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Survey data from 207 consumers were used to quantify the impact of three distinct rating dimensions on a consumer behavioral outcome (emotional labor). In the second step, 18 focus groups with 94 participants were used to investigate the conditioning functions of ratings in more depth.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>Rating mechanisms condition consumers toward performing socially desirable behaviors during sharing transactions. While consumers accept the necessity of bilateral rating mechanisms, they also recognize their coercive nature. Furthermore, the presence of bilateral rating mechanisms leads to negative outcomes such as annoyance and frustration.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>This study contributes to sharing economy literature by examining bilateral rating mechanisms as a means of behavioral conditioning for consumers. This study points to improvements in platform design and informs theory on tripartite markets as well as trust.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/intr-03-2018-0134","type":"journal-article","created":{"date-parts":[[2019,3,22]],"date-time":"2019-03-22T07:09:45Z","timestamp":1553238585000},"page":"1090-1108","source":"Crossref","is-referenced-by-count":31,"title":["The conditioning function of rating mechanisms for consumers in the sharing economy"],"prefix":"10.1108","volume":"29","author":[{"given":"Gemma","family":"Newlands","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-4389-6006","authenticated-orcid":false,"given":"Christoph","family":"Lutz","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Christian","family":"Fieseler","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","reference":[{"key":"key2019091910085036400_ref001","unstructured":"Airbnb (2018), \u201cHow can I be a considerate guest?\u201d, available at: www.airbnb.com\/help\/article\/695\/how-can-i-be-a-considerate-guest (accessed August 18, 2018)."},{"key":"key2019091910085036400_ref002","article-title":"Participation in the sharing economy","year":"2017","journal-title":"SSRN Electronic Journal"},{"issue":"1","key":"key2019091910085036400_ref003","doi-asserted-by":"crossref","first-page":"88","DOI":"10.5465\/amr.1993.3997508","article-title":"Emotional labor in service roles: the influence of identity","volume":"18","year":"1993","journal-title":"Academy of Management Review"},{"issue":"3","key":"key2019091910085036400_ref004","doi-asserted-by":"crossref","first-page":"243","DOI":"10.2307\/4132332","article-title":"Evidence of the effect of trust building technology in electronic markets: price premiums and buyer behavior","volume":"26","year":"2002","journal-title":"MIS Quarterly"},{"issue":"4","key":"key2019091910085036400_ref075","doi-asserted-by":"crossref","first-page":"881","DOI":"10.1086\/666376","article-title":"Access-based consumption: the case of car sharing","volume":"39","year":"2012","journal-title":"Journal of Consumer Research"},{"issue":"1","key":"key2019091910085036400_ref005","doi-asserted-by":"crossref","first-page":"7","DOI":"10.1080\/09720073.2014.11891518","article-title":"Sharing versus pseudo-sharing in Web 2.0","volume":"18","year":"2014","journal-title":"Anthropologist"},{"issue":"8","key":"key2019091910085036400_ref006","doi-asserted-by":"crossref","first-page":"1595","DOI":"10.1016\/j.jbusres.2013.10.001","article-title":"You are what you can access: sharing and collaborative consumption online","volume":"67","year":"2014","journal-title":"Journal of Business Research"},{"key":"key2019091910085036400_ref007","article-title":"Incumbent perceptions of emotional work requirements","year":"1997"},{"issue":"2","key":"key2019091910085036400_ref008","doi-asserted-by":"crossref","first-page":"265","DOI":"10.1287\/mnsc.1120.1609","article-title":"Engineering trust: reciprocity in the production of reputation information","volume":"59","year":"2013","journal-title":"Management Science"},{"key":"key2019091910085036400_ref009","volume-title":"What\u2019s Mine is Yours: The Rise of Collaborative Consumption","year":"2010"},{"key":"key2019091910085036400_ref010","doi-asserted-by":"crossref","first-page":"316","DOI":"10.1016\/j.chb.2016.04.002","article-title":"What\u2019s mine is yours (for a nominal fee) \u2013 exploring the spectrum of utilitarian to altruistic motives for Internet-mediated sharing","volume":"62","year":"2016","journal-title":"Computers in Human Behavior"},{"issue":"3","key":"key2019091910085036400_ref011","doi-asserted-by":"crossref","first-page":"294","DOI":"10.5465\/amd.2016.0161","article-title":"Authenticity and the sharing economy","volume":"4","year":"2018","journal-title":"Academy of Management Discoveries"},{"issue":"1","key":"key2019091910085036400_ref012","first-page":"1","article-title":"Managing emotional labor in the sharing economy","volume":"28","year":"2018","journal-title":"Academy of Management Proceedings"},{"issue":"3","key":"key2019091910085036400_ref013","doi-asserted-by":"crossref","first-page":"478","DOI":"10.1108\/IntR-08-2016-0243","article-title":"Five-star or thumbs-up? 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