{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,30]],"date-time":"2026-01-30T00:11:05Z","timestamp":1769731865846,"version":"3.49.0"},"reference-count":75,"publisher":"Emerald","issue":"5","license":[{"start":{"date-parts":[[2019,10,7]],"date-time":"2019-10-07T00:00:00Z","timestamp":1570406400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["INTR"],"published-print":{"date-parts":[[2019,10,7]]},"abstract":"Purpose<\/jats:title>The purpose of this paper is to focus on investigating the impact of crowd participation on degree of project success, which is defined as the total amount of funds a project can obtain after it reaches its initial funding goal threshold.<\/jats:p><\/jats:sec>Design\/methodology\/approach<\/jats:title>Drawing on the theory of crowd capital, this study develops six hypotheses about the impact of crowd capability of a fundraiser (i.e. project updates, goal setting, reward levels and social media usage) and crowd participation (i.e. namely, funds pledge and on-site communication) on degree of project success. The hypotheses are tested using data sets of successful projects collected from two popular crowdfunding websites.<\/jats:p><\/jats:sec>Findings<\/jats:title>This study finds that funds pledge has an inverse U-shaped relationship with degree of project success. Project updates, reward levels and on-site communication positively influence degree of project success, while funding goal negatively affects degree of project success.<\/jats:p><\/jats:sec>Research limitations\/implications<\/jats:title>This study contributes to prior literature by investigating the degree of project success determinants using the perspectives of both fundraisers and crowds, which provides a more comprehensive understanding of what makes a crowdfunded project a success.<\/jats:p><\/jats:sec>Practical implications<\/jats:title>The empirical results of this study provide fundraisers with guidelines about how to access more funds after achieving the initial funding goals.<\/jats:p><\/jats:sec>Originality\/value<\/jats:title>This work is one of the first to investigate the degree of project success and its determinants from the perspectives of both fundraisers and crowds.<\/jats:p><\/jats:sec>","DOI":"10.1108\/intr-03-2018-0103","type":"journal-article","created":{"date-parts":[[2019,8,1]],"date-time":"2019-08-01T07:06:21Z","timestamp":1564643181000},"page":"1149-1170","source":"Crossref","is-referenced-by-count":31,"title":["Does more crowd participation bring more value to crowdfunding projects? 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