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However, driven by self-interest, coupled with loose links among subjects on the platform ecological chain, it is difficult for users to effectively form value co-creation intentions. This study aims to explore how platform governance affects crowdsourcees\u2019 intention to participate in value co-creation on the platform through individual cognition.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>Based on social cognitive theory (SCT), this study built a research model and took the crowdsourcee on China\u2019s well-known crowdsourcing logistics platforms as the investigation object, using the collected 302 valid survey data to test the model.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The results showed that platform governance mechanisms have a significant influence on crowdsourcees\u2019 intention to participate in value co-creation on the platform, either directly or through crowdsourcee cognition, and the impact is different. The crowdsourcee cognition plays a mediating role between platform governance mechanisms and crowdsourcees\u2019 intention to participate in value co-creation on the platform, and the mediating effect of value acquisition perception (VAP) is significantly higher than self-efficacy (SE).<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>The results provided references for crowdsourcing logistics platforms to develop a targeted governance mechanism to promote the platform to achieve value co-creation.<\/jats:p><\/jats:sec>","DOI":"10.1108\/imds-09-2023-0617","type":"journal-article","created":{"date-parts":[[2024,11,22]],"date-time":"2024-11-22T11:00:10Z","timestamp":1732273210000},"page":"663-686","source":"Crossref","is-referenced-by-count":4,"title":["Influence of platform governance on\u00a0users\u2019 value co-creation: empirical evidence from crowdsourcing logistics\u00a0platform in 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