{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,17]],"date-time":"2025-10-17T14:09:05Z","timestamp":1760710145679,"version":"3.41.2"},"reference-count":49,"publisher":"Emerald","issue":"4","license":[{"start":{"date-parts":[[2020,2,7]],"date-time":"2020-02-07T00:00:00Z","timestamp":1581033600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IMDS"],"published-print":{"date-parts":[[2020,2,7]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>Current literature provides limited insights into the supply chain contexts within which e-commerce can create higher value for firms. To address this literature gap, this research explores the value potential, and thus value creation process, of e-commerce initiatives for supply chain distribution channel expansions.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>Using secondary data collected from multiple sources, this research conducted an event study to examine the stock market reactions to the announcements of e-commerce initiatives of Chinese firms.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The results indicate that the e-commerce initiatives increase average firm value by CNY 295.29 million in a three-day window around the initiative's announcement date. Moreover, we find that such stock market reactions are more positive for firms with poor operating performance, and more negative when firms deploy initiatives on their own (rather than third-party) platforms. Further, companies that integrate or complement their online sales with an offline sales channel experience more positive stock market reactions.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This study provides new insights into the value creation process of e-commerce from an operation and supply chain process perspective.<\/jats:p><\/jats:sec>","DOI":"10.1108\/imds-08-2019-0424","type":"journal-article","created":{"date-parts":[[2020,2,21]],"date-time":"2020-02-21T07:17:11Z","timestamp":1582269431000},"page":"714-729","source":"Crossref","is-referenced-by-count":13,"title":["Value creation through expanding the online distribution channel"],"prefix":"10.1108","volume":"120","author":[{"given":"Frank","family":"Wiengarten","sequence":"first","affiliation":[]},{"given":"Hugo K.S.","family":"Lam","sequence":"additional","affiliation":[]},{"given":"Di","family":"Fan","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2020040107003748500_ref001","doi-asserted-by":"crossref","first-page":"38","DOI":"10.1177\/002224299706100303","article-title":"Interactive home shopping: consumer, retailer, and manufacturer incentives to participate in electronic marketplaces","volume":"61","year":"1997","journal-title":"Journal of Marketing"},{"issue":"3","key":"key2020040107003748500_ref002","doi-asserted-by":"crossref","first-page":"359","DOI":"10.1016\/0304-405X(96)84701-5","article-title":"Detecting abnormal operating performance: the empirical power and specification of test statistics","volume":"41","year":"1996","journal-title":"Journal of Financial Economics"},{"issue":"2","key":"key2020040107003748500_ref003","first-page":"87","article-title":"The seven deadly sins of outsourcing","volume":"17","year":"2003","journal-title":"The Academy of Management Executive"},{"issue":"1","key":"key2020040107003748500_ref004","doi-asserted-by":"crossref","first-page":"3","DOI":"10.1287\/isre.6.1.3","article-title":"IT and business value: an analytic and empirical investigation","volume":"6","year":"1995","journal-title":"Information Systems Research"},{"key":"key2020040107003748500_ref005","doi-asserted-by":"crossref","first-page":"322","DOI":"10.1016\/j.jom.2007.02.005","article-title":"Is more IT offshoring better? an exploratory study of western companies offshoring to South East Asia","volume":"26","year":"2008","journal-title":"Journal of Operations Management"},{"key":"key2020040107003748500_ref006","doi-asserted-by":"crossref","first-page":"215","DOI":"10.1016\/j.jom.2014.12.004","article-title":"Structural drivers of upstream supply chain complexity and the frequency of supply chain disruptions","volume":"36","year":"2015","journal-title":"Journal of Operations Management"},{"issue":"3","key":"key2020040107003748500_ref007","doi-asserted-by":"crossref","first-page":"205","DOI":"10.1016\/0304-405X(80)90002-1","article-title":"Measuring security price performance","volume":"8","year":"1980","journal-title":"Journal of Financial Economics"},{"issue":"1","key":"key2020040107003748500_ref008","doi-asserted-by":"crossref","first-page":"179","DOI":"10.2307\/25148833","article-title":"The relative advantage of electronic channels: a multidimensional view","volume":"32","year":"2008","journal-title":"MIS Quarterly"},{"issue":"2","key":"key2020040107003748500_ref009","doi-asserted-by":"crossref","first-page":"59","DOI":"10.1080\/07421222.2000.11045645","article-title":"Limits to value in electronic commerce-related IT investments","volume":"17","year":"2000","journal-title":"Journal of Management Information Systems"},{"volume-title":"A Behavioral Theory of the Firm","year":"1963","key":"key2020040107003748500_ref010"},{"issue":"3","key":"key2020040107003748500_ref011","first-page":"45","article-title":"China and India: emerging technological powers","volume":"23","year":"2007","journal-title":"Issues in Science and Technology"},{"key":"key2020040107003748500_ref012","unstructured":"Decollas, S. 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