{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,16]],"date-time":"2026-07-16T04:59:10Z","timestamp":1784177950345,"version":"3.55.0"},"reference-count":48,"publisher":"Emerald","issue":"12","license":[{"start":{"date-parts":[[2021,8,17]],"date-time":"2021-08-17T00:00:00Z","timestamp":1629158400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IMDS"],"published-print":{"date-parts":[[2021,11,10]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>The purpose of this paper is to explore how the number and quality of games that publishers have released, popularity of game genre, age rating and package size are configured to determine the mobile game takeoff in a short time.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>Based on the signaling theory, the authors present a conceptual model. Using actual data about 170 mobile games at their initial stage in the Apple App store, the authors test the conceptual model by applying fuzzy qualitative comparative analysis (fsQCA).<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The findings identify four solutions that explain Mobile game takeoff in a short time. The authors highlight the role of the number and quality of games released by publishers, as well as that of popular game genres, which are always core factors when present.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This paper complements the previous research on the diffusion of mobile games by exploring which information combinations can lead to mobile games takeoff in a short time from the perspective of configuration. FsQCA serves as a better tool for explaining the complex relationships among variables than a regression analysis approach does. The authors extend existing knowledge on how the number and quality of games that publishers have released, popularity of game genre, age rating and package size combine to lead to takeoff of mobile games in a short time.<\/jats:p><\/jats:sec>","DOI":"10.1108\/imds-12-2020-0712","type":"journal-article","created":{"date-parts":[[2021,8,14]],"date-time":"2021-08-14T02:20:42Z","timestamp":1628907642000},"page":"2411-2425","source":"Crossref","is-referenced-by-count":3,"title":["Explaining mobile game takeoff through information configuration"],"prefix":"10.1108","volume":"121","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-0300-6198","authenticated-orcid":false,"given":"Zhongjun","family":"Tang","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8876-6710","authenticated-orcid":false,"given":"Bo","family":"He","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","published-online":{"date-parts":[[2021,8,17]]},"reference":[{"issue":"3","key":"key2021111212435213400_ref001","doi-asserted-by":"crossref","first-page":"308","DOI":"10.1177\/0092070304271004","article-title":"Trustmarks, objective-source ratings, and implied investments in advertising: investigating online trust and the context-specific nature of internet signals","volume":"34","year":"2006","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"2","key":"key2021111212435213400_ref002","first-page":"106","article-title":"Internet as a distribution channel: empirical evidence from the service sector and managerial opportunities","volume":"3410","year":"2011","journal-title":"Journal of Internet Commerce"},{"issue":"3","key":"key2021111212435213400_ref003","doi-asserted-by":"crossref","first-page":"283","DOI":"10.1086\/519498","article-title":"On the consumption of negative feelings","volume":"34","year":"2007","journal-title":"Journal of Consumer Research"},{"key":"key2021111212435213400_ref004","unstructured":"App Annie (2020), \u201cMobile market report 2020\u201d, available at: https:\/\/www.appannie.com\/cn\/insights\/state-of-mobile-2020\/."},{"issue":"3","key":"key2021111212435213400_ref005","doi-asserted-by":"crossref","first-page":"30","DOI":"10.1002\/dir.20010","article-title":"The diagnostic role of signals in the context of perceived risks in online shopping: do signals matter more on the web?","volume":"18","year":"2004","journal-title":"Journal of Interactive Marketing"},{"issue":"7","key":"key2021111212435213400_ref501","doi-asserted-by":"crossref","first-page":"487","DOI":"10.1108\/10610420910998217","article-title":"Individual effects of product quality signals in the presence versus absence of other signals: differential effects across brick-and-mortar and online settings","volume":"18","year":"2009","journal-title":"Journal of Product and Brand Management"},{"key":"key2021111212435213400_ref006","doi-asserted-by":"crossref","first-page":"260","DOI":"10.1016\/j.jbusres.2019.11.060","article-title":"Inferring brand integrity from marketing communications: the effects of brand transparency signals in a consumer empowerment context","volume":"109","year":"2020","journal-title":"Journal of Business Research"},{"issue":"3","key":"key2021111212435213400_ref007","first-page":"260","article-title":"Inferring brand integrity from marketing communications: the effects of brand transparency signals in a consumer empowerment context","volume":"109","year":"2020","journal-title":"Journal of Business Research"},{"key":"key2021111212435213400_ref008","doi-asserted-by":"crossref","first-page":"844","DOI":"10.1287\/mksc.1070.0329","article-title":"Global takeoff of new products: culture, wealth, or vanishing differences?","volume":"27","year":"2008","journal-title":"Marketing Science"},{"key":"key2021111212435213400_ref009","doi-asserted-by":"crossref","first-page":"236","DOI":"10.1016\/j.im.2018.09.002","article-title":"How do product recommendations affect impulse buying? 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