{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,31]],"date-time":"2026-03-31T23:43:02Z","timestamp":1775000582867,"version":"3.50.1"},"reference-count":77,"publisher":"Emerald","issue":"5","license":[{"start":{"date-parts":[[2016,6,13]],"date-time":"2016-06-13T00:00:00Z","timestamp":1465776000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2016,6,13]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-heading\">Purpose<\/jats:title><jats:p>\u2013 The purpose of this paper is to explore brand equity from multiple perspectives (tangible and intangible) and their joint consequences, namely, on industrial buyers\u2019 brand loyalty and their long-term commitment. The aim is to provide a more comprehensive framework of the buyer\u2019s behavioral response in the business-to-business context by integrating both trust elements and industrial brand attributes (brand performance and industrial brand image). In addition, the study explores the mediation effects of trust and brand attributes on industrial buyers\u2019 responses such as loyalty and long-term commitment.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title><jats:p>\u2013 Using a survey approach, the study includes respondents working in the heating, ventilating and air-conditioning (HVAC) industry in Malaysia, and data are collected in the industrial air-conditioning segment. The research model was tested with SEM.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>\u2013 Findings show that brand performance and industrial brand image directly affect brand trust but with different effects on buyers\u2019 commitment and loyalty. Interestingly, industrial brand image only mediates the responses via brand trust, while brand performance has a direct effect. Thus, both brand performance and industrial brand image build buyer trust. But in this context, it is brand performance rather than industrial brand image that influences long-term commitment and loyalty. The study concludes that in the HVAC industry, brand performance, industrial brand image, buyer trust, industrial loyalty and commitment build brand equity.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>\u2013 Significant research reveals that, in business-to-business contexts, brand equity depends on the supplier\u2019s brand trust and attributes of the brand such as brand image and brand performance. While useful in guiding a supplier\u2019s or industry\u2019s brand strategy, the study of both brand trust and brand attributes has led to only a partial explanation of the supplier\u2019s or industry\u2019s brand equity. The present research explores industrial brand equity, focussing on tangible assets (performance) and intangible assets (brand image), and their joint consequences.<\/jats:p><\/jats:sec>","DOI":"10.1108\/imds-09-2015-0364","type":"journal-article","created":{"date-parts":[[2016,5,26]],"date-time":"2016-05-26T03:19:14Z","timestamp":1464232754000},"page":"858-882","source":"Crossref","is-referenced-by-count":25,"title":["Explicating industrial brand equity"],"prefix":"10.1108","volume":"116","author":[{"given":"Sharifah Faridah","family":"Syed Alwi","sequence":"first","affiliation":[]},{"given":"Bang","family":"Nguyen","sequence":"additional","affiliation":[]},{"given":"TC","family":"Melewar","sequence":"additional","affiliation":[]},{"given":"Yeat Hui","family":"Loh","sequence":"additional","affiliation":[]},{"given":"Martin","family":"Liu","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2020121504344295300_b1","unstructured":"Aaker, D.A. 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