{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,13]],"date-time":"2026-05-13T21:05:18Z","timestamp":1778706318348,"version":"3.51.4"},"reference-count":74,"publisher":"Emerald","issue":"6","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2025,12,9]]},"abstract":"<jats:sec>\n                    <jats:title>Purpose<\/jats:title>\n                    <jats:p>Benefiting from the development and innovation of artificial intelligence and affective computing technology, social chatbots that integrate cognitive analysis and affective social services have flooded into the consumer market. For cognition and emotion-oriented tasks, social chatbots do not always receive positive consumer responses. In addition, consumers have a contradictory attitude toward the anthropomorphism of chatbots. Therefore, from the perspective of mind perception and the two dimensions of social judgment, this research explores the mechanism of consumer responses to anthropomorphic interaction styles when social chatbots complete different service tasks.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Design\/methodology\/approach<\/jats:title>\n                    <jats:p>This paper utilizes three behavior experimental designs and survey methods to collect data and the ANOVA, t-test and bootstrap analysis methods to verify the assumed hypotheses.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Findings<\/jats:title>\n                    <jats:p>The results indicate that when the service task type of a social chatbot is cognition-oriented, compared to a warm anthropomorphic interaction style, a competent anthropomorphic interaction style can improve consumer responses more effectively. During this process, agent-mind perception plays a mediating role. When the service task type of a social chatbot is emotion-oriented, compared with a competent anthropomorphic conversation style, a warm anthropomorphic conversation style can improve consumer responses. Experience-mind perception mediates this influencing relationship.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Originality\/value<\/jats:title>\n                    <jats:p>The research results theoretically enrich the relevant research on the anthropomorphism of social chatbots and expand the application of the theory of mind perception in the fields of artificial intelligence and interactive marketing. Our findings provide theoretical guidance for the anthropomorphic development and design of social chatbots and the practical management of service task scenarios.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1108\/intr-04-2024-0583","type":"journal-article","created":{"date-parts":[[2024,12,4]],"date-time":"2024-12-04T07:49:16Z","timestamp":1733298556000},"page":"2471-2495","source":"Crossref","is-referenced-by-count":16,"title":["How does anthropomorphism promote consumer responses to social chatbots: mind perception perspective"],"prefix":"10.1108","volume":"35","author":[{"given":"Baoku","family":"Li","sequence":"first","affiliation":[{"name":"School of Business Administration, Liaoning Technical University , ,","place":["Huludao, China"]}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9925-7361","authenticated-orcid":true,"given":"Ruoxi","family":"Yao","sequence":"additional","affiliation":[{"name":"School of Business Administration, Liaoning Technical University , ,","place":["Huludao, China"]}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Yafeng","family":"Nan","sequence":"additional","affiliation":[{"name":"School of Business Administration, Liaoning Technical University , ,","place":["Huludao, China"]},{"name":"School of Management, Dalian Polytechnic University , ,","place":["Dalian, China"]}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","published-online":{"date-parts":[[2024,12,5]]},"reference":[{"issue":"4","key":"2025120800372969900_ref001","doi-asserted-by":"publisher","first-page":"418","DOI":"10.1080\/00223891.2012.666921","article-title":"A short measure of the need for affect","volume":"94","author":"Appel","year":"2012","journal-title":"Journal of Personality Assessment"},{"issue":"3","key":"2025120800372969900_ref002","doi-asserted-by":"publisher","first-page":"157","DOI":"10.1086\/208627","article-title":"Situational variables and consumer behavior","volume":"2","author":"Belk","year":"1975","journal-title":"Journal of Consumer Research"},{"key":"2025120800372969900_ref003","doi-asserted-by":"publisher","first-page":"21","DOI":"10.1016\/j.cognition.2018.08.003","article-title":"People are averse to machines making moral decisions","volume":"181","author":"Bigman","year":"2018","journal-title":"Cognition"},{"issue":"3","key":"2025120800372969900_ref004","doi-asserted-by":"publisher","first-page":"242","DOI":"10.1207\/S15327957PSPR0603_8","article-title":"The malleability of automatic stereotypes and prejudice","volume":"6","author":"Blair","year":"2002","journal-title":"Personality and Social Psychology Review"},{"issue":"3","key":"2025120800372969900_ref005","doi-asserted-by":"publisher","first-page":"16","DOI":"10.1177\/002224299505900302","article-title":"Seeking the ideal form: product design and consumer response","volume":"59","author":"Bloch","year":"1995","journal-title":"Journal of Marketing"},{"issue":"4","key":"2025120800372969900_ref006","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1007\/s11747-020-00762-y","article-title":"Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI","volume":"49","author":"Blut","year":"2021","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"5","key":"2025120800372969900_ref007","doi-asserted-by":"publisher","first-page":"809","DOI":"10.1177\/0022243719851788","article-title":"Task-dependent algorithm aversion","volume":"56","author":"Castelo","year":"2019","journal-title":"Journal of Marketing Research"},{"issue":"5","key":"2025120800372969900_ref008","doi-asserted-by":"publisher","first-page":"502","DOI":"10.1080\/0144929X.2012.745607","article-title":"Examining the role of perceived value in virtual communities continuance: its antecedents and the influence of experience","volume":"33","author":"Chang","year":"2014","journal-title":"Behaviour and Information Technology"},{"issue":"6","key":"2025120800372969900_ref009","doi-asserted-by":"publisher","first-page":"2205","DOI":"10.1108\/INTR-09-2021-0686","article-title":"Can AI chatbots help retain customers? 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