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An empirical study was conducted through an online survey of mobile casual gamers in Spain, using a convenience sample. The proposed model was tested by an analysis of the collected data through a structural equation model using the partial least squares method.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The results indicate that human\u2013mobile game interaction and NEs have a significant indirect impact on intention to play (IP), through utilitarian, hedonic and relational motivations. In addition, the full mediation effect of attitude was found between these constructs and IP, which is a very important determinant of actual use.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>This study is among the few that focuses on users\u2019 acceptance of mobile games apps, the features of which differ significantly from personal computer and console games. It highlights the effects of human\u2013game interaction and NEs on the adoption of mobile casual games. Hence, the study contributes to the theoretical and practical understanding of the factors that lead users to adopt an entertainment mobile application.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/imds-11-2017-0544","type":"journal-article","created":{"date-parts":[[2018,8,14]],"date-time":"2018-08-14T10:06:17Z","timestamp":1534241177000},"page":"1766-1786","source":"Crossref","is-referenced-by-count":33,"title":["The effects of human-game interaction, network externalities, and motivations on players\u2019 use of mobile casual games"],"prefix":"10.1108","volume":"118","author":[{"given":"Sebastian","family":"Molinillo","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Francisco","family":"Mu\u00f1oz-Leiva","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"F\u00e1tima","family":"P\u00e9rez-Garc\u00eda","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","published-online":{"date-parts":[[2018,8,14]]},"reference":[{"issue":"2","key":"key2021041507210570200_ref001","doi-asserted-by":"crossref","first-page":"179","DOI":"10.1016\/0749-5978(91)90020-T","article-title":"The theory of planned behavior","volume":"50","year":"1991","journal-title":"Organizational Behaviour and Human Decision Processes"},{"issue":"3","key":"key2021041507210570200_ref002","doi-asserted-by":"crossref","first-page":"291","DOI":"10.1177\/002224376700400308","article-title":"Role of product-related conversations in the diffusion of a new product","volume":"4","year":"1967","journal-title":"Journal of Marketing Research"},{"issue":"1","key":"key2021041507210570200_ref003","doi-asserted-by":"crossref","first-page":"74","DOI":"10.1007\/BF02723327","article-title":"On the evaluation of structural equation models","volume":"16","year":"1988","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"2","key":"key2021041507210570200_ref004","first-page":"285","article-title":"The partial least squares (PLS) approach to causal modeling: personal computer adoption and use as an illustration","volume":"2","year":"1995","journal-title":"Technology Studies"},{"issue":"6","key":"key2021041507210570200_ref005","doi-asserted-by":"crossref","first-page":"741","DOI":"10.1080\/14783360500077708","article-title":"Relationships between the EFQM model criteria: a study in Spanish universities","volume":"16","year":"2005","journal-title":"Total Quality Management & Business Excellence"},{"issue":"4","key":"key2021041507210570200_ref006","doi-asserted-by":"crossref","first-page":"311","DOI":"10.1016\/j.tele.2012.10.006","article-title":"Examining users\u2019 intention to continue using social network games: a flow experience perspective","volume":"30","year":"2013","journal-title":"Telematics and Informatics"},{"issue":"1","key":"key2021041507210570200_ref007","doi-asserted-by":"crossref","first-page":"21","DOI":"10.1108\/IntR-02-2012-0025","article-title":"The effects of hedonic\/utilitarian expectations and social influence on continuance intention to play online games","volume":"24","year":"2014","journal-title":"Internet Research"},{"issue":"1","key":"key2021041507210570200_ref008","first-page":"7","article-title":"Issues and opinion on structural equation modeling","volume":"22","year":"1998","journal-title":"MIS Quarterly"},{"key":"key2021041507210570200_ref009","doi-asserted-by":"crossref","unstructured":"Chin, W.W. 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