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However, research lacks the literature on the development of the dimensions of the freemium business model and validation of measurement. Hence, the purpose of this paper is to probe into the development of the dimensions of the freemium business model and validate the measurement.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title><jats:p>\u2013 First, by related literature and practical observations, this study reorganizes the characteristics of the freemium business model and develops dimensions and items of the freemium business model to design the items of scale. The development of scale is based on the procedures of standardized testing, including draft, expert consultation, and pretest and test analysis, in order to test the reliability and validity of the scale. This study treated online users as the questionnaire subjects and analyzed 1,016 valid questionnaires.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>\u2013 Regarding empirical analysis, confirmatory factor analysis is conducted to test the internal quality of the model, including composite reliability, convergent validity, and discriminant validity. According to the empirical result, the freemium business model can be divided into basic free tier, two-sided markets, revenue sharing, service convenience, and network effect, which are the key factors of users\u2019 selection of freemium products or services. This study developed 25 items of scale for the freemium business model.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>\u2013 Finally, this study plans to develop a scale of the freemium business model, which can serve as an appropriate measurement tool to measure the freemium business model, as well as help websites and software developers to plan or execute the introduction of freemium products and services. Hence, it can develop and design products and services meeting the needs of online consumers. Website and software managers can adjust their products and services to satisfy online users\u2019 needs.<\/jats:p><\/jats:sec>","DOI":"10.1108\/intr-03-2014-0064","type":"journal-article","created":{"date-parts":[[2016,5,17]],"date-time":"2016-05-17T03:24:18Z","timestamp":1463455458000},"page":"604-625","source":"Crossref","is-referenced-by-count":9,"title":["Freemium business model: construct development and measurement validation"],"prefix":"10.1108","volume":"26","author":[{"given":"Hao-Chen","family":"Huang","sequence":"first","affiliation":[]}],"member":"140","reference":[{"key":"key2020121504410046300_b1","doi-asserted-by":"crossref","unstructured":"Adebanjo, D. and Michaelides, R. (2010), \u201cAnalysis of Web 2.0 enabled e-clusters: a case study\u201d, Technovation , Vol. 30 No. 4, pp. 238-248.","DOI":"10.1016\/j.technovation.2009.09.001"},{"key":"key2020121504410046300_b2","unstructured":"Anderson, C. 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