{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,6]],"date-time":"2026-05-06T00:46:37Z","timestamp":1778028397136,"version":"3.51.4"},"reference-count":80,"publisher":"Emerald","issue":"3","license":[{"start":{"date-parts":[[2015,6,1]],"date-time":"2015-06-01T00:00:00Z","timestamp":1433116800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2015,6,1]]},"abstract":"\n Purpose<\/jats:title>\n \u2013 The purpose of this paper is to examine how consumers\u2019 value evaluation and personality factors influence consumers\u2019 intention to adopt mobile coupon (M-coupon) applications in China. The moderating effect of gender on the relationships between personality factors and consumers\u2019 adoption intention is also tested. <\/jats:p>\n <\/jats:sec>\n \n Design\/methodology\/approach<\/jats:title>\n \u2013 This study conducted a survey to collect data from M-coupon application users. In total, 271 valid responses were analyzed using structural equation modeling (SEM) technology. <\/jats:p>\n <\/jats:sec>\n \n Findings<\/jats:title>\n \u2013 The results indicate that perceived value, personal innovativeness, and coupon proneness positively affect consumers\u2019 acceptance of M-coupon applications. Personal innovativeness has more positive impact on behavioral intention for males than for females. However, the differential effects of coupon proneness on behavioral intention are not significant between males and females. In addition, the findings show that perceived convenience, perceived enjoyment, and perceived money savings positively influence perceived value, whereas perceived fees and perceived privacy risk negatively influence it. <\/jats:p>\n <\/jats:sec>\n \n Practical implications<\/jats:title>\n \u2013 This study helps M-coupon application providers to identify who is positive toward their services and how to improve consumers\u2019 perceived value of the services, eventually expanding their user base. <\/jats:p>\n <\/jats:sec>\n \n Originality\/value<\/jats:title>\n \u2013 Prior studies mainly focussed on the usage behavior of M-coupons and overlooked the important role of M-coupon applications in promoting M-coupon use. This research fills this gap. The research findings offer insights into the factors influencing consumers\u2019 behavioral intention to adopt M-coupon applications. Besides, the results of gender\u2019s moderating effect advance the understanding of the differences in males\u2019 coupon usage intentions between the contexts of M-coupon applications and paper-based coupon services, which enrich couponing research.<\/jats:p>\n <\/jats:sec>","DOI":"10.1108\/intr-02-2014-0053","type":"journal-article","created":{"date-parts":[[2015,5,28]],"date-time":"2015-05-28T11:05:58Z","timestamp":1432811158000},"page":"471-495","source":"Crossref","is-referenced-by-count":176,"title":["Roles of perceived value and individual differences in the acceptance of mobile coupon applications"],"prefix":"10.1108","volume":"25","author":[{"given":"Fen","family":"Liu","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Xuefeng","family":"Zhao","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Patrick Y.K.","family":"Chau","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Qing","family":"Tang","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"key":"key2020122323364018300_b1","doi-asserted-by":"crossref","unstructured":"Agarwal, R.\n and \n Prasad, J.\n (1998), \u201cA conceptual and operational definition of personal innovativeness in the domain of information technology\u201d, \n Information Systems Research\n , Vol. 9 No. 2, pp. 204-215.","DOI":"10.1287\/isre.9.2.204"},{"key":"key2020122323364018300_b2","doi-asserted-by":"crossref","unstructured":"Aguirre-Urreta, M.I.\n and \n Marakas, G.M.\n (2010), \u201cIs it really gender? 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