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Therefore, this study tries to investigate the underlying mechanism of users\u2019 co-owned information disclosure from a collective privacy calculus perspective.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>Through a survey of 740 participants, covariance-based structural equation modeling (CB-SEM) was used to verify the proposed model and hypotheses.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The results show that personal benefit, others\u2019 benefit and relationship benefit promote users\u2019 co-owned information disclosure by positively affecting personal distributive fairness and others\u2019 distributive fairness perception. Meanwhile, personal privacy risk and others\u2019 privacy risk prevent users\u2019 co-owned information disclosure by negatively affecting personal distributive fairness and others\u2019 distributive fairness perception. Besides, others\u2019 information ownership perception enhances the positive effect of others\u2019 distributive fairness perception on co-owned information disclosure intention. Furthermore, others\u2019 information ownership strengthens the mediating role of others\u2019 distributive fairness.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title><jats:p>The findings of this study enrich the research scope of information disclosure and privacy calculus theory and help social network platform developers design collective privacy protection functions.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This study develops a collective privacy calculus model to understand users\u2019 co-owned information disclosure on social network platforms, confirming the mediating role of collective distributive fairness and the moderating role of others\u2019 information ownership perception in the process of collective privacy calculus.<\/jats:p><\/jats:sec>","DOI":"10.1108\/intr-03-2023-0205","type":"journal-article","created":{"date-parts":[[2024,9,6]],"date-time":"2024-09-06T11:53:23Z","timestamp":1725623603000},"page":"1154-1180","source":"Crossref","is-referenced-by-count":7,"title":["Co-owned information disclosure and collective privacy calculus on social network platforms: the moderating role of information 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