{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,23]],"date-time":"2026-02-23T18:40:17Z","timestamp":1771872017487,"version":"3.50.1"},"reference-count":57,"publisher":"Emerald","issue":"4","license":[{"start":{"date-parts":[[2016,8,1]],"date-time":"2016-08-01T00:00:00Z","timestamp":1470009600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2016,8,1]]},"abstract":"<jats:sec>\n               <jats:title content-type=\"abstract-heading\">Purpose<\/jats:title>\n               <jats:p> \u2013 Brand communities have been labeled as a social aggregation of brand fans and businesses. Yet, limited research has examined customers\u2019 perceived relationship benefits in brand community on social media. Drawing from social capital theory and relationship benefits research, the purpose of this paper is to discover how online harmonious brand community influence customers\u2019 perceived relationship benefits (i.e. confidence, special treatment, social and honor). <\/jats:p>\n            <\/jats:sec>\n            <jats:sec>\n               <jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title>\n               <jats:p> \u2013 Hypotheses are tested by applying a structural equation modeling and the data are collected from a survey of smartphone community members (<jats:italic>n<\/jats:italic>=543) based on Sina Weibo. <\/jats:p>\n            <\/jats:sec>\n            <jats:sec>\n               <jats:title content-type=\"abstract-heading\">Findings<\/jats:title>\n               <jats:p> \u2013 The results suggest that harmonious brand communities strengthen customers\u2019 perceived relationship benefits on social media, which are the important factors to form community satisfaction and positive word-of-mouth of community. And community engagement amplifies the influence of harmonious brand communities and has a moderating effect on the role of harmonious community relationships in confidence benefits. <\/jats:p>\n            <\/jats:sec>\n            <jats:sec>\n               <jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title>\n               <jats:p> \u2013 The present study extends prior research on relationship benefits from the perspective of brand community based on social media and reveals the role of harmonious community relationships in developing community satisfaction and positive word-of-mouth.<\/jats:p>\n            <\/jats:sec>","DOI":"10.1108\/intr-05-2015-0149","type":"journal-article","created":{"date-parts":[[2016,7,7]],"date-time":"2016-07-07T04:28:41Z","timestamp":1467865721000},"page":"809-826","source":"Crossref","is-referenced-by-count":60,"title":["Understanding relationship benefits from harmonious brand community on social media"],"prefix":"10.1108","volume":"26","author":[{"given":"Mingli","family":"Zhang","sequence":"first","affiliation":[]},{"given":"Nuan","family":"Luo","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2020121401123260600_b1","doi-asserted-by":"crossref","unstructured":"Adjei, M.T.\n               , \n                  Noble, S.M.\n                and \n                  Noble, C.H.\n                (2010), \u201cThe influence of C2C communications in online brand communities on customer purchase behavior\u201d, \n                  Journal of the Academy of Marketing Science\n               , Vol. 38 No. 5, pp. 634-653.","DOI":"10.1007\/s11747-009-0178-5"},{"key":"key2020121401123260600_b2","doi-asserted-by":"crossref","unstructured":"Aggarwal, P.\n                (2004), \u201cThe effects of brand relationship norms on consumer attitudes and behavior\u201d, \n                  Journal of Consumer Research\n               , Vol. 31 No. 1, pp. 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