{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,13]],"date-time":"2026-02-13T18:46:13Z","timestamp":1771008373357,"version":"3.50.1"},"reference-count":50,"publisher":"Emerald","issue":"8","license":[{"start":{"date-parts":[[2019,9,9]],"date-time":"2019-09-09T00:00:00Z","timestamp":1567987200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IMDS"],"published-print":{"date-parts":[[2019,9,9]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>As retailers have increasingly embraced an omnichannel retailing strategy, explaining and predicting the helpfulness of online review should consider both online-based and offline-based reviews. The paper aims to discuss this issue.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>Based on the signaling theory, this study intends to examine the impacts of review-related and reviewer-related signals on review helpfulness in the context of omnichannel retailing. The proposed research model and corresponding hypotheses were tested by using negative binomial regression.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The results shown that both review-related (review rating and review sentiment strength) and reviewer-related (reviewer real name and reviewer expertise) signals positively affect review helpfulness. Contrary to the authors\u2019 expectations, review length negatively affects review helpfulness. Specifically, when the review submitted from an omnichannel retailer\u2019s offline channel, the positive impacts of reviewer real name on review helpfulness will be stronger, and the positive impacts of reviewer expertise on review helpfulness will be weaker.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>Unlike many previous studies tend to explore the antecedents of review helpfulness in a single-channel setting, the study examined the factors that affect review helpfulness in an omnichannel retailing context.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/imds-10-2018-0450","type":"journal-article","created":{"date-parts":[[2019,8,19]],"date-time":"2019-08-19T05:29:40Z","timestamp":1566192580000},"page":"1565-1580","source":"Crossref","is-referenced-by-count":52,"title":["Understanding online review helpfulness in omnichannel retailing"],"prefix":"10.1108","volume":"119","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-3891-0101","authenticated-orcid":false,"given":"Shuiqing","family":"Yang","sequence":"first","affiliation":[]},{"given":"Yusheng","family":"Zhou","sequence":"additional","affiliation":[]},{"given":"Jianrong","family":"Yao","sequence":"additional","affiliation":[]},{"given":"Yuangao","family":"Chen","sequence":"additional","affiliation":[]},{"given":"June","family":"Wei","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"issue":"1","key":"key2019091913045012300_ref001","doi-asserted-by":"crossref","first-page":"120","DOI":"10.1016\/j.jretai.2016.12.003","article-title":"Managing multi- and omni-channel distribution: metrics and research directions","volume":"93","year":"2017","journal-title":"Journal of Retailing"},{"issue":"2","key":"key2019091913045012300_ref002","doi-asserted-by":"crossref","first-page":"99","DOI":"10.2753\/JEC1086-4415170204","article-title":"Helpfulness of online consumer reviews: readers\u2019 objectives and review cues","volume":"17","year":"2012","journal-title":"International Journal of Electronic Commerce"},{"key":"key2019091913045012300_ref003","doi-asserted-by":"crossref","unstructured":"Bisio, F., Meda, C., Gastaldo, P., Zunino, R. and Cambria, E. 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