{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,19]],"date-time":"2026-02-19T23:19:49Z","timestamp":1771543189092,"version":"3.50.1"},"reference-count":59,"publisher":"Emerald","issue":"4","license":[{"start":{"date-parts":[[2016,8,1]],"date-time":"2016-08-01T00:00:00Z","timestamp":1470009600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2016,8,1]]},"abstract":"\n Purpose<\/jats:title>\n \u2013 The purpose of this paper is to investigate how consumers respond to price changes by analyzing online product reviews (OPRs) posted on a product (Amazon\u2019s Kindle 2), and to suggest several future research topics on online consumers\u2019 reactions embedded in OPRs. <\/jats:p>\n <\/jats:sec>\n \n Design\/methodology\/approach<\/jats:title>\n \u2013 An exploratory case study is conducted using OPRs added to the Kindle 2. By analyzing 6,714 OPRs, the authors examine how online consumers respond to two continual price decreases embedded in the observable (star rating and review depth) and implicit (positive and negative emotions) features of OPRs as well as how the number of OPRs per day has changed after two price drops. <\/jats:p>\n <\/jats:sec>\n \n Findings<\/jats:title>\n \u2013 The authors found that all four features of OPRs (star rating, review depth, positive emotion, and negative emotion) and the number of OPRs per day had significantly changed after two price decreases for both long-term and short-term periods. In addition, online consumers\u2019 reactions to price decreases in terms of these four features and the change in the number of OPRs per day were different between the first and the second price drops. <\/jats:p>\n <\/jats:sec>\n \n Research limitations\/implications<\/jats:title>\n \u2013 This study investigates online consumers\u2019 reactions to price decreases only. Future research should investigate other cases where price changes under the dynamic pricing strategy in order to find the relationship between price increases\/decreases and consumers\u2019 reactions. <\/jats:p>\n <\/jats:sec>\n \n Practical implications<\/jats:title>\n \u2013 This study implies that online merchants should consider consumer groups\u2019 innovation adoption stages and make strategic decisions for price decreases to improve the sales of their products. <\/jats:p>\n <\/jats:sec>\n \n Originality\/value<\/jats:title>\n \u2013 While prior research involving the effects of price changes on consumers\u2019 reactions has focussed on offline consumers, this is among the first attempts to address the long- and short-term reactions to price changes in terms of both the observable and implicit features of OPRs, and suggests that consumers\u2019 reactions to price changes in OPRs are more complex.<\/jats:p>\n <\/jats:sec>","DOI":"10.1108\/intr-04-2014-0097","type":"journal-article","created":{"date-parts":[[2016,7,7]],"date-time":"2016-07-07T04:28:41Z","timestamp":1467865721000},"page":"1001-1026","source":"Crossref","is-referenced-by-count":20,"title":["Online consumers\u2019 reactions to price decreases: Amazon\u2019s Kindle 2 case"],"prefix":"10.1108","volume":"26","author":[{"given":"Kyung Young","family":"Lee","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Ying","family":"Jin","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Cheul","family":"Rhee","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Sung-Byung","family":"Yang","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"key":"key2020121322443833200_b1","doi-asserted-by":"crossref","unstructured":"Baek, H.\n , \n Ahn, J.\n and \n Choi, Y.\n (2012), \u201cHelpfulness of online consumer reviews: readers\u2019 objectives and review cues\u201d, \n International Journal of Electronic Commerce\n , Vol. 17 No. 2, pp. 99-126.","DOI":"10.2753\/JEC1086-4415170204"},{"key":"key2020121322443833200_b2","doi-asserted-by":"crossref","unstructured":"Bagozzi, R.P.\n , \n Gopinath, M.\n and \n Nyer, P.U.\n (1999), \u201cThe role of emotions in marketing\u201d, \n Journal of the Academy of Marketing Science\n , Vol. 27 No. 2, pp. 184-206.","DOI":"10.1177\/0092070399272005"},{"key":"key2020121322443833200_b3","doi-asserted-by":"crossref","unstructured":"Barone, M.J.\n and \n Roy, T.\n (2010), \u201cDoes exclusivity always pay off? 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