.2008.08.002"},{"key":"key2020121500323165900_b80","doi-asserted-by":"crossref","unstructured":"McMillan, D.W. and Chavis, D.M. (1986), \u201cSense of community: a definition and theory\u201d, Journal of Community Psychology , Vol. 14 No. 1, pp. 6-23.","DOI":"10.1002\/1520-6629(198601)14:1<6::AID-JCOP2290140103>3.0.CO;2-I"},{"key":"key2020121500323165900_b76","doi-asserted-by":"crossref","unstructured":"Mangold, W. and Faulds, D. (2009), \u201cSocial media: the new hybrid element of the promotion mix\u201d, Business Horizons , Vol. 52 No. 4, pp. 357-365.","DOI":"10.1016\/j.bushor.2009.03.002"},{"key":"key2020121500323165900_b77","doi-asserted-by":"crossref","unstructured":"Martilla, J.A. (1971), \u201cWord-of-mouth communication in the industrial adoption process\u201d, Journal of Marketing Research , Vol. 8 No. 2, pp. 173-178.","DOI":"10.1177\/002224377100800203"},{"key":"key2020121500323165900_b78","doi-asserted-by":"crossref","unstructured":"Martin, W.C. and Lueg, J.E. (2013), \u201cModeling word-of-mouth usage\u201d, Journal of Business Research , Vol. 66 No. 7, pp. 801-808.","DOI":"10.1016\/j.jbusres.2011.06.004"},{"key":"key2020121500323165900_b79","unstructured":"Martin-Niemi, F. and Greatbanks, R. (2010), \u201cThe ba of blogs enabling conditions for knowledge conversion in blog communities\u201d, The Journal of Information and Knowledge Management Systems , Vol. 40 No. 1, pp. 7-23."},{"key":"key2020121500323165900_b81","doi-asserted-by":"crossref","unstructured":"Nabi, R.L. and Hendriks, A. (2003), \u201cThe persuasive effect of host and audience reaction shots in television talk shows\u201d, Journal of Communication , Vol. 53 No. 3, pp. 527-543.","DOI":"10.1111\/j.1460-2466.2003.tb02606.x"},{"key":"key2020121500323165900_b82","doi-asserted-by":"crossref","unstructured":"Nadkarni, A. and Hoffman, S.G. (2012), \u201cWhy do people use Facebook?\u201d, Personality and Individual Differences , Vol. 52 No. 3, pp. 243-249.","DOI":"10.1016\/j.paid.2011.11.007"},{"key":"key2020121500323165900_b83","doi-asserted-by":"crossref","unstructured":"Nonaka, I. (1994), \u201cA dynamic theory of knowledge creation\u201d, Organization Science , Vol. 5 No. 1, pp. 14-37.","DOI":"10.1287\/orsc.5.1.14"},{"key":"key2020121500323165900_b84","unstructured":"Nunnally, J.C. (1978), Psychometric Theory , 2nd ed., McGraw-Hill, New York, NY."},{"key":"key2020121500323165900_b85","doi-asserted-by":"crossref","unstructured":"Park, C. and Lee, T.M. (2009a), \u201cAntecedents of online reviews\u2019 usage and purchase influence: an empirical comparison of US and Korean consumers\u201d, Journal of Interactive Marketing , Vol. 23 No. 4, pp. 332-340.","DOI":"10.1016\/j.intmar.2009.07.001"},{"key":"key2020121500323165900_b86","doi-asserted-by":"crossref","unstructured":"Park, C. and Lee, T.M. (2009b), \u201cInformation direction, website reputation and eWOM effect: a moderating role of product type\u201d, Journal of Business Research , Vol. 62 No. 1, pp. 61-67.","DOI":"10.1016\/j.jbusres.2007.11.017"},{"key":"key2020121500323165900_b87","doi-asserted-by":"crossref","unstructured":"Park, D.H. and Kim, S. (2008), \u201cThe effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews\u201d, Electronic Commerce Research and Applications , Vol. 7 No. 4, pp. 399-410.","DOI":"10.1016\/j.elerap.2007.12.001"},{"key":"key2020121500323165900_b88","doi-asserted-by":"crossref","unstructured":"Park, J.K. and Feinberg, N. (2010), \u201cE-formity: consumer conformity behavior in virtual communities\u201d, Journal of Research in Interactive Marketing , Vol. 4 No. 3, pp. 197-213.","DOI":"10.1108\/17505931011070578"},{"key":"key2020121500323165900_b89","doi-asserted-by":"crossref","unstructured":"Pempek, T.A. , Yermolayeva, Y.A. and Calvert, S.L. (2009), \u201cCollege students\u2019 social networking experiences on Facebook\u201d, Journal of Applied Developmental Psychology , Vol. 30 No. 3, pp. 227-238.","DOI":"10.1016\/j.appdev.2008.12.010"},{"key":"key2020121500323165900_b90","unstructured":"Petty, R.E. and Cacioppo, J.T. (1986), Communication and Persuasion: Central and Peripheral Routes to Attitude Change , Springer-Verlag, New York, NY."},{"key":"key2020121500323165900_b91","doi-asserted-by":"crossref","unstructured":"Pitta, D.A. and Fowler, D. (2005), \u201cOnline consumer communities and their value to new product developers\u201d, Journal of Product and Brand Management , Vol. 14 No. 5, pp. 283-291.","DOI":"10.1108\/10610420510616313"},{"key":"key2020121500323165900_b92","doi-asserted-by":"crossref","unstructured":"Plummer, J.T. (2007), \u201cWord of mouth: a new advertising discipline?\u201d, Journal of Advertising Research , Vol. 47 No. 4, pp. 385-386.","DOI":"10.2501\/S0021849907070390"},{"key":"key2020121500323165900_b94","doi-asserted-by":"crossref","unstructured":"Podsakoff, P.M. and Organ, D.W. (1986), \u201cSelf-reports in organizational research: problems and prospects\u201d, Journal of Management , Vol. 12 No. 4, pp. 531-544.","DOI":"10.1177\/014920638601200408"},{"key":"key2020121500323165900_b93","doi-asserted-by":"crossref","unstructured":"Podsakoff, P.M. , MacKenzie, S.B. and Lee, J.Y. (2003), \u201cCommon method biases in behavioral research: a critical review of the literature and recommended remedies\u201d, Journal of Applied Psychology , Vol. 88 No. 5, pp. 879-903.","DOI":"10.1037\/0021-9010.88.5.879"},{"key":"key2020121500323165900_b95","doi-asserted-by":"crossref","unstructured":"P\u00f6yry, E. (2011), \u201cHedonic and utilitarian search for electronic word-of-mouth and implications on purchase value\u201d, master\u2019s thesis, Department of Marketing, School of Economics, Aalto University, Espoo.","DOI":"10.1109\/HICSS.2012.300"},{"key":"key2020121500323165900_b96","doi-asserted-by":"crossref","unstructured":"Preacher, K.J. and Hayes, A.F. (2008), \u201cAsymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models\u201d, Behavior Research Methods , Vol. 40 No. 3, pp. 879-891.","DOI":"10.3758\/BRM.40.3.879"},{"key":"key2020121500323165900_b97","doi-asserted-by":"crossref","unstructured":"Rogers, E.M. and Bhowmik, D.K. (1970), \u201cHomophily-heterophily: relational concepts for communication research\u201d, Public Opinion Quarterly , Vol. 34 No. 4, pp. 523-538.","DOI":"10.1086\/267838"},{"key":"key2020121500323165900_b98","doi-asserted-by":"crossref","unstructured":"Sen, S. and Lerman, D. (2007), \u201cWhy are you telling me this? An examination into negative consumer reviews on the web\u201d, Journal of Interactive Marketing , Vol. 21 No. 4, pp. 76-94.","DOI":"10.1002\/dir.20090"},{"key":"key2020121500323165900_b100","unstructured":"Sheth, J.N. (1971), \u201cWord-of-mouth in low-risk innovations\u201d, Journal of Advertising Research , Vol. 11 No. 3, pp. 15-18."},{"key":"key2020121500323165900_b99","doi-asserted-by":"crossref","unstructured":"Shen, Y.C. , Huang, C.Y. , Chu, C.H. and Liao, H.C. (2010), \u201cVirtual community loyalty: an interpersonal-interaction perspective\u201d, International Journal of Electronic Commerce , Vol. 15 No. 1, pp. 49-74.","DOI":"10.2753\/JEC1086-4415150102"},{"key":"key2020121500323165900_b101","doi-asserted-by":"crossref","unstructured":"Shin, D.H. (2009), \u201cDeterminants of customer acceptance of multi-service network: an implication for IP-based technologies\u201d, Information and Management , Vol. 46 No. 1, pp. 16-22.","DOI":"10.1016\/j.im.2008.05.004"},{"key":"key2020121500323165900_b102","doi-asserted-by":"crossref","unstructured":"Sobel, M.E. (1982), \u201cAsymptotic confidence intervals for indirect effects in structural equation models\u201d, Sociological Methodology , Vol. 13, pp. 290-312.","DOI":"10.2307\/270723"},{"key":"key2020121500323165900_b103","unstructured":"Social Media Marketing Co. (2011), \u201cOnline promotion on Facebook\u201d, Social Media Marketing Co., Taipei, available at: www.online-social-media-marketing.com\/contact (accessed March 14, 2013)."},{"key":"key2020121500323165900_b104","doi-asserted-by":"crossref","unstructured":"Sun, T. , Youn, S. , Wu, G. and Kuntaraporn, M. (2006), \u201cOnline word-of-mouth (or mouse): an exploration of its antecedents and consequences\u201d, Journal of Computer-Mediated Communication , Vol. 11 No. 4, pp. 1104-1127.","DOI":"10.1111\/j.1083-6101.2006.00310.x"},{"key":"key2020121500323165900_b105","doi-asserted-by":"crossref","unstructured":"Sussman, S.W. and Siegal, W.S. (2003), \u201cInformational influence in organizations: an integrated approach to knowledge adoption\u201d, Informational Systems Research , Vol. 14 No. 1, pp. 47-65.","DOI":"10.1287\/isre.14.1.47.14767"},{"key":"key2020121500323165900_b106","unstructured":"Sysomos Inc. (2009), \u201cInside Facebook pages\u201d, Sysomos Inc., Toronto, available at: www.sysomos.com\/insidefacebook (accessed September 18, 2014)."},{"key":"key2020121500323165900_b107","doi-asserted-by":"crossref","unstructured":"Teng, S. , Khong, K. , Goh, W. and Chong, A. (2014), \u201cExamining the antecedents of persuasive eWOM messages in social media\u201d, Online Information Review , Vol. 38 No. 6, pp. 746-768.","DOI":"10.1108\/OIR-04-2014-0089"},{"key":"key2020121500323165900_b108","doi-asserted-by":"crossref","unstructured":"Tonteri, L. , Kosonen, M. , Ellonen, H.K. and Tarkiainen, A. (2011), \u201cAntecedents of an experienced sense of virtual community\u201d, Computers in Human Behavior , Vol. 27 No. 6, pp. 2215-2223.","DOI":"10.1016\/j.chb.2011.06.018"},{"key":"key2020121500323165900_b109","doi-asserted-by":"crossref","unstructured":"Trusov, M. , Bucklin, R.E. and Pauwels, K. (2009), \u201cEffects of word-of-mouth versus traditional marketing: findings from an internet social networking site\u201d, Journal of Marketing , Vol. 73 No. 5, pp. 90-102.","DOI":"10.1509\/jmkg.73.5.90"},{"key":"key2020121500323165900_b110","doi-asserted-by":"crossref","unstructured":"Tseng, S. and Fogg, B.J. (1999), \u201cCredibility and computing technology\u201d, Communications of the ACM , Vol. 42 No. 5, pp. 39-44.","DOI":"10.1145\/301353.301402"},{"key":"key2020121500323165900_b111","doi-asserted-by":"crossref","unstructured":"Wang, K. and Tai, C.F. (2011), \u201cThe influence of social presence on virtual community participation: the relational view based on community-trust theory\u201d, Proceedings of the Thirteenth Americas Conference on Information Systems, Brisbane.","DOI":"10.1109\/IJCSS.2011.29"},{"key":"key2020121500323165900_b112","doi-asserted-by":"crossref","unstructured":"Wathen, C.N. and Burkell, J. (2002), \u201cBelieve it or not: factors influencing credibility on the web\u201d, Journal of the American Society for Information Science and Technology , Vol. 53 No. 2, pp. 34-144.","DOI":"10.1002\/asi.10016"},{"key":"key2020121500323165900_b113","unstructured":"Web Mining (2010), \u201cThe Facebook\u2019s market share\u201d, available at: http:\/\/bslide2010.blogspot.com\/2010\/03\/facebook (accessed August 18, 2014)."},{"key":"key2020121500323165900_b114","doi-asserted-by":"crossref","unstructured":"Weisfeld-Spolter, S. , Sussan, F. and Gould, S. (2014), \u201cAn integrative approach to eWOM and marketing communications\u201d, Corporate Communications: An International Journal , Vol. 19 No. 3, pp. 260-274.","DOI":"10.1108\/CCIJ-03-2013-0015"},{"key":"key2020121500323165900_b115","unstructured":"Whyte, W.H. Jr (1954), \u201cThe web of word of mouth\u201d, Fortune , Vol. 50 No. 5, pp. 140-143."},{"key":"key2020121500323165900_b116","doi-asserted-by":"crossref","unstructured":"Wood, R.E. , Goodman, J.S. , Beckmann, N. and Cook, A. (2008), \u201cMediation testing in management research: a review and proposals\u201d, Organizational Research Methods , Vol. 11 No. 2, pp. 270-295.","DOI":"10.1177\/1094428106297811"},{"key":"key2020121500323165900_b117","doi-asserted-by":"crossref","unstructured":"Yang, T.N. (2012), \u201cThe decision behavior of Facebook users\u201d, Journal of Computer Information Systems , Vol. 52 No. 3, pp. 50-59.","DOI":"10.1080\/08874417.2012.11645558"},{"key":"key2020121500323165900_b118","doi-asserted-by":"crossref","unstructured":"Ypa, K.B. , Soetarto, B. and Sweeney, J.C. (2013), \u201cThe relationship between electronic word-of-mouth motivations and message characteristics: the sender\u2019s perspective\u201d, Australasian Marketing Journal , Vol. 21 No. 1, pp. 66-74.","DOI":"10.1016\/j.ausmj.2012.09.001"},{"key":"key2020121500323165900_b119","doi-asserted-by":"crossref","unstructured":"Zhang, W. and Watts, S.A. (2008), \u201cCapitalizing on content: information adoption in two online communities\u201d, Journal of the Association for Information Systems , Vol. 9 No. 2, pp. 73-94.","DOI":"10.17705\/1jais.00149"},{"key":"key2020121500323165900_b121","doi-asserted-by":"crossref","unstructured":"Zhao, L. , Lu, Y. , Wang, B. , Chau, P.Y.K. and Zhang, L. (2012), \u201cCultivating the sense of belonging and motivating user participation in virtual communities: a social capital perspective\u201d, International Journal of Information Management , Vol. 32 No. 6, pp. 574-588.","DOI":"10.1016\/j.ijinfomgt.2012.02.006"},{"key":"key2020121500323165900_b120","doi-asserted-by":"crossref","unstructured":"Zhao, X. , Lynch, J.G. and Chen, Q. (2010), \u201cReconsidering Baron and Kenny: myths and truths about mediation analysis\u201d, Journal of Consumer Research , Vol. 37 No. 2, pp. 197-206.","DOI":"10.1086\/651257"},{"key":"key2020121500323165900_frd1","unstructured":"Chu, H. and Liao, S. (2007), \u201cExploring consumer resale behavior in C2C online auctions: taxonomy and influences on consumer decisions\u201d, Academy of Marketing Science Review , Vol. 11 No. 3, pp. 1-27."}],"container-title":["Industrial Management &amp; Data Systems"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/www.emeraldinsight.com\/doi\/full-xml\/10.1108\/IMDS-07-2015-0313","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/IMDS-07-2015-0313\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/IMDS-07-2015-0313\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T21:52:41Z","timestamp":1753393961000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/imds\/article\/116\/5\/978-1004\/174814"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2016,6,13]]},"references-count":121,"journal-issue":{"issue":"5","published-print":{"date-parts":[[2016,6,13]]}},"alternative-id":["10.1108\/IMDS-07-2015-0313"],"URL":"https:\/\/doi.org\/10.1108\/imds-07-2015-0313","relation":{},"ISSN":["0263-5577"],"issn-type":[{"value":"0263-5577","type":"print"}],"subject":[],"published":{"date-parts":[[2016,6,13]]}}}