{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,30]],"date-time":"2026-01-30T20:33:36Z","timestamp":1769805216183,"version":"3.49.0"},"reference-count":99,"publisher":"Emerald","issue":"1","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2026,2,2]]},"abstract":"<jats:sec>\n                    <jats:title>Purpose<\/jats:title>\n                    <jats:p>Although prior research has employed various variables to predict player churn, the dynamic evolution of the behavioral patterns of players has received limited attention. In this study, churn prediction models are developed by incorporating the progress level, in-game purchase, social interaction, behavioral pattern and behavioral variability (BV) of players in social casino games (SCGs). The study distinguishes churn prediction between two player groups: monetizers and non-monetizers.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Design\/methodology\/approach<\/jats:title>\n                    <jats:p>This study employs three machine learning techniques\u2014logistic regression, decision trees and random forests\u2014using real-world player data from an SCG company to construct churn prediction models. Two experiments were conducted. In Experiment 1, BV was combined with four other variable categories to effectively predict churn behaviors across all players (n\u00a0=\u00a052,246). In Experiment 2, churn prediction models were developed separately for monetizers (n\u00a0=\u00a016,628) and non-monetizers (n\u00a0=\u00a035,618).<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Findings<\/jats:title>\n                    <jats:p>The findings from Experiment 1 indicate that incorporating BV significantly improves the overall performance of churn prediction models. Experiment 2 demonstrates that churn prediction models achieve better performance and predictive accuracy for monetizers and non-monetizers when BV is calculated over the 3-day to 7-day and 7-day to 14-day windows, respectively.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Originality\/value<\/jats:title>\n                    <jats:p>This study introduces BV as a novel variable category for churn prediction, emphasizing within-person variability and demonstrating its effectiveness in enhancing model performance. Churn prediction models were independently constructed for monetizers and non-monetizers, utilizing different time windows for variable extraction. This approach improves predictive performance and highlights key differences in critical variables influencing churn across the two player groups. The findings provide valuable insights into churn management strategies tailored for monetizers and non-monetizers.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1108\/intr-05-2024-0747","type":"journal-article","created":{"date-parts":[[2025,1,12]],"date-time":"2025-01-12T05:58:27Z","timestamp":1736661507000},"page":"438-463","source":"Crossref","is-referenced-by-count":0,"title":["Predicting the churn patterns of monetizers and non-monetizers: exploring the influence of behavioral variability in churn prediction"],"prefix":"10.1108","volume":"36","author":[{"ORCID":"https:\/\/orcid.org\/0009-0006-8636-8544","authenticated-orcid":true,"given":"Ruei-Yan","family":"Wu","sequence":"first","affiliation":[{"name":"National Central University Department of Information Management, , ,","place":["Taoyuan, Taiwan"]}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-3285-2983","authenticated-orcid":true,"given":"Ya-Han","family":"Hu","sequence":"additional","affiliation":[{"name":"National Central University Department of Information Management, , ,","place":["Taoyuan, Taiwan"]}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9141-5425","authenticated-orcid":true,"given":"En-Yi","family":"Chou","sequence":"additional","affiliation":[{"name":"National Central University Department of Information Management, , ,","place":["Taoyuan, Taiwan"]}]}],"member":"140","published-online":{"date-parts":[[2025,1,14]]},"reference":[{"key":"2026013004365641800_ref001","doi-asserted-by":"publisher","DOI":"10.1016\/j.eswa.2020.113779","article-title":"Dynamic behavior based churn prediction in mobile telecom","volume":"162","author":"Alboukaey","year":"2020","journal-title":"Expert Systems with Applications"},{"issue":"3","key":"2026013004365641800_ref002","doi-asserted-by":"publisher","first-page":"372","DOI":"10.1509\/jmkr.46.3.372","article-title":"Planned versus actual betting in sequential gambles","volume":"46","author":"Andrade","year":"2009","journal-title":"Journal of Marketing Research"},{"issue":"1","key":"2026013004365641800_ref003","doi-asserted-by":"publisher","first-page":"93","DOI":"10.1016\/j.ijresmar.2019.07.007","article-title":"On the monetization of mobile apps","volume":"37","author":"Appel","year":"2020","journal-title":"International Journal of Research in Marketing"},{"issue":"1","key":"2026013004365641800_ref004","doi-asserted-by":"publisher","first-page":"80","DOI":"10.1509\/jmr.16.0163","article-title":"Retention futility: targeting high-risk customers might be ineffective","volume":"55","author":"Ascarza","year":"2018","journal-title":"Journal of Marketing Research"},{"key":"2026013004365641800_ref005","doi-asserted-by":"publisher","first-page":"238","DOI":"10.1016\/j.chb.2018.06.002","article-title":"Loyalty towards online games, gaming addiction, and purchase intention towards online mobile in-game features","volume":"87","author":"Balakrishnan","year":"2018","journal-title":"Computers in Human Behavior"},{"issue":"4","key":"2026013004365641800_ref006","doi-asserted-by":"publisher","first-page":"400","DOI":"10.1108\/ijqss-06-2017-0053","article-title":"Fishing for whales: a segmentation model for social casinos","volume":"10","author":"Barsky","year":"2018","journal-title":"International Journal of Quality and Service Sciences"},{"issue":"2","key":"2026013004365641800_ref007","doi-asserted-by":"publisher","first-page":"131","DOI":"10.1016\/j.hrmr.2012.07.006","article-title":"Within-person variation in affective commitment to teams: where it comes from and why it matters","volume":"23","author":"Becker","year":"2013","journal-title":"Human Resource Management Review"},{"issue":"1","key":"2026013004365641800_ref008","doi-asserted-by":"publisher","first-page":"17","DOI":"10.1186\/s40854-023-00558-3","article-title":"A framework to improve churn prediction performance in retail banking","volume":"10","author":"Brito","year":"2024","journal-title":"Financial Innovation"},{"issue":"1","key":"2026013004365641800_ref009","doi-asserted-by":"publisher","first-page":"182","DOI":"10.1556\/2006.2022.00083","article-title":"Unambiguous evidence that over half of gambling problems in Australia are caused by electronic gambling machines: results from a large-scale composite population study","volume":"12","author":"Browne","year":"2023","journal-title":"Journal of Behavioral Addictions"},{"issue":"4","key":"2026013004365641800_ref010","doi-asserted-by":"publisher","first-page":"378","DOI":"10.1287\/mksc.14.4.378","article-title":"Optimal selection for direct mail","volume":"14","author":"Bult","year":"1995","journal-title":"Marketing Science"},{"issue":"3","key":"2026013004365641800_ref011","doi-asserted-by":"publisher","first-page":"255","DOI":"10.1109\/tciaig.2015.2401979","article-title":"Churn prediction in online games using players' login records: a frequency analysis approach","volume":"7","author":"Castro","year":"2015","journal-title":"IEEE Transactions on Computational Intelligence and AI in Games"},{"issue":"3","key":"2026013004365641800_ref012","doi-asserted-by":"publisher","first-page":"475","DOI":"10.1007\/s10257-014-0264-1","article-title":"Predicting customer churn from valuable B2B customers in the logistics industry: a case study","volume":"13","author":"Chen","year":"2015","journal-title":"Information Systems and E-Business Management"},{"issue":"3","key":"2026013004365641800_ref013","doi-asserted-by":"publisher","first-page":"695","DOI":"10.1007\/s11747-023-00978-8","article-title":"How within-person research can extend marketing knowledge","volume":"52","author":"Childs","year":"2024","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"3","key":"2026013004365641800_ref014","doi-asserted-by":"publisher","first-page":"1073","DOI":"10.25300\/misq\/2022\/17196","article-title":"The cost of free: the effects of \u201cwait-for-free\u201d pricing schemes on the monetization of serialized digital content","volume":"47","author":"Choi","year":"2023","journal-title":"MIS Quarterly"},{"key":"2026013004365641800_ref015","doi-asserted-by":"publisher","DOI":"10.1016\/j.addbeh.2023.107626","article-title":"Engineered highs: reward variability and frequency as potential prerequisites of behavioural addiction","volume":"140","author":"Clark","year":"2023","journal-title":"Addictive Behaviors"},{"key":"2026013004365641800_ref016","unstructured":"Clement, J.\n           (2024a), \u201cSocial casino gaming - statistics & facts\u201d, available at:\u00a0https:\/\/www.statista.com\/topics\/2965\/social-casino-gaming\/#topicOverview (accessed\u00a020 November 2024)."},{"key":"2026013004365641800_ref017","unstructured":"Clement, J.\n           (2024b), \u201cCost per install (CPI) of social casino gaming apps worldwide from August 2020 to July 2021\u201d, available at:\u00a0https:\/\/www.statista.com\/statistics\/1320064\/cpi-social-casino-apps-worldwide\/ (accessed\u00a020 November 2024)."},{"issue":"9","key":"2026013004365641800_ref018","doi-asserted-by":"publisher","first-page":"1629","DOI":"10.1016\/j.jbusres.2012.12.008","article-title":"Customer churn prediction in the online gambling industry: the beneficial effect of ensemble learning","volume":"66","author":"Coussement","year":"2013","journal-title":"Journal of Business Research"},{"issue":"1","key":"2026013004365641800_ref019","doi-asserted-by":"publisher","first-page":"2751","DOI":"10.1016\/j.jbusres.2012.09.024","article-title":"Data accuracy's impact on segmentation performance: benchmarking RFM analysis, logistic regression, and decision trees","volume":"67","author":"Coussement","year":"2014","journal-title":"Journal of Business Research"},{"issue":"5","key":"2026013004365641800_ref020","doi-asserted-by":"publisher","first-page":"1051","DOI":"10.5465\/amj.2009.44636148","article-title":"A within-person approach to work behavior and performance: concurrent and lagged citizenship-counterproductivity associations, and dynamic relationships with affect and overall job performance","volume":"52","author":"Dalal","year":"2009","journal-title":"Academy of Management Journal"},{"issue":"5","key":"2026013004365641800_ref021","doi-asserted-by":"publisher","first-page":"1396","DOI":"10.1177\/0149206314532691","article-title":"Within-person variability in job performance: a theoretical review and research agenda","volume":"40","author":"Dalal","year":"2014","journal-title":"Journal of Management"},{"issue":"1","key":"2026013004365641800_ref022","doi-asserted-by":"publisher","first-page":"421","DOI":"10.1146\/annurev-orgpsych-012119-045350","article-title":"Within-person job performance variability over short timeframes: theory, empirical research, and practice","volume":"7","author":"Dalal","year":"2020","journal-title":"Annual Review of Organizational Psychology and Organizational Behavior"},{"key":"2026013004365641800_ref023","doi-asserted-by":"publisher","first-page":"180","DOI":"10.1145\/2159365.2159390","article-title":"If you build it they might stay: retention mechanisms in World of Warcraft","author":"Debeauvais","year":"2011"},{"key":"2026013004365641800_ref024","doi-asserted-by":"publisher","first-page":"23","DOI":"10.1609\/aiide.v12i1.12856","article-title":"Rapid prediction of player retention in free-to-play mobile games","author":"Drachen","year":"2016"},{"key":"2026013004365641800_ref025","doi-asserted-by":"crossref","DOI":"10.1007\/978-1-4471-4769-5","volume-title":"Game Analytics: Maximizing the Value of Player Data","author":"El-Nasr","year":"2013"},{"key":"2026013004365641800_ref026","doi-asserted-by":"publisher","first-page":"19","DOI":"10.1145\/1326257.1326261","article-title":"A long-term study of a popular MMORPG","author":"Feng","year":"2007"},{"key":"2026013004365641800_ref027","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2024.114872","article-title":"Enhancing e-commerce customer churn management with a profit- and AUC-focused prescriptive analytics approach","volume":"184","author":"Feng","year":"2024","journal-title":"Journal of Business Research"},{"issue":"13","key":"2026013004365641800_ref028","doi-asserted-by":"publisher","first-page":"122","DOI":"10.1108\/ejm-06-2019-0531","article-title":"Exploring engagement with health apps: the emerging importance of situational involvement and individual characteristics","volume":"55","author":"Flaherty","year":"2021","journal-title":"European Journal of Marketing"},{"key":"2026013004365641800_ref029","doi-asserted-by":"publisher","first-page":"51","DOI":"10.1016\/j.dss.2017.05.015","article-title":"User segmentation for retention management in online social games","volume":"101","author":"Fu","year":"2017","journal-title":"Decision Support Systems"},{"issue":"2","key":"2026013004365641800_ref030","doi-asserted-by":"publisher","first-page":"221","DOI":"10.1556\/2006.5.2016.031","article-title":"Who pays to play freemium games? The profiles and motivations of players who make purchases within social casino games","volume":"5","author":"Gainsbury","year":"2016","journal-title":"Journal of Behavioral Addictions"},{"key":"2026013004365641800_ref031","doi-asserted-by":"publisher","first-page":"59","DOI":"10.1016\/j.chb.2016.05.021","article-title":"Migration from social casino games to gambling: motivations and characteristics of gamers who gamble","volume":"63","author":"Gainsbury","year":"2016","journal-title":"Computers in Human Behavior"},{"key":"2026013004365641800_ref032","doi-asserted-by":"publisher","first-page":"334","DOI":"10.1016\/j.addbeh.2015.12.007","article-title":"Virtual addictions: an examination of problematic social casino game use among at-risk gamblers","volume":"64","author":"Gainsbury","year":"2017","journal-title":"Addictive Behaviors"},{"key":"2026013004365641800_ref033","doi-asserted-by":"publisher","first-page":"100","DOI":"10.1016\/j.indmarman.2016.08.003","article-title":"Customers churn prediction and marketing retention strategies. An application of support vector machines based on the AUC parameter-selection technique in B2B e-commerce industry","volume":"62","author":"Gordini","year":"2017","journal-title":"Industrial Marketing Management"},{"key":"2026013004365641800_ref034","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2021.113711","article-title":"Multiplex social influence in a freemium context: evidence from online social games","volume":"155","author":"Guo","year":"2022","journal-title":"Decision Support Systems"},{"key":"2026013004365641800_ref035","first-page":"1","article-title":"Predicting player churn in the wild","author":"Hadiji","year":"2014"},{"issue":"1","key":"2026013004365641800_ref036","doi-asserted-by":"publisher","first-page":"10","DOI":"10.1145\/1656274.1656278","article-title":"The WEKA data mining software: an update","volume":"11","author":"Hall","year":"2009","journal-title":"ACM SIGKDD Explorations Newsletter"},{"issue":"3","key":"2026013004365641800_ref037","doi-asserted-by":"publisher","first-page":"299","DOI":"10.1016\/j.ijinfomgt.2015.01.007","article-title":"Why do people buy virtual goods? Attitude toward virtual good purchases versus game enjoyment","volume":"35","author":"Hamari","year":"2015","journal-title":"International Journal of Information Management"},{"key":"2026013004365641800_ref038","doi-asserted-by":"publisher","first-page":"538","DOI":"10.1016\/j.chb.2016.11.045","article-title":"Why do players buy in-game content? An empirical study on concrete purchase motivations","volume":"68","author":"Hamari","year":"2017","journal-title":"Computers in Human Behavior"},{"issue":"1","key":"2026013004365641800_ref039","doi-asserted-by":"publisher","first-page":"1449","DOI":"10.1016\/j.ijinfomgt.2016.09.004","article-title":"Service quality explains why people use freemium services but not if they go premium: an empirical study in free-to-play games","volume":"37","author":"Hamari","year":"2017","journal-title":"International Journal of Information Management"},{"key":"2026013004365641800_ref040","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2019.102040","article-title":"Why pay premium in freemium services? A study on perceived value, continued use and purchase intentions in free-to-play games","volume":"51","author":"Hamari","year":"2020","journal-title":"International Journal of Information Management"},{"key":"2026013004365641800_ref041","unstructured":"Haslam, J.\n           (2021), \u201cOut now! Liftoff's 2021 social casino gaming apps report is here\u201d, available at:\u00a0https:\/\/liftoff.io\/blog\/2021-social-casino-gaming-apps-report-announcement\/ (accessed\u00a020 November 2024)."},{"key":"2026013004365641800_ref042","doi-asserted-by":"publisher","first-page":"18","DOI":"10.1016\/j.elerap.2016.01.001","article-title":"What drives in-app purchase intention for mobile games? An examination of perceived values and loyalty","volume":"16","author":"Hsiao","year":"2016","journal-title":"Electronic Commerce Research and Applications"},{"issue":"3","key":"2026013004365641800_ref043","doi-asserted-by":"publisher","first-page":"398","DOI":"10.1108\/jsm-05-2020-0164","article-title":"Videotapes-as-a-service: converting freemium-to paying-users through pop-up advertisement value","volume":"36","author":"Hussain","year":"2022","journal-title":"Journal of Services Marketing"},{"issue":"1","key":"2026013004365641800_ref044","doi-asserted-by":"crossref","first-page":"977","DOI":"10.32604\/cmc.2023.036098","article-title":"Dynamic behavior-based churn forecasts in the insurance sector","volume":"75","author":"Jajam","year":"2023","journal-title":"Computers, Materials & Continua"},{"key":"2026013004365641800_ref045","doi-asserted-by":"publisher","first-page":"150","DOI":"10.1109\/cig.2017.8080428","article-title":"Extracting gamers' cognitive psychological features and improving performance of churn prediction from mobile games","author":"Jeon","year":"2017"},{"key":"2026013004365641800_ref046","doi-asserted-by":"crossref","first-page":"27","DOI":"10.1007\/978-3-030-76794-5_3","volume-title":"Advances in Machine Learning\/Deep Learning-Based Technologies","author":"Karpouzis","year":"2022"},{"issue":"4","key":"2026013004365641800_ref047","doi-asserted-by":"publisher","first-page":"1656","DOI":"10.1109\/tkde.2020.3000456","article-title":"ChOracle: a unified statistical framework for churn prediction","volume":"34","author":"Khodadadi","year":"2020","journal-title":"IEEE Transactions on Knowledge and Data Engineering"},{"issue":"1","key":"2026013004365641800_ref048","doi-asserted-by":"publisher","first-page":"115","DOI":"10.1556\/2006.5.2016.014","article-title":"From the mouths of social media users: a focus group study exploring the social casino gaming\u2013online gambling link","volume":"5","author":"Kim","year":"2016","journal-title":"Journal of Behavioral Addictions"},{"issue":"2","key":"2026013004365641800_ref049","doi-asserted-by":"publisher","first-page":"525","DOI":"10.1007\/s10899-016-9626-6","article-title":"Who spends money to play for free? Identifying who makes micro-transactions on social casino games (and why)","volume":"33","author":"Kim","year":"2017","journal-title":"Journal of Gambling Studies"},{"issue":"7","key":"2026013004365641800_ref050","doi-asserted-by":"publisher","first-page":"e0180735","DOI":"10.1371\/journal.pone.0180735","article-title":"Churn prediction of mobile and online casual games using play log data","volume":"12","author":"Kim","year":"2017","journal-title":"PLoS One"},{"issue":"3","key":"2026013004365641800_ref051","first-page":"201","article-title":"Toward sustainable freemium software: the roles of user satisfaction and use context","volume":"19","author":"Kim","year":"2018","journal-title":"Journal of Electronic Commerce Research"},{"key":"2026013004365641800_ref052","doi-asserted-by":"publisher","DOI":"10.1016\/j.addbeh.2021.106984","article-title":"Offering small tangible rewards within social casino games increases in-play bets but does not impact real-money gambling","volume":"120","author":"Kim","year":"2021","journal-title":"Addictive Behaviors"},{"issue":"3","key":"2026013004365641800_ref053","doi-asserted-by":"publisher","first-page":"401","DOI":"10.1556\/2006.5.2016.067","article-title":"The cost of virtual wins: an examination of gambling-related risks in youth who spend money on social casino games","volume":"5","author":"King","year":"2016","journal-title":"Journal of Behavioral Addictions"},{"issue":"2","key":"2026013004365641800_ref054","doi-asserted-by":"publisher","first-page":"540","DOI":"10.1080\/07421222.2018.1451957","article-title":"Advanced customer analytics: strategic value through integration of relationship-oriented big data","volume":"35","author":"Kitchens","year":"2018","journal-title":"Journal of Management Information Systems"},{"key":"2026013004365641800_ref055","doi-asserted-by":"publisher","first-page":"13","DOI":"10.1016\/j.chb.2015.06.017","article-title":"An exploratory study of factors influencing repurchase behaviors toward game items: a field study","volume":"53","author":"Lee","year":"2015","journal-title":"Computers in Human Behavior"},{"key":"2026013004365641800_ref056","first-page":"1046","article-title":"Predicting churn in mobile free-to-play games","author":"Lee","year":"2016"},{"issue":"1","key":"2026013004365641800_ref057","doi-asserted-by":"publisher","first-page":"41","DOI":"10.1109\/tg.2018.2871215","article-title":"Profit optimizing churn prediction for long-term loyal customers in online games","volume":"12","author":"Lee","year":"2018","journal-title":"IEEE Transactions on Games"},{"key":"2026013004365641800_ref058","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2020.106592","article-title":"Pay for play \u2013Behavioural patterns of pay-to-win gaming","volume":"115","author":"Lelonek-Kuleta","year":"2021","journal-title":"Computers in Human Behavior"},{"key":"2026013004365641800_ref059","doi-asserted-by":"publisher","first-page":"115","DOI":"10.1109\/iiai-aai.2015.265","article-title":"Customer churn prediction in virtual worlds","author":"Liao","year":"2015"},{"issue":"3","key":"2026013004365641800_ref060","doi-asserted-by":"publisher","DOI":"10.1111\/exsy.12384","article-title":"Churn prediction and social neighbour influences for different types of user groups in virtual worlds","volume":"36","author":"Liu","year":"2019","journal-title":"Expert Systems"},{"key":"2026013004365641800_ref061","doi-asserted-by":"publisher","DOI":"10.1016\/j.elerap.2021.101057","article-title":"Exploiting limited players' behavioral data to predict churn in gamification","volume":"47","author":"Loria","year":"2021","journal-title":"Electronic Commerce Research and Applications"},{"issue":"3","key":"2026013004365641800_ref062","doi-asserted-by":"publisher","first-page":"414","DOI":"10.1080\/14459795.2020.1770834","article-title":"The convergence of play: interrelations of social casino gaming, gambling, and digital gaming in Finland","volume":"20","author":"Macey","year":"2020","journal-title":"International Gambling Studies"},{"key":"2026013004365641800_ref063","doi-asserted-by":"publisher","first-page":"72","DOI":"10.1016\/j.chb.2018.09.006","article-title":"The Avatar's new clothes: understanding why players purchase non-functional items in free-to-play games","volume":"91","author":"Marder","year":"2019","journal-title":"Computers in Human Behavior"},{"issue":"4","key":"2026013004365641800_ref064","doi-asserted-by":"publisher","first-page":"869","DOI":"10.25300\/misq\/2016\/40.4.04","article-title":"Mining massive fine-grained behavior data to improve predictive analytics","volume":"40","author":"Martens","year":"2016","journal-title":"MIS Quarterly"},{"issue":"2","key":"2026013004365641800_ref065","doi-asserted-by":"publisher","first-page":"321","DOI":"10.1177\/0149206318788435","article-title":"Scientific contributions of within-person research in management: making the juice worth the squeeze","volume":"46","author":"McCormick","year":"2020","journal-title":"Journal of Management"},{"key":"2026013004365641800_ref066","doi-asserted-by":"publisher","first-page":"326","DOI":"10.1016\/j.eswa.2017.04.056","article-title":"Early churn prediction with personalized targeting in mobile social games","volume":"83","author":"Milo\u0161evi\u0107","year":"2017","journal-title":"Expert Systems with Applications"},{"issue":"3","key":"2026013004365641800_ref067","doi-asserted-by":"publisher","first-page":"379","DOI":"10.1177\/0022243718821698","article-title":"How should firms manage excessive product use? A continuous-time demand model to test reward schedules, notifications, and time limits","volume":"56","author":"Nevskaya","year":"2019","journal-title":"Journal of Marketing Research"},{"issue":"3","key":"2026013004365641800_ref068","doi-asserted-by":"publisher","first-page":"618","DOI":"10.1016\/s0160-7383(00)00066-9","article-title":"Volitional degrees of gambling behaviors","volume":"28","author":"Oh","year":"2001","journal-title":"Annals of Tourism Research"},{"issue":"2","key":"2026013004365641800_ref069","doi-asserted-by":"publisher","first-page":"293","DOI":"10.1108\/intr-12-2017-0479","article-title":"Explaining user experience in mobile gaming applications: an fsQCA approach","volume":"29","author":"Pappas","year":"2019","journal-title":"Internet Research"},{"issue":"6","key":"2026013004365641800_ref070","doi-asserted-by":"publisher","first-page":"453","DOI":"10.1080\/09652540903371695","article-title":"An empirical study into the foundations of CRM success","volume":"17","author":"Peelen","year":"2009","journal-title":"Journal of Strategic Marketing"},{"key":"2026013004365641800_ref071","doi-asserted-by":"publisher","first-page":"564","DOI":"10.1109\/dsaa.2016.84","article-title":"Churn prediction in mobile social games: towards a complete assessment using survival ensembles","author":"Peri\u00e1\u00f1ez","year":"2016"},{"issue":"2","key":"2026013004365641800_ref072","doi-asserted-by":"publisher","first-page":"249","DOI":"10.17535\/crorr.2020.0020","article-title":"Extended RFM logit model for churn prediction in the mobile gaming market","volume":"11","author":"Peri\u0161i\u0107","year":"2020","journal-title":"Croatian Operational Research Review"},{"issue":"2","key":"2026013004365641800_ref073","doi-asserted-by":"publisher","first-page":"126","DOI":"10.1109\/tg.2021.3067114","article-title":"RFM-LIR feature framework for churn prediction in the mobile games market","volume":"14","author":"Peri\u0161i\u0107","year":"2021","journal-title":"IEEE Transactions on Games"},{"issue":"6","key":"2026013004365641800_ref074","doi-asserted-by":"publisher","first-page":"727","DOI":"10.1037\/apl0000374","article-title":"What predicts within-person variance in applied psychology constructs? An empirical examination","volume":"104","author":"Podsakoff","year":"2019","journal-title":"Journal of Applied Psychology"},{"key":"2026013004365641800_ref075","unstructured":"Research and Markets\n           (2024), \u201cOnline social casino market report 2024\u201d, available at:\u00a0https:\/\/www.researchandmarkets.com\/reports\/6021376 (accessed\u00a020 November 2024)."},{"issue":"1","key":"2026013004365641800_ref076","doi-asserted-by":"publisher","first-page":"84","DOI":"10.1177\/1469540521993931","article-title":"Spinning is winning: social casino apps and the platformization of gamble-play","volume":"21","author":"Ross","year":"2021","journal-title":"Journal of Consumer Culture"},{"key":"2026013004365641800_ref077","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1109\/cig.2014.6932875","article-title":"Churn prediction for high-value players in casual social games","author":"Runge","year":"2014"},{"key":"2026013004365641800_ref078","unstructured":"Shchegolskyi, I.\n           (2023), \u201cWhat are social casino games?\u201d, available at:\u00a0https:\/\/adjoe.io\/glossary\/social-casino-games-defined\/ (accessed\u00a020 November 2024)."},{"key":"2026013004365641800_ref079","doi-asserted-by":"publisher","first-page":"238","DOI":"10.1016\/j.ijinfomgt.2018.10.005","article-title":"A big data analytics model for customer churn prediction in the retiree segment","volume":"48","author":"Shirazi","year":"2019","journal-title":"International Journal of Information Management"},{"key":"2026013004365641800_ref080","doi-asserted-by":"crossref","first-page":"337","DOI":"10.1017\/9781316422823.014","volume-title":"Social Interaction in Virtual Worlds","author":"Sifa","year":"2018"},{"issue":"1","key":"2026013004365641800_ref081","doi-asserted-by":"publisher","first-page":"165","DOI":"10.1007\/s10899-020-09946-1","article-title":"The role of virtual communities in gambling and gaming behaviors: a systematic review","volume":"37","author":"Sirola","year":"2021","journal-title":"Journal of Gambling Studies"},{"issue":"1","key":"2026013004365641800_ref082","doi-asserted-by":"publisher","first-page":"69","DOI":"10.1016\/s0148-2963(98)00077-0","article-title":"The positive effect of a market orientation on business profitability: a balanced replication","volume":"48","author":"Slater","year":"2000","journal-title":"Journal of Business Research"},{"issue":"9","key":"2026013004365641800_ref083","doi-asserted-by":"publisher","first-page":"1547","DOI":"10.1287\/mnsc.1090.1044","article-title":"Poker player behavior after big wins and big losses","volume":"55","author":"Smith","year":"2009","journal-title":"Management Science"},{"issue":"2","key":"2026013004365641800_ref084","doi-asserted-by":"crossref","first-page":"63","DOI":"10.9741\/2327-8455.1354","article-title":"Customer retention: reducing online casino player churn through the application of predictive modeling","volume":"20","author":"Suh","year":"2016","journal-title":"UNLV Gaming Research and Review Journal"},{"issue":"1","key":"2026013004365641800_ref085","doi-asserted-by":"publisher","first-page":"117","DOI":"10.1108\/ijrdm-09-2020-0358","article-title":"Pay to play in freemium mobile games: a compensatory mechanism","volume":"50","author":"Syahrivar","year":"2022","journal-title":"International Journal of Retail & Distribution Management"},{"issue":"2","key":"2026013004365641800_ref086","doi-asserted-by":"publisher","first-page":"123","DOI":"10.1177\/1094670515616376","article-title":"Comparing churn prediction techniques and assessing their performance: a contingent perspective","volume":"19","author":"Tamaddoni","year":"2016","journal-title":"Journal of Service Research"},{"key":"2026013004365641800_ref087","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2023.114077","article-title":"External articulation and internal stabilization: using identification stages to enhance online gamer loyalty","volume":"176","author":"Teng","year":"2024","journal-title":"Decision Support Systems"},{"issue":"3","key":"2026013004365641800_ref088","doi-asserted-by":"publisher","first-page":"639","DOI":"10.1348\/014466605x49122","article-title":"Beyond frequency: habit as mental construct","volume":"45","author":"Verplanken","year":"2006","journal-title":"British Journal of Social Psychology"},{"key":"2026013004365641800_ref089","doi-asserted-by":"publisher","DOI":"10.1016\/j.knosys.2020.106586","article-title":"Leveraging unstructured call log data for customer churn prediction","volume":"212","author":"Vo","year":"2021","journal-title":"Knowledge-Based Systems"},{"issue":"1","key":"2026013004365641800_ref090","doi-asserted-by":"publisher","first-page":"275","DOI":"10.1287\/isre.2022.1127","article-title":"Moving consumers from free to fee in platform-based markets: an empirical study of multiplayer online battle arena games","volume":"34","author":"Wang","year":"2023","journal-title":"Information Systems Research"},{"issue":"3","key":"2026013004365641800_ref091","doi-asserted-by":"publisher","first-page":"158","DOI":"10.1016\/j.intmar.2013.04.001","article-title":"Nested network effects in online free games with accessory selling","volume":"27","author":"Wu","year":"2013","journal-title":"Journal of Interactive Marketing"},{"key":"2026013004365641800_ref092","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1109\/cig.2019.8848033","article-title":"Mining player in-game time spending regularity for churn prediction in free online games","author":"Yang","year":"2019"},{"issue":"2","key":"2026013004365641800_ref093","doi-asserted-by":"publisher","first-page":"153","DOI":"10.1109\/tg.2020.3024829","article-title":"Utilizing players' playtime records for churn prediction: mining playtime regularity","volume":"14","author":"Yang","year":"2020","journal-title":"IEEE Transactions on Games"},{"key":"2026013004365641800_ref094","doi-asserted-by":"publisher","first-page":"181","DOI":"10.1016\/j.chb.2019.07.003","article-title":"Paying for loot boxes is linked to problem gambling, regardless of specific features like cash-out and pay-to-win","volume":"102","author":"Zendle","year":"2020","journal-title":"Computers in Human Behavior"},{"issue":"3","key":"2026013004365641800_ref095","doi-asserted-by":"publisher","first-page":"1043","DOI":"10.1108\/intr-09-2019-0373","article-title":"Seeing is not always believing: an exploratory study of clickbait in WeChat","volume":"30","author":"Zhang","year":"2020","journal-title":"Internet Research"},{"key":"2026013004365641800_ref096","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2023.113941","article-title":"How to improve user engagement and retention in mobile payment: a gamification affordance perspective","volume":"168","author":"Zhang","year":"2023","journal-title":"Decision Support Systems"},{"issue":"3","key":"2026013004365641800_ref097","doi-asserted-by":"publisher","first-page":"1079","DOI":"10.1108\/intr-07-2021-0527","article-title":"Lender retention of online prosocial lending: a self-determination perspective","volume":"33","author":"Zhang","year":"2023","journal-title":"Internet Research"},{"issue":"8","key":"2026013004365641800_ref098","doi-asserted-by":"publisher","first-page":"1652","DOI":"10.1109\/tkde.2019.2906199","article-title":"Voice of charity: prospecting the donation recurrence & donor retention in crowdfunding","volume":"32","author":"Zhao","year":"2019","journal-title":"IEEE Transactions on Knowledge and Data Engineering"},{"issue":"1","key":"2026013004365641800_ref099","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1145\/3530012","article-title":"perCLTV: a general system for personalized customer lifetime value prediction in online games","volume":"41","author":"Zhao","year":"2023","journal-title":"ACM Transactions on Information Systems"}],"container-title":["Internet Research"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/INTR-05-2024-0747\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/intr\/article-pdf\/36\/1\/438\/11208843\/intr-05-2024-0747en.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"syndication"},{"URL":"https:\/\/www.emerald.com\/intr\/article-pdf\/36\/1\/438\/11208843\/intr-05-2024-0747en.pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,1,30]],"date-time":"2026-01-30T09:37:07Z","timestamp":1769765827000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.emerald.com\/intr\/article\/36\/1\/438\/1253112\/Predicting-the-churn-patterns-of-monetizers-and"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2025,1,14]]},"references-count":99,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2026,2,2]]}},"URL":"https:\/\/doi.org\/10.1108\/intr-05-2024-0747","relation":{},"ISSN":["1066-2243","2054-5657"],"issn-type":[{"value":"1066-2243","type":"print"},{"value":"2054-5657","type":"electronic"}],"subject":[],"published":{"date-parts":[[2025,1,14]]}}}