{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,19]],"date-time":"2026-02-19T00:07:48Z","timestamp":1771459668641,"version":"3.50.1"},"reference-count":70,"publisher":"Emerald","issue":"10","license":[{"start":{"date-parts":[[2024,7,26]],"date-time":"2024-07-26T00:00:00Z","timestamp":1721952000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IMDS"],"published-print":{"date-parts":[[2024,10,1]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>The growing number of firms leveraging social media ads highlight the urgent need for firms to understand social media ads and their effects on consumer perceptions and attitudes. This research examines whether and how different types of social media ads exert influences on ad engagement and how consumers\u2019 psychological characteristics including regulatory orientation and lay rationalism moderate the influence of social media ads on ad engagement.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>This research conducts three quasi experiments featuring two types of social media ads \u2013 interactive and transactional \u2013 to collect empirical evidence. Results are analyzed using ANOVA and Process in SPSS.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>This research reveals that interactive ads lead to higher perceived enjoyment and perceived responsiveness, which further lead to higher ad engagement. Promotion focus moderates the effect of social media ads (interactive vs transactional ads) on perceived enjoyment and perceived responsiveness, and lay rationalism moderates the effect on perceived responsiveness, while prevention focus has no such effect.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>First, this research establishes the connection between ad types and ad engagement in social media, which offers a new perspective to understand ad engagement. Second, it explores the underlying mechanisms of processing different types of social media ads. Third, it justifies the moderating effects of consumers\u2019 regulatory orientation and lay rationalism on the effects of ad types on ad engagement, providing the first evidence on the moderating role of consumers\u2019 lay rationalism in ad processing. This research helps firm marketers to fine-tune their social media ads according to consumer characteristics.<\/jats:p><\/jats:sec>","DOI":"10.1108\/imds-07-2023-0498","type":"journal-article","created":{"date-parts":[[2024,7,25]],"date-time":"2024-07-25T22:58:46Z","timestamp":1721948326000},"page":"2847-2869","source":"Crossref","is-referenced-by-count":4,"title":["Interactive vs transactional: how social media ads engage consumers with disparate regulatory orientation and lay rationalism"],"prefix":"10.1108","volume":"124","author":[{"given":"Pianpian","family":"Yang","sequence":"first","affiliation":[]},{"given":"Yufan","family":"Jiang","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0009-0006-2741-0001","authenticated-orcid":false,"given":"Yuxi","family":"Lin","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8146-0786","authenticated-orcid":false,"given":"Shuang","family":"Geng","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0003-4486-6116","authenticated-orcid":false,"given":"Rui","family":"Wang","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2024,7,26]]},"reference":[{"issue":"2","key":"key2024093009213364800_ref001","doi-asserted-by":"publisher","first-page":"174","DOI":"10.1108\/tg-09-2016-0056","article-title":"Citizens' perceptions of government's participatory use of social media","volume":"11","year":"2017","journal-title":"Transforming Government: People, Process and Policy"},{"key":"key2024093009213364800_ref002","doi-asserted-by":"publisher","first-page":"65","DOI":"10.1016\/j.ijinfomgt.2018.06.001","article-title":"Investigating the impact of social media advertising features on customer purchase intention","volume":"42","year":"2018","journal-title":"International Journal of Information Management"},{"issue":"3","key":"key2024093009213364800_ref003","doi-asserted-by":"publisher","first-page":"627","DOI":"10.1108\/jeim-07-2019-0194","article-title":"Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping","volume":"33","year":"2020","journal-title":"Journal of Enterprise Information Management"},{"issue":"4","key":"key2024093009213364800_ref004","doi-asserted-by":"publisher","first-page":"268","DOI":"10.1108\/jrim-06-2016-0065","article-title":"Social media and consumer engagement: a review and research agenda","volume":"10","year":"2016","journal-title":"Journal of Research in Interactive Marketing"},{"key":"key2024093009213364800_ref005","doi-asserted-by":"publisher","first-page":"180","DOI":"10.1016\/j.tourman.2016.06.007","article-title":"Online branding: development of hotel branding through interactivity theory","volume":"57","year":"2016","journal-title":"Tourism Management"},{"issue":"1","key":"key2024093009213364800_ref006","doi-asserted-by":"publisher","first-page":"69","DOI":"10.1108\/sjme-09-2018-0042","article-title":"Instagram stories versus facebook wall: an advertising effectiveness analysis","volume":"23","year":"2019","journal-title":"Spanish Journal of Marketing"},{"issue":"4","key":"key2024093009213364800_ref007","doi-asserted-by":"publisher","first-page":"586","DOI":"10.1509\/jmr.15.0080","article-title":"Mirror, mirror on the retail wall: self-focused attention promotes reliance on feelings in consumer decisions","volume":"55","year":"2018","journal-title":"Journal of Marketing Research"},{"issue":"3","key":"key2024093009213364800_ref008","doi-asserted-by":"publisher","first-page":"501","DOI":"10.2501\/s0265048709200710","article-title":"Consumer attitudes and interactive digital advertising. International","volume":"28","year":"2009","journal-title":"Journal of Advertising"},{"issue":"12","key":"key2024093009213364800_ref009","doi-asserted-by":"publisher","first-page":"1571","DOI":"10.1177\/0146167213499238","article-title":"Evaluating the message or the messenger? Implications for self-validation in persuasion","volume":"39","year":"2013","journal-title":"Personality and Social Psychology Bulletin"},{"issue":"4","key":"key2024093009213364800_ref010","doi-asserted-by":"publisher","first-page":"607","DOI":"10.1108\/jrim-05-2020-0115","article-title":"Video storytelling ads vs argumentative ads: how hooking viewers enhances consumer engagement","volume":"15","year":"2021","journal-title":"Journal of Research in Interactive Marketing"},{"key":"key2024093009213364800_ref011","first-page":"641","article-title":"Impact of preciseness of price presentation on the magnitude of compromise and decoy effects","volume":"132","year":"2020","journal-title":"Journal of Business Research"},{"key":"key2024093009213364800_ref012","doi-asserted-by":"publisher","first-page":"245","DOI":"10.1016\/j.chb.2019.05.031","article-title":"The effect of ad integration and interactivity on young teenagers' memory, brand attitude and personal data sharing","volume":"99","year":"2019","journal-title":"Computers in Human Behavior"},{"issue":"1","key":"key2024093009213364800_ref013","doi-asserted-by":"publisher","first-page":"65","DOI":"10.1080\/15252019.2017.1326755","article-title":"Establishing a paradigm: a systematic analysis of interactive advertising research","volume":"17","year":"2017","journal-title":"Journal of Interactive Advertising"},{"issue":"1","key":"key2024093009213364800_ref014","doi-asserted-by":"publisher","first-page":"28","DOI":"10.1108\/jpbm-06-2014-0635","article-title":"Consumer engagement in online brand communities: a social media perspective","volume":"24","year":"2015","journal-title":"Journal of Product and Brand Management"},{"key":"key2024093009213364800_ref015","doi-asserted-by":"publisher","first-page":"563","DOI":"10.1016\/j.jbusres.2018.10.047","article-title":"Customer relationship management capabilities and social media technology use: consequences on firm performance","volume":"104","year":"2019","journal-title":"Journal of Business Research"},{"key":"key2024093009213364800_ref016","doi-asserted-by":"publisher","first-page":"306","DOI":"10.1016\/j.chb.2017.10.003","article-title":"Understanding the effects of gratifications on the continuance intention to use WeChat in China: a perspective on uses and gratifications","volume":"78","year":"2018","journal-title":"Computers in Human Behavior"},{"key":"key2024093009213364800_ref017","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2021.106834","article-title":"The effects of ad social and personal relevance on consumer ad engagement on social media: the moderating role of platform trust","volume":"122","year":"2021","journal-title":"Computers in Human Behavior"},{"issue":"4","key":"key2024093009213364800_ref018","doi-asserted-by":"publisher","first-page":"570","DOI":"10.1111\/poms.12043","article-title":"First step in social media: measuring the influence of online management responses on customer satisfaction","volume":"23","year":"2014","journal-title":"Production and Operations Management"},{"key":"key2024093009213364800_ref019","doi-asserted-by":"publisher","first-page":"53","DOI":"10.1016\/bs.aesp.2018.10.002","article-title":"Inter-individual differences in attitude content: cognition, affect, and attitudes","volume":"59","year":"2019","journal-title":"Advances in Experimental Social Psychology"},{"key":"key2024093009213364800_ref020","volume-title":"Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach","year":"2017"},{"issue":"3","key":"key2024093009213364800_ref021","doi-asserted-by":"publisher","first-page":"177","DOI":"10.1207\/153276602760335031","article-title":"How self-regulation creates distinct values: the case of promotion and prevention decision making","volume":"12","year":"2002","journal-title":"Journal of Consumer Psychology"},{"key":"key2024093009213364800_ref022","first-page":"1","article-title":"Gamified ads: Bridging the gap between user enjoyment and the effectiveness of online ads","year":"2019"},{"issue":"1","key":"key2024093009213364800_ref023","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1108\/jcmars-08-2019-0029","article-title":"Prevention or promotion? A research on the advertising communication strategies of P2P lending platforms\u2013an empirical analysis based on panel data","volume":"3","year":"2020","journal-title":"Journal of Contemporary Marketing Science"},{"issue":"1","key":"key2024093009213364800_ref024","doi-asserted-by":"publisher","first-page":"134","DOI":"10.1509\/jmr.13.0532","article-title":"Lay rationalism: individual differences in using reason versus feelings to guide decisions","volume":"52","year":"2015","journal-title":"Journal of Marketing Research"},{"issue":"2","key":"key2024093009213364800_ref025","doi-asserted-by":"publisher","first-page":"248","DOI":"10.1080\/02650487.2015.1014777","article-title":"Factors affecting attitudes and behavioural intention towards social networking advertising: a case of Facebook users in South Korea","volume":"35","year":"2016","journal-title":"International Journal of Advertising"},{"issue":"2","key":"key2024093009213364800_ref026","doi-asserted-by":"publisher","first-page":"142","DOI":"10.1080\/00207594.2011.628672","article-title":"Exploring the effect of regulatory orientation on ad attitudes: the moderating roles of message sidedness and argument quality","volume":"47","year":"2012","journal-title":"International Journal of Psychology"},{"issue":"2","key":"key2024093009213364800_ref027","doi-asserted-by":"publisher","first-page":"186","DOI":"10.1080\/10496491.2019.1699623","article-title":"Determinants of young consumers' attitude toward mobile advertising: the role of regulatory focus","volume":"26","year":"2020","journal-title":"Journal of Promotion Management"},{"key":"key2024093009213364800_ref028","doi-asserted-by":"publisher","first-page":"67","DOI":"10.1016\/j.jbusres.2017.03.001","article-title":"TV advertising engagement as a state of immersion and presence","volume":"76","year":"2017","journal-title":"Journal of Business Research"},{"key":"key2024093009213364800_ref029","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2022.103159","article-title":"The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions","volume":"70","year":"2023","journal-title":"Journal of Retailing and Consumer Services"},{"issue":"2","key":"key2024093009213364800_ref030","doi-asserted-by":"publisher","first-page":"417","DOI":"10.1037\/pspp0000242","article-title":"True to which self? Lay rationalism and decision satisfaction in self-control conflicts","volume":"117","year":"2019","journal-title":"Journal of Personality and Social Psychology"},{"issue":"1","key":"key2024093009213364800_ref031","first-page":"53","article-title":"Scale for advertising effectiveness: a study on traditional and interactive advertisements as per the Lavidge and Steiner Model","volume":"9","year":"2018","journal-title":"Indian Journal of Commerce and Management Studies"},{"key":"key2024093009213364800_ref032","doi-asserted-by":"publisher","first-page":"1087","DOI":"10.1016\/j.jbusres.2022.02.044","article-title":"Integrating fair trade with circular economy: personality traits, consumer engagement, and ethically-minded behavior","volume":"144","year":"2022","journal-title":"Journal of Business Research"},{"issue":"6","key":"key2024093009213364800_ref033","doi-asserted-by":"publisher","first-page":"580","DOI":"10.1006\/jesp.1996.0026","article-title":"Cognitive processing and the functional matching effect in persuasion: the mediating role of subjective perceptions of message quality","volume":"32","year":"1996","journal-title":"Journal of Experimental Social Psychology"},{"issue":"2","key":"key2024093009213364800_ref034","doi-asserted-by":"publisher","first-page":"205","DOI":"10.1037\/0022-3514.86.2.205","article-title":"Bringing the frame into focus: the influence of regulatory fit on processing fluency and persuasion","volume":"86","year":"2004","journal-title":"Journal of Personality and Social Psychology"},{"issue":"4","key":"key2024093009213364800_ref035","doi-asserted-by":"publisher","first-page":"1459","DOI":"10.1108\/itp-10-2021-0753","article-title":"Understanding social media users' engagement intention toward emergency information: the role of experience and information usefulness in a reciprocity framework","volume":"36","year":"2023","journal-title":"Information Technology and People"},{"key":"key2024093009213364800_ref036","doi-asserted-by":"publisher","DOI":"10.1016\/j.techfore.2021.120763","article-title":"The effects of anthropomorphism presence and the marketing mix have on retail app continuance use intention","volume":"168","year":"2021","journal-title":"Technological Forecasting and Social Change"},{"issue":"12","key":"key2024093009213364800_ref037","doi-asserted-by":"publisher","first-page":"1507","DOI":"10.3390\/ijerph14121507","article-title":"How does health-related advertising with a regulatory orientation and goal framing affect attitudes toward ads and healthy behavior intentions?","volume":"14","year":"2017","journal-title":"International Journal of Environmental Research and Public Health"},{"issue":"3","key":"key2024093009213364800_ref038","doi-asserted-by":"publisher","first-page":"169","DOI":"10.1080\/15252019.2019.1667928","article-title":"Investigating consumer engagement with influencer-vs brand-promoted ads: the roles of source and disclosure","volume":"19","year":"2019","journal-title":"Journal of Interactive Advertising"},{"issue":"3","key":"key2024093009213364800_ref039","doi-asserted-by":"publisher","first-page":"352","DOI":"10.1080\/00913367.2021.1977202","article-title":"Influence of consumers' temporary affect on ad engagement: a computational research approach","volume":"51","year":"2022","journal-title":"Journal of Advertising"},{"key":"key2024093009213364800_ref040","doi-asserted-by":"publisher","first-page":"378","DOI":"10.1016\/j.jbusres.2017.12.047","article-title":"How smartphone advertising influences consumers' purchase intention","volume":"94","year":"2019","journal-title":"Journal of Business Research"},{"key":"key2024093009213364800_ref041","doi-asserted-by":"publisher","first-page":"33","DOI":"10.1016\/j.jbusres.2021.06.022","article-title":"A meta-analytic review of mobile advertising research","volume":"136","year":"2021","journal-title":"Journal of Business Research"},{"issue":"4","key":"key2024093009213364800_ref042","doi-asserted-by":"publisher","first-page":"376","DOI":"10.1002\/mar.21185","article-title":"Consumers' engagement with social media activation campaigns: construct conceptualization and scale development","volume":"36","year":"2019","journal-title":"Psychology and Marketing"},{"key":"key2024093009213364800_ref043","doi-asserted-by":"publisher","first-page":"10","DOI":"10.1016\/j.techfore.2017.10.010","article-title":"Examining online social brand engagement: a social presence theory perspective","volume":"128","year":"2018","journal-title":"Technological Forecasting and Social Change"},{"issue":"4","key":"key2024093009213364800_ref044","doi-asserted-by":"publisher","first-page":"503","DOI":"10.1086\/380285","article-title":"Ideals and oughts and the reliance on affect versus substance in persuasion","volume":"30","year":"2004","journal-title":"Journal of Consumer Research"},{"key":"key2024093009213364800_ref045","doi-asserted-by":"publisher","first-page":"90","DOI":"10.1016\/j.joep.2012.10.006","article-title":"When comparative ads are more effective: fit with audience's regulatory mode","volume":"38","year":"2013","journal-title":"Journal of Economic Psychology"},{"issue":"7","key":"key2024093009213364800_ref046","doi-asserted-by":"publisher","first-page":"1082","DOI":"10.1108\/oir-05-2017-0150","article-title":"Mediating impact of fan-page engagement on social media connectedness and followers purchase intention","volume":"42","year":"2018","journal-title":"Online Information Review"},{"key":"key2024093009213364800_ref047","doi-asserted-by":"publisher","first-page":"67","DOI":"10.1016\/j.copsyc.2015.01.001","article-title":"Responsiveness","volume":"1","year":"2015","journal-title":"Current Opinion in Psychology"},{"issue":"4","key":"key2024093009213364800_ref048","doi-asserted-by":"publisher","first-page":"313","DOI":"10.1002\/mar.20061","article-title":"The moderating effect of on-line experience on the antecedents and consequences of online satisfaction","volume":"22","year":"2005","journal-title":"Psychology and Marketing"},{"issue":"2","key":"key2024093009213364800_ref049","doi-asserted-by":"publisher","first-page":"117","DOI":"10.1007\/s10791-019-09368-7","article-title":"Informational, transactional, and navigational need of information: relevance of search intention in search engine advertising","volume":"23","year":"2020","journal-title":"Information Retrieval Journal"},{"issue":"4","key":"key2024093009213364800_ref050","doi-asserted-by":"publisher","first-page":"612","DOI":"10.1108\/mip-05-2014-0093","article-title":"Self-regulatory orientation and advertising effectiveness","volume":"33","year":"2015","journal-title":"Marketing Intelligence and Planning"},{"key":"key2024093009213364800_ref051","doi-asserted-by":"publisher","first-page":"622","DOI":"10.1016\/j.chb.2016.02.090","article-title":"The effect of web advertising visual design on online purchase intention: an examination across gender","volume":"60","year":"2016","journal-title":"Computers in Human Behavior"},{"issue":"6","key":"key2024093009213364800_ref052","doi-asserted-by":"publisher","first-page":"2265","DOI":"10.1016\/j.jbusres.2015.12.040","article-title":"Effective marketing communication via social networking site: the moderating role of the social tie","volume":"69","year":"2016","journal-title":"Journal of Business Research"},{"issue":"1","key":"key2024093009213364800_ref053","doi-asserted-by":"publisher","first-page":"40","DOI":"10.1016\/j.intmar.2018.11.004","article-title":"Being active in online communications: firm responsiveness and customer engagement behaviour","volume":"46","year":"2019","journal-title":"Journal of Interactive Marketing"},{"issue":"6","key":"key2024093009213364800_ref054","doi-asserted-by":"publisher","first-page":"1041","DOI":"10.1108\/imds-10-2019-0548","article-title":"How to inspire customers via social media","volume":"120","year":"2020","journal-title":"Industrial Management and Data Systems"},{"issue":"5","key":"key2024093009213364800_ref055","doi-asserted-by":"publisher","first-page":"694","DOI":"10.1080\/10496491.2018.1405523","article-title":"Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements","volume":"24","year":"2018","journal-title":"Journal of Promotion Management"},{"key":"key2024093009213364800_ref056","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2020.102155","article-title":"Consumer response towards social media advertising: effect of media interactivity, its conditions and the underlying mechanism","volume":"54","year":"2020","journal-title":"International Journal of Information Management"},{"issue":"3","key":"key2024093009213364800_ref057","doi-asserted-by":"publisher","first-page":"288","DOI":"10.1080\/13527266.2016.1270344","article-title":"The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site","volume":"25","year":"2019","journal-title":"Journal of Marketing Communications"},{"key":"key2024093009213364800_ref058","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2021.102696","article-title":"The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention: investigating the bias effect of heuristic information processing","volume":"63","year":"2021","journal-title":"Journal of Retailing and Consumer Services"},{"issue":"2","key":"key2024093009213364800_ref059","doi-asserted-by":"publisher","first-page":"165","DOI":"10.1080\/02650487.2018.1432102","article-title":"Generational research and advertising to millennials","volume":"37","year":"2018","journal-title":"International Journal of Advertising"},{"key":"key2024093009213364800_ref060","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2023.114425","article-title":"We are just 10 feet away! How does location-based advertising affect consumer-brand engagement?","volume":"172","year":"2024","journal-title":"Journal of Business Research"},{"key":"key2024093009213364800_ref061","doi-asserted-by":"publisher","first-page":"177","DOI":"10.1007\/s10055-017-0306-3","volume-title":"When Brands Come to Life: Experimental Research on the Vividness Effect of Virtual Reality in Transformational Marketing Communications","year":"2017"},{"issue":"1","key":"key2024093009213364800_ref062","doi-asserted-by":"publisher","first-page":"38","DOI":"10.1080\/00913367.2017.1405754","article-title":"Engagement with social media and social media advertising: the differentiating role of platform type","volume":"47","year":"2018","journal-title":"Journal of Advertising"},{"key":"key2024093009213364800_ref063","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2019.106162","article-title":"Self-disclosure on social media: the role of perceived network responsiveness","volume":"104","year":"2020","journal-title":"Computers in Human Behavior"},{"issue":"4","key":"key2024093009213364800_ref064","doi-asserted-by":"publisher","first-page":"720","DOI":"10.1016\/j.tele.2015.03.003","article-title":"Mobile advertising: the changing landscape of the advertising industry","volume":"32","year":"2015","journal-title":"Telematics and Informatics"},{"issue":"9","key":"key2024093009213364800_ref065","doi-asserted-by":"publisher","DOI":"10.1111\/spc3.12634","article-title":"Perceived responsiveness across cultures: the role of cultural fit in social support use","volume":"15","year":"2021","journal-title":"Social and Personality Psychology Compass"},{"issue":"1","key":"key2024093009213364800_ref066","doi-asserted-by":"publisher","first-page":"251","DOI":"10.1108\/imds-02-2021-0088","article-title":"Effect of achievement-related gamification on brand attachment","volume":"122","year":"2022","journal-title":"Industrial Management and Data Systems"},{"issue":"10","key":"key2024093009213364800_ref067","doi-asserted-by":"publisher","first-page":"1397","DOI":"10.1016\/j.jbusres.2005.03.011","article-title":"The brand attitude formation process of emotional and informational ads","volume":"58","year":"2005","journal-title":"Journal of Business Research"},{"key":"key2024093009213364800_ref068","doi-asserted-by":"publisher","first-page":"397","DOI":"10.1016\/j.jbusres.2021.09.058","article-title":"I implement, they deliberate: the matching effects of point of view and mindset on consumer attitudes","volume":"139","year":"2022","journal-title":"Journal of Business Research"},{"key":"key2024093009213364800_ref069","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2019.102043","article-title":"Role of technology attraction and parasocial interaction in social shopping websites","volume":"51","year":"2020","journal-title":"International Journal of Information Management"},{"key":"key2024093009213364800_ref070","doi-asserted-by":"publisher","first-page":"113","DOI":"10.1016\/j.jbusres.2018.04.006","article-title":"Why and when do consumers perform green behaviors? An examination of regulatory orientation and ethical ideology","volume":"94","year":"2019","journal-title":"Journal of Business Research"}],"container-title":["Industrial Management &amp; Data Systems"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/IMDS-07-2023-0498\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/IMDS-07-2023-0498\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T21:52:55Z","timestamp":1753393975000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/imds\/article\/124\/10\/2847-2869\/1215226"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2024,7,26]]},"references-count":70,"journal-issue":{"issue":"10","published-online":{"date-parts":[[2024,7,26]]},"published-print":{"date-parts":[[2024,10,1]]}},"alternative-id":["10.1108\/IMDS-07-2023-0498"],"URL":"https:\/\/doi.org\/10.1108\/imds-07-2023-0498","relation":{},"ISSN":["0263-5577","1758-5783"],"issn-type":[{"value":"0263-5577","type":"print"},{"value":"1758-5783","type":"electronic"}],"subject":[],"published":{"date-parts":[[2024,7,26]]}}}