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In addition, the majority of the antecedents are found to be associated with their respective types of trust.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Research limitations\/implications<\/jats:title><jats:p>\u2013 The research extends the theory of reasoned action and prior research to discuss four types of consumer trust, as well as their respective antecedents and subsequent consequences. The result is a more descriptive model that better explicates consumers\u2019 decision-making processes in online shopping.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Practical implications<\/jats:title><jats:p>\u2013 Given the intense competition between online shopping sites, web site managers should strive to provide a safe and user-friendly shopping environment. In addition, the vendor can enhance trust by encouraging satisfied customers to provide positive endorsements.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>\u2013 This study is possibly the first of its kind, in identifying the four types of trust and their respective antecedents in the context of an online group-buying auction, and thus serves to enrich the existing literature concerning trust-building factors.<\/jats:p><\/jats:sec>","DOI":"10.1108\/intr-01-2013-0007","type":"journal-article","created":{"date-parts":[[2014,5,13]],"date-time":"2014-05-13T12:34:27Z","timestamp":1399984467000},"page":"332-352","source":"Crossref","is-referenced-by-count":167,"title":["Understanding online shopping intention: the roles of four types of trust and their antecedents"],"prefix":"10.1108","volume":"24","author":[{"given":"Meng-Hsiang","family":"Hsu","sequence":"first","affiliation":[]},{"given":"Li-Wen","family":"Chuang","sequence":"additional","affiliation":[]},{"given":"Cheng-Se","family":"Hsu","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2021010120234582600_b1","doi-asserted-by":"crossref","unstructured":"Anderson, J.C. and Gerbing, D.W. 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