{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,1]],"date-time":"2026-05-01T20:49:39Z","timestamp":1777668579905,"version":"3.51.4"},"reference-count":61,"publisher":"Emerald","issue":"9","license":[{"start":{"date-parts":[[2024,7,19]],"date-time":"2024-07-19T00:00:00Z","timestamp":1721347200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IMDS"],"published-print":{"date-parts":[[2024,8,28]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>As a high-reward strategy to differentiate social platforms, value co-creation is increasingly becoming a tool to enhance customers' social attachment. However, there is still a lack of academic understanding of the value co-creation that enables users to build social attachment with social platforms. To address this challenge, we develop and then examine a theoretical model grounded in value co-creation theory considering the relationship between value co-creation and social attachment, and also explore the mediating effect of user experience and the moderating effect of self-disclosure.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>This study takes representative social platform users as the research object, chooses Questionnaire Star as the platform for questionnaire distribution and collection and collects 531 eligible data through the snowball sampling questionnaire method. And then, MPLUS7.4 is used to analyze the data and thus examine our proposed theoretical model.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The results of structural equation modeling analysis suggest that two dimensions of value co-creation (i.e. initiated value co-creation and spontaneous value co-creation) affect social attachment not only directly but also indirectly (i.e. the mediating role of user experience) and that self-disclosure moderates the impact of value co-creation affecting social attachment.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This study verifies the impact of different dimensions of value co-creation toward social platforms on social attachment, showing that value co-creation plays an important role in developing users' social attachment and provides practical implications for promoting the sustainable development of social platforms and building users' psychological well-being.<\/jats:p><\/jats:sec>","DOI":"10.1108\/imds-12-2023-0959","type":"journal-article","created":{"date-parts":[[2024,7,17]],"date-time":"2024-07-17T06:44:10Z","timestamp":1721198650000},"page":"2689-2710","source":"Crossref","is-referenced-by-count":2,"title":["Value co-creation on social attachment toward social platforms: evidence from developing countries"],"prefix":"10.1108","volume":"124","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-3622-2820","authenticated-orcid":false,"given":"Maosheng","family":"Yang","sequence":"first","affiliation":[]},{"given":"Shaobao","family":"Xu","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0039-421X","authenticated-orcid":false,"given":"Shih-Chih","family":"Chen","sequence":"additional","affiliation":[]},{"given":"Juan","family":"Li","sequence":"additional","affiliation":[]},{"given":"Yajun","family":"Zhou","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2702-3590","authenticated-orcid":false,"given":"Ming-Lang","family":"Tseng","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2024,7,19]]},"reference":[{"issue":"3","key":"key2024082711115622800_ref001","doi-asserted-by":"publisher","first-page":"362","DOI":"10.1108\/AJIM-01-2016-0001","article-title":"Relationships among attachment theory, social capital perspective, personality characteristics, and Facebook self-disclosure","volume":"68","year":"2016","journal-title":"Aslib Journal of Information Management"},{"issue":"5","key":"key2024082711115622800_ref002","doi-asserted-by":"publisher","first-page":"338","DOI":"10.1192\/apt.11.5.338","article-title":"Emotional and physical health benefits of expressive writing","volume":"11","year":"2005","journal-title":"Advances in Psychiatric Treatment"},{"issue":"1","key":"key2024082711115622800_ref003","doi-asserted-by":"publisher","first-page":"89","DOI":"10.1007\/s00146-014-0549-4","article-title":"Social media analytics: a survey of techniques, tools and platforms","volume":"30","year":"2015","journal-title":"AI and Society"},{"issue":"5","key":"key2024082711115622800_ref004","doi-asserted-by":"publisher","first-page":"245","DOI":"10.1093\/jcmc\/zmy012","article-title":"How young users deal with multiple platforms: the role of meaning-making in social media repertoires","volume":"23","year":"2018","journal-title":"Journal of Computer-Mediated Communication"},{"issue":"2","key":"key2024082711115622800_ref005","doi-asserted-by":"publisher","first-page":"122","DOI":"10.1108\/10610420710739991","article-title":"A process model of brand cocreation: brand management and research Implications","volume":"16","year":"2007","journal-title":"Journal of Product and Brand Management"},{"key":"key2024082711115622800_ref006","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1007\/s11024-011-9161-7","article-title":"Public value mapping and science policy evaluation","volume":"49","year":"2011","journal-title":"Minerva"},{"issue":"4","key":"key2024082711115622800_ref007","doi-asserted-by":"publisher","first-page":"3571","DOI":"10.3390\/su15043571","article-title":"Effect of social presence toward livestream E-commerce on consumers' purchase intention","volume":"15","year":"2023","journal-title":"Sustainability"},{"key":"key2024082711115622800_ref008","doi-asserted-by":"publisher","first-page":"260","DOI":"10.1016\/j.chb.2016.08.031","article-title":"Service co-creation in social media: an extension of the theory of planned behavior","volume":"65","year":"2016","journal-title":"Computers in Human Behavior"},{"issue":"5","key":"key2024082711115622800_ref009","doi-asserted-by":"publisher","first-page":"1621","DOI":"10.1016\/j.jbusres.2015.10.028","article-title":"Value co-creation and customer loyalty","volume":"69","year":"2015","journal-title":"Journal of Business Research"},{"issue":"6","key":"key2024082711115622800_ref010","doi-asserted-by":"publisher","first-page":"747","DOI":"10.1016\/j.bushor.2017.07.002","article-title":"Value co-creation in web-based multisided platforms: a conceptual framework and implications for business model design","volume":"60","year":"2017","journal-title":"Business Horizons"},{"key":"key2024082711115622800_ref011","doi-asserted-by":"publisher","first-page":"35","DOI":"10.1016\/j.tourman.2019.01.017","article-title":"Complaining practices on social media in tourism: a value co-creation and co-destruction perspective","volume":"73","year":"2019","journal-title":"Tourism Management"},{"issue":"3","key":"key2024082711115622800_ref012","doi-asserted-by":"publisher","first-page":"167","DOI":"10.1016\/j.iedeen.2016.04.002","article-title":"Privacy concerns and online purchasing behaviour: towards an integrated model","volume":"22","year":"2016","journal-title":"European Research on Management and Business Economics"},{"key":"key2024082711115622800_ref013","doi-asserted-by":"publisher","first-page":"181","DOI":"10.1007\/s12087-010-0044-2","article-title":"Marketing as value co-creation through network interaction and resource integration","volume":"4","year":"2010","journal-title":"Journal of Business Market Management"},{"issue":"1","key":"key2024082711115622800_ref014","doi-asserted-by":"publisher","first-page":"162","DOI":"10.1177\/1461444816660782","article-title":"When is social media use social interaction? Defining mediated social interaction","volume":"20","year":"2018","journal-title":"New Media and Society"},{"key":"key2024082711115622800_ref015","doi-asserted-by":"publisher","first-page":"121","DOI":"10.1016\/j.intmar.2016.07.001","article-title":"Social media and value creation: the role of interaction satisfaction and interaction immersion","volume":"36","year":"2016","journal-title":"Journal of Interactive Marketing"},{"issue":"4","key":"key2024082711115622800_ref016","doi-asserted-by":"publisher","first-page":"408","DOI":"10.1080\/03637750903310360","article-title":"Beyond Baron and Kenny: statistical mediation analysis in the new millennium","volume":"76","year":"2009","journal-title":"Communication Monographs"},{"issue":"1","key":"key2024082711115622800_ref017","doi-asserted-by":"publisher","first-page":"53","DOI":"10.0000\/PMID35188134","article-title":"Structural equation modelling: guidelines for determining model fit","volume":"6","year":"2008","journal-title":"Electronic Journal of Business Research Methods"},{"issue":"3","key":"key2024082711115622800_ref018","doi-asserted-by":"publisher","first-page":"774","DOI":"10.1016\/j.tele.2016.05.015","article-title":"Functions and roles of social media in media transformation in China: a case study of \u2018@CCTV NEWS\u2019","volume":"34","year":"2017","journal-title":"Telematics and Informatics"},{"issue":"1","key":"key2024082711115622800_ref019","doi-asserted-by":"publisher","first-page":"151","DOI":"10.1007\/s10551-018-4015-y","article-title":"Co-creation: a key link between corporate social responsibility, customer trust, and customer loyalty","volume":"163","year":"2020","journal-title":"Journal of Business Ethics"},{"issue":"1","key":"key2024082711115622800_ref020","doi-asserted-by":"publisher","first-page":"6","DOI":"10.1037\/a0014694","article-title":"Reporting practices in confirmatory factor analysis: an overview and some recommendations","volume":"14","year":"2009","journal-title":"Psychological Methods"},{"key":"key2024082711115622800_ref021","doi-asserted-by":"crossref","unstructured":"Jimenez, Y. and Morreale, P. (2015), \u201cSocial media use and impact on interpersonal communication\u201d, in Stephanidis, C. (Ed.), HCI International 2015 - Posters' Extended Abstracts. HCI 2015, Vol.\u00a0529, pp.\u00a091-96, Communications in Computer and Information Science, doi: 10.1007\/978-3-319-21383-5_15.","DOI":"10.1007\/978-3-319-21383-5_15"},{"issue":"10","key":"key2024082711115622800_ref022","doi-asserted-by":"publisher","first-page":"5979","DOI":"10.3390\/su14105979","article-title":"Accessing the influence of user relationship bonds on continuance intention in livestream E-commerce","volume":"14","year":"2022","journal-title":"Sustainability"},{"key":"key2024082711115622800_ref023","doi-asserted-by":"publisher","first-page":"189","DOI":"10.1016\/j.copsyc.2017.03.012","article-title":"Pairing attachment theory and social learning theory in video-feedback intervention to promote positive parenting","volume":"15","year":"2017","journal-title":"Current Opinion in Psychology"},{"key":"key2024082711115622800_ref024","doi-asserted-by":"publisher","first-page":"169","DOI":"10.1016\/j.ijinfomgt.2017.12.001","article-title":"Examining branding co-creation in brand communities on social media: applying the paradigm of Stimulus-Organism-Response","volume":"39","year":"2018","journal-title":"International Journal of Information Management"},{"issue":"3","key":"key2024082711115622800_ref025","doi-asserted-by":"publisher","first-page":"531","DOI":"10.1007\/s10796-017-9810-y","article-title":"Advances in social media research: past, present and future","volume":"20","year":"2018","journal-title":"Information Systems Frontiers"},{"issue":"2","key":"key2024082711115622800_ref026","doi-asserted-by":"publisher","first-page":"109","DOI":"10.1057\/jit.2010.6","article-title":"Online social networks: why we disclose","volume":"25","year":"2010","journal-title":"Journal of Information Technology"},{"issue":"9","key":"key2024082711115622800_ref027","doi-asserted-by":"publisher","first-page":"1454","DOI":"10.1177\/1461444814528294","article-title":"Determinants of individuals' self-disclosure and instant information sharing behavior in micro-blogging","volume":"17","year":"2015","journal-title":"New Media and Society"},{"issue":"1","key":"key2024082711115622800_ref028","first-page":"44","article-title":"Consumer participation and experiential marketing: understanding the relationship between co-creation and the fantasy life cycle","volume":"35","year":"2008","journal-title":"Advances in Consumer Research"},{"key":"key2024082711115622800_ref029","doi-asserted-by":"publisher","first-page":"492","DOI":"10.1016\/j.chb.2015.02.020","article-title":"The effects of value co-creation practices on building harmonious brand community and achieving brand loyalty on social media in China","volume":"48","year":"2015","journal-title":"Computers in Human Behavior"},{"key":"key2024082711115622800_ref030","doi-asserted-by":"crossref","unstructured":"Maia, C.L.B. and Furtado, E.S. (2016), \u201cA systematic review about user experience evaluation\u201d, in Marcus, A. (Ed.), Design, User Experience, and Usability: Design Thinking and Methods. DUXU 2016, Vol.\u00a09746, pp.\u00a0445-455, Lecture Notes in Computer Science, doi: 10.1007\/978-3-319-40409-7_42.","DOI":"10.1007\/978-3-319-40409-7_42"},{"issue":"10","key":"key2024082711115622800_ref031","doi-asserted-by":"publisher","first-page":"1479","DOI":"10.1080\/09669582.2020.1742133","article-title":"Determinants of eWOM on hospitality CSR issues. In Facebook we trust","volume":"28","year":"2020","journal-title":"Journal of Sustainable Tourism"},{"issue":"2","key":"key2024082711115622800_ref032","doi-asserted-by":"publisher","first-page":"554","DOI":"10.1287\/orsc.1090.0460","article-title":"Different roles, different strokes: organizing virtual customer environments to promote two types of customer contributions","volume":"21","year":"2010","journal-title":"Organization Science"},{"key":"key2024082711115622800_ref033","doi-asserted-by":"publisher","first-page":"28","DOI":"10.1016\/j.ijhcs.2018.01.004","article-title":"A practical approach to measuring user engagement with the refined user engagement scale (UES) and new UES short form","volume":"112","year":"2018","journal-title":"International Journal of Human-Computer Studies"},{"key":"key2024082711115622800_ref034","doi-asserted-by":"publisher","first-page":"453","DOI":"10.1016\/j.chb.2014.03.064","article-title":"Investigating factors affecting social presence and user satisfaction with mobile instant messaging","volume":"36","year":"2014","journal-title":"Computers in Human Behavior"},{"issue":"3","key":"key2024082711115622800_ref035","doi-asserted-by":"publisher","first-page":"557","DOI":"10.1007\/s11628-018-00395-w","article-title":"Motivation triggers for customer participation in value co-creation","volume":"13","year":"2019","journal-title":"Service Business"},{"issue":"2","key":"key2024082711115622800_ref036","doi-asserted-by":"publisher","first-page":"111","DOI":"10.1007\/s10660-014-9135-6","article-title":"Resources for value co-creation in e-commerce: a review","volume":"14","year":"2014","journal-title":"Electronic Commerce Research"},{"key":"key2024082711115622800_ref037","doi-asserted-by":"publisher","first-page":"797","DOI":"10.3389\/fpsyg.2018.00797","article-title":"Designing for motivation, engagement and wellbeing in digital experience","volume":"9","year":"2018","journal-title":"Frontiers in Psychology"},{"issue":"1","key":"key2024082711115622800_ref038","doi-asserted-by":"publisher","first-page":"15","DOI":"10.1057\/crr.2011.5","article-title":"RepTrak\u2122 Pulse: conceptualizing and validating a short-form measure of corporate reputation","volume":"14","year":"2011","journal-title":"Corporate Reputation Review"},{"issue":"18","key":"key2024082711115622800_ref039","doi-asserted-by":"publisher","first-page":"5","DOI":"10.1002\/dir.20015","article-title":"Co-creation experiences: the next practice in value Creation","volume":"18","year":"2010","journal-title":"Journal of Interactive Marketing"},{"key":"key2024082711115622800_ref040","doi-asserted-by":"crossref","unstructured":"Ram, J., Liu, S. and Koronois, A. (2016), \u201cThe role of social media in innovation and creativity: the case of Chinese social media\u201d, in Tan, Y. and Shi, Y. (Eds), Data Mining and Big Data. DMBD 2016, Vol.\u00a09714, pp.\u00a0381-390, Lecture Notes in Computer Science, doi: 10.1007\/978-3-319-40973-3_38.","DOI":"10.1007\/978-3-319-40973-3_38"},{"issue":"6","key":"key2024082711115622800_ref041","doi-asserted-by":"publisher","first-page":"11","DOI":"10.1007\/s11621-009-0085-7","article-title":"Co-creation of value \u2014 towards an expanded paradigm of value creation","volume":"26","year":"2009","journal-title":"Thexis"},{"key":"key2024082711115622800_ref042","doi-asserted-by":"publisher","first-page":"196","DOI":"10.1016\/j.jbusres.2017.11.027","article-title":"What is co-creation? An interactional creation framework and its implications for value creation","volume":"84","year":"2018","journal-title":"Journal of Business Research"},{"issue":"3","key":"key2024082711115622800_ref043","doi-asserted-by":"publisher","first-page":"290","DOI":"10.1007\/s11747-014-0397-2","article-title":"Value co-creation: concept and measurement","volume":"44","year":"2016","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"4","key":"key2024082711115622800_ref044","first-page":"105","article-title":"E-loyalty: your secret weapon on the web","volume":"78","year":"2000","journal-title":"Harvard Business Review"},{"issue":"5","key":"key2024082711115622800_ref045","doi-asserted-by":"publisher","first-page":"30","DOI":"10.1509\/jmkg.73.5.30","article-title":"How brand community practices create value","volume":"73","author":"Mu\u00f1iz Jr, A.M.","year":"2009","journal-title":"Journal of Marketing"},{"issue":"1","key":"key2024082711115622800_ref046","doi-asserted-by":"publisher","first-page":"121","DOI":"10.1007\/s10677-016-9741-6","article-title":"Individual moral development and moral progress","volume":"20","year":"2017","journal-title":"Ethical Theory and Moral Practice"},{"key":"key2024082711115622800_ref047","doi-asserted-by":"publisher","first-page":"87","DOI":"10.1016\/j.chb.2018.01.023","article-title":"Scales for measuring user engagement with social network sites: a systematic review of psychometric properties","volume":"83","year":"2018","journal-title":"Computers in Human Behavior"},{"issue":"3","key":"key2024082711115622800_ref048","doi-asserted-by":"publisher","first-page":"238","DOI":"10.1016\/j.apmrv.2018.06.003","article-title":"Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites","volume":"24","year":"2019","journal-title":"Asia Pacific Management Review"},{"issue":"1","key":"key2024082711115622800_ref049","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1509\/jmkg.68.1.1.24036","article-title":"Evolving to a new dominant logic for marketing","volume":"68","year":"2004","journal-title":"Journal of Marketing"},{"issue":"1","key":"key2024082711115622800_ref050","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1007\/s11747-007-0069-6","article-title":"Service-dominant logic: continuing the evolution","volume":"36","year":"2008","journal-title":"Journal of the Academy of Marketing Science"},{"key":"key2024082711115622800_ref051","doi-asserted-by":"publisher","first-page":"40","DOI":"10.1016\/j.dss.2014.11.002","article-title":"A theory of social media dependence: evidence from microblog users","volume":"69","year":"2015","journal-title":"Decision Support Systems"},{"issue":"1","key":"key2024082711115622800_ref052","doi-asserted-by":"publisher","first-page":"60","DOI":"10.1016\/j.paid.2018.07.002","article-title":"How is negative affect associated with life satisfaction? The moderating role of online self-disclosure in China's context","volume":"135","year":"2018","journal-title":"Personality and Individual Differences"},{"key":"key2024082711115622800_ref053","doi-asserted-by":"publisher","DOI":"10.3389\/fpsyg.2021.760774","article-title":"Accessing the influence of perceived value on social attachment: developing country perspective","volume":"12","year":"2021","journal-title":"Frontiers in Psychology"},{"key":"key2024082711115622800_ref054","doi-asserted-by":"publisher","DOI":"10.3389\/fpsyg.2021.720880","article-title":"Understanding the mechanism of social attachment role in social media: a qualitative analysis","volume":"12","year":"2021","journal-title":"Frontiers in Psychology"},{"issue":"4","key":"key2024082711115622800_ref055","doi-asserted-by":"publisher","first-page":"619","DOI":"10.3233\/HSM-201057","article-title":"Effects of social attachment on social media continuous usage intention: the mediating role of affective commitment","volume":"40","year":"2021","journal-title":"Human Systems Management"},{"key":"key2024082711115622800_ref056","doi-asserted-by":"publisher","DOI":"10.3389\/fpsyg.2021.757777","article-title":"Development and validity test of social attachment multidimensional scale","volume":"12","year":"2022","journal-title":"Frontiers in Psychology"},{"key":"key2024082711115622800_ref057","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2018.04.021","article-title":"Towards building a value co-creation circle in social commerce","volume":"108","year":"2020","journal-title":"Computers in Human Behavior"},{"issue":"3","key":"key2024082711115622800_ref058","doi-asserted-by":"publisher","first-page":"229","DOI":"10.1016\/j.ijinfomgt.2016.04.010","article-title":"Influence of customer engagement with company social networks on stickiness: mediating effect of customer value creation","volume":"37","year":"2017","journal-title":"International Journal of Information Management"},{"key":"key2024082711115622800_ref059","doi-asserted-by":"publisher","DOI":"10.3389\/fpsyg.2022.907929","article-title":"Understanding the mechanism of user experience role in educational livestreaming platform","volume":"13","year":"2022","journal-title":"Frontiers in Psychology"},{"issue":"1","key":"key2024082711115622800_ref060","doi-asserted-by":"publisher","first-page":"72","DOI":"10.1108\/JOSM-12-2013-0344","article-title":"Patient value co-creation in online health communities","volume":"26","year":"2015","journal-title":"Journal of Service Management"},{"issue":"1","key":"key2024082711115622800_ref061","doi-asserted-by":"publisher","first-page":"11","DOI":"10.2753\/JEC1086-4415150101","article-title":"Co-creation: toward a taxonomy and an integrated research perspective","volume":"15","year":"2010","journal-title":"International Journal of Electronic Commerce"}],"container-title":["Industrial Management &amp; Data Systems"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/IMDS-12-2023-0959\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/IMDS-12-2023-0959\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T21:54:30Z","timestamp":1753394070000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/imds\/article\/124\/9\/2689-2710\/1217844"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2024,7,19]]},"references-count":61,"journal-issue":{"issue":"9","published-online":{"date-parts":[[2024,7,19]]},"published-print":{"date-parts":[[2024,8,28]]}},"alternative-id":["10.1108\/IMDS-12-2023-0959"],"URL":"https:\/\/doi.org\/10.1108\/imds-12-2023-0959","relation":{},"ISSN":["0263-5577"],"issn-type":[{"value":"0263-5577","type":"print"}],"subject":[],"published":{"date-parts":[[2024,7,19]]}}}