{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,12]],"date-time":"2026-06-12T20:05:39Z","timestamp":1781294739289,"version":"3.54.1"},"reference-count":55,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2019,3,11]],"date-time":"2019-03-11T00:00:00Z","timestamp":1552262400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IMDS"],"published-print":{"date-parts":[[2019,3,11]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>The purpose of this paper is to compare the relative impacts of trust and risk on individual\u2019s transaction intention in consumer-to-consumer (C2C) e-marketplaces from both the buyers\u2019 and the sellers\u2019 perspectives.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>Two surveys were used to collect data regarding buyers\u2019 and sellers\u2019 perceptions and transaction intentions at a typical C2C e-marketplace. Partial least squares was used to analyze the data. A complementary qualitative study was conducted to triangulate the results from the quantitative study.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>Institution-based trust (IBT) exerts a stronger influence on transaction intentions for buyers than for sellers. Sellers perceive a stronger impact of trust in intermediary (TII) than buyers on transaction intentions. The impacts of perceived risk in transactions are not different between buyers and sellers. Furthermore, IBT mediates the impacts of TII and perceived risk on transaction intentions for buyers.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title><jats:p>The results indicate that the impacts of trust and risk on transaction intention in e-marketplaces do differ between buyers and sellers. This suggests a need to further investigate the buyer\u2013seller difference in online transactions.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title><jats:p>Intermediaries need to focus on different types of trust-building mechanisms when attracting buyers and sellers to make transactions in the e-marketplace.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>C2C e-marketplaces cannot survive without participation from both buyers and sellers. Most prior research is conducted from the buyers\u2019 perspective. This research sets a starting point for future research to further explore the differences between buyers\u2019 and sellers\u2019 behavior in C2C e-commerce environments.<\/jats:p><\/jats:sec>","DOI":"10.1108\/imds-10-2017-0489","type":"journal-article","created":{"date-parts":[[2018,8,15]],"date-time":"2018-08-15T06:50:37Z","timestamp":1534315837000},"page":"331-350","source":"Crossref","is-referenced-by-count":56,"title":["Trust, risk and transaction intention in consumer-to-consumer e-marketplaces"],"prefix":"10.1108","volume":"119","author":[{"given":"Kangning","family":"Wei","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-7571-8258","authenticated-orcid":false,"given":"Yuzhu","family":"Li","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Yong","family":"Zha","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Jing","family":"Ma","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","reference":[{"issue":"2","key":"key2020092419483485800_ref001","doi-asserted-by":"crossref","first-page":"179","DOI":"10.1016\/0749-5978(91)90020-T","article-title":"The theory of planned behavior","volume":"50","year":"1991","journal-title":"Organizational Behavior and Human Decision Processes"},{"issue":"4","key":"key2020092419483485800_ref002","doi-asserted-by":"crossref","first-page":"421","DOI":"10.1007\/s10660-011-9083-3","article-title":"E-commerce: protecting purchaser privacy to enforce trust","volume":"11","year":"2011","journal-title":"Electronic Commerce Research"},{"issue":"3","key":"key2020092419483485800_ref003","doi-asserted-by":"crossref","first-page":"396","DOI":"10.1177\/002224377701400320","article-title":"Estimating nonresponse bias in mail surveys","volume":"14","year":"1977","journal-title":"Journal of Marketing Research"},{"issue":"4","key":"key2020092419483485800_ref004","doi-asserted-by":"crossref","first-page":"329","DOI":"10.1111\/isj.12012","article-title":"Relational and institutional embeddedness of web-enabled entrepreneurial networks: case studies of entrepreneurs in China","volume":"23","year":"2013","journal-title":"Information Systems Journal"},{"issue":"8","key":"key2020092419483485800_ref005","doi-asserted-by":"crossref","first-page":"1759","DOI":"10.1108\/IMDS-07-2015-0296","article-title":"Repurchase intention in the Chinese e-marketplace: roles of interactivity, trust and perceived effectiveness of e-commerce institutional mechanisms","volume":"116","year":"2016","journal-title":"Industrial Management & Data Systems"},{"issue":"2","key":"key2020092419483485800_ref006","doi-asserted-by":"crossref","first-page":"153","DOI":"10.1007\/s11187-007-9078-6","article-title":"Risk attitudes of nascent entrepreneurs\u2013new evidence from an experimentally validated survey","volume":"32","year":"2009","journal-title":"Small Business Economics"},{"issue":"7","key":"key2020092419483485800_ref007","doi-asserted-by":"crossref","first-page":"439","DOI":"10.1016\/j.im.2013.06.003","article-title":"Building trust online: interactions among trust building mechanisms","volume":"50","year":"2013","journal-title":"Information & Management"},{"issue":"2","key":"key2020092419483485800_ref008","first-page":"149","article-title":"Antecedents and distinctions between online trust and distrust: predicting high-and low-risk Internet behaviors","volume":"14","year":"2013","journal-title":"Journal of Electronic Commerce Research"},{"issue":"2","key":"key2020092419483485800_ref009","doi-asserted-by":"crossref","first-page":"86","DOI":"10.1080\/10196780701292468","article-title":"Understanding the emerging C2C electronic market in china: an experience\u2010seeking social marketplace","volume":"17","year":"2007","journal-title":"Electronic Markets"},{"issue":"2","key":"key2020092419483485800_ref010","first-page":"295","article-title":"The partial least squares approach to structural equation modeling","volume":"295","year":"1998","journal-title":"Modern Methods for Business Research"},{"key":"key2020092419483485800_ref011","unstructured":"Chin, W.W. 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