{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,28]],"date-time":"2026-03-28T15:01:28Z","timestamp":1774710088619,"version":"3.50.1"},"reference-count":104,"publisher":"Emerald","issue":"4","license":[{"start":{"date-parts":[[2019,8,5]],"date-time":"2019-08-05T00:00:00Z","timestamp":1564963200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["INTR"],"published-print":{"date-parts":[[2019,8,5]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>The proliferation of social commerce websites has allowed consumers to share and exchange information, experiences, advice and opinions. Recently, information provided by users has been considered more trustworthy than the information shared by companies. However, the way in which users interact with technology can vary with age, and generational cohorts show different shopping behaviors, interests and attitudes. Hence, the way users process information (user-generated vs company-generated) can affect trust differently. Drawing on the trust transfer theory and the generational cohort theory, the purpose of this paper is to analyze the effects on user- and company-generated information in boosting trust of three different cohorts (Generation X, Y and Z).<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>The data were collected through an online survey. The sample comprised 715 users of social commerce websites, aged between 16 and 55 years old. The study was analyzed using partial least squares with the statistical software Smart PLS 3.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The empirical results show that generational cohorts show different patterns. Generation X transfers trust to social commerce websites mainly from trust in information generated by companies, while Generation Z transfers trust mainly from information generated by users. Finally, Generation Y, in contrast to previous findings about millennials, develops trust based on company-generated information to an even greater extent than does Generation X.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>The originality of this study lies in its analysis of generational differences when it comes to trusting one type of information over another. This study contributes to the idea that users cannot be considered as a whole but must be segmented into generational cohorts.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/intr-03-2017-0135","type":"journal-article","created":{"date-parts":[[2019,2,4]],"date-time":"2019-02-04T09:02:04Z","timestamp":1549270924000},"page":"799-817","source":"Crossref","is-referenced-by-count":83,"title":["Tell me your age and I tell you what you trust: the moderating effect of generations"],"prefix":"10.1108","volume":"29","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-2653-2473","authenticated-orcid":false,"given":"Carolina","family":"Herrando","sequence":"first","affiliation":[]},{"given":"Julio","family":"Jimenez-Martinez","sequence":"additional","affiliation":[]},{"given":"M.J.","family":"Martin-De Hoyos","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"issue":"1","key":"key2019090214283925900_ref001","first-page":"81","article-title":"Young consumers online shopping: an empirical study","volume":"5","year":"2008","journal-title":"Journal of Internet Business"},{"issue":"4","key":"key2019090214283925900_ref002","first-page":"21","article-title":"A free simulation experiment to examine the effects of social commerce website quality and customer psychological empowerment on customers\u2019 satisfaction","volume":"5","year":"2014","journal-title":"Journal of Business Studies Quarterly"},{"key":"key2019090214283925900_ref003","unstructured":"American Marketing Association (2016a), \u201cEffective marketing to Generation Z\u201d, available at: www.ama.org\/events-training\/Conferences\/Pages\/marketing-to-generation-z.aspx (accessed December 12, 2016)."},{"key":"key2019090214283925900_ref004","unstructured":"American Marketing Association (2016b), \u201cGet to know Gen X: the small but mighty generation\u201d, available at: www.ama.org\/resources\/White%20Papers\/Pages\/generation-x-the-small-but-mighty-generation.aspx (accessed March 5, 2016)."},{"issue":"1","key":"key2019090214283925900_ref005","doi-asserted-by":"crossref","first-page":"74","DOI":"10.1007\/BF02723327","article-title":"On the evaluation of structural equation models","volume":"16","year":"1988","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"6","key":"key2019090214283925900_ref006","doi-asserted-by":"crossref","first-page":"1173","DOI":"10.1037\/0022-3514.51.6.1173","article-title":"The moderator\u2013mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations","volume":"51","year":"1986","journal-title":"Journal of Personality and Social Psychology"},{"issue":"5","key":"key2019090214283925900_ref007","doi-asserted-by":"crossref","first-page":"857","DOI":"10.1016\/j.chb.2010.03.013","article-title":"How shall I trust the faceless and the intangible? 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