{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,16]],"date-time":"2026-05-16T21:16:16Z","timestamp":1778966176582,"version":"3.51.4"},"reference-count":50,"publisher":"Emerald","issue":"5","license":[{"start":{"date-parts":[[2018,7,10]],"date-time":"2018-07-10T00:00:00Z","timestamp":1531180800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IMDS"],"published-print":{"date-parts":[[2018,8,13]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>Social media facilitates consumer exchanges on product opinions and provides comprehensive knowledge of online products. The interaction between consumers and e-retailers evolves into a collective set of dynamics within a complex system. Agent-based modeling is well suited to stimulate such complex systems. The purpose of this paper is to integrate agent-based model and technique for order performance by similarity to ideal solution (TOPSIS) to simulate decision behaviors of e-retailers in competitive online markets.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>An agent-based network model using the TOPSIS driven by actual price data is developed. The authors ran an experimental model to simulate interactions between online consumers and e-retailers and to record simulation data. A nonparametric test is used to conduct data analysis and evaluate the sensibility of parameters.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>Simulation results showed that different profits could be obtained for various brands under different social network structures. E-retailers could achieve more profits through cross-selling than single-selling; however, the highest profits can be achieved when some adopt cross-selling, whereas others use single-selling. From a game perspective, the equilibrium for price-adjustment frequency can be determined from the simulation data. Thus, price adjustment differences significantly affect e-retailer profit.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>This study provides new insights into the evolutionary dynamics of online markets. This work also indicates how to build an integrated simulation model with an agent-based model and TOPSIS and how to use an integrated simulation model and interpret its results.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/imds-07-2017-0321","type":"journal-article","created":{"date-parts":[[2018,7,10]],"date-time":"2018-07-10T10:55:45Z","timestamp":1531220145000},"page":"1094-1113","source":"Crossref","is-referenced-by-count":11,"title":["Agent-based modeling and simulation of the decision behaviors of e-retailers"],"prefix":"10.1108","volume":"118","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-9199-1222","authenticated-orcid":false,"given":"Guoyin","family":"Jiang","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Shan","family":"Liu","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Wenping","family":"Liu","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Yan","family":"Xu","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","published-online":{"date-parts":[[2018,7,10]]},"reference":[{"issue":"12","key":"key2021041507212571900_ref001","doi-asserted-by":"crossref","first-page":"1676","DOI":"10.1287\/mnsc.43.12.1676","article-title":"Reducing buyer search costs: implications for electronic marketplaces","volume":"43","year":"1997","journal-title":"Management Science"},{"issue":"4","key":"key2021041507212571900_ref002","doi-asserted-by":"crossref","first-page":"463","DOI":"10.1111\/j.0022-1821.2004.00236.x","article-title":"Price dispersion in the small and in the large: evidence from an internet price comparison site","volume":"52","year":"2004","journal-title":"The Journal of Industrial Economics"},{"issue":"7","key":"key2021041507212571900_ref003","doi-asserted-by":"crossref","first-page":"834","DOI":"10.1109\/TSMC.2013.2282314","article-title":"Agent-based modeling of competitive and cooperative behavior under conflict","volume":"44","year":"2014","journal-title":"IEEE Transactions on Systems, Man, and Cybernetics: Systems"},{"issue":"4","key":"key2021041507212571900_ref004","doi-asserted-by":"crossref","first-page":"563","DOI":"10.1287\/mnsc.46.4.563.12061","article-title":"Frictionless commerce? 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