{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,3]],"date-time":"2026-06-03T07:33:00Z","timestamp":1780471980909,"version":"3.54.1"},"reference-count":98,"publisher":"Emerald","issue":"4","license":[{"start":{"date-parts":[[2019,5,13]],"date-time":"2019-05-13T00:00:00Z","timestamp":1557705600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IMDS"],"published-print":{"date-parts":[[2019,5,13]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>The purpose of this paper is to determine differences in customers\u2019 personal disposition to online shopping.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>The research model was proposed based on two types of purchases (hedonic vs utilitarian) and on personal traits of individuals against technology throughout the Technology Readiness Index (TRI) 2.0. Generation and gender were considered to evaluate their impact on the type of purchases. Consumers\u2019 data were collected in Chile through 788 face-to-face surveys. The partial least squares approach was used to test the research model.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The findings show that optimism and discomfort influence online shopping. Moreover, generation and gender moderate the relationship between the dimensions of the TRI and online purchases.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>The contributions of this study are threefold. The analysis of personal traits and the type of purchases contribute to the existing literature on consumer behavior and e-commerce, and provide some insights for marketers to identify segmentation strategies by analyzing the gender and generation of individuals. Second, this study contributes to examining the stability and invariances of the TRI 2.0 instrument, which has not been fully revised in less developed countries. Third, this study adds to the existing body of research that argues that demographic variables are not sufficient to understand technology adoption by individuals by including psychological variables.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/imds-07-2018-0280","type":"journal-article","created":{"date-parts":[[2019,4,10]],"date-time":"2019-04-10T09:30:56Z","timestamp":1554888656000},"page":"792-820","source":"Crossref","is-referenced-by-count":45,"title":["Assessing differences in customers\u2019 personal disposition to e-commerce"],"prefix":"10.1108","volume":"119","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-7089-1505","authenticated-orcid":false,"given":"Patricio Esteban","family":"Ram\u00edrez-Correa","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Elizabeth E.","family":"Grand\u00f3n","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Jorge","family":"Arenas-Gait\u00e1n","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","reference":[{"issue":"2","key":"key2020092314263122100_ref001","doi-asserted-by":"crossref","first-page":"179","DOI":"10.1016\/0749-5978(91)90020-T","article-title":"The theory of planned behavior","volume":"50","year":"1991","journal-title":"Organizational Behavior and Human Decision Processes"},{"issue":"1","key":"key2020092314263122100_ref002","first-page":"71","article-title":"Examining technology readiness constructs: a validation study","volume":"3","year":"2016","journal-title":"Journal of Advanced Research in Business and Management Studies"},{"issue":"4","key":"key2020092314263122100_ref003","doi-asserted-by":"crossref","first-page":"644","DOI":"10.1086\/209376","article-title":"Work and\/or fun: measuring hedonic and utilitarian shopping value","volume":"20","year":"1994","journal-title":"Journal of Consumer Research"},{"issue":"3","key":"key2020092314263122100_ref004","doi-asserted-by":"crossref","first-page":"421","DOI":"10.2307\/2393203","article-title":"Assessing construct validity in organizational research","volume":"36","year":"1991","journal-title":"Administrative Science Quarterly"},{"issue":"4","key":"key2020092314263122100_ref005","doi-asserted-by":"crossref","first-page":"960","DOI":"10.1016\/j.tourman.2010.05.010","article-title":"Tourism and generation Y","volume":"32","year":"2011","journal-title":"Tourism Management"},{"issue":"4","key":"key2020092314263122100_ref006","doi-asserted-by":"crossref","first-page":"483","DOI":"10.1007\/s10660-015-9197-0","article-title":"The effects of hedonic and utilitarian bidding values on e-auction behavior","volume":"15","year":"2015","journal-title":"Electronic Commerce Research"},{"issue":"2","key":"key2020092314263122100_ref007","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1111\/j.1540-4560.1974.tb00713.x","article-title":"Time, aging, and the continuity of social structure: themes and issues in generational analysis","volume":"30","year":"1974","journal-title":"Journal of Social Issues"},{"issue":"1","key":"key2020092314263122100_ref008","doi-asserted-by":"crossref","first-page":"119","DOI":"10.1086\/209052","article-title":"Consumer search: an extended framework","volume":"13","year":"1986","journal-title":"Journal of Consumer Research"},{"issue":"4","key":"key2020092314263122100_ref009","doi-asserted-by":"crossref","first-page":"357","DOI":"10.1016\/j.dr.2013.08.003","article-title":"Sampling in developmental science: situations, shortcomings, solutions, and standards","volume":"33","year":"2013","journal-title":"Developmental Review"},{"key":"key2020092314263122100_ref010","doi-asserted-by":"crossref","first-page":"39","DOI":"10.1016\/j.chb.2013.07.032","article-title":"Expressive participation in internet social movements: testing the moderating effect of technology readiness and sex on student SNS use","volume":"30","year":"2014","journal-title":"Computers in Human Behavior"},{"issue":"3","key":"key2020092314263122100_ref011","doi-asserted-by":"crossref","first-page":"185","DOI":"10.1177\/135910457000100301","article-title":"Back-translation for cross-cultural research","volume":"1","year":"1970","journal-title":"Journal of Cross-Cultural Psychology"},{"key":"key2020092314263122100_ref012","doi-asserted-by":"crossref","unstructured":"Bristow, J. 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