{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,16]],"date-time":"2026-01-16T02:36:50Z","timestamp":1768531010843,"version":"3.49.0"},"reference-count":73,"publisher":"Emerald","issue":"4","license":[{"start":{"date-parts":[[2016,8,1]],"date-time":"2016-08-01T00:00:00Z","timestamp":1470009600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2016,8,1]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-heading\">Purpose<\/jats:title><jats:p>\u2013 The purpose of this paper is to analyze the effect of signaling a review as the most helpful review according to other users\u2019 votes on product attitude. Thus, the first study focuses on the influence of signaling a review as the most helpful on consumer attitude and analyzes whether the interaction between that signaled review and incongruent aggregate information in valence clarify the main effect. Additionally, the authors further investigate whether the level of fit between the consumer\u2019s goals and the content of the signaled review moderates the initial effect.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title><jats:p>\u2013 The authors conducted two experiments: a 3 (presence of most helpful review) \u00d7 2 (overall valence) between-subjects design and a 2 (presence of a most helpful review) \u00d7 3 (level of fit between the consumers\u2019 goals and the most helpful review content) \u00d7 2 (overall valence) design.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>\u2013 The results confirm that the presence of a \u201cmost helpful\u201d review whose valence is incongruent with the overall valence of the reviews significantly impacts attitude towards the product. Specifically, the authors found that the impact of a review which has been voted as the most helpful on consumers\u2019 attitudes depends on: the congruity between the valence of the most helpful review and the overall average valence of all the reviews received by the product; and the congruity between the consumer\u2019s goals and the most helpful review content.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>\u2013 This paper contributes to the electronic WOM literature by examining how signaling a review as the most helpful affects attitude, being that effect moderated by the congruency between that signaled review and the aggregated overall valence of the reviews and the level of fit with the consumer\u2019s goals.<\/jats:p><\/jats:sec>","DOI":"10.1108\/intr-07-2014-0176","type":"journal-article","created":{"date-parts":[[2016,7,7]],"date-time":"2016-07-07T04:28:41Z","timestamp":1467865721000},"page":"827-844","source":"Crossref","is-referenced-by-count":34,"title":["Is a most helpful eWOM review really helpful? The impact of conflicting aggregate valence and consumer\u2019s goals on product attitude"],"prefix":"10.1108","volume":"26","author":[{"given":"In\u00e9s","family":"L\u00f3pez-L\u00f3pez","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jos\u00e9 Francisco","family":"Parra","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"key":"key2020121323134623400_b1","doi-asserted-by":"crossref","unstructured":"Aaker, J.L. and Sengupta, J. (2000), \u201cAdditivity versus attenuation: the role of culture in the resolution of information incongruity\u201d, Journal of Consumer Psychology , Vol. 9 No. 2, pp. 1-10.","DOI":"10.1207\/S15327663JCP0902_2"},{"key":"key2020121323134623400_b2","doi-asserted-by":"crossref","unstructured":"Bagozzi, R.P. and Dholakia, U. (1999), \u201cGoal setting and goal striving in consumer behaviour\u201d, Journal of Marketing , Vol. 63, Special Issue, pp. 19-32.","DOI":"10.1177\/00222429990634s104"},{"key":"key2020121323134623400_b3","doi-asserted-by":"crossref","unstructured":"Basuroy, S. , Chatterjee, S. and Ravid, S.A. (2003), \u201cHow critical are critical reviews? The box office effects of film critics, star power, and budgets\u201d, Journal of Marketing , Vol. 67 No. 4, pp. 103-117.","DOI":"10.1509\/jmkg.67.4.103.18692"},{"key":"key2020121323134623400_b4","doi-asserted-by":"crossref","unstructured":"Batra, R. and Stayman, D.M. (1990), \u201cThe role of mood in advertising effectiveness\u201d, Journal of Consumer Research , Vol. 17 No. 2, pp. 203-214.","DOI":"10.1086\/208550"},{"key":"key2020121323134623400_b6","unstructured":"Bettman, J.R. , Johnson, E.J. , Luce, M.F. and Payne, J.W. (1993), \u201cCorrelation, conflict and choice\u201d, Journal of Experimental Psychology: Learning, Memory, and Cognition , Vol. 19 No. 4, pp. 931-951."},{"key":"key2020121323134623400_b5","doi-asserted-by":"crossref","unstructured":"Bettman, J.R. , Luce, M.F. and Payne, J.W. (1998), \u201cConstructive consumer choice processes\u201d, Journal of Consumer Research , Vol. 25 No. 3, pp. 187-217.","DOI":"10.1086\/209535"},{"key":"key2020121323134623400_b7","unstructured":"Bright Local (2013), \u201cLocal consumer review survey\u201d, Bright Local report, Lewes."},{"key":"key2020121323134623400_b8","doi-asserted-by":"crossref","unstructured":"Cao, Q. , Duan, W. and Gan, Q. (2011), \u201cExploring determinants of voting for the \u2018helpfulness\u2019 of online user reviews: a text mining approach\u201d, Decision Support Systems , Vol. 50 No. 2, pp. 511-521.","DOI":"10.1016\/j.dss.2010.11.009"},{"key":"key2020121323134623400_b9","doi-asserted-by":"crossref","unstructured":"Chen, P. , Dhanasobhon, S. and Smith, M.D. (2008), \u201cAll reviews are not created equal: the disaggregate impact of reviews and reviewers at Amazon.com\u201d, working paper, Carnegie Mellon University, Pittsburgh, PA.","DOI":"10.2139\/ssrn.918083"},{"key":"key2020121323134623400_b11","doi-asserted-by":"crossref","unstructured":"Cheung, C.M.K. , Lee, M.K.O. and Rabjohn, N. (2008), \u201cThe impact of electronic word-of-mouth: the adoption of online opinions in online customer communities\u201d, Internet Research , Vol. 18 No. 3, pp. 229-247.","DOI":"10.1108\/10662240810883290"},{"key":"key2020121323134623400_b12","doi-asserted-by":"crossref","unstructured":"Cheung, M.Y. , Luo, C. , Sia, C.L. and Chen, H. (2009), \u201cCredibility of electronic word-of-mouth: informational and normative determinants of on-line consumer recommendations\u201d, International Journal of Electronic Commerce , Vol. 13 No. 4, pp. 9-38.","DOI":"10.2753\/JEC1086-4415130402"},{"key":"key2020121323134623400_b13","doi-asserted-by":"crossref","unstructured":"Chevalier, J.A. and Mayzlin, D. (2006), \u201cThe effect of word of mouth on sales: online book reviews\u201d, Journal of Marketing Research , Vol. 43 No. 3, pp. 345-354.","DOI":"10.1509\/jmkr.43.3.345"},{"key":"key2020121323134623400_b15","unstructured":"ComScore (2007), \u201cOnline consumer-generated reviews have significant impact on offline purchase behavior\u201d, Reston, VA, November 29."},{"key":"key2020121323134623400_b16","doi-asserted-by":"crossref","unstructured":"Cui, G. , Lui, H.K. and Guo, X. (2012), \u201cThe effect of online consumer reviews on new product sales\u201d, International Journal of Electronic Commerce , Vol. 17 No. 1, pp. 39-57.","DOI":"10.2753\/JEC1086-4415170102"},{"key":"key2020121323134623400_b17","doi-asserted-by":"crossref","unstructured":"Deci, E.L. and Ryan, R.M. (2000), \u201cThe \u2018what\u2019 and \u2018why\u2019 of goal pursuits: human needs and the self-determination of behavior\u201d, Psychological Inquiry , Vol. 11 No. 4, pp. 227-268.","DOI":"10.1207\/S15327965PLI1104_01"},{"key":"key2020121323134623400_b18","doi-asserted-by":"crossref","unstructured":"Dellarocas, C. , Zhang, S. and Awad, N.F. (2007), \u201cExploring the value of online product reviews in forecasting sales: the case of motion pictures\u201d, Journal of Interactive Marketing , Vol. 21 No. 4, pp. 23-45.","DOI":"10.1002\/dir.20087"},{"key":"key2020121323134623400_b19","doi-asserted-by":"crossref","unstructured":"De Trudel, R. (2009), \u201cSelf-regulation through adaptive information processing\u201d, dissertation, London and Ontario.","DOI":"10.1037\/e621072012-224"},{"key":"key2020121323134623400_b20","unstructured":"Dimensional Research (2013), \u201cCustomer service and business results: a survey of customer service from mid-size companies\u201d, Dimensional Research report, Sunnyvale, CA."},{"key":"key2020121323134623400_b21","doi-asserted-by":"crossref","unstructured":"Duan, W. , Gu, B. and Whinston, A.B. (2008), \u201cThe dynamics of online word-of-mouth and product sales \u2013 an empirical investigation of the movie industry\u201d, Journal of Retailing , Vol. 84 No. 2, pp. 233-242.","DOI":"10.1016\/j.jretai.2008.04.005"},{"key":"key2020121323134623400_b22","doi-asserted-by":"crossref","unstructured":"Eliashberg, J. and Michie, D.A. (1984), \u201cMultiple business goals sets as determinants of marketing channel conflict: an empirical study\u201d, Journal of Marketing Research , Vol. 21 No. 1, pp. 75-88.","DOI":"10.1177\/002224378402100108"},{"key":"key2020121323134623400_b23","doi-asserted-by":"crossref","unstructured":"Erdem, T. (1998), \u201cAn empirical analysis of umbrella marketing\u201d, Journal of Marketing Research , Vol. 35 No. 3, pp. 339-351.","DOI":"10.1177\/002224379803500305"},{"key":"key2020121323134623400_b24","doi-asserted-by":"crossref","unstructured":"Ferguson, M.J. and Bargh, J.A. (2004), \u201cLiking is for doing: the effects of goal pursuit on automatic evaluation\u201d, Journal of Personality and Social Psychology , Vol. 87 No. 5, pp. 557-572.","DOI":"10.1037\/0022-3514.87.5.557"},{"key":"key2020121323134623400_b25","doi-asserted-by":"crossref","unstructured":"Filieri, R. and McLeay, F. (2013), \u201cE-WOM and accommodation: an analysis of the factors that influence travelers\u2019 adoption of information from online reviews\u201d, Journal of Travel Research , Vol. 53 No. 1, pp. 44-57.","DOI":"10.1177\/0047287513481274"},{"key":"key2020121323134623400_b26","doi-asserted-by":"crossref","unstructured":"Garbarino, E. and Johnson, M.S. (2001), \u201cEffects of consumer goals on attribute weighting, overall satisfaction, and product usage\u201d, Psychology and Marketing , Vol. 18 No. 9, pp. 929-949.","DOI":"10.1002\/mar.1036"},{"key":"key2020121323134623400_b27","doi-asserted-by":"crossref","unstructured":"Gershoff, A.D. , Broniarczyk, S.M. and West, P.M. (2001), \u201cRecommendation or evaluation? Task sensitivity in information source selection\u201d, Journal of Consumer Research , Vol. 28 No. 3, pp. 418-438.","DOI":"10.1086\/323730"},{"key":"key2020121323134623400_b28","doi-asserted-by":"crossref","unstructured":"Gershoff, A.D. , Mukherjee, A. and Mukhopadhyay, A. (2003), \u201cConsumer acceptance of online agent advice: extremity and positivity effects\u201d, Journal of Consumer Psychology , Vol. 13 Nos 1-2, pp. 161-170.","DOI":"10.1207\/153276603768344870"},{"key":"key2020121323134623400_b30","doi-asserted-by":"crossref","unstructured":"Heider, F. (1958), The Psychology of Interpersonal Relations , Wiley, New York, NY.","DOI":"10.1037\/10628-000"},{"key":"key2020121323134623400_b31","doi-asserted-by":"crossref","unstructured":"Heil, O.P. and Langvardt, A.W. (1994), \u201cThe interface between competitive market signaling and antitrust law\u201d, Journal of Marketing , Vol. 58 No. 3, pp. 81-96.","DOI":"10.1177\/002224299405800306"},{"key":"key2020121323134623400_b32","doi-asserted-by":"crossref","unstructured":"Hennig-Thurau, T. , Gwinner, K.P. , Walsh, G. and Gremler, D. (2004), \u201cElectronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet\u201d, Journal of Interactive Marketing , Vol. 18 No. 1, pp. 38-52.","DOI":"10.1002\/dir.10073"},{"key":"key2020121323134623400_b33","doi-asserted-by":"crossref","unstructured":"Herr, P.M. , Kardes, F.R. and Kim, J. (1991), \u201cEffects of word-of-mouth and product-attribute information on persuasion: an accessibility-diagnosticity perspective\u201d, Journal of Consumer Research , Vol. 17 No. 4, pp. 454-462.","DOI":"10.1086\/208570"},{"key":"key2020121323134623400_b34","doi-asserted-by":"crossref","unstructured":"Jalilvand, M.R and Samiei, N. (2012), \u201cThe impact of electronic word of mouth on a tourism destination choice: testing the theory of planned behavior (TPB)\u201d, Internet Research , Vol. 22 No. 5, pp. 591-612.","DOI":"10.1108\/10662241211271563"},{"key":"key2020121323134623400_b35","doi-asserted-by":"crossref","unstructured":"Jin, G. and Kato, A. (2006), \u201cPrice, quality and reputation: evidence from an online field experiment\u201d, The RAND Journal of Economics , Vol. 37 No. 4, pp. 983-1004.","DOI":"10.1111\/j.1756-2171.2006.tb00067.x"},{"key":"key2020121323134623400_b36","doi-asserted-by":"crossref","unstructured":"Johnson, E.J. , Payne, J.W. and Bettman, J.R. (1988), \u201cInformation displays and preference reversals\u201d, Organizational Behavior and Human Decision Processes , Vol. 42 No. 1, pp. 1-21.","DOI":"10.1016\/0749-5978(88)90017-9"},{"key":"key2020121323134623400_b37","doi-asserted-by":"crossref","unstructured":"Kahneman, D. and Miller, D.T. (1986), \u201cNorm theory: comparing reality to its alternatives\u201d, Psychological Review , Vol. 93 No. 2, pp. 136-153.","DOI":"10.1037\/0033-295X.93.2.136"},{"key":"key2020121323134623400_b38","doi-asserted-by":"crossref","unstructured":"Khare, A. , Labrecque, L. and Asare, A.K. (2011), \u201cThe assimilative and contrastive effects of word-of-mouth volume: an experimental examination of online consumer ratings\u201d, Journal of Retailing , Vol. 87 No. 1, pp. 111-126.","DOI":"10.1016\/j.jretai.2011.01.005"},{"key":"key2020121323134623400_b39","doi-asserted-by":"crossref","unstructured":"Kim, D.J. , Ferrin, D.L. and Rao, H.R. (2009), \u201cTrust and satisfaction, two stepping stones for successful e-commerce relationships: a longitudinal exploration\u201d, Information Systems Research , Vol. 20 No. 2, pp. 237-257.","DOI":"10.1287\/isre.1080.0188"},{"key":"key2020121323134623400_b40","doi-asserted-by":"crossref","unstructured":"King, R. , Racherla, P. and Bush, V. (2014), \u201cWhat we know and don\u2019t know about online word-of-mouth: a review and Synthesis of the literature\u201d, Journal of Interactive Marketing , Vol. 28, pp. 167-183.","DOI":"10.1016\/j.intmar.2014.02.001"},{"key":"key2020121323134623400_b41","doi-asserted-by":"crossref","unstructured":"Kirmao, A. and Rao, A. (2000), \u201cNo pain, no gain: a critical review of the literature on signaling unobservable product quality\u201d, Journal of Marketing , Vol. 64 No. 2, pp. 66-79.","DOI":"10.1509\/jmkg.64.2.66.18000"},{"key":"key2020121323134623400_b42","doi-asserted-by":"crossref","unstructured":"Korfiatis, N. , Garc\u00eda-Bariocanal, E. and S\u00e1nchez-Alonso, S. (2012), \u201cEvaluating content quality and helpfulness of online product reviews: the interplay of review helpfulness vs review content\u201d, Electronic Commerce Research and Applications , Vol. 11 No. 3, pp. 205-217.","DOI":"10.1016\/j.elerap.2011.10.003"},{"key":"key2020121323134623400_b43","doi-asserted-by":"crossref","unstructured":"Lee, J. (2013), \u201cWhat makes people read an online review? The relative effects of posting time and helpfulness on review readership\u201d, Cyberpsychology, Behavior, and Social Networking , Vol. 16 No. 7, pp. 529-535.","DOI":"10.1089\/cyber.2012.0417"},{"key":"key2020121323134623400_b44","doi-asserted-by":"crossref","unstructured":"Lee, M. , Kim, M. and Peng, W. (2013), \u201cConsumer reviews: reviewer avatar facial expression and review valence\u201d, Internet Research , Vol. 2 No. 2, pp. 116-132.","DOI":"10.1108\/10662241311313277"},{"key":"key2020121323134623400_b45","doi-asserted-by":"crossref","unstructured":"Li, J. and Zhan, L. (2011), \u201cOnline persuasion: how the written word drives wom, evidence from consumer-generated product reviews\u201d, Journal of Advertising Research , Vol. 51 No. 1, pp. 239-257.","DOI":"10.2501\/JAR-51-1-239-257"},{"key":"key2020121323134623400_b46","doi-asserted-by":"crossref","unstructured":"Liu, Y. (2006), \u201cWord of mouth for movies: its dynamics and impact on box office revenue\u201d, Journal of Marketing , Vol. 70 No. 3, pp. 74-89.","DOI":"10.1509\/jmkg.70.3.074"},{"key":"key2020121323134623400_b47","doi-asserted-by":"crossref","unstructured":"Mayzlin, D. , Dover, Y. and Chevalier, J. (2012), \u201cPromotional reviews: an empirical investigation of online review manipulation\u201d, NBER Working paper series, Cambridge, MA.","DOI":"10.3386\/w18340"},{"key":"key2020121323134623400_b48","doi-asserted-by":"crossref","unstructured":"Mudambi, S. and Schuff, D. (2010), \u201cWhat makes a helpful online review? A study of customer reviews on Amazon.com \u201d, MIS Quaterly , Vol. 34 No. 1, pp. 185-200.","DOI":"10.2307\/20721420"},{"key":"key2020121323134623400_b49","doi-asserted-by":"crossref","unstructured":"Nabi, R.L. and Hendriks, A. (2003), \u201cThe persuasive effect of host and audience reaction shots in television talk shows\u201d, Journal of Communication , Vol. 53 No. 3, pp. 527-543.","DOI":"10.1111\/j.1460-2466.2003.tb02606.x"},{"key":"key2020121323134623400_b52","doi-asserted-by":"crossref","unstructured":"Park, C. and Lee, T. (2009), \u201cInformation direction, website reputation and eWOM effect: a moderating role of product type\u201d, Journal of Business Research , Vol. 62 No. 1, pp. 61-67.","DOI":"10.1016\/j.jbusres.2007.11.017"},{"key":"key2020121323134623400_b51","doi-asserted-by":"crossref","unstructured":"Park, J. , Gu, B. and Lee, H. (2012), \u201cThe relationship between retailer-hosted and third-party hosted WOM sources and their influence on retailer sales\u201d, Electronic Commerce Research and Applications , Vol. 11 No. 3, pp. 253-261.","DOI":"10.1016\/j.elerap.2011.11.003"},{"key":"key2020121323134623400_b53","unstructured":"Payne, J.W. (1976), \u201cHeuristic search processes in decision making\u201d, in Anderson, B.B. (Ed.), NA \u2013 Advances in Consumer Research , Vol. 3, Association for Consumer Research, Cincinnati, OH, pp. 321-327."},{"key":"key2020121323134623400_b54","doi-asserted-by":"crossref","unstructured":"Payne, J.W. , Bettman, J.R. and Johnson, E.J. (1993), The Adaptive Decision Maker , Cambridge University Press, Cambridge.","DOI":"10.1017\/CBO9781139173933"},{"key":"key2020121323134623400_b55","doi-asserted-by":"crossref","unstructured":"Peterman, M.L. (1997), \u201cThe effects of concrete and abstract consumer goals on information processing\u201d, Psychology & Marketing , Vol. 14 No. 6, pp. 561-584.","DOI":"10.1002\/(SICI)1520-6793(199709)14:6<561::AID-MAR3>3.0.CO;2-5"},{"key":"key2020121323134623400_b56","unstructured":"Qiu, L. and Li, D. (2010), \u201cEffects of aggregate rating on eWOM acceptance: an Attribution Theory perspective\u201d, PACIS 2010 Proceedings, Paper No. 147, Taipei, July 9-12."},{"key":"key2020121323134623400_b57","doi-asserted-by":"crossref","unstructured":"Racherla, P. and Friske, W. (2012), \u201cPerceived \u2018usefulness\u2019 of online consumer reviews: an exploratory investigation across three services categories\u201d, Electronic Commerce Research and Applications , Vol. 11 No. 6, pp. 548-559.","DOI":"10.1016\/j.elerap.2012.06.003"},{"key":"key2020121323134623400_b58","doi-asserted-by":"crossref","unstructured":"Righetti, F. , Finkenauer, C. and Rusbult, C. (2011), \u201cThe benefits of interpersonal regulatory fit for individual goal pursuit\u201d, Journal of Personality and Social Psychology , Vol. 101 No. 4, pp. 720-736.","DOI":"10.1037\/a0023592"},{"key":"key2020121323134623400_b59","doi-asserted-by":"crossref","unstructured":"Robertson, T.S. , Eliashberg, J. and Rymon, T. (1995), \u201cNew product announcement signals and incumbent reactions\u201d, Journal of Marketing , Vol. 59, July, pp. 1-15.","DOI":"10.1177\/002224299505900301"},{"key":"key2020121323134623400_b60","doi-asserted-by":"crossref","unstructured":"Sela, A. , Berger, J.A. and Liu, W. (2009), \u201cVariety, vice, and virtue: how assortment size influences option choice\u201d, Journal of Consumer Research , Vol. 35 No. 6, pp. 941-951.","DOI":"10.1086\/593692"},{"key":"key2020121323134623400_b61","doi-asserted-by":"crossref","unstructured":"Seraj, M. (2012), \u201cWe create, we connect, we respect, therefore we are: intellectual, social and cultural value in online communities\u201d, Journal of Interactive Marketing , Vol. 26 No. 4, pp. 209-222.","DOI":"10.1016\/j.intmar.2012.03.002"},{"key":"key2020121323134623400_b62","doi-asserted-by":"crossref","unstructured":"Spence, M. (1973), \u201cJob market signaling\u201d, The Quarterly Journal of Economics , Vol. 87 No. 3, pp. 355-374.","DOI":"10.2307\/1882010"},{"key":"key2020121323134623400_b63","unstructured":"Spool, J. (2009), \u201cThe magic behind Amazon\u2019s 2.7 billion dollar question\u201d, available at: www.uie.com\/articles\/magicbehindamazon\/ (accessed November 10, 2012)."},{"key":"key2020121323134623400_b65","doi-asserted-by":"crossref","unstructured":"Steffes, E.M. and Burgee, L.E. (2009), \u201cSocial ties and online word of mouth\u201d, Internet Research , Vol. 19 No. 1, pp. 42-59.","DOI":"10.1108\/10662240910927812"},{"key":"key2020121323134623400_b66","doi-asserted-by":"crossref","unstructured":"Sussman, S.W. and Siegal, W.S. (2003), \u201cInformational influence in organizations: an integrated approach to knowledge adoption\u201d, Information Systems Research , Vol. 14 No. 1, pp. 47-65.","DOI":"10.1287\/isre.14.1.47.14767"},{"key":"key2020121323134623400_b67","doi-asserted-by":"crossref","unstructured":"Wang, X. , Chow, W.C. , Yang, Z. and Lai, J.Y.M. (2014), \u201cMarket signals: web site investment and physical store existence\u201d, Asia Pacific Journal of Marketing and Logistics , Vol. 26 No. 1, pp. 94-113.","DOI":"10.1108\/APJML-02-2013-0022"},{"key":"key2020121323134623400_b68","doi-asserted-by":"crossref","unstructured":"West, P.M. and Broniarczyk, S.M. (1998), \u201cIntegrating multiple opinions: the role of aspiration level on consumer response to critic consensus\u201d, Journal of Consumer Research , Vol. 25 No. 1, pp. 38-51.","DOI":"10.1086\/209525"},{"key":"key2020121323134623400_b69","doi-asserted-by":"crossref","unstructured":"Wong, C.L. and Tjosvold, D. (1995), \u201cGoal interdependence and quality in services marketing\u201d, Psychology & Marketing , Vol. 12 No. 3, pp. 189-205.","DOI":"10.1002\/mar.4220120304"},{"key":"key2020121323134623400_b70","doi-asserted-by":"crossref","unstructured":"Wu, F.W. (2013), \u201cIn search of negativity bias: an empirical study of perceived helpfulness of online reviews\u201d, Psychology & Marketing , Vol. 30 No. 11, pp. 971-984.","DOI":"10.1002\/mar.20660"},{"key":"key2020121323134623400_b71","doi-asserted-by":"crossref","unstructured":"Wyer, R.S. (1970), \u201cInformation redundancy, inconsistency and novelty and their role in impression formation\u201d, Journal of Experimental Social Psychology , Vol. 6 No. 11, pp. 1-127.","DOI":"10.1016\/0022-1031(70)90079-X"},{"key":"key2020121323134623400_b72","doi-asserted-by":"crossref","unstructured":"Yang, J. and Mai, E. (2010), \u201cExperiential goods with network externalities effects: an empirical study of online rating system\u201d, Journal of Business Research , Vol. 63 Nos 9-10, pp. 1050-1057.","DOI":"10.1016\/j.jbusres.2009.04.029"},{"key":"key2020121323134623400_b73","doi-asserted-by":"crossref","unstructured":"Zhang, J.Q. , Craciun, G. and Shin, D. (2010), \u201cWhen does electronic word-of-mouth matter? A study of consumer product reviews\u201d, Journal of Business Research , Vol. 63 No. 12, pp. 1336-1341.","DOI":"10.1016\/j.jbusres.2009.12.011"},{"key":"key2020121323134623400_frd1","doi-asserted-by":"crossref","unstructured":"Chen, Y. , Fay, S. and Wang, Q. (2011), \u201cThe role of marketing in social media: how online consumer reviews evolve\u201d, Journal of Interactive Marketing , Vol. 25 No. 2, pp. 85-94.","DOI":"10.1016\/j.intmar.2011.01.003"},{"key":"key2020121323134623400_frd2","unstructured":"Cialdini, R.B. (2000), Influence: Science and Practice , 4th ed., HarperCollins, New York, NY."},{"key":"key2020121323134623400_frd3","doi-asserted-by":"crossref","unstructured":"Godes, D. and Mayzlin, D. (2004), \u201cUsing online conversations to study word-of-mouth communication\u201d, Marketing Science , Vol. 23 No. 4, pp. 545-560.","DOI":"10.1287\/mksc.1040.0071"},{"key":"key2020121323134623400_frd4","doi-asserted-by":"crossref","unstructured":"Pan, L.Y. and Chiou, J.S. (2011), \u201cHow much can you trust online information? Cues for perceive trustworthiness of consumer-generated online information\u201d, Journal of Interactive Marketing , Vol. 25 No. 2, pp. 67-74.","DOI":"10.1016\/j.intmar.2011.01.002"},{"key":"key2020121323134623400_frd5","unstructured":"Spors, K. (2006), \u201cHow are we doing?\u201d, Wall Street Journal, November 13, available at: www.wsj.com\/articles\/SB116309089183218694"}],"container-title":["Internet Research"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/www.emeraldinsight.com\/doi\/full-xml\/10.1108\/IntR-07-2014-0176","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/IntR-07-2014-0176\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/IntR-07-2014-0176\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T21:36:16Z","timestamp":1753392976000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/intr\/article\/26\/4\/827-844\/183812"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2016,8,1]]},"references-count":73,"journal-issue":{"issue":"4","published-print":{"date-parts":[[2016,8,1]]}},"alternative-id":["10.1108\/IntR-07-2014-0176"],"URL":"https:\/\/doi.org\/10.1108\/intr-07-2014-0176","relation":{},"ISSN":["1066-2243"],"issn-type":[{"value":"1066-2243","type":"print"}],"subject":[],"published":{"date-parts":[[2016,8,1]]}}}