{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,28]],"date-time":"2026-03-28T06:05:12Z","timestamp":1774677912517,"version":"3.50.1"},"reference-count":86,"publisher":"Emerald","issue":"5","license":[{"start":{"date-parts":[[2020,5,7]],"date-time":"2020-05-07T00:00:00Z","timestamp":1588809600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["INTR"],"published-print":{"date-parts":[[2020,5,7]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>This study takes the cinema industry as the research context and investigates the impact of online to offline (O2O) platforms on cinemas' performance. Specifically, the purposes of this paper are threefold: first, to study the influence of platform multihoming on cinemas' performance; second, to examine the interaction impact of platform multihoming and vertical integration; third, to investigate how the influence of platform multihoming varies with cinemas' performance.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>This study collects data from 1918 cinemas in China, employs quantile regressions to estimate the model and test the proposed hypotheses and adopts an instrumental variable method to examine the robustness of our results.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The findings confirm the positive role of platform multihoming for cinemas' performance. However, when a cinema has low-degree platform multihoming, the cinema's vertical integration is positively associated with its performance; when a cinema has high-degree platform multihoming, the cinema's vertical integration is negatively associated with its performance. Furthermore, results from quantile regressions indicate that low-performance cinemas benefit more than high-performance cinemas from employing platform multihoming strategy.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title><jats:p>This paper extends previous research by investigating the impact of platform multihoming on heterogeneous firms and the impact of interaction between platform multihoming and vertical integration. The findings imply that the impact of platform multihoming on firms' performance depends on firms' performance attributes and their vertical relationships.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title><jats:p>Platform multihoming can be a double-edged sword for local service firms. When multihoming platforms, a local service firm should think about the fit between platforms and its own attributes, and identify the potential conflict between platform relationships and traditional relationships of industrial organization.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>There is a growing interest in understanding platforms' role in the digital economy. The impact of platform participation on local service firms' performance is not sufficiently investigated. Previous research rarely addressed the impact by incorporating local service firms' performance attributes and the existing relationships of industrial organization.<\/jats:p><\/jats:sec>","DOI":"10.1108\/intr-03-2019-0087","type":"journal-article","created":{"date-parts":[[2020,5,13]],"date-time":"2020-05-13T10:18:19Z","timestamp":1589365099000},"page":"1583-1610","source":"Crossref","is-referenced-by-count":14,"title":["Impact of O2O platform multihoming and vertical integration on performance of local service firms \u2013 a quantile regression approach"],"prefix":"10.1108","volume":"30","author":[{"given":"Xing","family":"Wan","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0461-6318","authenticated-orcid":false,"given":"Nianxin","family":"Wang","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2950-9607","authenticated-orcid":false,"given":"Ben Shaw-Ching","family":"Liu","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"issue":"3","key":"key2020082615381400300_ref001","doi-asserted-by":"crossref","first-page":"463","DOI":"10.5465\/amr.2009.40632465","article-title":"On the origins of competitive advantage: strategic factor markets and heterogeneous resource complementarity","volume":"34","year":"2009","journal-title":"Academy of Management Review"},{"issue":"2","key":"key2020082615381400300_ref002","doi-asserted-by":"crossref","first-page":"316","DOI":"10.1007\/s10961-017-9570-3","article-title":"The innovation activities of small and medium-sized enterprises and their growth: quantile regression analysis and structural equation modeling","volume":"43","year":"2018","journal-title":"The Journal of Technology Transfer"},{"issue":"2","key":"key2020082615381400300_ref003","doi-asserted-by":"crossref","first-page":"129","DOI":"10.1002\/(SICI)1097-0266(199602)17:2<129::AID-SMJ798>3.0.CO;2-H","article-title":"Evidence on the role of firm capabilities in vertical integration decisions","volume":"17","year":"1996","journal-title":"Strategic Management Journal"},{"issue":"3","key":"key2020082615381400300_ref004","doi-asserted-by":"crossref","first-page":"668","DOI":"10.1111\/j.1756-2171.2006.tb00037.x","article-title":"Competition in two\u2010sided markets","volume":"37","year":"2006","journal-title":"The RAND Journal of Economics"},{"issue":"4","key":"key2020082615381400300_ref005","doi-asserted-by":"crossref","first-page":"807","DOI":"10.25300\/MISQ\/2016\/40:4.03","article-title":"Transformational issues of big data and analytics in networked business","volume":"40","year":"2016","journal-title":"MIS Quarterly"},{"issue":"10","key":"key2020082615381400300_ref006","doi-asserted-by":"crossref","first-page":"1231","DOI":"10.1287\/mnsc.32.10.1231","article-title":"Strategic factor markets: expectations, luck, and business strategy","volume":"32","year":"1986","journal-title":"Management Science"},{"issue":"1","key":"key2020082615381400300_ref007","doi-asserted-by":"crossref","first-page":"99","DOI":"10.1177\/014920639101700108","article-title":"Firm resources and sustained competitive advantage","volume":"17","year":"1991","journal-title":"Journal of Management"},{"issue":"1","key":"key2020082615381400300_ref008","doi-asserted-by":"crossref","first-page":"27","DOI":"10.1086\/467005","article-title":"Measurement cost and the organization of markets","volume":"25","year":"1982","journal-title":"The Journal of Law and Economics"},{"issue":"1","key":"key2020082615381400300_ref009","doi-asserted-by":"crossref","first-page":"169","DOI":"10.2307\/3250983","article-title":"A resource-based perspective on information technology capability and firm performance: an empirical investigation","volume":"24","year":"2000","journal-title":"MIS Quarterly"},{"issue":"2","key":"key2020082615381400300_ref010","doi-asserted-by":"crossref","first-page":"471","DOI":"10.25300\/MISQ\/2013\/37:2.3","article-title":"Digital business strategy: toward a next generation of insights","volume":"37","year":"2013","journal-title":"MIS Quarterly"},{"issue":"1","key":"key2020082615381400300_ref011","doi-asserted-by":"crossref","first-page":"22","DOI":"10.1287\/isre.1040.0014","article-title":"Economics of an information intermediary with aggregation benefits","volume":"15","year":"2004","journal-title":"Information Systems Research"},{"issue":"5","key":"key2020082615381400300_ref012","doi-asserted-by":"crossref","first-page":"1409","DOI":"10.1287\/orsc.1110.0678","article-title":"Let a thousand flowers bloom? 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