{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,12]],"date-time":"2026-05-12T09:11:12Z","timestamp":1778577072075,"version":"3.51.4"},"reference-count":76,"publisher":"Emerald","issue":"3","license":[{"start":{"date-parts":[[2020,2,24]],"date-time":"2020-02-24T00:00:00Z","timestamp":1582502400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["INTR"],"published-print":{"date-parts":[[2020,5,18]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>The balance patch is an important but not well studied area to maintain game fairness and improve player entertainment. In this paper, we examine the effect of balance patch on player's character preference and further explore the moderating effect of psychological distance and character selection pattern.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>In study 1, a web crawler was used to get server-side data of 40, 974 multi-player online battle arena (MOBA) players through official application programming interfaces (APIs). A paired-<jats:italic>T<\/jats:italic>test and a stepwise regression were performed to verify the hypothesis. In study 2, a 2-patch type (buff vs nerf)\u00a0\u00d7\u00a02 psychological distance (near vs distant)\u00a0\u00d7\u00a02 character selection pattern (stable vs variable) between-subjects design was adopted to confirm the empirical conclusions through questionnaire survey design and further explored the mediating effect of patch adjustment perception.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The analyzed results showed that the buff patch led to an increase in players' character preference, while the nerf patch led to a decrease in players' character preference. Moreover, the main effect was mediated by patch adjustment perception. Furthermore, psychological distance and character selection pattern both moderated the relationship between balance patch and character preference changes. The character preference of the near psychological distance increased more significantly elicited by buff patches and decreased more significantly in an adverse situation. Similarly, players with variable selection pattern of characters were more sensitive to the stimuli, and the character preference of the variable group changed more significantly than that of the stable group caused by balance patch release.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This paper studies the influence of a patch on the balance of character strength on player preference, which expands the research on game balance and fairness. The present results contribute to the theoretical research on consumer behavior of psychological distance and character selection pattern elicited by balance patches. Meanwhile, the results indicate that psychological distance theory can apply to the study of the relationship between players and virtual characters.<\/jats:p><\/jats:sec>","DOI":"10.1108\/intr-04-2019-0148","type":"journal-article","created":{"date-parts":[[2020,2,24]],"date-time":"2020-02-24T09:14:17Z","timestamp":1582535657000},"page":"995-1018","source":"Crossref","is-referenced-by-count":9,"title":["Research on the influence of balance patch on players' character preference"],"prefix":"10.1108","volume":"30","author":[{"given":"Qi","family":"Wang","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Yi","family":"Yang","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Zhengren","family":"Li","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Na","family":"Liu","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Xiaohang","family":"Zhang","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","published-online":{"date-parts":[[2020,2,24]]},"reference":[{"issue":"3","key":"key2021120815035939000_ref001","first-page":"35","article-title":"Enhancing player engagement through game balancing in digitally augmented physical games","volume":"103","year":"2017","journal-title":"International Journal of Human-Computer Studies"},{"issue":"3","key":"key2021120815035939000_ref002","doi-asserted-by":"crossref","first-page":"229","DOI":"10.1111\/j.1467-9280.2008.02073.x","article-title":"Enhancing the pace of recovery \u2013 self-distanced analysis of negative experiences reduce blood pressure reactivity","volume":"19","year":"2008","journal-title":"Psychological Science"},{"issue":"4","key":"key2021120815035939000_ref003","doi-asserted-by":"crossref","first-page":"609","DOI":"10.1037\/0096-3445.135.4.609","article-title":"The association between psychological distance and construal level: evidence from an implicit association test","volume":"135","year":"2006","journal-title":"Journal of Experimental Psychology: General"},{"issue":"8","key":"key2021120815035939000_ref004","doi-asserted-by":"crossref","first-page":"870","DOI":"10.1016\/j.paid.2012.01.029","article-title":"Direct and indirect relations between the Big 5 personality traits and aggressive and violent behavior","volume":"52","year":"2012","journal-title":"Personality and Individual Differences"},{"key":"key2021120815035939000_ref005","first-page":"97","article-title":"What's \u2018choice\u2019 got to do with it?: avatar selection differences between novice and expert players of world of warcraft and rift","year":"2012"},{"issue":"1","key":"key2021120815035939000_ref006","doi-asserted-by":"crossref","first-page":"83","DOI":"10.1386\/jgvw.8.1.83_1","article-title":"In control or in their shoes? 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