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The purpose of this paper is to investigate how entertainment, informativeness, and socializing gratifications affect a user\u2019s attitude toward a tourist attraction fan page in the context of smart tourism, on which scant research has been conducted so far.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>The authors investigate how entertainment, information, and socialization gratifications affect a user\u2019s attitude toward a tourist attraction fan page of Hong Kong youth in the context of smart tourism using structural equation modeling.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The authors show that three aspects of gratifications, i.e., entertainment, informativeness, and socializing, have significant impacts on a user\u2019s attitude toward a tourist attraction fan page, which subsequently has an impact on intention to visit the attraction through a user\u2019s attitude toward a tourist attraction developed through his\/her attitude toward a fan page.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>Scant research has been conducted to study how uses and gratifications affect a user\u2019s attitude toward a tourist attraction fan page in the context of smart tourism. This research fills this research gap.<\/jats:p><\/jats:sec>","DOI":"10.1108\/intr-04-2017-0175","type":"journal-article","created":{"date-parts":[[2018,4,13]],"date-time":"2018-04-13T07:39:29Z","timestamp":1523605169000},"page":"587-603","source":"Crossref","is-referenced-by-count":49,"title":["The impact of the uses and gratifications of tourist attraction fan page"],"prefix":"10.1108","volume":"28","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-1304-0573","authenticated-orcid":false,"given":"Kevin K.W.","family":"Ho","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Eric W.K.","family":"See-To","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"key":"key2020100209181696800_ref001","doi-asserted-by":"crossref","first-page":"148","DOI":"10.1016\/j.tourman.2015.09.004","article-title":"The becoming of user-generated reviews: looking at the past to understand the future of managing reputation in the travel sector","volume":"53","year":"2016","journal-title":"Tourism Management"},{"issue":"3","key":"key2020100209181696800_ref002","doi-asserted-by":"crossref","first-page":"1011","DOI":"10.2466\/pr0.1998.82.3.1011","article-title":"Motivation sources inventory: development and validation of new scales to measure an integrative taxonomy of motivation","volume":"82","year":"1998","journal-title":"Psychological Reports"},{"issue":"2","key":"key2020100209181696800_ref003","doi-asserted-by":"crossref","first-page":"209","DOI":"10.1089\/cpb.2008.0228","article-title":"Older adolescents\u2019 motivations for social network site use: the influence of gender, group identity, and collective self-esteem","volume":"12","year":"2009","journal-title":"CyberPsychology & Behavior"},{"issue":"4","key":"key2020100209181696800_ref004","doi-asserted-by":"crossref","first-page":"561","DOI":"10.1016\/j.tourman.2004.03.008","article-title":"Online shopping motivations and pleasure travel products: a correspondence analysis","volume":"26","year":"2005","journal-title":"Tourism Management"},{"key":"key2020100209181696800_ref005","doi-asserted-by":"crossref","first-page":"287","DOI":"10.1016\/j.tourman.2015.07.002","article-title":"Consumer perception of knowledge-sharing in travel-related online social networks","volume":"52","year":"2016","journal-title":"Tourism Management"},{"issue":"1","key":"key2020100209181696800_ref006","doi-asserted-by":"crossref","first-page":"210","DOI":"10.1111\/j.1083-6101.2007.00393.x","article-title":"Social network sites: definition, history and scholarship","volume":"13","year":"2007","journal-title":"Journal of Computer-Mediated Communication"},{"key":"key2020100209181696800_ref007","unstructured":"Census and Statistic Department, Hong Kong (2017), \u201cTable 6.4b: persons aged 10 and over who had used the internet during the 12 months before enumeration by major purpose of using the internet and age\u201d, available at: www.statistics.gov.hk\/pub\/B11302622017XXXXB0100.pdf (accessed November 4, 2017)."},{"key":"key2020100209181696800_ref008","unstructured":"Chan, A. 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