{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,26]],"date-time":"2026-03-26T17:33:12Z","timestamp":1774546392854,"version":"3.50.1"},"reference-count":62,"publisher":"Emerald","issue":"5","license":[{"start":{"date-parts":[[2016,10,3]],"date-time":"2016-10-03T00:00:00Z","timestamp":1475452800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["INTR"],"published-print":{"date-parts":[[2016,10,3]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>The purpose of this paper is to empirically test a research model that incorporated antecedents of praise feedback behaviour (fear of confrontation and incentive for reducing nuisance costs), praise feedback behaviour (deliberatively praise feedback, casual praise feedback, and true compliment feedback) and consequences (trust and repurchase intention).<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>A structural equation model was employed to test the relationships of the research model using survey data collected from 398 Taobao consumers.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The results showed that fear of confrontation and incentive for reducing nuisance costs had a significant positive influence on deliberatively praise feedback and true compliment feedback, respectively, and both antecedents had a significant positive influence on casual praise feedback of consumers. It also showed that trust was influenced negatively by deliberatively praise feedback, and positively by casual praise feedback and true compliment feedback. Meanwhile, deliberatively praise feedback and true compliment feedback were found to have negative and positive influences on repurchase intention, respectively.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This research was a pilot study to identify a three-dimension conceptualization of praise feedback behaviour from the perspective of customer satisfaction, and to understand positive review bias from the perspective of input processes.<\/jats:p><\/jats:sec>","DOI":"10.1108\/intr-03-2015-0063","type":"journal-article","created":{"date-parts":[[2016,9,16]],"date-time":"2016-09-16T06:47:28Z","timestamp":1474008448000},"page":"1112-1133","source":"Crossref","is-referenced-by-count":19,"title":["Do buyers express their true assessment? Antecedents and consequences of customer praise feedback behaviour on Taobao"],"prefix":"10.1108","volume":"26","author":[{"given":"Xiaodong","family":"Li","sequence":"first","affiliation":[]},{"given":"Xinshuai","family":"Guo","sequence":"additional","affiliation":[]},{"given":"Chuang","family":"Wang","sequence":"additional","affiliation":[]},{"given":"Shengliang","family":"Zhang","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"issue":"3","key":"key2020121123424380000_ref001","doi-asserted-by":"crossref","first-page":"396","DOI":"10.1177\/002224377701400320","article-title":"Estimating nonresponse bias in mail surveys","volume":"14","year":"1977","journal-title":"Journal of Marketing Research"},{"issue":"3","key":"key2020121123424380000_ref002","doi-asserted-by":"crossref","first-page":"243","DOI":"10.2307\/4132332","article-title":"Evidence of the effect of trust building technology in electronic markets: price premiums and buyer behavior","volume":"26","year":"2002","journal-title":"Mis Quarterly"},{"issue":"2","key":"key2020121123424380000_ref003","doi-asserted-by":"crossref","first-page":"99","DOI":"10.2753\/JEC1086-4415170204","article-title":"Helpfulness of online consumer reviews: readers\u2019 objectives and review cues","volume":"17","year":"2012","journal-title":"International Journal of Electronic Commerce"},{"issue":"2","key":"key2020121123424380000_ref004","doi-asserted-by":"crossref","first-page":"265","DOI":"10.1287\/mnsc.1120.1609","article-title":"Engineering trust: reciprocity in the production of reputation information","volume":"59","year":"2013","journal-title":"Management Science"},{"issue":"11","key":"key2020121123424380000_ref005","doi-asserted-by":"crossref","first-page":"1587","DOI":"10.1287\/mnsc.1030.0199","article-title":"How effective are electronic reputation mechanisms? An experimental investigation","volume":"50","year":"2004","journal-title":"Management Science"},{"issue":"2","key":"key2020121123424380000_ref006","doi-asserted-by":"crossref","first-page":"123","DOI":"10.1177\/1050651912468887","article-title":"Is empathy effective for customer service? Evidence from call center interactions","volume":"27","year":"2013","journal-title":"Journal of Business and Technical Communication"},{"key":"key2020121123424380000_ref007","doi-asserted-by":"crossref","unstructured":"Cheung, C.M.K., Xiabing, Z. and Lee, M.K.O. (2014), \u201cCustomer loyalty to c2c online shopping platforms: an exploration of the role of customer engagement\u201d, 2014 47th Hawaii International Conference on System Sciences (HICSS), IEEE, Waikoloa, HI, pp. 3065-3072.","DOI":"10.1109\/HICSS.2014.382"},{"key":"key2020121123424380000_ref008","unstructured":"CNNIC (2013), \u201cStatistical report on online shopping market in China 2012\u201d, available at: www.cnnic.net.cn\/ (accessed 8 September 2013)."},{"issue":"3","key":"key2020121123424380000_ref009","doi-asserted-by":"crossref","first-page":"214","DOI":"10.1108\/07363761211221747","article-title":"Decomposition of cross-country differences in consumer attitudes toward marketing","volume":"29","year":"2012","journal-title":"Journal of Consumer Marketing"},{"issue":"10","key":"key2020121123424380000_ref010","doi-asserted-by":"crossref","first-page":"1407","DOI":"10.1287\/mnsc.49.10.1407.17308","article-title":"The digitization of word of mouth: promise and challenges of online feedback mechanisms","volume":"49","year":"2003","journal-title":"Management Science"},{"issue":"3","key":"key2020121123424380000_ref011","doi-asserted-by":"crossref","first-page":"460","DOI":"10.1287\/mnsc.1070.0747","article-title":"The sound of silence in online feedback: estimating trading risks in the presence of reporting bias","volume":"54","year":"2008","journal-title":"Management Science"},{"issue":"4","key":"key2020121123424380000_ref012","doi-asserted-by":"crossref","first-page":"1007","DOI":"10.1016\/j.dss.2008.04.001","article-title":"Do online reviews matter? \u2013 an empirical investigation of panel data","volume":"45","year":"2008","journal-title":"Decision Support Systems"},{"issue":"8","key":"key2020121123424380000_ref013","doi-asserted-by":"crossref","first-page":"964","DOI":"10.1016\/j.im.2014.09.001","article-title":"Experimental evaluation of sequential bias in online customer reviews","volume":"51","year":"2014","journal-title":"Information & Management"},{"issue":"2","key":"key2020121123424380000_ref014","doi-asserted-by":"crossref","first-page":"217","DOI":"10.1016\/j.jretai.2014.04.004","article-title":"How online product reviews affect retail sales: a meta-analysis","volume":"90","year":"2014","journal-title":"Journal of Retailing"},{"issue":"4","key":"key2020121123424380000_ref015","doi-asserted-by":"crossref","first-page":"675","DOI":"10.1111\/j.1540-5915.2007.00174.x","article-title":"Seeing is believing: the transitory influence of reputation information on e-commerce trust and decision making","volume":"38","year":"2007","journal-title":"Decision Sciences"},{"key":"key2020121123424380000_ref016","unstructured":"Gale, M. and Ball, L.J. (2002), \u201cDoes positivity bias explain patterns of performance on wason\u2019s 2-4-6 task?\u201d, in Gray, W.D. and Schunn, C.D. (Eds), Proceedings of the Twenty-Fourth Annual Conference of the Cognitive Science Society, Lawrence Erlbaun Associates, Mahwah, NJ, pp. 340-344."},{"issue":"2","key":"key2020121123424380000_ref017","doi-asserted-by":"crossref","first-page":"273","DOI":"10.1007\/s10683-010-9267-z","article-title":"Remain silent and ye shall suffer: seller exploitation of reticent buyers in an experimental reputation system","volume":"14","year":"2011","journal-title":"Experimental Economics"},{"key":"key2020121123424380000_ref018","volume-title":"Multivariate Analysis with Readings","year":"1998","edition":"5th ed."},{"issue":"7","key":"key2020121123424380000_ref019","doi-asserted-by":"crossref","first-page":"816","DOI":"10.1016\/j.cose.2011.12.003","article-title":"Preserving privacy of feedback providers in decentralized reputation systems","volume":"31","year":"2012","journal-title":"Computers & Security"},{"key":"key2020121123424380000_ref501","doi-asserted-by":"crossref","first-page":"553","DOI":"10.1007\/BF03395492","article-title":"Measuring experiential avoidance: a preliminary test of a working model","volume":"54","year":"2004","journal-title":"The Psychological Record"},{"issue":"3","key":"key2020121123424380000_ref020","doi-asserted-by":"crossref","first-page":"332","DOI":"10.1108\/IntR-01-2013-0007","article-title":"Understanding online shopping intention: the roles of four types of trust and their antecedents","volume":"24","year":"2014","journal-title":"Internet Research"},{"issue":"3","key":"key2020121123424380000_ref021","doi-asserted-by":"crossref","first-page":"674","DOI":"10.1016\/j.dss.2011.11.002","article-title":"Manipulation of online reviews: an analysis of ratings, readability, and sentiments","volume":"52","year":"2012","journal-title":"Decision Support Systems"},{"key":"key2020121123424380000_ref022","doi-asserted-by":"crossref","unstructured":"Hu, N., Pavlou, P.A. and Zhang, J. (2006), \u201cCan online reviews reveal a product\u2019s true quality?: empirical findings and analytical modeling of online word-of-mouth communication\u201d, in Feigenbaum, J., Chuang, J. and Pennock, D. (Eds), Proceedings of the 7th ACM Conference on Electronic Commerce, ACM Press, New York, NY, pp. 324-330.","DOI":"10.1145\/1134707.1134743"},{"issue":"3","key":"key2020121123424380000_ref023","doi-asserted-by":"crossref","first-page":"185","DOI":"10.1016\/S1060-3743(01)00038-8","article-title":"Sugaring the pill: praise and criticism in written feedback","volume":"10","year":"2001","journal-title":"Journal of Second Language Writing"},{"issue":"1","key":"key2020121123424380000_ref024","doi-asserted-by":"crossref","first-page":"2","DOI":"10.1108\/IntR-09-2013-0199","article-title":"Combined effects of valence and attributes of e-wom on consumer judgment for message and product","volume":"25","year":"2015","journal-title":"Internet Research"},{"issue":"2","key":"key2020121123424380000_ref025","doi-asserted-by":"crossref","first-page":"618","DOI":"10.1016\/j.dss.2005.05.019","article-title":"A survey of trust and reputation systems for online service provision","volume":"43","year":"2007","journal-title":"Decision Support Systems"},{"issue":"3","key":"key2020121123424380000_ref026","doi-asserted-by":"crossref","first-page":"377","DOI":"10.1016\/j.chb.2009.11.009","article-title":"The interactional effects of atmospherics and perceptual curiosity on emotions and online shopping intention","volume":"26","year":"2010","journal-title":"Computers in Human Behavior"},{"issue":"2","key":"key2020121123424380000_ref027","doi-asserted-by":"crossref","first-page":"187","DOI":"10.1108\/10662241111123766","article-title":"The different effects of online consumer reviews on consumers\u2019 purchase intentions depending on trust in online shopping malls an advertising perspective","volume":"21","year":"2011","journal-title":"Internet Research"},{"issue":"2-3","key":"key2020121123424380000_ref028","doi-asserted-by":"crossref","first-page":"201","DOI":"10.1023\/A:1016287501806","article-title":"A dualistic model of harmony and its implications for conflict management in asia","volume":"19","year":"2002","journal-title":"Asia Pacific Journal of Management"},{"issue":"2","key":"key2020121123424380000_ref029","doi-asserted-by":"crossref","first-page":"215","DOI":"10.1016\/j.econlet.2010.05.013","article-title":"What is the cost of venting? Evidence from eBay","volume":"108","year":"2010","journal-title":"Economics Letters"},{"issue":"4","key":"key2020121123424380000_ref030","doi-asserted-by":"crossref","first-page":"456","DOI":"10.1287\/isre.1070.0154","article-title":"Self-selection and information role of online product reviews","volume":"19","year":"2008","journal-title":"Information Systems Research"},{"issue":"3","key":"key2020121123424380000_ref031","doi-asserted-by":"crossref","first-page":"458","DOI":"10.1108\/14684520910969907","article-title":"Factors influencing satisfaction and loyalty in online shopping: an integrated model","volume":"33","year":"2009","journal-title":"Online Information Review"},{"issue":"4","key":"key2020121123424380000_ref032","doi-asserted-by":"crossref","first-page":"1290","DOI":"10.1016\/j.chb.2013.01.035","article-title":"Examining the impact of consumer feedback on internet product evaluation: comparing base-rate and case history information","volume":"29","year":"2013","journal-title":"Computers in Human Behavior"},{"issue":"1-2","key":"key2020121123424380000_ref033","doi-asserted-by":"crossref","first-page":"91","DOI":"10.1016\/j.jpubeco.2007.04.008","article-title":"Punishment and counter-punishment in public good games: can we really govern ourselves?","volume":"92","year":"2008","journal-title":"Journal of Public Economics"},{"issue":"4","key":"key2020121123424380000_ref034","doi-asserted-by":"crossref","first-page":"125","DOI":"10.2753\/JEC1086-4415110405","article-title":"The effect of on-line consumer reviews on consumer purchasing intention: the moderating role of involvement","volume":"11","year":"2007","journal-title":"International Journal of Electronic Commerce"},{"issue":"1","key":"key2020121123424380000_ref035","doi-asserted-by":"crossref","first-page":"37","DOI":"10.1287\/isre.1040.0015","article-title":"Building effective online marketplaces with institution-based trust","volume":"15","year":"2004","journal-title":"Information Systems Research"},{"issue":"3","key":"key2020121123424380000_ref036","doi-asserted-by":"crossref","first-page":"418","DOI":"10.1016\/j.dss.2012.02.006","article-title":"Input online review data and related bias in recommender systems","volume":"53","year":"2012","journal-title":"Decision Support Systems"},{"issue":"3","key":"key2020121123424380000_ref037","doi-asserted-by":"crossref","first-page":"277","DOI":"10.1080\/02602930903541007","article-title":"Feedback: all that effort, but what is the effect?","volume":"35","year":"2010","journal-title":"Assessment & Evaluation in Higher Education"},{"issue":"1-2","key":"key2020121123424380000_ref038","first-page":"124","article-title":"Psychometric analysis of validity of trust evaluating indicators in c2c online markets: a case study of Taobao","volume":"10","year":"2012","journal-title":"Sensor Letters"},{"issue":"1","key":"key2020121123424380000_ref039","doi-asserted-by":"crossref","first-page":"440","DOI":"10.1016\/j.dss.2008.08.004","article-title":"Determinants of online merchant rating: content analysis of consumer comments about yahoo merchants","volume":"46","year":"2008","journal-title":"Decision Support Systems"},{"key":"key2020121123424380000_ref040","article-title":"Trust among strangers in internet transactions: empirical analysis of eBay\u2019s reputation system","volume":"11","year":"2002","journal-title":"The Economics of the Internet and E-Commerce"},{"issue":"20","key":"key2020121123424380000_ref041","first-page":"45","article-title":"Ratings scheme bias in e-commerce: preliminary insights","volume":"4","year":"2008","journal-title":"Journal of Organizational and End User Computing"},{"issue":"4","key":"key2020121123424380000_ref042","first-page":"196","article-title":"Returns on reputation in retail e-commerce","volume":"10","year":"2009","journal-title":"Journal of Electronic Commerce Research"},{"issue":"4","key":"key2020121123424380000_ref043","doi-asserted-by":"crossref","first-page":"414","DOI":"10.1108\/IntR-07-2013-0162","article-title":"Ethical perspectives on e-commerce: an empirical investigation","volume":"24","year":"2014","journal-title":"Internet Research"},{"issue":"1","key":"key2020121123424380000_ref044","doi-asserted-by":"crossref","first-page":"58","DOI":"10.1080\/10919392.2014.866503","article-title":"Effect of reputation mechanisms and ratings biases on traders\u2019 behavior in online marketplaces","volume":"24","year":"2014","journal-title":"Journal of Organizational Computing and Electronic Commerce"},{"key":"key2020121123424380000_ref045","doi-asserted-by":"crossref","first-page":"314","DOI":"10.1016\/j.knosys.2011.10.011","article-title":"Estimating sequential bias in online reviews: a Kalman filtering approach","volume":"27","year":"2012","journal-title":"Knowledge-Based Systems"},{"issue":"2","key":"key2020121123424380000_ref046","doi-asserted-by":"crossref","first-page":"327","DOI":"10.1111\/j.2044-8279.2011.02028.x","article-title":"Is no praise good praise? Effects of positive feedback on children\u2019s and university students\u2019 responses to subsequent failures","volume":"82","year":"2012","journal-title":"British Journal of Educational Psychology"},{"issue":"2","key":"key2020121123424380000_ref047","doi-asserted-by":"crossref","first-page":"268","DOI":"10.1111\/j.1365-2753.2010.01434.x","article-title":"Translation, adaptation and validation of instruments or scales for use in cross\u2010cultural health care research: a clear and user\u2010friendly guideline","volume":"17","year":"2011","journal-title":"Journal of Evaluation in Clinical Practice"},{"issue":"1","key":"key2020121123424380000_ref048","doi-asserted-by":"crossref","first-page":"5","DOI":"10.1287\/orsc.14.1.5.12810","article-title":"Trust transfer on the world wide web","volume":"14","year":"2003","journal-title":"Organization Science"},{"issue":"2","key":"key2020121123424380000_ref050","doi-asserted-by":"crossref","first-page":"169","DOI":"10.1108\/IntR-07-2013-0131","article-title":"The relative importance of e-tailer website attributes on the likelihood of online purchase","volume":"25","year":"2015","journal-title":"Internet Research"},{"issue":"2","key":"key2020121123424380000_ref051","doi-asserted-by":"crossref","first-page":"179","DOI":"10.1016\/j.intmar.2009.03.001","article-title":"Online trust: state of the art, new frontiers, and research potential","volume":"23","year":"2009","journal-title":"Journal of Interactive Marketing"},{"issue":"3","key":"key2020121123424380000_ref052","doi-asserted-by":"crossref","first-page":"298","DOI":"10.1016\/j.jbusres.2011.08.009","article-title":"Culture\u2019s impact on consumer complaining responses to embarrassing service failure","volume":"66","year":"2013","journal-title":"Journal of Business Research"},{"issue":"2","key":"key2020121123424380000_ref053","doi-asserted-by":"crossref","first-page":"222","DOI":"10.1111\/j.1468-2958.2011.01421.x","article-title":"The effect of conflict goals on avoidance strategies: what does not communicating communicate?","volume":"38","year":"2012","journal-title":"Human Communication Research"},{"key":"key2020121123424380000_ref054","doi-asserted-by":"crossref","unstructured":"Wu, H.L. and Su, Q. (2013), \u201cAn empirical research of customers\u2019 transaction evaluation system at c2c e-commerce website\u201d, in Cai, X., Chen, J., Jia, J. et al. (Eds), 2013 10th International Conference on Service Systems and Service Management, IEEE, New York, NY, pp. 243-252.","DOI":"10.1109\/ICSSSM.2013.6602633"},{"issue":"1","key":"key2020121123424380000_ref055","first-page":"1","article-title":"In-depth analysis of the seller reputation and price premium relationship: a comparison between eBay US and Taobao China","volume":"14","year":"2013","journal-title":"Journal of Electronic Commerce Research"},{"issue":"9","key":"key2020121123424380000_ref056","doi-asserted-by":"crossref","first-page":"1279","DOI":"10.1016\/j.jbusres.2012.02.026","article-title":"Customer value co-creation behavior: scale development and validation","volume":"66","year":"2013","journal-title":"Journal of Business Research"},{"issue":"3","key":"key2020121123424380000_ref057","doi-asserted-by":"crossref","first-page":"417","DOI":"10.1007\/s10257-013-0229-9","article-title":"Performance of online reputation mechanisms under the influence of different types of biases","volume":"12","year":"2014","journal-title":"Information Systems and E-Business Management"},{"issue":"3","key":"key2020121123424380000_ref058","doi-asserted-by":"crossref","first-page":"739","DOI":"10.1016\/j.ejor.2011.05.031","article-title":"An adaptive evaluation mechanism for online traders","volume":"214","year":"2011","journal-title":"European Journal of Operational Research"},{"key":"key2020121123424380000_ref059","article-title":"Collaborative reputation mechanisms for online communities","year":"1999"},{"key":"key2020121123424380000_ref060","doi-asserted-by":"crossref","first-page":"357","DOI":"10.1016\/j.chb.2014.11.068","article-title":"Consumer participation and gender differences on companies\u2019 microblogs: a brand attachment process perspective","volume":"44","year":"2015","journal-title":"Computers in Human Behavior"},{"issue":"3","key":"key2020121123424380000_ref061","doi-asserted-by":"crossref","first-page":"155","DOI":"10.1007\/s12525-012-0092-4","article-title":"Do different reputation systems provide consistent signals of seller quality: a canonical correlation investigation of chinese c2c marketplaces","volume":"22","year":"2012","journal-title":"Electronic Markets"},{"issue":"5","key":"key2020121123424380000_ref062","doi-asserted-by":"crossref","first-page":"299","DOI":"10.1016\/j.elerap.2012.11.005","article-title":"Trust fraud: a crucial challenge for China\u2019s e-commerce market","volume":"12","year":"2013","journal-title":"Electronic Commerce Research and Applications"}],"container-title":["Internet Research"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/www.emeraldinsight.com\/doi\/full-xml\/10.1108\/IntR-03-2015-0063","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/IntR-03-2015-0063\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/IntR-03-2015-0063\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T21:35:25Z","timestamp":1753392925000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/intr\/article\/26\/5\/1112-1133\/390593"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2016,10,3]]},"references-count":62,"journal-issue":{"issue":"5","published-print":{"date-parts":[[2016,10,3]]}},"alternative-id":["10.1108\/IntR-03-2015-0063"],"URL":"https:\/\/doi.org\/10.1108\/intr-03-2015-0063","relation":{},"ISSN":["1066-2243"],"issn-type":[{"value":"1066-2243","type":"print"}],"subject":[],"published":{"date-parts":[[2016,10,3]]}}}