{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,30]],"date-time":"2026-05-30T00:48:28Z","timestamp":1780102108922,"version":"3.54.0"},"reference-count":80,"publisher":"Emerald","issue":"1","license":[{"start":{"date-parts":[[2018,2,5]],"date-time":"2018-02-05T00:00:00Z","timestamp":1517788800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IMDS"],"published-print":{"date-parts":[[2018,2,5]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>The purpose of this paper is to integrate broaden theoretical perspectives in the investigation of the key antecedents of consumers\u2019 continuous review contribution behavior on restaurant guide online opinion platforms (OOPs). Integrating both rational and relational theoretical perspectives with an extension of the investment model, a research model was proposed to explain what factors influence consumers\u2019 intention to continuously contribute electronic WOM (eWOM) on OOPs.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>The research model was empirically tested with an online survey study of 438 eWOM contributors from a leading Chinese restaurant guide OOP, Dianping.com.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The results indicated that satisfaction, affective commitment, and continuance commitment were key determinants of consumers\u2019 continuance intention to contribute eWOM on the platform. Satisfaction was driven by concern for other consumers, social benefits, platform assistance, and venting negative feelings. Quality of alternatives and investment size significantly affected continuance commitment.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title><jats:p>The selection of respondents is bound to the China area within a particular OOP, although the chosen OOP is a leading one in China. In addition, this study focuses on the perspective of commitment, but some social factors are neglected.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This paper provides an integrated theoretical framework to explore the factors determining consumers\u2019 continuance intention to contribute restaurant reviews on OOPs. From both rational and relational theoretical perspectives, the proposed model reveals the factors that encourage consumers to continue contributing eWOM on OOPs.<\/jats:p><\/jats:sec>","DOI":"10.1108\/imds-09-2016-0395","type":"journal-article","created":{"date-parts":[[2017,12,29]],"date-time":"2017-12-29T07:17:52Z","timestamp":1514531872000},"page":"22-40","source":"Crossref","is-referenced-by-count":40,"title":["Understanding consumers\u2019 continuance intention to contribute online reviews"],"prefix":"10.1108","volume":"118","author":[{"given":"Li","family":"Xiang","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Xiabing","family":"Zheng","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Kem Z.K.","family":"Zhang","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Matthew K.O.","family":"Lee","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","reference":[{"issue":"3","key":"key2020093021395237900_ref001","doi-asserted-by":"crossref","first-page":"286","DOI":"10.1177\/0146167292183004","article-title":"Complaining behavior in social interaction","volume":"18","year":"1992","journal-title":"Personality and Social Psychology Bulletin"},{"issue":"1","key":"key2020093021395237900_ref002","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1111\/j.2044-8325.1990.tb00506.x","article-title":"The measurement and antecedents of affective, continuance and normative commitment to the organization","volume":"63","year":"1990","journal-title":"Journal of Occupational Psychology"},{"issue":"6","key":"key2020093021395237900_ref003","doi-asserted-by":"crossref","first-page":"451","DOI":"10.1016\/S0305-0483(02)00054-3","article-title":"A critical review of end-user information system satisfaction research and a new research framework","volume":"30","year":"2002","journal-title":"Omega"},{"issue":"2","key":"key2020093021395237900_ref004","doi-asserted-by":"crossref","first-page":"2","DOI":"10.1002\/dir.10006","article-title":"Intentional social action in virtual communities","volume":"16","year":"2002","journal-title":"Journal of Interactive Marketing"},{"issue":"5","key":"key2020093021395237900_ref005","doi-asserted-by":"crossref","first-page":"530","DOI":"10.1287\/mnsc.29.5.530","article-title":"Development of a tool for measuring and analyzing computer user satisfaction","volume":"29","year":"1983","journal-title":"Management Science"},{"issue":"3","key":"key2020093021395237900_ref006","doi-asserted-by":"crossref","first-page":"103","DOI":"10.1080\/10864415.2001.11044212","article-title":"The economic leverage of the virtual community","volume":"5","year":"2001","journal-title":"International Journal of Electronic Commerce"},{"issue":"3","key":"key2020093021395237900_ref007","doi-asserted-by":"crossref","first-page":"234","DOI":"10.1177\/0092070304263332","article-title":"A three-component model of customer to service providers","volume":"32","year":"2004","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"5","key":"key2020093021395237900_ref008","doi-asserted-by":"crossref","first-page":"603","DOI":"10.1177\/0146167294205016","article-title":"Why act for the public good? 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