{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,20]],"date-time":"2026-04-20T10:21:23Z","timestamp":1776680483771,"version":"3.51.2"},"reference-count":60,"publisher":"Emerald","issue":"4","license":[{"start":{"date-parts":[[2020,2,23]],"date-time":"2020-02-23T00:00:00Z","timestamp":1582416000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IMDS"],"published-print":{"date-parts":[[2020,2,23]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>Based on the involvement and customer-delivered value theories, this paper proposes a comprehensive framework with which to examine the relationships between food traceability system, consumer perceived value and purchase intention. The study also investigates the moderating role of consumer expertise in the relationship between food traceability system and perceived value.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>Survey approach is the primary data collection tool, through which a total of 238 useable responses were obtained. Structural equation modelling is employed to examine the hypothesized relationships among all variables.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The findings show that the information quality, perceived reliability and product diagnosticity of food traceability system affect consumer perceived value, and the perceived value and purchase intention are positively associated, while consumer expertise acts as a moderator on the relationship between food traceability system and consumer perceived value.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This study sheds light on how consumer perceived value of food traceability system can enhance their intention to purchase traceable food. It contributes to the theory of customer-delivered value and involvement as well as traceable product marketing strategies. From a managerial perspective, guidelines are provided for traceable food producers and marketers to implement reasonable strategies to attract consumers to purchase and promote the sustainable development of food industry.<\/jats:p><\/jats:sec>","DOI":"10.1108\/imds-09-2019-0469","type":"journal-article","created":{"date-parts":[[2020,2,25]],"date-time":"2020-02-25T06:40:48Z","timestamp":1582612848000},"page":"810-824","source":"Crossref","is-referenced-by-count":86,"title":["The impact of food traceability system on consumer perceived value and purchase intention in China"],"prefix":"10.1108","volume":"120","author":[{"given":"Chunlin","family":"Yuan","sequence":"first","affiliation":[]},{"given":"Shuman","family":"Wang","sequence":"additional","affiliation":[]},{"given":"Xiaolei","family":"Yu","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"issue":"2","key":"key2020040107004304800_ref001","first-page":"237","article-title":"Modeling information asymmetry mitigation through food traceability systems using partial least squares","volume":"5","year":"2012","journal-title":"Electronic Journal of Applied Statistical Analysis"},{"key":"key2020040107004304800_ref002","doi-asserted-by":"crossref","first-page":"172","DOI":"10.1016\/j.foodcont.2013.11.007","article-title":"Traceability in a food supply chain: safety and quality perspectives","volume":"39","year":"2014","journal-title":"Food Control"},{"key":"key2020040107004304800_ref003","doi-asserted-by":"crossref","first-page":"393","DOI":"10.1016\/j.foodcont.2015.05.005","article-title":"Food traceability: new trends and recent advances. 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