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This study is grounded in cognitive absorption theory and investigates how the use of the money-gift function influences the intention to continue using an e-wallet app.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>Using a cross-sectional approach, a structured questionnaire was designed and distributed to the target respondents in Malaysia through social media platforms. The data were collected with purposive sampling and a total of 350 eligible responses were analyzed with partial least square structural equation modeling (PLS-SEM).<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>Cognitive absorption significantly influenced the perceptions of e-wallet apps (perceived ease of use and perceived usefulness). The intention to continue using an e-wallet app was positively predicted by attitude and subjective well-being. Furthermore, this study found that the path between attitude and the intention to continue use was mediated by subjective well-being, whereas perceived security moderated the path between cognitive absorption and perceptions of an e-wallet app.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title><jats:p>The results offer much-needed broad guidance for e-wallet service providers. In particular, the findings reveal how implementing money-gift functions promotes various positive outcomes that influence the intention to continue using an e-wallet app.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>Previous research on e-wallets considered only the basic characteristics of an e-wallet app when studying continuous usage. Few studies have empirically examined the innovative function of money gifts. Therefore, this study is among the first to offer empirical insights into how immersion and cognitive interaction with the money-gift function can influence user perceptions and behavior toward e-wallet apps.<\/jats:p><\/jats:sec>","DOI":"10.1108\/intr-06-2021-0406","type":"journal-article","created":{"date-parts":[[2022,4,8]],"date-time":"2022-04-08T22:04:09Z","timestamp":1649455449000},"page":"1806-1831","source":"Crossref","is-referenced-by-count":36,"title":["Go digital: can the money-gift function promote the use of e-wallet apps?"],"prefix":"10.1108","volume":"32","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-6794-3607","authenticated-orcid":false,"given":"Xin-Jean","family":"Lim","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8660-3598","authenticated-orcid":false,"given":"Phillip","family":"Ngew","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8440-9564","authenticated-orcid":false,"given":"Jun-Hwa","family":"Cheah","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-7636-5928","authenticated-orcid":false,"given":"Tat Huei","family":"Cham","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Yide","family":"Liu","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","published-online":{"date-parts":[[2022,4,11]]},"reference":[{"key":"key2022110107335590500_ref001","article-title":"Predicting subjective well-being among mHealth users: a readiness\u2013value model","volume":"56","year":"2021","journal-title":"International Journal of Information Management"},{"issue":"4","key":"key2022110107335590500_ref002","doi-asserted-by":"crossref","first-page":"665","DOI":"10.2307\/3250951","article-title":"Time flies when you're having fun: cognitive absorption and beliefs about information technology usage","volume":"24","year":"2000","journal-title":"MIS Quarterly"},{"issue":"2","key":"key2022110107335590500_ref003","doi-asserted-by":"crossref","first-page":"179","DOI":"10.1016\/0749-5978(91)90020-T","article-title":"The theory of planned behaviour","volume":"50","year":"1991","journal-title":"Organizational Behavior and Human Decision Processes"},{"key":"key2022110107335590500_ref004","first-page":"1","article-title":"The privacy calculus under positive and negative mood states","year":"2018"},{"issue":"8","key":"key2022110107335590500_ref005","doi-asserted-by":"crossref","first-page":"3133","DOI":"10.1016\/j.jbusres.2015.12.001","article-title":"Heresies and sacred cows in scholarly marketing publications","volume":"69","year":"2016","journal-title":"Journal of Business Research"},{"issue":"4","key":"key2022110107335590500_ref006","doi-asserted-by":"crossref","first-page":"35","DOI":"10.5392\/IJoC.2013.9.4.035","article-title":"Analysis of user's attitude toward apps, intention to use and continual consuming intention-focused on mobile commerce","volume":"9","year":"2013","journal-title":"International Journal of Contents"},{"issue":"4","key":"key2022110107335590500_ref007","doi-asserted-by":"crossref","first-page":"643","DOI":"10.1002\/mar.21462","article-title":"Role of cognitive absorption in building user trust and experience","volume":"38","year":"2021","journal-title":"Psychology and Marketing"},{"issue":"1","key":"key2022110107335590500_ref008","first-page":"1","article-title":"Mobile banking in India: barriers in adoption and service preferences","volume":"5","year":"2012","journal-title":"Journal of Management"},{"key":"key2022110107335590500_ref009","doi-asserted-by":"crossref","first-page":"93","DOI":"10.1016\/j.techfore.2013.08.024","article-title":"Caught in the web? 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