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Perceived health threat moderates the effect generated by affordance actualization. A dataset involving 409 users from the \u201cPing An Health\u201d platform was collected through an online survey and analyzed to validate the research hypotheses.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The data analysis results confirm that the proposed online health platform affordances affect users' PBs and OE, which influence users' intentions to continue using the platform. Perceived threats (perceived vulnerability (PVU) and perceived severity (PSE)) moderate the relationship between PBs and continuance intention (CI) and between OE and CI.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title><jats:p>The research provides important recommendations for online health platform designers to develop IT affordances that can support users' needs for healthcare services.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>Limited studies investigated why users continue participating in online diagnosis and treatment. This study provides a new perspective to expand the affordance framework by combining technology features and user health behavior. The study also emphasizes the importance of perceived threats in IT use.<\/jats:p><\/jats:sec>","DOI":"10.1108\/imds-12-2022-0733","type":"journal-article","created":{"date-parts":[[2023,12,19]],"date-time":"2023-12-19T22:54:00Z","timestamp":1703026440000},"page":"361-385","source":"Crossref","is-referenced-by-count":7,"title":["Continue staying in online health platforms or not: the moderating role of threat appraisal"],"prefix":"10.1108","volume":"124","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-1441-0348","authenticated-orcid":false,"given":"Ping","family":"Li","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Siew Fan","family":"Wong","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0698-4341","authenticated-orcid":false,"given":"Shan","family":"Wang","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-1421-5777","authenticated-orcid":false,"given":"Younghoon","family":"Chang","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","published-online":{"date-parts":[[2023,12,21]]},"reference":[{"key":"key2023122714452701200_ref001","doi-asserted-by":"crossref","first-page":"72","DOI":"10.1016\/j.tele.2018.01.015","article-title":"Social media for knowledge-sharing: a systematic literature review","volume":"37","year":"2019","journal-title":"Telematics and Informatics"},{"issue":"4","key":"key2023122714452701200_ref002","doi-asserted-by":"crossref","first-page":"314","DOI":"10.1002\/hbe2.195","article-title":"The theory of planned behavior: frequently asked questions","volume":"2","year":"2020","journal-title":"Human Behavior and Emerging Technologies"},{"issue":"5","key":"key2023122714452701200_ref003","doi-asserted-by":"crossref","first-page":"774","DOI":"10.1037\/rev0000155","article-title":"Reasoned action in the service of goal pursuit","volume":"126","year":"2019","journal-title":"Psychological Review"},{"issue":"3","key":"key2023122714452701200_ref004","doi-asserted-by":"crossref","first-page":"789","DOI":"10.2307\/23042809","article-title":"An odyssey into virtual worlds: exploring the impacts of technological and spatial environments on intention to purchase virtual products","volume":"35","year":"2011","journal-title":"MIS Quarterly"},{"issue":"3","key":"key2023122714452701200_ref005","doi-asserted-by":"crossref","first-page":"122","DOI":"10.1016\/S1049-3867(02)00132-9","article-title":"Breast and cervical cancer screening in hispanic women: a literature review using the health belief model","volume":"12","year":"2002","journal-title":"Women\u2019s Health Issues"},{"key":"key2023122714452701200_ref006","doi-asserted-by":"crossref","first-page":"229","DOI":"10.1007\/s10796-017-9740-8","article-title":"Dynamic network analysis of online interactive platform","volume":"21","year":"2019","journal-title":"Information Systems Frontiers"},{"key":"key2023122714452701200_ref007","doi-asserted-by":"crossref","unstructured":"Barling, J. 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