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The authors study this phenomenon from the perspective of social identity in the context of team-based location-based games, with a focus on game slang.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>The authors performed an exploratory data analysis on an original dataset of <jats:italic>n<\/jats:italic>\u00a0=\u00a0242,852 messages from five communication channels to find differences in game slang adoption between three teams in the location-based augmented reality game Pok\u00e9mon GO. A divisive word \u201cjym\u201d (i.e. a Finnish slang derivative of the word \u201cgym\u201d) was discovered, and players' attitudes towards the word were further probed with a survey (<jats:italic>n<\/jats:italic>\u00a0=\u00a0185). Finally, selected participants (<jats:italic>n<\/jats:italic>\u00a0=\u00a025) were interviewed in person to discover any underlying reasons for the observed polarised attitudes.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The players' teams were correlated with attitudes towards \u201cjym\u201d. Face-to-face interviews revealed association of the word to a particular player subgroup and it being used with improper grammar as reasons for the observed negative attitudes. Conflict over (virtual) territorial resources reinforced the polarisation.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title><jats:p>Game design with static teams and inter-team conflict influences players' social and linguistic identity, which subsequently may result in divisive stratification among otherwise cooperative or friendly player-base.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>The presented multi-method study connecting linguistic and social stratification is a novel approach to gaining insight on human social interactions, polarisation and group behaviour in the context of location-based games.<\/jats:p><\/jats:sec>","DOI":"10.1108\/intr-03-2020-0158","type":"journal-article","created":{"date-parts":[[2021,3,19]],"date-time":"2021-03-19T02:43:47Z","timestamp":1616121827000},"page":"1695-1717","source":"Crossref","is-referenced-by-count":9,"title":["Group polarisation among location-based game players: an analysis of use and attitudes towards game slang"],"prefix":"10.1108","volume":"31","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-4285-0073","authenticated-orcid":false,"given":"Samuli","family":"Laato","sequence":"first","affiliation":[]},{"given":"Nobufumi","family":"Inaba","sequence":"additional","affiliation":[]},{"given":"Mauri","family":"Paloheimo","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-7016-7354","authenticated-orcid":false,"given":"Teemu Daniel","family":"Laajala","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2021,3,19]]},"reference":[{"issue":"4","key":"key2022092213504647500_ref001","doi-asserted-by":"publisher","first-page":"317","DOI":"10.1002\/ejsp.2420180403","article-title":"Comments on the motivational status of self\u2010esteem in social identity and intergroup discrimination","volume":"18","year":"1988","journal-title":"European Journal of Social Psychology"},{"key":"key2022092213504647500_ref002","doi-asserted-by":"crossref","unstructured":"Ackermann, J. 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